Samsung Camera

Wan-Yu HuangA48942746ADV 420

Table ContentThe Campaign

Target Audiences

Key Performance Indicators

Big Idea

Tools and Tactics

Budget

Summary

Samsung

Largest Maker World Rank: 8

Target AudiencesSex: Female

Age: 18~28

KPI

Goal: Increase 20% of users within 1 month

How: Facebook, Twitter, Blog, Instagram, Official Website

Measurement: Klout.com, Google Analytic

Big IdeaTo arise people’s curiosity first

Importance of the Social Networking

Tool

TacticsNEED to arise people’s attention first!

Second, started the social media process

Followed up the latest situations

Budget Strategy, Planning, Web Setup: $250*7= 1750 per day* 5=$8750

Pay per Click: $2.50 per click= 1400clicks= $3500 per month

Event gifts: Twitter: $30*4+Facebook: $30*4= $240 per month

Blogger Sponsor: (1 latest camera+ $1000 per person)*4= 4 cameras+ $4000

Total: $16490+ 4 Cameras/Month

SummaryStay focus on the target audiences

Differences compare with others

How to attract more people