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"We Don't Watch the Internet, We Live in It" by David Hogue, Google at the 2014 imarketingSF...
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Transcript of "We Don't Watch the Internet, We Live in It" by David Hogue, Google at the 2014 imarketingSF...
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We Don't Watch the Internet, We Live in It
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WelcomeDavid M. Hogue, Ph.D. | Design Manager at Google @DaveHogue
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It’s a Mad, Mad, Multi-‐Screen World
“The New Multi-‐screen World: Understanding Cross-‐platform Consumer Behavior”
https://www.thinkwithgoogle.com/research-‐studies/the-‐new-‐multi-‐screen-‐world-‐study.html
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Designing for ScreensCommon underlying principles, regardless of device
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Context Device-‐aware experiences take advantage of specific capabilities and information to deliver content and functionality that is most relevant.
People
Places
Things
Goals Understand what people are trying to do, how important it is to them, and how much time they have to do it.
Objectives
Value
Urgency
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Perception Can people see, hear, or feel the experience, and does it draw their attention at the right time?
Motivation What drives people to do what they do, and what are they trying to get out of the experience?
Cognition Are people able to understand, make use of, and remember the experience and the information they have received?
Emotion How do people feel about the experience and the outcomes, and is it consistent with their expectations?
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What can I do? !UX Principles: • Discoverable • Findable • Accessible
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What will happen? !UX Principles: • Relevant • Contextual • Actionable
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What does it mean? !UX Principles: • Clear • Timely • Meaningful
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What do I know? !UX Principles: • Credible • Memorable • Valuable
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What can I apply? !UX Principles: • Easy • Simple • Usable
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Walk-‐ThroughLet’s take a closer look at an experience through this lens
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Follow the Cycle1. What actions and options are available to you?
2. Is your attention properly directed and focused?
3. Can you predict the outcome of an interaction before you interact?
4. Do you know what to interact with and how to interact with it?
5. Do you have a sense of place and progress at all times?
6. Is the outcome of your interaction understandable, meaningful, and expected?
7. Are you learning about the product and the what it does for you?
8. Can you remember how to use the product and/or the information it provides?
9. Can you apply what you have learned to this and/or other similar products?
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Thanks!David M. Hogue, Ph.D. | Design Manager at Google @DaveHogue