· 2015-04-01 · Marketing & Product Guide 5 Promotional Signs – Holiday Brochure Customer...

MARKETING & PRODUCT GUIDE

PT10: No

vember 27 – d

ecem

ber 31, 2011H

oLId

AY WrA

PPed U

P

PT10: November 27 - december 31, 2011

Shari’s Picks

Sparkling Wine Pole Topper

SALe backer card

DIsPlAy TAblE GUIDElINEs

holiday wrapped up holiday wrapped

up

Table of ContentsGoals of the Promotion . . . . . . . . . . . . . . . 1 Promotional Sign Gallery . . . . . . . . . . . . . 3 End Aisles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Holiday Brochure . . . . . . . . . . . . . . . . . . . . . . . . . 5

Promotional Signs . . . . . . . . . . . . . . . . . . . . . . . . 6

Supplier Gift Packs/Holiday Block Piles 17 Sparkling Wine Pole Topper . . . . . . . . . . . . . . 18

Markdown Strategy – SALE signs . . . . . . . . . . 19

Shopping Cart Signs . . . . . . . . . . . . . . . . 21Exterior Springer Signs . . . . . . . . . . . . . . 25Promotional Fixture – Shari’s Picks . . . . 27Special Promotions Fixture . . . . . . . . . . 31Advertising . . . . . . . . . . . . . . . . . . . . . . . . 33 Holiday Wrapped Up FSI . . . . . . . . . . . . . . . . . 35

Bonus AIR MILES® FSI . . . . . . . . . . . . . . . . . . . . 36

Ontario Wines . . . . . . . . . . . . . . . . . . . . . . 39 goLOCAL FSI Fixture . . . . . . . . . . . . . . . . . . . . . 40

Ontario Superstars . . . . . . . . . . . . . . . . . . . . . . 41

Ontario Popular Pick . . . . . . . . . . . . . . . . . . . . . 42

“VINTAGES Loves” Program . . . . . . . . . . 43Ontario Craft Beer . . . . . . . . . . . . . . . . . . 45 Ontario Craft Beer End Aisle . . . . . . . . . . . . . . 46

Ontario Craft Beer Fixture . . . . . . . . . . . . . . . . 47

Premium / Specialty Beer Program . . . . . . . . 48

Brewery Spotlight Program . . . . . . . . . . . . . . . 49

Sold Space Program . . . . . . . . . . . . . . . . . 51 End Aisles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

Shelf Extenders . . . . . . . . . . . . . . . . . . . . . . . . . 54

IMAGE Shelf Talker . . . . . . . . . . . . . . . . . . . . . . 58

Limited Time Offers . . . . . . . . . . . . . . . . . . . . . . 59

Value Add Program . . . . . . . . . . . . . . . . . . . . . . 65

Bonus AIR MILES® Reward Miles . . . . . . . . . . . 70

Bundled Bonus AIR MILES® Reward Miles . . 75

Necktags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

Participating Stores . . . . . . . . . . . . . . . . . 77Display Table Merch . Guidelines . . . . . . 85

Trade C

opy O

nly

This guide is printed on 100% recycled paperby the Lcbo’s Print digital copy centre (dept. 890)

Quest ions?cal l hel loLcbo

at (416) 365 - 5932Please have this Guide avai lable.

French Language Services

The following definitions were written in order to assist Lcbo retail staff with the delivery of French Language Services (FLS).

Please refer to the Participating Stores Section to determine if your store is FLS designated.

Lcbo FLS designated stores:These are Lcbo stores located in one of 25 provincially designated FLS areas and chosen to deliver in-store French-language services. Lcbo bilingual employees are available on location to provide service in a customer’s preferred language, either english or French. Also, designated stores should display bilingual operational and directional signs. designated stores offer publications in both english and French. Lcbo stores located in FLS designated areas:These are the remaining Lcbo stores located in one of 25 provincially designated FLS areas. Although these stores are not mandated to deliver in-store French Language Services, they should display operational and directional bilingual signs. english and French language publications should be available on site.

