36754100 Maxx Mobile Ppt Sonu

8/8/2019 36754100 Maxx Mobile Ppt Sonu

http://slidepdf.com/reader/full/36754100-maxx-mobile-ppt-sonu 1/19

Presented By: Manish

Shilpi Mishra

Mamta Kumari

Sonu Gupta



Facts…About 2.4 billion mobile phoneshave been sold around the worldlast year and globally there aremore phones than PC’s.

World over 350 billion textmessages are exchanged acrossthe world’s mobile networksevery month.

There are 10 million GPRS users.



Would I be open to buying a brandcompletely new to the market?

Yes and Notsure/don’t know=34+21=55%

can be can be seenas index of opportunity for new

brands.



Why would I shift to a brand that iscompletely new to the market?



Welcome…



Maxx Mobile Communications Limited ("MAXX") isthe leading manufacturer of high performancemobile phone batteries and mobile phone in India.

The company was incorporated on January 1st2004 under the strong leadership of CMD Mr. AjjayAgarwal.

Manufacturing facility is located at Haridwar,

Uttarakhand where a variety & quality of batteryand chargers are produced.

Large distribution network .



Contd … The company has started export of mobilephone batteries to overseas market havinghuge demand from various countries like HongKong, Africa, SAARC, CIS and Middle East

countries.

Company has started marketing of mobilephone under the brand name "MAXX" in thedomestic market which is supported by 21

branch offices. Strong customer support/service networkacross India.



To be a leading world class Mobile Phone &Accessories Manufacturing & Distribution company,providing the latest & widest range of Wireless

Products, Solutions, Technology & Services .



To consistently manufacture and distributeHigh Quality products with innovative research& design strategy, integrated with state of theart technology.

To retain human capital by investing in varioustraining and welfare programs as well asoffering conducive work environment for self

development and growth.

To maximize returns and offer consistentgrowth to its stakeholders.



Marketing Strategy

Maxx appointed Pawan Chaddha as adirector sales marketing(from march 2009to till now).

Launched National operation on sales,distribution, marketing and customer carefor a range of branded mobile handsets andaccessories.

Target market of semi urban people whowish to have more features at low price.



Contd… To reach to customer mobilephones are made available to all

leading mobile stores(mobile store,next, hotspot, cellmall, e-bazzar ).Fashiest of feature at affordableprice.



Advertising strategyMaxx appointed PICKLE and MPGBoth the creative and media duties for thebrand have been won out of Mumbai,following multi-agency pitches.

Signed lead sponsorship deal with IPLWith DLF IPL 2010 began the company's

'Max Karo ' campaign, introducing yet

another player in an already clutteredmarket.



Dhoni is the brand ambassador of Maxx mobile phone.

Quality and service at low price.Loaded with features.Series of three television commercials

created by Pickle Advertising featuringDhoni.

Wide network of service centres.



Advertisement…



Branding…Brand Ambassador -M.S. Dhoni.Maxx believes in Pan-India presence due to

which they spend 50% of budget goes to TV,route of brand building.Invested Rs.150 crore in the fiscal year 2009-10.Looking at raising about 2500 crore in FY2010-11.Investment in capacity expansion and brandpositioning activities.



Pricing…Mobile ranges between 1500-5000 with somany features for example.Maxx MX475G

Maxx MX475G is a GSM phone. MaxxMX475G, a CandyBar mobile comes with agreat list of features .Most innovative Dual Sim phones that allowusers to clearly differentiate their personallife from the professional mayhem. The easyto use features augment the experience.

http://www.infibeam.com/Mobiles/i-Maxx-MX475G-Dual-SIM/P-E-M-Maxx-MX475G.html?id=Black

http://www.infibeam.com/Mobiles/i-Maxx-MX475G-Dual-SIM/P-E-M-Maxx-MX475G.html?id=Black



List Of FeaturesMemoryExtensible Memory 4 GBPower ManagementBattery NK 5CTalk Time Up to 4.5 hrsStandby Time Up to 130 hrsCapacity 1000 mAhConnectivityBluetooth AvailableWAP AvailableGPRS AvailableDisplayInput Type Keypad



Contd…Display Type TFTNumber of Colors 262K Voice FeaturesSpeakerAvailableCamera TypeMegapixelMegaPixel 2

MultimediaFM RadioAvailableMusic PlayerAvailableVideo RecordingAvailableMessaging FeaturesEmail

AvailableSpecial FeaturesDual SimAvailable



Thankyou……

36754100 Maxx Mobile Ppt Sonu

Documents

Transcript of 36754100 Maxx Mobile Ppt Sonu