Facts About Social Media Platforms

These facts and statistics about social media platforms may become helpful for businesses who aim to:• Increase brand awareness• Establish trust and credibility with their customers• Share valuable content that will educate the online community• Build relationships that will generate more leads

This information can also help them to understand:•Who is using social media platforms•Why and how each social media platform is used•What proportion of the population is actively engaged in social

media platforms

In the UK..

• The number of people who use social media on their mobile devices is increasing

• 38 million of the 64.1 million people in the country have active social media accounts

• The number of active social media accounts has increased by 6% from January 2014

Did you know that..

• Facebook has 1.4 billion active users

• In Europe, over 223 million people are on Facebook

• Facebook remains the default social networking site for almost all online UK adults – 96%

Did you know that..

• Twitter has 302 million active users • 80% of Twitter users are on mobile

devices• There are 500 million tweets sent

per day• An average Twitter user follows

five or more businesses. 37% of Twitter users will buy from a brand they follow

Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.

Did you know that..

• Instagram has 300 million users• 70 million photos and videos

are sent every day• 50% of comments are posted in

the first 6 hours• “@mentions” in captions

receive 56% more engagement

Did you know that..

• 70 million users are on Pinterest• 75% of Pinterest usage occurs on

mobile devices• 88% purchase a product they pinned• 93% of pinners shopped online in the

past 6 months

Did you know that..

• YouTube is the second largest social networking site

• YouTube is localised in 75 countries and available in 61 languages

• People watch hundreds of millions of hours on YouTube and generate billions of views each day

Facebook, Twitter, Instagram, Pinterest and YouTube are just some of the most popular social media platforms used across the globe.

You can use these platforms and some other social sites to market, share or promote your copy for effective content marketing.

Sources• http://www.factslides.com/s-Facebook• https://www.linkedin.com/pulse/33-social-media-facts-statistics-you-should-know-2015-jeff-bull

as• http://www.rosemcgrory.co.uk/2015/01/06/uk-social-media-statistics-for-2015/• http://socialmedialondon.co.uk/digital-social-mobile-statistics-2015/• http://blog.hubspot.com/marketing/visual-content-marketing-strategy• https://about.twitter.com/company• http://www.businessinsider.com/google-active-users-2015-1• http://sproutsocial.com/insights/5-instagram-stats/• http://sproutsocial.com/insights/pinterest-statistics/• http://www.aztekweb.com/blog/post/Should-You-Create-a-Branded-YouTube-Channel-For-Your-

Business.aspx• https://www.youtube.com/yt/press/en-GB/statistics.html• http://www.pewresearch.org/fact-tank/2015/02/12/5-facts-about-online-video-for-youtubes-10

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