Lcbo stores located in non-designated areas:These are Lcbo stores located outside one of 25 provincially designated FLS areas. These stores do not offer French Language Services and display the english side of the directional signs. However, they might in certain cases offer publications in both languages.

PROMO FIxTURE – SHARI’S PICkS

Shari Mogk-Edwards, Vice President Merchandising, is endorsing 11 products during Period 10.

Refer to page 28 for details.

HOLIDAy BROCHURE

All stores will receive the 2nd shipment of the easy Holiday brochure the week of November 28th.


SPARkLING WINE POLE TOPPER

All stores will receive the Sparkling Wine Pole Topper by the start of P10.


“SALE” BACkER CARD

All stores will receive the SALE Backer Card and Pricer Card the week of November 21.

Refer to page 19 for details

SHOPPING CART

effective Period 9, the inside of shopping cart frame is sold to the trade.

Please ensure the P10 Shopping cart frame signs are installed by the start of the promotion. Your participation is mandatory.


Trade C

opy O

nly

holiday wrapped up

Marketing & Product Guide November 27 – December 31, 2011

“Tell me what to buy.”

Holiday time is lots of fun, but it can be lots of work and stress, too... so this year’s Holiday Campaign is all about making the season easier by simplifying the shopping experience.

We know that customers want help deciding what to buy, so the LCBO’s holiday gift to them is to make it easy to shop, easy to celebrate and easy to give. We’ve done the work so customers won’t have to.

Signage will set the tone for the season with show-stopping creative and a focus on our assortment of gift packaging. The majority of in-store signage (non-product specific) will remain in place for both PT9 and PT10.

We’re offering solutions that are short, clear, attractive and easily understood. We want our gift recommendations and entertaining ideas to make customers say: “I never thought of that!”

Trade C

opy O

nly

holiday wrapped up

Promotional Sign Gallery

All of the Promotional Sign Components that are available for re-order have a re-order number.

If a sign component is missing or damaged, call the Contact Centre (416-365-5932) and quote the re-order number. Please have a copy of the Marketing & Product Guide on hand.

Thank you.

Music

Music CD Re-order# 12100-01

We would like to hear your comments about this period’s music. Please email your feedback to [email protected].

Trade C

opy O

nly

Promotional Turn 104

Promotional Signs – End Aisles

Component

End Aisle Backer Cards Dimensions:30” w x 24” h

End Aisle Products

Re-order Code

EA Generic Discover the World 12100-50

1 Captain Morgan Spiced Rum 12100-012 Smirnoff Vodka 12100-023 Crown Royal , Crown Black 12100-03

4A Chivas Regal , Wisers De Luxe 12100-044B Wiser's De Luxe 12100-045 Bacardi Superior 12100-056 Bailey's Original and Hazelnut 12100-067 Absolut Vodka 12100-07

8A Forty Creek and Double Barrel 12100-088B Forty Creek 12100-089A Masi, Tic Tok, Henry of Pelham 12100-099B Masi, Wolf Blass, Alvar 12100-0910 Uno, MezzaCorona, Jackson-Triggs 12100-1011 Glenfiddich 12YO, Gibson's 12 12100-11

12A Linden Bay, French Cross Cab-Merlot and French Cross Blush 12100-1212B Generic (Discover the World) 12100-1213 Appleton Reserve and V/X 12100-1314 Singleton, Johnnie Walker Black and Red Labels 12100-1415 Open Cab-Merlot, Dan Aykroyd Cab-Shiraz, Generation Seven 12100-1516 Kahlua, Kahlua Peppermint, Malibu 12100-16

17 Grand Marnier 12100-17

18 Mott's Clamato Caesar, Vodka Mudshake Chocolate, Smirnoff Cranberry & Lime 12100-18

19 Moet & Chandon, Chateuneuf-de-pape, Masi 12100-1920 De Chanceny Rose, Mumm Napa, Chandon 12100-20

NOTE: End Aisle Backer Cards will have a pop-up that needs to be folded out once the backer card is installed in the frame. Please see illustration below.

Generic Backer card

Branded Backer cardwith PoP-UP

Trade C

opy O

nly

Marketing & Product Guide 5

Promotional Signs – Holiday Brochure

Customer Takeaway Brochure

Participating stores will receive copies of the Holiday Wrapped Up Brochure to merchandise in the brochure holders on each End Aisle.

