WE POWER CREATIVITY

Creating Romance eBook Bestsellers: Marketing Tips & Tricks

for Authors

WE POWER CREATIVITY

Our Panel• Mark LeFebvre – Kobo, Director, Self-Publishing Author

Relations

• Tobly McSmith - Harper Collins, Manager of Digital Sales

• Kristina Radke - NetGalley, Publisher Liaison and Communications Manager

• Moderator: Kelly Peterson - INscribe Digital, Director of Client Services

3

WE POWER CREATIVITY

How do we Create Bestsellers?

4

5WE POWER CREATIVITY

Barnes & Noble Carousel

WE POWER CREATIVITY

iBooks Bestsellers: in Sidebars and Display

6

WE POWER CREATIVITY

Amazon Bestsellers: Highly Featured

7

8WE POWER CREATIVITY

Kobo Top Titles

WE POWER CREATIVITY

NetGalley: Most Requested Titles Get Prime Placement

9

Pre-orders

11WE POWER CREATIVITY

We’ve known for a long time pre-orders drive sales

12WE POWER CREATIVITY

iBooks gives pre-orders great placement

13WE POWER CREATIVITY

Amazon Pre-orders Become Bestsellers Before Release

14WE POWER CREATIVITY

Kobo Features Dozens of Pre-orders

© INscribe Digital | All rights reserved | CONFIDENTIAL

NetGalley Generates Pre-Pub Feedback

General Merchandising

17WE POWER CREATIVITY

iBook New Releases

18WE POWER CREATIVITY

Kobo Top New Releases

19WE POWER CREATIVITY

Kobo Heroes and Banners

20WE POWER CREATIVITY

Kobo Category Page Placement

21WE POWER CREATIVITY

Barnes & Noble Promotions

22WE POWER CREATIVITY

iBooks Seasonal Promotions

23WE POWER CREATIVITY

Amazon Seasonal Promotions

24WE POWER CREATIVITY

NetGalley Category Placement

25WE POWER CREATIVITY

Introducing Readers to Titles Directly through email

eBook Price Promotions

27WE POWER CREATIVITY

Amazon Kindle Daily Deal

28WE POWER CREATIVITY

Barnes & Noble Daily Find

29WE POWER CREATIVITY

Kobo Daily Deal

30WE POWER CREATIVITY

Kobo Emails

31WE POWER CREATIVITY

Apple Discount Merchandising Highly Visible

Free eBooks

33WE POWER CREATIVITY

Apple Discover a New Author

34WE POWER CREATIVITY

Amazon Free Bestseller

35WE POWER CREATIVITY

Kobo Devoted to Free First in Series

36WE POWER CREATIVITY

Category Displays with Editorial Picks

Experiments in Reaching Customers

38WE POWER CREATIVITY

Amazon Recommendations

39WE POWER CREATIVITY

Kobo Recommendations

© INscribe Digital | All rights reserved | CONFIDENTIAL

NetGalley Interacts with Readers and Publishers

41WE POWER CREATIVITY

Retailer Specific Buy Links

1 2 30%

5%

10%

15%

20%

25%

30%

35%

40%

45%

42WE POWER CREATIVITY

Resources• Seven Keys to Publisher Success: Case Studies from Innovative Publishers and Authorshttp

://www.inscribedigital.com/seven-keys-to-digital-publishing-success-case-studies-from-innovative-publishers-and-authors/

• Leveraging Retailer Strengths: http://www.inscribedigital.com/2013/12/leverage-retailer-strengths-to-sell-more/

• 7 Tips for Pricing Your eBook: http://www.inscribedigital.com/7-tips-for-pricing-your-ebook/

• Selling More of Your Series: http://kobowritinglife.com/2015/01/29/selling-more-of-your-series-books-on-kobo-11/

• How to Price Your eBook to Sell: http://www.bookdaily.com/authorresource/blog/post/1507659

• Why Content Still Rules: http://www.forbes.com/sites/stevenbertoni/2014/05/19/book-boss-jane-friedman-talks-tech-ebooks-and-why-content-still-rules/

www.INscribeDigital.com| info@INscribeDigital.com