Engaging the ActiveRain community and creating new opportunities

Introduction

Lauren Bernstein

Mark Frederick

What to Expect

- Introduction to ActiveRain

- Best practices- Key steps to getting

started

What Is ActiveRain?

REACH:

Daily newsletter to our members

Ad space on our community pages

Webinars and special events

FACTS:

29% of all real estate agents use ActiveRain,

equal to Twitter

SEO power on par w/ Zillow, Trulia, and

Realtor.com

Most effective hyper-local, search-optimized blogging platform in the

real estate industryCOMMUNITY:

+320K subscribers

2M visitors per month

6M page views per month

BIO:

ActiveRain founded in 2006

The top real estate networking and

social media platform

Vibrant and engaged community

Who Is On ActiveRain?

Over 320,000 members 50,000 new blog posts per month Highly-engaged community of real

estate professionals

How We Stack – Domain Authority

How ActiveRain Extends

Facebook

LinkedIn

Twitter

YouTube

Other

Digg

MySpace

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

90%

81%

59%

43%

8%

6%

5%

Community Social Media Usage by ActiveRain Members

How ActiveRain Can Grow Your Business

Success on

ActiveRain

Single-location

access to top agents and

brokers

Build credibility and trustby being

where the action

happens

Add a strong new

communication channel

Test ideas in a targeted

environment

Community Etiquette

Build relationships- Be polite, be right, be on time- Teach, don’t sell. Delight and

inform.- Search out opportunities to help

Advice and direction

Examples

Detailed instructions

Creative advice

Jump into ActiveRain and start writing!

Get started

- Don’t write about your product. Tell them your expertise.- Provide great ideas to grow their business.- Personalize the brand; put a face to the company.

Blogging is easy

- Search for discussions- Work the channels and categories (1-2 times a week)- Give your expertise to add value to the conversation- Join a group- Put your product on our review pages.

Find opportunities

- Sponsored post- Daily Drop- Display ads- Contest- Webinar.

Upgrade your efforts

Run of Site Advertising

Our daily newsletter is sent out to our 100,000 subscribers.

Daily Drop

- A month-long contest, managed by the ActiveRain Community team.

.

Contest

Webinar with full logistic and marketing support from the Community team.

Webinar

Questions

Next Steps

mark@activerain.com

lauren@activerain.com