All participating stores will receive a second shipment of books in P10.

Key Dates

Ship Date: Nov. 28, 2011 (2nd shipment)Takedown: Jan. 3, 2012

Participating stores

End Aisle stores

Merchandising Instructions

• The brochures are to be merchandised on all End Aisles in the wire brochure holders (please see illustration).

• Please re-stock the recipe books throughout the promotion.


end aisle BrochUre holder availaBle

from central sUPPly re-order #690602

NO CHANGE

Trade C

opy O

nly


Promotional Signs – Store Entrance

Component Where to install sign Re-order Code Images

Hero DisplayBanner Stand Insert

Dimensions:20” w x 70” h

Hero Display 12102-41

Pricer Cards


Hero Display LCBO# Description Size (mL)316844 Bombay Sapphire London Dry Gin 75095935 Grey Goose Vodka 750

12102-42

Thematic Banner Stand Insert


Thematic Banner Stand (store entrance)

12092-46

Backlit / Tasting Bar


Install in the frame on the portable tasting bar.

Some stores will be equipped with a backlit sign holder.

12092-51

NO CHANGE

NO CHANGETrade C

opy O

nly


Component Where to install sign

Exterior Banner


Exterior wall

Show Card


Install in the windows on the hangers or in the frames. ALTERNATE WITH “Holiday Wrapped Up” AS EVERY OTHER SIGN.

Exterior Transparency


ALTERNATE WITH “Holiday Wrapped Up” AS EVERY OTHER SIGN.

Only for Stores 452, 528, 568

* Vendor installed

Promotional Signs – Exterior Signs

12092-31

12093-21

12092-32

12093-22

12092-33

12092-01 12092-02 12092-03

12093-23

12092-34

12093-24

12092-35

NO CHANGE

NO CHANGE

NO CHANGETrad

e Cop

y Only



Power Aisle Banner

Front: Back:


Over the central aisle.ALTERNATE WITH “Holiday Wrapped Up” AS EVERY OTHER SIGN.

12091-11

Perimeter Banner


On the hangers around the periphery of the store.ALTERNATE WITH “Holiday Wrapped Up” AS EVERY OTHER SIGN.

Gift Pack Block Pile Kit

Includes:• Pole Toppers• Shelf Talkers• Pricer Cards

Seasonal Block Piles 12095-51

Sparkling Wine Pole Topper

Seasonal Block Piles 12105-51

Promotional Signs

(front)

(Back)

12091-01 12091-02 12091-03

NO CHANGE

NO CHANGE

NO CHANGE

Trade C

opy O

nly


Promotional Signs – Perimeter Transparencies


Perimeter TransparencySquare:

Dimensions:28.5” w x 28.5” h

Holiday Wrapped Up #12093-01Knitted Stripe #12093-02Red Bag with Bow #12093-03Knitted Dot #12093-04

Perimeter TransparencyHorizontal:


#12093-11

Perimeter TransparencyHorizontal:


#12093-12

Perimeter TransparencyVertical:


Holiday Wrapped Up #12093-15Knitted Stripe #12093-16Red Bag with Bird #12093-17Knitted Dot #12093-18Striped Box #12093-19

NO CHANGE

Trade C

opy O

nly

Promotional Turn 9 10

Promotional Signs


Superstars KitIncludes:• Backer cards x 2• Shelf talkers• Pricer cards


Cut case display at VQA Cube

Complete Kit: 12108-01

Shelf Talkers Only: 12108-03

Popular Pick KitIncludes:• Backer cards x 1


Cut case display in Ontario Section

12108-02

goLOCAL FSI Fixture• VQA goLOCAL Category

Signs x 2

• VQA cube centre sign x 1

• Shelf Talkers 6” W x 3”H Bundles of 4 x 2 per kit

One end of the VQA fixture (Participating stores only)

