Social Media Roundup/Personal Conduct on Social Media Platforms
2.RPCP-Social-Media-Platforms
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Transcript of 2.RPCP-Social-Media-Platforms
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Social Media Platforms
Keith Feighery
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Overview
• Introduction to each of the key platforms• Case studies and examples of platforms being
used• Live demonstration of each platform• Review• Q & A
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Platforms
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Key Platforms for Customers
• Social/Professional Networks– Facebook, LinkedIn, MySpace (Main ones in US and Europe)
• Blogging/Micro-Blogging/Lifestreaming– Wordpress, Blogger, TypePad, Twitter, Posterous, Tumblr
• Video, Audio & Photo sharing– YouTube, Vimeo, Blip etc.. – Flickr, Photobucket, TwitPic, YFrog
• Mobile– Foursquare, Facebook, Twitter, Yelp
• Bookmarks/Sharing– Delicious, StumbleUpon, Digg, Google Profils
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Jameson Ad
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Irish Facebook Pages
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Business Pages
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Irish Political Parties
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Charities & Not for Profit
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The Rise of Facebook
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• Internet users spend 9.9 percent of their time perusing Facebook compared to 9.6 for Google Sites (YouTube, Gmail, Search, Etc..)
• In 2009 Facebook accounted for less than five percent of overall time spent online in the U.S., and today it accounts for 10 percent
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Facebook Behavioural Figures
• People spend over 700 billion minutes per month posting, sharing, Liking, commenting, poking, playing games, and interacting
• The average user is connected to 80 community/Business pages, groups and events and creates 90 pieces of content (social objects) each month
• More than 30 billion social objects (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.
• 150 million people access Facebook Mobile actively and they’re twice as active on Facebook than non-mobile users.
• People spend over 700 billion minutes per month on Facebook
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Facebook Stats (Sheryl Sandberg)
• Everyday 15M people friend each other• Every day 50M pages are liked by fans• Any given day possible reach 250M people globally – US 60M
(twice Audience American Idol)• Ads with friends name – (Friend Endorsed Ad)
– 68% more people likely to remember Ad– Ads – 100% more people likely to remember Ad message– Ads – 300% more likely to purchase
• Nike Ad – Write the Future– 2.5 Billion Impressions 1 day - 3M Liked Nike Football – 3 minute video played 6.4 million– 169 Million organic impressions (Friends telling Friends)– 38% remembered the Ad – 52% unaided brand recall
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Affect of Likes
• 43% of Facebook users surveyed said they Like, or are fans of, at least one brand.
• 34% of Facebook users say they Like brands in order to stay informed about company activities
• 33% say they Like brands to get updates on future products
• But - Facebook users who Like at least one brand, only 17% say they’re more likely to buy after Liking that brand on Facebook.
(Foresee Research 2010)
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Top Brands Facebook
• 1. Starbucks – 16 million• 2. Coca-Cola – 15 million• 3. Oreo – 12 million• 4. Skittles – 11.5 million• 5. Red Bull – 10.2 million• 6. Victoria’s Secret – 8.4 million• 7. Disney – 8.3 million• 8. Converse All Star – 7.3 million• 9. iTunes – 7 million• 10. Windows Live Messenger – 6.8 million
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Top 15 Facebook Countries by Users
• 1. US– 125,881,220• 2. UK – 26,543,600• 3. Indonesia – 25,912,960• 4. Turkey – 22,552,540• 5. France – 18,942,220• 6. Italy – 16,647,260• 7. Canada – 15,497,900
8. Philippines – 15,284,4609. Mexico – 12,978,44010. Spain – 10,612,82011. India – 10,547,24012. Argentina – 10,452,04013. Columbia – 10,226,92014. Germany – 9,948,70015. Australia – 9,151,280
Ireland – 1,700,000
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Online Shoppers Active Social Media
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Numbers of Brands Followed
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More Likely To Buy After Liking
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Reasons you Liked
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Best Time To Engage on Facebook
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Breakdown of Conversations
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Daily Activity
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Per Hour Breakdown of Activity
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Highest Vs Lowest Activity
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• Excellent B2B and B2C networking tool• Great potential for building relationships
– Directly with customers– Good examples Beaut.ie, Blacknight.ie, kogibbq
• Good listening tool – What is being said about you and most importantly are you hearing it?
• Easy to engage with customers– Reach out to them and resolve issues and improve service to them– Opportunity to convey a personal dimension rather than marketing
speak• Has become mainstream over 2009/2010
– 1400% growth over past 12 months
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Twitter Clients
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Big Biz
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Small Biz
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BP
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Journalists
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Useful Resources
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Blogging
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Blogging
• Effective way of building community and improving SEO• Common Blogging Platforms
– WordPress, Type Pad, Bloggers, Blogspot• Excellent way of engaging with readers
– Inform followers what is of interest to you• Can use an informal style
– Show human face of organisation• Participate in wider conversations
– Leave comments, interact, generate interest, etc..• Search Engines
– Love regularly updated content• Now MNCs are encouraging employees to Blog and engage
with social media– IBM, Dell, Intel and Cisco
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Blogs
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Blogs
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Blogging Tips
• Connect to your most important keywords.– Important for Search Engine Optimisation
• Grow the number of influential referral sites. – Critical to get authoritative inbound links to your site
• Don’t forget the outbound links. – Be generous with links to other blogs and websites and others will return the favor
and build your traffic for you.• Understand the location of your audience.
– Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.
• Measure endurance. – Measure return visitor and length of time spent on site
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Blogging Tips cont.
• Find and nurture your VIPs. – Make sure you respond to key people – thos who subsribe and comment
• Use Twitter for blog PR.– If Twitter isn’t one of your highest-ranking referral sites, you’re not using it
properly.• Use URL shorteners to gauge subject interest.
– UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets.
• Build cross-referencing across social media tools. – No social media tool is an island. All tools should cross-reference each other – don’t
necessarily re-publish the same content on each platform • Embed and measure calls to action. If we can get people to a landing page, we should.
–
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Review Sites
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Yelp
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Photosites
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Photosharing Sites
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Video Sites
YouTube, Vimeo, Blip.tv
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Video Sites
• Very useful marketing tool– Old Spice, Tippex, Blendtec etc..– User-generated content
• Run competitions for customers to build content (see Pat The Baker example)
• Best Job in the World etc..
• Extending digital footprint and brand-building purposes– Create engaging content, tag videos with keywords and
distribute on a wide network– Post all content and video blogs on your website and
distribute on free video sharing sites
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Video Sites
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Professional Networking
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Social Bookmarking, RSS and Sharing
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Social Bookmarking & RSS
• Add Bookmark Buttons to sites– Sociable, AddThis, Share are widely used
• Link all social profiles from website – Twitter, Facebook, FriendFeed, GetSatisfaction.com,
YouTube, MySpace, Bebo, Slideshare.net etc.• Ensure that RSS is enabled
– Feedburner, GoogleReader, MyYahoo, NetVibes• Add rating and individual bookmark buttons
– Digg, Technorati, Reddit, StumbleUpon, Delicious• Yahoo Pipes
– RSS and Lifestream aggregator
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Bookmarking, Sharing & RSS
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Sharing Platforms
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Percentage of Click-Tro’s Attributed
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Social Sharing Figures
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Sharing thru Blogging Platforms
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Mobile Apps
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Mobile PhotoApps