"3D Marketing in a 2D World: Creating Marketing Experiences" by Shenna Coleman, NextPage for the...
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Shenna Coleman – Synergy Manager – NextPage
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Source: http://www.imarketingsf.com Shenna Coleman Synergy Manager, NextPage Want to be on the leading edge of interactive marketing technology? Or, at least know how some major brands have increased response rates and revenue using various combinations of print and technology to truly make their message interactive? Then join us for this fun and interactive journey into technologies and manufacturing processes that include: • Augmented reality (AR) – cutting-edge technology that allows your collateral to come alive through the use of video, photos and/or sound • Quick Response (QR) Codes – scanable 2D bar code that redirects the user almost anywhere • Sun Sensitive Ink – See your message magically appear only when in direct sunlight • Advanced Thermographic Ink – A thick “coating” on your piece that disappears when touch by the human hand • Moisture Ink – messaging appears or disappears when the reader gets it wet …and more
Transcript of "3D Marketing in a 2D World: Creating Marketing Experiences" by Shenna Coleman, NextPage for the...
Shenna Coleman – Synergy Manager – NextPage
A C H O I C E O F P L AT F O R M S
Image courtesy of Sappi
http://www.fluiddrivemedia.com/advertising/marketing-messages/
Print Destroys Forests
Courtesy of TwoSides.us
80% of recipients read, or
scan, their mail daily (USPS, 2012)
73% prefer mail to other
channels (twosides.org)
Direct Mail = Junk Mail
Print & Direct Mail Isn’t Effective with
Younger Generations.
Among 18 to 24 year olds, 69% say they
prefer print and paper communications to reading off a screen.
Courtesy of Sappi
Epsilon Channel Pref 2013/Viacom
Millennials
find 75% of their received mail
valuable – AND 73% used a
coupon from a direct mail piece
Catalogs = Waste of Paper Catalogs mailed to consumers are 30 times more
effective in making a sale than via electronic mail.
“20% of the website's first-time customers are
placing their order after having received a
catalog….they spend 1.5 times as much as new
shoppers who didn't receive a catalog first.
Craig Elbert, VP Marketing for Bonobos
Ways to Make
Print Interactive
Stat courtesy of Sappi
Special Finishes = 18%
Image courtesy of NextPage
Old New
Creating Consumer
Experiences
Slide courtesy of Ed15 by NewPage
Stat courtesy of Ed15 by NewPage
12% Response Rate
$1,000,000+ Recovered in lost revenue!
Multi-Sensory Inserts
Content courtesy of Ed15 by NewPage
Content courtesy of Ed15 by NewPage
Water Reveal Technology
Stat courtesy of AmeriChip
Use of inserts….
17% shared with 10 or more people
33% shared with 6 or more people
81% shared with 2 or more people
Content courtesy of Ed15 by NewPage
Video in Print and
Augmented Reality
IKEA’s AR Catalog
http://www.youtube.com/watch?v=vDNzTasuYEw
augmentedworldexpo.com
The ROI of using AR in print!
London 2012 Olympics – used by millions of fans to navigate the games.
Mitsubishi Electric – the app contributed to a $30 million uptick in 2013 global AC sales.
Heinz Ketchup - Consumers have used the app more than 650,000 times (and counting).
Stats from Inc.com
Shenna Coleman
Synergy Manager
at NextPage
(816) 285-6135
www.goNextPage.com/VMA