Complete Kit: 12098-04

Special Promotions Fixtures Drum Sign Dimensions: 48” w x 6.3/8” h

Special Promotions Fixture #2

12104-16

Special Promotions Fixtures Poster

Dimensions:22” w x 39.5” h

Special Promotions Fixture #2

12104-11

NO CHANGE

Trade C

opy O

nly


Promotional Signs – FOOD & Drink / Gift of Giving


FOOD & DRINK Header Card

FOOD & DRINK Fixture 12098-98

FOOD & DRINK “A” Frame Sign

English / English

FOOD & DRINK “A” Frame Fixture

12098-99English over English

FOOD & DRINK “A” Frame Sign

English / French

FOOD & DRINK “A” Frame Fixture

12098-101English over French

Spirit of GivingCash Desk Sign (Bundled in kits of 3)

Affix to side of Cash Register

12098-07English

Spirit of GivingCash Desk Sign (Bundled in kits of 3)

Affix to side of Cash Register

12098-08French

Spirit of GivingCash Desk Shelf TalkersEnglish Over French (Bundled in kits of 5)

Install throughout the store.

12098-06

Spirit of GivingCash Desk Scan Cards

Keep at the cash desk to process the donation.

12098-05

NO CHANGE

Trade C

opy O

nly


Promotional Signs


“I Tried It and Loved It” Staff Picks Shelf Talkers

In-section 12095-06

Merchandising Instructions 1. Choose your favourite product. 2. Write your name clearly and neatly on the “I Tried It and Loved It” Staff Picks shelf talker. 3. Affix the shelf talker to the shelf in front of your selected product.

Shopping Cart Signage “Social Responsibility” – Install in the frame on the oustide of the Shopping Carts.

Thematic – Install inside the frame of the Shopping Carts.

“Deflate the Elephant” – 12108-10

Thematic –12105-02

Image not available

Exterior Springer Sign

“Discover the Spirit of Giving”

“Discover the Spirit of Giving” – Replace the “Bring Your Own Bag” sign

Please see page 25 of this guide for more information.

Re-order# 12105-27

eXamPle

Effective Period 9, the inside of the shopping cart frame is sold to the trade. Please ensure that the P10 Shopping Cart frame signs are installed by the start of the promotion. Your participation is mandatory.

NO CHANGE

Trade C

opy O

nly


Promotional Signs


Promo Fixture Sign – Short“Shari’s Pick”

Dimensions:28” w x 6 3/8” h

Promo FixtureNote: Please refer to the Mini Thematic Supplier Sold Program section of this guide for more information.

12102-61

Promo Fixture Sign – Long“Shari’s Pick”

Dimensions:43” w x 6 3/8” h

Promo FixtureNote: Please refer to the Mini Thematic Supplier Sold Program section of this guide for more information.

12102-62

Promo Fixture & In-Section Shelf Talkers


Promo Fixture and in-section in front of participating products.

12102-64

Markdown Backer Card


Holiday block piles and discretionary End Aisle.

12100-21

Markdown Pricer Card


Holiday block piles and discretionary End Aisle.

12107-20Trade C

opy O

nly

Promotional Turn 9 14

Promotional Signs – On-Shelf

Signs’ Location Signs’ Message Component Specifications Re-order Images

On shelfPre-printedLimited Time Offer Bin Tags Bin Tags 5” w x 1” h 12107-01

On shelfPre-printedAir Miles Bin Tags Bin Tags 5” w x 1” h 12107-02

On shelfPre-printedNew Product Bin Tags Bin Tags 5” w x 1” h 12107-03

On shelfPre-printedLimited Time Offer Bin Tags

BilingualBin Tags 7” w x 1” h

12107-06

On shelfPre-printedAir Miles Bin Tags


12107-07

On shelfPre-printedNew Product Bin Tags


12107-08

On shelf

Pre-printedBundling Bonus Air Miles Shelf Talkers Shelf Talkers 5” x 4” 12107-04

On shelfPre-printedIMAGE Shelf Talkers Shelf Talkers 5” x 4” 12107-05

On shelf

Pre-printed

(59 versions)These signs should be used for identifying Gift Packs displayed on the Convertible Gondolas.

