GROUP’S MEMBERS

• NGUYEN HUU KHANH

• NGUYEN HUU QUYEN

• TRUONG CONG LINH

Marketing Strategy of Trung Nguyen corporation

• LUONG DINH CHIEN

• VI VAN TRUONG

I. Introduce about Trung Nguyen corporation

• Trung Nguyen Coffee Company was established

• Trung Nguyen is Vietnamese No 1 Brand coffee with 1,000 cafes world-wide, and coffee exports to over 40 countries.

General Director of Trung Nguyen copporation

II. Product development strategy

All og Trung Nguyen Product are accepted by the customers. Trung Nguyen has quickly captured the tastes of customers, investment and development in depth to creat coffee product lines consists and classified according to marterials and “gu” enjoy coffee.

Trung Nguyen ‘s products

Trung Nguyen’s products

G7

• With European advanced technology and Trung Nguyen’s unique know-how acclaimed by the world’s coffee lovers, G7 instant coffee brings customers an exotically flavorful and tasty coffee extracted from Vietnamese best coffee beans in the legendary basaltic soils of Buon Me Thuot.

G7 cappuccino

G7

With the motto: “to defeat the foreign brand in Viet Nam before go to the world”. Trung Nguyen has changed the face of the market share of soluble coffee in short time: Nestcafe reduce market share of 45%, accounting for 21% G7, the rest belong to others. This brand is product innovation strategy of Trung Nguyen at the strongest time.

Passiona Instant Coffee • Passiona is specially formulated to

deliver an exceptionally enchanting flavor experience. Its lighter caffeine content makes it perfect for women’s tastes. Thanks to the breakthroughs of our top coffee specialists, Passiona, is the first coffee in Vietnam to use dietary sugar. It is also the only coffee enriched with Collagen, Vitamin PP and rare oriental herbs, to help the skin become more beautiful and healthy.

• Passiona brings about alertness, concentration, and a beauty benefit to women “who want to live fully with passion and success in life.

Legendee

• Legendee brings customers an extremely flavorful and rich coffee from the best Arabica and Robusta beans in the legendary basaltic soils of Buon Ma Thuot

• Economic solution to their coffee and delicious charming promote creative spirit every day.

• Natural coffee aroma, the smooth dark brown mixed with water.

• Suitable for people with bold taste of coffee enjoy. 

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Creative coffee 1-2-3-4-5

 Creative 1: Experience the distinctive features of Vietnamese coffee in its perfect combination of elegant aroma, smooth flavor and bitter-sweet taste.Creative 2: A subtle mix of Arabica's delightful aroma and distinct flavor of Robusta bean brightens your whole day.Creative 3: Buon Ma Thuot Sparrow Arabica coffee's strong aroma, round smoothness and refined acidity make it unique. Creative 4: With Trung Nguyen’s widely-acclaimed unique know-how, Creative 4 brings you an exotic coffee in great depth of flavor and lasting aroma.Creative 5: The finest Arabica beans from Vietnamese Highland giving you a special taste of bright and extremely flavorful coffee.

Trung Nguyen's weasel coffee: To widely introduce this rare coffee to the world's coffee-lovers, Trung Nguyen has been raising up weasels in our coffee plantations, giving them a safe environment to enjoy their favorite fruits and continuously produce the most wonderful coffee in the planet.

WEASEL

• Coffee filter bags will offer customers convenience while ensuring good taste so you have more time for themselves.

Coffee filter bags

There are many kinds of productsand interesting slogans

After 13 years of development, Trung Nguyen has become a corporation specializing in coffee products with high quality coffee roasters, modern and traditional Trung Nguyen brands, instant coffee and the G7, and other products, system franchise offers more depth because of the special culture of specific products.

Trung Nguyen corporation

THANK YOU