7 Things You Need to Know About Social Media NOW
21
s You Need to Know About Social Media Barbara B. Nixon Assistant Professor :: Southeastern University Now . Prepared for
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Slides to accompany a workshop I developed for Lanier Upshaw in Lakeland, FL
Transcript of 7 Things You Need to Know About Social Media NOW
Things You Need to Know About
Social Media
Barbara B. NixonAssistant Professor :: Southeastern University
Now.Prepared for
#lanierupshaw
@BarbaraNixon
Your Name Here
Social Media = Cat Videos?
What the heck IS social media?
Video Credit: Social Media Revolution Refresh by Erik Qualman
Where are your
customers?
Listen first.
Share
Then share.
Social media is
Be paranoid.
Just a little.
Keep learning.
Three Challenges
Read. This. Now.
Groundswell: Winning in a World Transformed by Social Technologies– Charlene Li & Josh Bernoff
Develop. This. Now.
SocialMediaPolicy
1. Understand what social media is
2. Learn how your customers use social media
3. Listen first4. Then share5. Remember that social media
is 24/7/3656. Be paranoid (just a little)7. Keep learning
The ONE thing
CONTACT ME
Barbara B. Nixon, Ph.D. (ABD)Interim Chair, Communication DepartmentSoutheastern University
Life Member & Past President of the International Listening Association (listen.org)
E-mail: [email protected]
Twitter: barbaranixon
Skype: barbara.b.nixon
Blog: publicrelationsmatters.com