Shelf Talkers 6” x 3” 12107-19

On shelfPre-printed

(59 versions)Pricer Cards - 8” x 7” 12107-11

Trade C

opy O

nly


Signs’ Location Signs’ Message Component Specifications Re-order Images

On shelfPre-printed

(Regular Program - 65 versions)

Extender stripsPre printed - 12” x 2.5”

12107-12

On shelfPre-printed

(Community Program - 5 versions)


12107-13

On shelfPre-printed

(Discovery Program - 9 versions)


12107-14

On shelfBlank Shelf TalkersDiscover the World (1 version x 50 per bundle)

Shelf Talkers 5” x 4” - Blank 12097-15

On shelfBlank Pricer CardsDiscover the World (1 version x 50 per bundle)

Pricer Cards - 8” x 7” - Blank 12097-16

On shelfBlank Extender StripsDiscover the World (1 version x 15 per bundle)

Extender strips - Blank12” x 2.5”

12097-17

On shelf Pre-printed Green Extender insert - 1 version


12097-18

Promotional Signs – On-Shelf

Trade C

opy O

nly

holiday wrapped up

Holiday Block Piles

Trade C

opy O

nly


Sparkling Block Pile Pole Topper

Champagne and sparkling wine products are our customers’ firstchoiceforusheringintheNewYear.YourHolidaySparkling Wine Promotion display will become a focal point as customers shop for their favourite bubbly.

Key dates

ShipDate: November21,2011StartDate: November28,2011End Date: December 31, 2011


All stores

Participating products

Champagne and sparkling wine products for the display are to be selected at the Store Manager’sdiscretion.Yourdisplayshouldincludelargevolumesellersplusdomesticand imported products at various price ranges and sugar codes.

Component list

• Pole Topper (Re-order# 12105-51)• Generic Blank Pricer Card (Re-order# 12097-16)

Merchandising instructions

Storesshouldbuildthedisplayinahigh-trafficarea.

1. Group the sparkling wine by style, within price groupings (i.e., French Champagne together).

2. Placethemostexpensivesparklinggroupatthestartofthetrafficflow.Arrangethegroupssotheydecreaseinpriceasyoubuildtowardstheendofthetrafficflow.

Pole toPPer siGn

Generic Blank Pricer cardTrade C

opy O

nly


Markdown Strategy

Markdown strategy

Product Managers will review gift pack sales on a weekly basis. Markdowns will be communicated through the SAM newsletters.

Key dates



All stores

Component list

To support the markdowns, all stores will receive the following “SALE” signs: • Backer Card (Re-order# 12100-21)• Blank SALE Pricer Cards (Re-order# 12107-20)

Merchandising instructions

• Replace the pre-printed pricer cards with the SALE pricer cards on the block pile.• Once the block piles sell down, move the marked down products to the Sale End

Aisle. Use the blank SALE pricer cards to communicate the reduced prices.• Use the SALE Backer Card on the Sale End Aisle.

sale Backer card

Blank Pricer card

Trade C

opy O

nly

holiday wrapped up

Shopping Cart Signs

Effective Period 9, the inside of the Large Shopping Cart frame is being sold to the trade. Please ensure that the Shopping Cart frame signs are installed by the start of the Promotion.

Yourparticipationismandatory.

Trade C

opy O

nly


Overview

For the past year, Sales & Marketing has been testing an initiative that features advertising on Large LCBO Shopping Carts. The test has gone well. As a result of positive feedback from pilot stores, as well as keen interest from the trade to purchase the space, Sales&Marketingwillrolloutthisprogramtoanadditional138stores.Theinformationregarding the number of Large Shopping Carts your store presently has, was compiled from a survey we completed this past Spring. Small carts will not feature this program. Eventually, all new large carts will feature this ad frame and additional stores may be added to the program. The program is being sold to the trade each period, effective PT9 – Holiday 2011. The program will feature either an LTO or a BAM offer each period and the products advertised will be brands with wide distribution, to ensure that what’s advertised will be available in your location. Instructions for each promotional turn will appear in the Marketing & Product Guide. The inside of the cart will always feature the sold supplier program and the outside will always be reserved for Social Responsibility messaging. The SR sign is bilingual. The supplier sign is in English only. Signs are to be installed by the start of the promotion.

