2017 August GrayReports - Demand Trends for Higher Education
2016 June GrayReports - Demand Trends in Higher Education
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Transcript of 2016 June GrayReports - Demand Trends in Higher Education
GRAYREPORTS Demand for Higher Education Programs
www.GrayAssociates.com
Results through June 2016
617.366.2838 www.GrayAssociates.com 2
GRAY For more information please contact Gray Associates. Email: [email protected]
Who Is Gray?
GrayData
Employment BLS/O*NET
Placement Rates Gray Research
Student Inquiries GrayReports
Demographics US Census
Job Postings CEB TalentNeuron
Programs Price Projects Place § Program portfolio
strategy § Program Profiles § Program development
§ City targeting § Location selection § Campus consolidation
§ Price elasticity § Price positioning § Price optimization
§ Business strategy § Strategy implementation § Acquisition analysis § Complex analytics
Advanced Analytics Predictive Models
Geo-Analytics
Clients: Higher Education Institutions and Stakeholders
Competition IPEDS+
Program Evaluation System
§ Custom Scoring
§ Scorecards
- By Program
- By Market
- 100+ Markets
- 1,000+ Programs
Enhanced Crosswalks
617.366.2838 www.GrayAssociates.com 3
GRAY For more information please contact Gray Associates. Email: [email protected]
What Is GrayReports?
GrayReports tracks demand for higher education. § Today’s webinar and monthly industry trend reports are free. § Paid subscribers have online access to detailed data for their programs and markets. § The demand data is incorporated into our Program Evaluation System.
Over 45 million qualified inquiries January 2012 to the present
Over 700,000 new inquiries in June 2016 Nearly 200 programs with over 10,000 inquiries Over 700 metro areas with over 10,000 inquiries
617.366.2838 www.GrayAssociates.com 4
GRAY For more information please contact Gray Associates. Email: [email protected]
Agenda
1. National Inquiry and Conversion Trends
2. Inquiries and Conversions: Online vs. On-Campus Programs
3. Views by Program and Segment
4. Job Postings
5. Richard McCulloch - Tribeca Marketing Group
6. Summary
617.366.2838 www.GrayAssociates.com 5
GRAY For more information please contact Gray Associates. Email: [email protected]
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National Inquiries All Programs and Award Levels 2014 2015 2016
Overall Student Inquiries (All Sources)
In June, inquiry volumes dropped 7% year-over-year. § Inquiries have decreased every month in 2016. § However, June had the smallest year-over-year decline so far this year.
-7% YoY
617.366.2838 www.GrayAssociates.com 6
GRAY For more information please contact Gray Associates. Email: [email protected]
Branded Inquiries
Branded inquiries jumped 36% in June.
0
50,000
100,000
150,000
200,000
250,000
300,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National Branded Inquiries All Programs and Award Levels 2014 2015 2016
+36% YoY
617.366.2838 www.GrayAssociates.com 7
GRAY For more information please contact Gray Associates. Email: [email protected]
External Inquiries: Overall Results
External inquiries have fallen every month this year, by an average of 15% year-over-year. § In June, external inquiries plummeted 22%. § This was the lowest monthly volume in 2016.
-22% YoY
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National External Inquiries All Programs and Award Levels 2014 2015 2016
617.366.2838 www.GrayAssociates.com 8
GRAY For more information please contact Gray Associates. Email: [email protected]
Inquiry to Application: Overall Conversion Rates
In 2014 and 2015, conversion rates were volatile. § Since Q1 2014, quarterly rates have risen as little as 0% and as much as 20%. § They appear to be stabilizing at Q1 2014 levels.
80
85
90
95
100
105
110
115
120
125
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
Overall Inquiry Conversion Rates: Trends (Indexed to Q1 2014)
1. Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received.
2. Total includes unknown source type.
+11%
+20%
+0%
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GRAY For more information please contact Gray Associates. Email: [email protected]
Inquiry to Application: Conversion Rates for Branded Inquiries
In Q1 2016, conversion rates reached their lowest point in over two years. § Branded inquiries are inquiries that come directly to institutions (e.g., school websites and call centers). § Conversion rates have been falling, from 9% to 7%, or less. § As schools have worked to get more branded inquiries, average quality has fallen.
