ADV420 Final Presentation: Toyota
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Transcript of ADV420 Final Presentation: Toyota
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Digital Marketing
Strategy
Yu-Hsiang Chen
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Business Founded in 1937
World largest auto manufacturer
“Reliable”, “Comfortable” and “Affordable”
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Hybrid technology
Fuel Efficiency and Eco-Friendly
Rebuild brand image
Increase sales
Challenges & Goals
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Social Media & Social Networking Sites
Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Tools
Integrated Themes
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624,000 “Likes”
67,900 Followers
14,000 in their Circle
Key Components: Social Media
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Online commercial or video Focus more on hybrid technology Interact with customers online
Social Media: More To Do
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Reach more customers and buyers directly Google Advertisement & Tools
Key Components: SEM & SEO
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US Top 3 Online Auto Retailer:
• eBay Motors• Autotrader.com• Cars.com
Additional Contents Need:
• Banners• In-page advertisements• Links
SEM & SEO:Other Websites
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Increase 23.5% annual sales of hybrid car in the US• From around 200,000 units to 250,000 units. • Bring the sales number of Toyota Prius back to the
year of 2007: A total of around 180,000 sales.
Success of Strategies
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Google: 50%
Other Sources: 50%
Social Media & Social Networking: ALL YEAR
SEM & SEO: September-April
Other Websites: September-April
◦ The timelines are based on tax return season and vehicle purchasing for winter
Budget & Timeline