Key Dates:

ShipDate: November21,2011StartDate: November28,2011End Date: January 1, 2012

Shopping Cart Signs

Trade C

opy O

nly


Participating Stores

1, 7, 10, 11, 15, 21, 22, 24, 26, 31, 34, 35, 36, 39, 44, 45, 48, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 82, 83, 84, 93, 95, 99, 101, 102, 106, 115, 125, 130, 132, 140, 145, 148, 154, 156, 163, 164, 166, 167, 168, 171, 187, 190, 191, 195, 198, 210, 211, 212, 214, 216, 217, 218, 226, 229, 233, 234, 237, 243, 244, 252, 253, 260, 265, 287, 288, 311, 312, 320, 325, 326, 329, 340, 344, 345, 346, 353, 355, 360, 361, 365, 367, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 397, 398, 399, 407, 412, 417, 432, 437, 438, 444, 445, 446, 452, 454, 456, 459, 465, 467, 481, 486, 495, 497, 499, 502, 507, 511, 518, 521, 522, 523, 536, 540, 542, 544, 546, 549, 555, 556, 559, 566, 569, 572, 573, 575, 579, 590, 593, 601, 605, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 637, 641, 698, 702, 703, 771, 776

Participating Product

LCBO# 224352 Crown Royal Black 750 mL – LTO $2.00

Signage

Thematic Sign (Sold to the Trade)• Install the Thematic sign inside the frame of the

Shopping Carts.• Re-order# 12105-02

“Deflate the Elephant” Sign• Install sign in the frame on the outside of the

Shopping Carts.• Re-order#12108-10

Shopping Cart Signs

thematic siGn

“deflate the elePhant” siGn(imaGe is not availaBle)

Trade C

opy O

nly

holiday wrapped up


In2009,a“BringYourOwnBag”posterandspringerstand were shipped to all stores to raise awareness for customers to bring in reusable enviro-bags for purchases (Please see the illustration below).

Starting P10, the exterior springer sign holder will be used to display signs with messages like social responsibilityandenvironmental.Newsignagewillbesent to all stores each period with a new message.

For P10, the message is “Discover the Spirit of Giving”.

rePlace the siGn with the new

“discover the sPirit of GivinG”

siGn.

Trade C

opy O

nly

holiday wrapped up



Key Dates:

StartDate: November27,2011Takedown: January 2, 2012

Participating Stores:

All Stores

Components:

“Discover the Spirit of Giving” Exterior Springer Sign (Bilingual) Re-order# 12105-27


• RemoveexistingBringYourOwnBagsign.• Install the new “Spirit of Giving” sign.• Stores with an LCBO owned parking lot will receive two of signs. One sign is for

the entrance of the parking lot or store manager’s discretion; the other one is to be placed near the store entrance.

• All remaining stores will receive one sign to be placed near the entrance of the store. • NOTE:Pleaseensurethesignplacementdoesnotposeapotentialhealthandsafety

risk.

new “discover the sPirit of GivinG” siGn

rePlace the siGn with the new

“discover the sPirit of GivinG”

siGn.

Trade C

opy O

nly

holiday wrapped up

Promotional Fixture Product Endorsement Program

• “Shari’s Picks”

Trade C

opy O

nly


Promo Fixture – Product Endorsement Program

“Shari’s Picks“

Shari Mogk-Edwards, Vice President Merchandising, is endorsing 11 products during P10. These products are Shari’s top picks for this holiday season, along with her own testimonial for each one.

