Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
6 Social media trends 2013
29
2013, WHAT TO EXPECT? @annaoscarsson Instagram: annaoscis
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Presenting a couple of trends that we can expect to see growing during 2013.
Transcript of 6 Social media trends 2013
2013, WHAT TO EXPECT?
@annaoscarssonInstagram: annaoscis
Since launching app store in 2008 40 billions apps have been downloaded of
which 20 billions were downloaded in 2012.
- apple press center
Google reports that by 2013 more than half of websites visits will come from
mobile devices rather than desktops or laptops.
- webdesigndepot
TREND 1 -SOCIAL GAMIFICATION
Create engagement
It is not important that it looks like a game, it is important that it works like one
@annaoscarsson
TREND 1 - SOCIAL GAMIFICATION
TREND 1 - SOCIAL GAMIFICATION
TREND 1 - SOCIAL GAMIFICATION
TREND 2 - VIDEO =
SUPERPOWERS
We upload more than 72 hours of video on YouTube every minute
And watch 4 billion hours of video every month
@annaoscarsson
TREND 2 - VIDEO = SUPERPOWERS
TREND 2 - VIDEO = SUPERPOWERS
TREND 2 - VIDEO = SUPERPOWERS
TREND 3 - SOCIAL COMMERCE
E-commerce sales surpassed 1 trillion USD
Mobile, multiple devices, gamification in loyalty programs,quick check out, geo-location in store and voice recognition
@annaoscarsson
TREND 3 - SOCIAL COMMERCE
TREND 3 - SOCIAL COMMERCE
TREND 3 - SOCIAL COMMERCE
TREND 3 - SOCIAL COMMERCE
TREND 4 - NICHE
Focusing on targeted users and getting through the clutter.
- Location based - Interest based
@annaoscarsson
TREND 5 - INTERNET OF
THINGS
Smartphones will become remote controls in our lives!
- Steve Mollenkopf, Qualcomm Chief Operating Officer
@annaoscarsson
TREND 5 - INTERNET OF
THINGS
TREND 6 - SET THE STAGE
People listen to their friends
Bring in the information
You give up a lot of the control. The luxury of old times - one user, one task, one computer - this is all gone
now. It is much more like you are setting a stage for other
people to perform. - Jonas Lövgren, Prof IXD, Malmö University
@annaoscarsson
TREND 6 - SET THE STAGE
TREND 6 - SET THE STAGE
TRENDS
TREND 1: Social gamification TREND 2: Video = SuperpowersTREND 3: Social commerceTREND 4: NicheTREND 5: Internet of thingsTREND 6: Set the stage
@annaoscarsson
Until next time!
@annaoscarsson
[email protected]: anna.oscarsson
+46 709462439@annaoscarsson
Instagram: annaoscis