9.0% 8.2% 8.3% 8.2%
7.0% 7.2%
8.4%
7.0% 6.6%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
Branded Inquiries: Conversion Rates
617.366.2838 www.GrayAssociates.com 10
GRAY For more information please contact Gray Associates. Email: [email protected]
Inquiry to Application: Conversion Rates for External Inquiries
After trending up into mid-2015, external inquiry conversion rates have dropped to about 2%. § External inquiries are inquiries that are generated by third parties, often referred to as PPI inquiries. § Institutions have been turning to higher-quality inquiry providers, driving up conversion rates. § Schools need admissions channels that can cost-effectively manage these “lower-octane” inquiries.
1.8% 2.0% 2.1% 2.2%
2.1% 2.3%
2.5%
1.9% 2.1%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
External Inquiries: Conversion Rates
617.366.2838 www.GrayAssociates.com 11
GRAY For more information please contact Gray Associates. Email: [email protected]
Overall Student Inquiry Conversions (All Sources)
For March inquiries, total student conversions crashed 16% year-over-year. § This is the worst decline we’ve seen so far this year. § Conversions of April inquiries have a lot of ground to make up to reach last year’s levels.
1. Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received.
0 5,000
10,000 15,000 20,000 25,000 30,000 35,000 40,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Total Inquiry Conversions All Programs and Award Levels
2014 2015 2016
-16% YoY Immature Months1
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GRAY For more information please contact Gray Associates. Email: [email protected]
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 $41.72 $41.81 $41.70 $42.45 $40.94 $44.23 $44.25 $44.00 $45.34 $45.43 $44.79 $42.18 2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.92 $44.67 $44.75 2016 $45.11 $45.91 $44.79 $44.85 $42.48 $45.06
$30 $32 $34 $36 $38 $40 $42 $44 $46 $48
Average Price per Inquiry for PPI All Programs and Award Levels
Average Price for Pay-per-Inquiry
In June, the price of an external inquiry increased 3% year-over-year. § This is unfortunate after having our first YoY decrease of 2016 last month. § In the first six months of 2016, the average price for paid inquiries are up almost 3% year-over-year.
Note: PPI means “Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI.
+3%
617.366.2838 www.GrayAssociates.com 13
GRAY For more information please contact Gray Associates. Email: [email protected]
Agenda
1. National Inquiry and Conversion Trends
2. Inquiries and Conversions: Online vs. On-Campus Programs
3. Views by Program and Segment
4. Job Postings
5. Richard McCulloch - Tribeca Marketing Group
6. Summary
617.366.2838 www.GrayAssociates.com 14
GRAY For more information please contact Gray Associates. Email: [email protected]
Inquiries for Online Programs Education Industry Inquiries: YOY Percent Change So far this year, inquiries for online programs have fallen 6% year-over-year. • June finished 8% lower year-over-year.
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for Online Programs All Programs and Award Levels
2014 2015 2016 -6%
-8% YoY
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GRAY For more information please contact Gray Associates. Email: [email protected]
Inquiry to Application: Conversion Rates for Online Programs
Conversion rates for inquiries for online programs are returning to 2014 levels. § Conversion rates have mostly ranged between 2.4% and 2.9% over the past two years. § After a spike to 3.4%, conversion rates have returned to 2.6%
1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
2.0%
3.0% 2.8%
2.5% 2.4% 2.4%
3.4%
2.9% 2.6%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
Conversion Rate Trends for Online Programs
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GRAY For more information please contact Gray Associates. Email: [email protected]
Student Inquiry Conversions for Online Programs
Conversions for online programs grew 1% in March. § This was the first increase in 2016.
─ April and May are likely to reach last year’s levels. ─ For June, it is too soon to tell.
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
10,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiry Conversions for Online Programs All Programs and Award Levels
2014 2015 2016
Immature Months1
+1% YoY 1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January
conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
617.366.2838 www.GrayAssociates.com 17
GRAY For more information please contact Gray Associates. Email: [email protected]
Inquiries for On-Campus Programs
Student inquiries for on-campus higher education programs dropped 13% year-over-year. § The first six months of 2016 have all fallen below year-ago and 2014 levels. § Inquiries for on-campus programs are down 12% so far in 2016 compared to 2015.
2012
0 50,000
100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiries
Inquiries for On-Campus Programs All Programs and Award Levels
2014 2015 2016
-13% YoY 1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January
conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
617.366.2838 www.GrayAssociates.com 18
GRAY For more information please contact Gray Associates. Email: [email protected]
4.3% 4.1%
4.4% 4.7%
3.8% 3.6% 3.7%
3.5% 3.6%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
Conversion Rate Trends for On-Campus Programs
Inquiry to Application: Conversion Rates for On-Campus Programs
Conversion rates for on-campus program inquiries have been stable since Q1 2015. § For 2014 inquiries, conversion rates for on-campus programs ranged from 4.1% to 4.7%. § For 2015 inquiries, conversion rates were substantially lower: 3.5% to 3.8%. § Q1 2016 inquiries converted at a rate more consistent with the 2015 norm.
1. Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the application rate will rise for at least three months after the month in which the inquiries were received.
617.366.2838 www.GrayAssociates.com 19
GRAY For more information please contact Gray Associates. Email: [email protected]
Student Inquiry Conversions for On-Campus Programs
Conversions for on-campus programs continued to decline—down 14% YoY in March. § The immature months (April, May, June) look more promising.
0 2,000 4,000 6,000 8,000
10,000 12,000 14,000 16,000 18,000 20,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inquiry Conversions for On-Campus Programs All Programs and Award Levels
2014 2015 2016
-14% YOY Immature Months1
1. Conversions are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January conversion). Typically, conversion rates will rise for at least three months after the inquiries were received.
617.366.2838 www.GrayAssociates.com 20
GRAY For more information please contact Gray Associates. Email: [email protected]
Agenda
1. National Inquiry and Conversion Trends
2. Inquiries and Conversions: Online vs. On-Campus Programs
3. Views by Program and Segment
4. Job Postings
5. Richard McCulloch - Tribeca Marketing Group
6. Summary
617.366.2838 www.GrayAssociates.com 21
GRAY For more information please contact Gray Associates. Email: [email protected]
Student Inquiries: The Big 5 Cities
Only one of The Big 5 cities grew year-over-year. § Philadelphia grew 7% in June. § Once again, Chicago had the largest decline.
-26%
-9%
-31%
3%
-14%
7%
-16%
-31% -34%
-41%
-50%
-40%
-30%
-20%
-10%
0%
10%
Philadelphia, PA New York, NY Los Angeles, CA Atlanta, GA Chicago, IL
Top Five Cities for Inquiries Since January 2012 Year-over-Year Change in June Inquiries
2015 YoY % Change2 2016 YoY % Change
Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.
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GRAY For more information please contact Gray Associates. Email: [email protected]
The Big 5 Programs: June Growth
Only one of The Big Five programs grew in June. § Registered Nursing grew 4% year-over-year. § Criminal Justice/Police Science decreased slightly. § Medical Assistant dropped 10%. § Business Administration dropped over 25% at the Bachelor’s and Associate’s levels.
4%
-5%
-10%
-26%
-36% -40%
-35%
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
Registered Nursing (ADN, BSN)
Criminal Justice
Medical Assistant
Business Admin: Bachelors+
Business Admin: Associate
Five Largest Programs Since January 2012 Year-over-Year Change in June Inquiries
2016 YoY % Change
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GRAY For more information please contact Gray Associates. Email: [email protected]
-10%
40%
478%
422% 411%
62% 60% 55%
-50%
50%
150%
250%
350%
450%
550%
Welding Psychology Counseling
Truck and Bus Driver/CDL
Computer Programming
Organizational Leadership
The Fast 5 Programs Year-over-Year Change in June Inquiries
2015 YoY % Change 2016 YoY % Change
The Fast 5 Programs: The Higher Education Programs with the Fastest Inquiry Growth
Two new programs showed up in the five fastest-growing programs1. § Both Welding and Counseling Psychology increased over 400% in June2. § The other three programs grew more than 55% in June.
1. Includes only the top 75 programs (ranked on total inquiry volume since January 2012).
2. May reflect competitive marketing, or reporting by Gray’s data suppliers.
617.366.2838 www.GrayAssociates.com 24
GRAY For more information please contact Gray Associates. Email: [email protected]
In addition to inquiries, a program evaluation requires data on competition, jobs, wages, and degree fit.
Organizational Leadership: Philadelphia
617.366.2838 www.GrayAssociates.com 25
GRAY For more information please contact Gray Associates. Email: [email protected]
The Fast 5 Cities for All Inquiries
Four northeast markets were among the five fastest growing cities in June.
1. Includes only the top 75 cities by inquiry volume since January 2012. Data includes a 15-mile radius from the center of the CBSA.
