Apple digital strategy presentation 2 for ADV420
-
Upload
joesmith4440 -
Category
Education
-
view
114 -
download
1
description
Transcript of Apple digital strategy presentation 2 for ADV420
![Page 1: Apple digital strategy presentation 2 for ADV420](https://reader033.fdocuments.us/reader033/viewer/2022052906/558b8834d8b42a171b8b46ee/html5/thumbnails/1.jpg)
Apple Digital Strategy!By Denyson Figueiredo
![Page 2: Apple digital strategy presentation 2 for ADV420](https://reader033.fdocuments.us/reader033/viewer/2022052906/558b8834d8b42a171b8b46ee/html5/thumbnails/2.jpg)
The Apple brand is about design, simplicity and connecting with their users.
![Page 3: Apple digital strategy presentation 2 for ADV420](https://reader033.fdocuments.us/reader033/viewer/2022052906/558b8834d8b42a171b8b46ee/html5/thumbnails/3.jpg)
Apple is one of the most valuable brands today
![Page 4: Apple digital strategy presentation 2 for ADV420](https://reader033.fdocuments.us/reader033/viewer/2022052906/558b8834d8b42a171b8b46ee/html5/thumbnails/4.jpg)
The loyalty of their users is what makes the Apple brand so valuable today.
![Page 5: Apple digital strategy presentation 2 for ADV420](https://reader033.fdocuments.us/reader033/viewer/2022052906/558b8834d8b42a171b8b46ee/html5/thumbnails/5.jpg)
Our digital strategy is focus primary on connecting with people using social media.
![Page 6: Apple digital strategy presentation 2 for ADV420](https://reader033.fdocuments.us/reader033/viewer/2022052906/558b8834d8b42a171b8b46ee/html5/thumbnails/6.jpg)
Our ads are going to feature a clean and simple look and feel that fits with the Apple’s brand.
![Page 7: Apple digital strategy presentation 2 for ADV420](https://reader033.fdocuments.us/reader033/viewer/2022052906/558b8834d8b42a171b8b46ee/html5/thumbnails/7.jpg)
![Page 8: Apple digital strategy presentation 2 for ADV420](https://reader033.fdocuments.us/reader033/viewer/2022052906/558b8834d8b42a171b8b46ee/html5/thumbnails/8.jpg)
!
!
Apple Ad Budget !
Apple spends approximately $1 billion in advertising !Digital strategy budget for Apple would cost 175 million dollars that’s 70% of Apple’s budget for the quarter. !20% goes for traditional ads like TV and radio. !The remaining 10% of their budget would go to physical apple stores promotion and marketing of the new products. !
![Page 9: Apple digital strategy presentation 2 for ADV420](https://reader033.fdocuments.us/reader033/viewer/2022052906/558b8834d8b42a171b8b46ee/html5/thumbnails/9.jpg)
!
!
!
Apple’s digital strategy is going to bring growth and revenue by focus the message
to their users.
![Page 10: Apple digital strategy presentation 2 for ADV420](https://reader033.fdocuments.us/reader033/viewer/2022052906/558b8834d8b42a171b8b46ee/html5/thumbnails/10.jpg)
Apple is known for their simplicity and easy to use, and that same look and feel needs to come across their digital strategy. Keeping in mind those points will lead Apple to a successful and effective digital
strategy.