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Invest & Trade with an Industry LeaderCHAD DAVISNew Media Driver’s LicenseADV 420 ~ Section 702

+“THE PLAN”

“We empower individuals to take control of their financial futures by providing the products, tools and services they need to meet their near- and long-term investing goals.”

Above: Talking Baby from popular series of E*TRADE Commercials.

+MARKET CAMPAIGNbuild brand loyalty to create lifelong customers

Why E*TRADE?

Industry Leader

Value beyond price

Investment choices

Innovative tools

Education & research

Professional advice

Active Traders

Plan your retirement

+DEFINING THE TARGET AUDIENCE

Consumers eager to start trading Increasing resume Gaining profit

Men/Women 24-44 years old

Better educated, middle- to upper-class

Willing to spend and trade higher amounts of money

+KEY PERFORMANCE INDICATORS

Social Media/Google AnalyticsNumber of likesNumber of followersContest ParticipantsReviews on each siteAmount of positive feedback

+MOBILE APPLICATIONS

E*TRADE mobile app

Social media mobile apps

+SOCIAL MEDIA ININTIATIVE

• Facebook• Twitter• Instagram• YouTube• Google+

+INTERNET MARKETING MEDIUMS Main website

E*TRADE Facebook

E*TRADE Twitter

Google Adwords

+MARKET BUDGET ALLOCATION

Social Media - $40,000

Internet Marketing - $40,000

Mobile - $20,000

SEO - $24,000

Contests/Discounts - $10,000

+E*TRADE Financial SUMMARY Industry Leader in on-line investment banking