-15% -12% -9% -14%
-32%
43% 39%
26% 21%
8%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
Boston, MA Providence, RI Hartford, CT New Haven, CT Fresno, CA
Five Fastest-Growing Cities for All Inquiries Year-over-Year Change in June Inquiries
2015 YoY % Change 2016 YoY % Change
617.366.2838 www.GrayAssociates.com 26
GRAY For more information please contact Gray Associates. Email: [email protected]
-29%
-19%
-18%
-11%
-6%
-4%
-4%
0%
0%
8%
-40% -30% -20% -10% 0% 10%
Associate's Unknown Degree External Campus Certificate Online Doctorate Bachelor's Master's Branded
Quarterly Change in Inquiries 2016/2015 (April to June)
Inquiry Volumes by Category – Trailing Three Months
Only Branded inquiries grew for the quarter. § Aside from Doctoral degrees, higher level degrees were flat. § For the quarter, both on-campus and online programs fell.
617.366.2838 www.GrayAssociates.com 27
GRAY For more information please contact Gray Associates. Email: [email protected]
Inquiry Volumes by Channel – Trailing Three Months
For the most part, branded inquiry channels outperformed external inquiries. § Social Media continued to be the fastest-growing channel. § Four different branded inquiry channels grew in the most recent quarter. § One external channel grew year-over-year for this period.
-61% -37% -36% -35%
-24% -12% -10%
-8% -8% -7%
9% 26%
37% 64%
243%
-100% -50% 0% 50% 100% 150% 200% 250% 300%
Display: Branded Referral: Branded Email: Branded Offline Media: Branded PPL: External Affiliate: External Interactive: Branded All Other Internal: Branded PPC: Branded PPC - Inbound Call: Branded Website: Branded Inbound Phone: Branded Organic: Branded Affiliate - PPC: External Social Media: Branded
Quarterly Change in Inquiries by Channel All Programs and Award Levels
(April through June YoY)
617.366.2838 www.GrayAssociates.com 28
GRAY For more information please contact Gray Associates. Email: [email protected]
Agenda
1. National Inquiry and Conversion Trends
2. Inquiries and Conversions: Online vs. On-Campus Programs
3. Views by Program and Segment
4. Job Postings
5. Richard McCulloch - Tribeca Marketing Group
6. Summary
617.366.2838 www.GrayAssociates.com 29
GRAY For more information please contact Gray Associates. Email: [email protected]
Occupations with the Greatest Growth over the Past Year (Among the Top 100 Largest SOC Occupations) The strongest occupations saw job posting increases of 50% or more. § Healthcare occupations grew the fastest, with four of the top ten in that field.
25%
25%
27%
28%
29%
35%
40%
42%
72%
86%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Pharmacists
Teacher Assistants
Food Service Managers
Automotive Specialty Technicians
Elementary School Teachers (Except for Special Education)
Pharmacy Technicians
Physical Therapists
Restaurant Cooks
Real Estate Sales Agents
Critical Care Nurses
Percentage Increase in Job Postings by SOC July 2015-July 2016 vs. Prior Year
Year-Over-Year Change Source: CEB TalentNeuron, Gray Analysis. Note that data shown is for all MSAs, so it excludes rural areas.
Healthcare
617.366.2838 www.GrayAssociates.com 30
GRAY For more information please contact Gray Associates. Email: [email protected]
Overall Largest Occupations by Job Postings
The largest occupation, Registered Nursing, had 1.4 million job postings in the past year. § Computer-related occupations also ranked high, accounting for four of the top ten.
334,921
344,380
367,595
376,314
402,176
510,921
533,135
543,870
914,463
1,399,827
0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000
Network and Computer Systems Administrators
Management Analysts
Medical and Health Services Managers
Computer System Analysts
Computer User Support Specialists
Software Developers, Applications
Customer Service Representatives
Marketing Managers
Retail Salespersons
Registered Nurses
National Job Postings by Standard Occupation Code July 2015 to July 2016
Job Postings (Volume) Source: CEB TalentNeuron, Gray Analysis. Note that data shown is for all MSAs, so it excludes rural areas.
