Presented By: Manish Shilpi Mishra Mamta Kumari Sonu Gupta

Facts… About 2.4 billion mobile

phones have been sold around the world last year and globally there are more phones than PC’s.

World over 350 billion text messages are exchanged across the world’s mobile networks every month.

There are 10 million GPRS users.

Would I be open to buying a brand completely new to the market?

Yes and Not sure/don’t know= 34+21=55%

can be can be seen as index ofopportunity for newbrands.

Why would I shift to a brand that is completely new to the market?

Welcome…

Maxx Mobile Communications Limited ("MAXX") is the leading manufacturer of high performance mobile phone batteries and mobile phone in India.

The company was incorporated on January 1st 2004 under the strong leadership of CMD Mr. Ajjay Agarwal.

Manufacturing facility is located at Haridwar, Uttarakhand where a variety & quality of battery and chargers are produced.

Large distribution network .

Contd … The company has started export of mobile

phone batteries to overseas market having huge demand from various countries like Hong Kong, Africa, SAARC, CIS and Middle East countries.

Company has started marketing of mobile phone under the brand name "MAXX" in the domestic market which is supported by 21 branch offices.

Strong customer support/service network

across India.

To be a leading world class Mobile Phone & Accessories Manufacturing & Distribution company, providing the latest & widest range of Wireless

Products, Solutions, Technology & Services.

To consistently manufacture and distribute High Quality products with innovative research & design strategy, integrated with state of the art technology.

To retain human capital by investing in various training and welfare programs as well as offering conducive work environment for self development and growth.

To maximize returns and offer consistent growth to its stakeholders.

Marketing Strategy

Maxx appointed Pawan Chaddha as a director sales marketing(from march 2009 to till now).

Launched National operation on sales, distribution, marketing and customer care for a range of branded mobile handsets and accessories.

Target market of semi urban people who wish to have more features at low price.

Contd… To reach to customer mobile

phones are made available to all leading mobile stores(mobile store, next, hotspot, cellmall, e-bazzar ).

Fashiest of feature at affordable price.

Advertising strategy Maxx appointed PICKLE and MPG Both the creative and media duties for

the brand have been won out of Mumbai, following multi-agency pitches.

Signed lead sponsorship deal with IPL With DLF IPL 2010 began the company's

'Max Karo' campaign, introducing yet another player in an already cluttered market.

Dhoni is the brand ambassador of Maxx mobile phone.Quality and service at low price.Loaded with features.Series of three television commercials created by Pickle Advertising featuring Dhoni.Wide network of service centres.

Advertisement…

Branding… Brand Ambassador -M.S. Dhoni. Maxx believes in Pan-India presence

due to which they spend 50% of budget goes to TV,route of brand building.

Invested Rs.150 crore in the fiscal year 2009-10.

Looking at raising about 2500 crore in FY 2010-11.

Investment in capacity expansion and brand positioning activities.

Pricing… Mobile ranges between 1500-5000 with

so many features for example. Maxx MX475G Maxx MX475G is a GSM phone. Maxx

MX475G, a CandyBar mobile comes with a great list of features.

Most innovative Dual Sim phones that allow users to clearly differentiate their personal life from the professional mayhem. The easy to use features augment the experience.

List Of Features Memory Extensible Memory 4 GB Power Management Battery NK 5C Talk Time Up to 4.5

hrs Standby Time Up to 130

hrs Capacity 1000 mAh Connectivity Bluetooth Available WAP Available GPRS Available Display Input Type Keypad

Contd… Display Type

TFT Number of Colors

262K Voice Features Speaker

Available Camera Type Megapixel MegaPixel

2 Multimedia FM Radio

Available Music Player

Available Video Recording

Available Messaging Features Email

Available Special Features Dual Sim

Available

Thank you……