"3D Marketing in a 2D Media World" by Amanda Le, Metaio at 2014 imarketingSF Conference
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3D Marketing in a 2D Media World Amanda Le, Head of Marketing - Americas
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Want to be on the leading edge of interactive marketing technology? Or, at least know how some major brands have increased response rates and revenue using various combinations of print and technology to truly make their message interactive? Then join us for this fun and interactive journey into technologies and manufacturing processes that include: • Augmented reality (AR) – cutting-edge technology that allows your collateral to come alive through the use of video, photos and/or sound • Quick Response (QR) Codes – scanable 2D bar code that redirects the user almost anywhere • Sun Sensitive Ink – See your message magically appear only when in direct sunlight • Advanced Thermographic Ink – A thick “coating” on your piece that disappears when touch by the human hand • Moisture Ink – messaging appears or disappears when the reader gets it wet …and more
Transcript of "3D Marketing in a 2D Media World" by Amanda Le, Metaio at 2014 imarketingSF Conference
3D Marketing in a 2D Media World
Amanda Le, Head of Marketing - Americas
What is Augmented Reality?
What is
Augmented
Reality?
A visualization tool…
…combining the real world
and the digital world…
…overlaying digital
information in the
physical world.
It’s Been Around…
Easier Seen Than Explained: Augmented Reality
https://www.youtube.com/watch?v=z0_Hbb-jz2c
Metaio: The Augmented Reality Company
100+ Patents Worldwide
Hardware- AR Engine
Software- SDK, Creator
Browser- Junaio
Over 10 Years of AR Experience
100+ Employees
4 Offices- Munich, San Francisco, Dallas, New York
Over 500 Brand/Companies
Over 100,000 Developers
Why Augmented Reality and Print?
Welt Der Wunder
Welt Der Wunder
Ikea
https://www.youtube.com/watch?v=-pm4aO8tMow
Victoria’s Secret
https://www.youtube.com/watch?v=gMl0a2Ww0Xg
How Can You Build Augmented Reality?
Metaio Suite
• All-in-one
• Subscription
• Best for small/medium teams
• Always use the latest technologies from Metaio
Metaio
Phone (EMEA): +49-89-5480-198-0
Phone (US): +1-415-814-3376
www.metaio.com
http://www.facebook.com/metaio
@twitt_AR
http://twitter.com/#!/twitt_AR
http://augmentedblog.wordpress.com/
http://www.youtube.com/user/metaioAR
+1. 415.814.3594
Questions?
