Picking effective social media platforms
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Picking Effective Social Media Platforms for Businesses
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How to pick the most effective online platforms for your organization, and how to approach allocating time, money, and other resources.
Transcript of Picking effective social media platforms
Picking Effective Social Media Platforms
for Businesses
ABOUT TIM PRIEBE
• Owner of T&S!
• Author of multiple online marketing books!
• Columnist in The Business Times of Edmond!
• Regularly assists clients with online marketing
1
THE WHOLE POINT
The Whole Point
People do business with those they...!
• K!
• L!
• T!
• V
Show ________!Show ________!Show ________!Show ________
________!________!________!________
The Whole Point
People do business with those they...!
• Know!
• L!
• T!
• V
!
________!________!________
Show ________!Show ________!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• T!
• V
!
!
________!________
Show ________!Show ________!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• V
!
!
!
________
Show ________!Show ________!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show ________!Show ________!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!Show ________!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!Show Personality!Show ________!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!Show Personality!Show Integrity!Show ________
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!Show Personality!Show Integrity!Show Worth
2
POINT OF OPTIMIZATION
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized Return Time Invested.
R e t u r n
Time Invested
on
3
Elements to Consider
Audience
Audience Capabilities
Audience Capabilities
Comfort
Audience Capabilities
Comfort Culture
4
Platform Options
1.28 Billion!Personal Use
Photo, Video, Links!Private & Public
Photo, Video, Links!Private & Public!140 Characters
750 Million!Business & Personal
Photo, Video, Links!Private & Public!Endorsements
300 Million!Business Use
Google+
Photo, Video, Links!Private & Public!
Google Integration
540 Million!Tech-Savvy
Photo, Video, Links!All Image Based
70 Million!Women Buyers
Blog
Photo, Video, Links!Your Platform!
Search Engines
Website Visitors
Photo, Link, Text!Tracking!
No Search Engines
3.9 Billion!Oldest & Biggest
Podcast
Audio!Search Engines!
iTunes
90 Million
YouTube
Video!Google Integration!#2 Search Engine
800 Million
5
New Platforms
The Whole Point
People do business with those they...!
• Know!
• Like!
• Trust!
• Value
Show Up!Show Personality!Show Integrity!Show Worth
Research
Search Online & Ask Others
Try It Yourself
1. Personal Account
Try It Yourself
2. Start Listening
Try It Yourself
3. Start Participating
Try It Yourself
4. Organization Account
6
Q&A
Marketing Shortcuts“You can’t shortcut relationships.”!!
Scott Stratten!President, UnMarketing
Questions?
• T&S has online marketing consulting, branding and management services available.!
• 405-285-0348!
• www.tandswebdesign.com
