KISS MY GLASS.

#KissMyGlass @feldmancreative

KISS MY GLASS?I’m talking about the moments

where first impressions happen and the path to purchase often begins.

-

If you don't make people feel good

about doing business with you, they won't.

~ Ashley Ambirge

Words make it happen.

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Real people?

Reality check.

Engagement creates:

attentioncaring sharingbuying

But what

createsengagement?#KissMyGlass

@feldmancreative

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feelings

When you get kissed

Howthingsworknow

#KissMyGlass@feldmancreative

If you’re not giving your customers a hand, you might as well be giving them the finger.

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Help

Fine-tune the most powerful of all marketing tools.

Social networksForumsReviewsGroupsQ&A sitesBlog commentary

Listen

Social media doesn’t really connect us.

Make your social connections count or they’re not worth counting.

~ Ted Rubin

CallWriteMeetCollaborate

Make memories

Develop pathological empathy for your customer.~ Ann Handley

Touch

ControlBelongingLove AchievementDiscoveryInfluenceKnowledgePeaceCreativity

When you turn some people off,you turn some people on.

Take a stand BehaviorBeliefBelongings

Be yourself.Everyone else is already taken.~ Oscar Wilde

AuthenticityPersonalityVoiceBehind the scenesStoriesSuccesses & failures

Be real

The difference between a website that turns you off and one that

turns you on is one word.

Engage17 elements of engagement~ according to behaviorists

access

aesthetics

association

belonging

desire

empathy

enhancement

escape

#KissMyGlass@feldmancreative

experience

following

integrity

intrigue

involvement

meaning

newness

pleasure

respect

THEENGAGEMENT

LIST

Engagement can be measured by the intensity of the connection a customer makes with your brand.

#KissMyGlass @feldmancreative

accessaestheticsassociationbelonging

desireempathy

enhancementescape

experiencefollowingintegrityintrigue

involvementmeaningnewnesspleasure respect

#imarketingsf ...

HelpListen

ConnectEmpathize

Take a standBe real

Engage

glass disser

or glass kisser?

Glass disser.

Glass kisser.

Glass disser.

Glass kisser.

Glass disser.

Glass kisser.

Glass disser.

Glass kisser.

Be a good glass kisser.

#KissMyGlass@feldmancreative

I hope I made you feel something today.

www.feldmancreative.com

#KissMyGlass@feldmancreative