Computer-related
617.366.2838 www.GrayAssociates.com 31
GRAY For more information please contact Gray Associates. Email: [email protected]
Agenda
1. National Inquiry and Conversion Trends
2. Inquiries and Conversions: Online vs. On-Campus Programs
3. Views by Program and Segment
4. Job Postings
5. Richard McCulloch - Tribeca Marketing Group
6. Summary
Effective Higher Education Marketing: Driven by Data Presenter: Richard McCulloch | VP, Client Services & Business
Development
Data by Gray/ Marketing by Tribeca
(866) 255-4955
2001 Hollywood Blvd. Suite 209
Hollywood, FL 33020
www.TribecaMarketingGroup.com
Richard McCulloch – VP, Client Services Tribeca Marketing Group/Rolon Group
• Over 20 years in Campus Operations
• Admissions, Student Development, Campus President
• Markets Served: NY, Boston, NJ, South Florida
• Transitioned to Higher Ed Marketing 2014
• Newest Service: MAC (Marketing and Admissions Coaching)
Data by Gray/ Marketing by Tribeca
(866) 255-4955
2001 Hollywood Blvd. Suite 209
Hollywood, FL 33020
www.TribecaMarketingGroup.com
What does the data offered by Gray & Associates lend to the
Higher Education Marketing process?
• Labor Demand/Employment Data – Does the institution have the right programs for the markets they serve?
• Inquiry Costs – How realistic is your marketing budget?
• Inquiry Types – What sources are yielding the best volume and conversion opportunities?
• Regional Metrics – Is your institution strategizing based on the specific needs and characteristics of your service area?
• Overall Higher Ed Trends – Is your marketing message and integrated strategy effectively communicating the value proposition of your institution?
Data by Gray/ Marketing by Tribeca
(866) 255-4955
2001 Hollywood Blvd. Suite 209
Hollywood, FL 33020
www.TribecaMarketingGroup.com
Goal of Higher Ed Marketing
Effectively communicate the value of attending an
institution in order to motivate engagement and heighten probability of enrollment.
Data by Gray/ Marketing by Tribeca
(866) 255-4955
2001 Hollywood Blvd. Suite 209
Hollywood, FL 33020
www.TribecaMarketingGroup.com
Labor Demand Data – Marketing Strategy
Video engagement continues to grow on digital platforms
and in email marketing. It is important to craft video testimonials from both graduates and employers, especially
in high-demand programs.
Data by Gray/ Marketing by Tribeca
(866) 255-4955
2001 Hollywood Blvd. Suite 209
Hollywood, FL 33020
www.TribecaMarketingGroup.com
Inquiry Costs/Types – Marketing Strategy
Investing in assets to supplement internal training and
coaching can greatly enhance inquiry conversions and thus maximize marketing ROI
Data by Gray/ Marketing by Tribeca
(866) 255-4955
2001 Hollywood Blvd. Suite 209
Hollywood, FL 33020
www.TribecaMarketingGroup.com
Regional Metrics – Marketing Strategy
To further prove the value of your institution as the school of choice for students seeking a fulfilling academic experience, partnering with corporations that operate in the industries for which you provide programs of study is an important enhancement that lends itself to marketing.
(866) 255-4955
2001 Hollywood Blvd. Suite 209
Hollywood, FL 33020
www.TribecaMarketingGroup.com
Thank you so much for your /me and a2en/on!
Let’s con/nue the conversa/on… 954-‐495-‐0932 or rm@tribecamarke/nggroup.com
www.tribecamarke/nggroup.com
617.366.2838 www.GrayAssociates.com 40
GRAY For more information please contact Gray Associates. Email: [email protected]
Agenda
1. National Inquiry and Conversion Trends
2. Inquiries and Conversions: Online vs. On-Campus Programs
3. Views by Program and Segment
4. Job Postings
5. Richard McCulloch - Tribeca Marketing Group
6. Summary
617.366.2838 www.GrayAssociates.com 41
GRAY For more information please contact Gray Associates. Email: [email protected]
Key Demand Trends and Observations
June generally underperformed.
§ Inquiry volumes fell 7%. ─ Both on-campus and online declined.
§ One of the few bright spots this month was that Branded grew 36%. § Conversions of March inquiries were down 16% YoY. ─ However, conversions of March online inquiries were up 1%.
─ It is too early to tell if April 2016 will reach last year’s levels.
§ After a decrease last month, average inquiry prices increased, and were once again over $45.
§ Last quarter: Higher degree levels were flat; Associate’s fell 29% § Better data and systems are available to support your decisions. ─ Where to focus your marketing—by program and market ─ What programs to Stop, Start, Sustain or Grow
617.366.2838 www.GrayAssociates.com 42
GRAY For more information please contact Gray Associates. Email: [email protected]
Questions and Contacts
Please feel free to contact:
Bob Atkins CEO
Gray Associates, Inc.
[email protected] @Gray_Associates
617.366.2836
617.366.2838 www.GrayAssociates.com 43
GRAY For more information please contact Gray Associates. Email: [email protected]
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Thursday, August 25th at 2:00 PM EDT