Key Dates:


Participating stores:

1, 5, 6, 11, 14, 15, 18, 19, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 59, 60, 61, 62, 63, 64, 65, 68, 72, 73, 79, 80, 83, 90, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 212, 214, 217, 218, 226, 228, 234, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 484, 486, 490, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 564, 566, 568, 569, 572, 573, 575, 579, 584, 586, 587, 590, 593, 601, 602, 605, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 638, 641, 698, 700, 702, 703, 771, 776

Participating products:

LCBO# DESCRIPTION Format

8623 Inniskillin VQA Gift Tote 2 x 750 mL

155341 Perrier Jouet Grand Brut Champagne 750 mL

178541 Batasiolo Barolo DOC 750 mL

209064 Absolut Elyx 750 mL

242107 No. 3 Gin 750 mL

244186 Collingwood 750 mL

251173 The Three Kings Gift Pack 3 x 341 mL

256230 Four Roses Small Batch Bourbon 750 mL

331574 Errazuriz Max Reserva Cabernet Sauvignon 750 mL

557975 Mount Gay Rum Extra Old 750 mL

603324 Johnnie Walker Green Label Pure Malt 750 mL

Trade C

opy O

nly


Promo Fixture – Product Endorsement Program

“Shari’s Picks“

Signage and Re-ordering:

• Shelf Talkers (Re-order# 12102-64)• Promo Fixture Sign – Long (Re-order# 12102-62)• Promo Fixture Sign – Short (Re-order# 12102-61)

Merchandising instructions:

Promo Fixture• Insert “Shari’s Pick” category sign into the sign

bandonthefixture.• Install the pre-printed Shari’s Pick shelf talkers in

front of the participating products on the promo fixture.Pleasefoldouttheperpendicularcircleportion of the shelf talker.

In-Section Shari’s Pick Shelf Talkers• Install the pre-printed Shari’s Pick shelf talkers in-

section in front of the participating products. Please fold out the perpendicular circle portion of the shelf talker.

Promo fiXtUre siGn (short and lonG)

shari’s Pick shelf talker

Trade C

opy O

nly

holiday wrapped up

Special Promotions Fixtures

re-order code# 12104-11 re-order code Bam001(BilinGUal)

re-order code# 12104-16

Trade C

opy O

nly

holiday wrapped up


Fixture #1 – Bonus AIR MILES® Reward Miles

Re-use the signs until further notice.

Description Component Re-order#

Bonus AIR MILES® Reward Miles Posters – 22” x 39.5” (English over Bilingual) BAM001

Bonus AIR MILES® Reward Miles Drum Signs – 48” x 6 3/8” (English over Bilingual) BAM002

Bonus AIR MILES® Reward Miles Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP) BAM003

• Select any products with a Bonus AIR MILES® Reward Miles offer (selection is at the Store Manager’s discretion). Please refer to page 70 of this guide for the product list.

• Install the Bin Ticket Buttons and regular Bin Tags in the Bin Ticket channel on the fixturetocommunicatetheoffers.

Fixture #2 – New! New! New!

Participating ProductsAtthestoremanager’sdiscretion,orderanddisplaynewproductsfromP8,P9andP10tomaintain the display through P10. Install the new poster and drum sign.

ComponentsDescription Component Re-order#

New! New! New! Poster – 22” x 39.5” 12104-11

New Discoveries Drum Sign – 48” x 6 3/8” 12104-16

Key DatesInstall:November27,2011Takedown: January 3, 2012

Special Promotions Fixtures

Trade C

opy O

nly

holiday wrapped up

Advertising

“Holiday Wrapped Up: Entertaining & Giving Made Easy”

Trade C

opy O

nly


Advertising – “Holiday Wrapped Up“ FSI

Overview

In keeping with the “Easy Holiday” approach from our thematic, our P10 FSI has a gift giving focus and touches on the entertainment aspect of the Holidays. The FSI takes our customer through the entire process of giving wonderful and thoughtful gifts.

Publication and Drop Date

The FSI will be dropped on December 3, 2011:• Barrie Examiner• Hamilton Spectator• Kingston Whig-Standard• London Free Press• Globe and Mail• NationalPost• Ottawa Citizen• Ottawa Sun• St. Catharines Standard• Thunder Bay Chronicle-Journal• Toronto Star• Toronto Sun• Windsor Star

Trade C

opy O

nly

35

Advertising – “Holiday Wrapped Up“ FSI

“Holiday Wrapped Up“ – Participating ProductsLCBO# Description Size (mL) Offers

1784 Grand Marnier 750

56796 Heineken 5l Draught Keg 5,000

74591 Tuborg Gold Beer 500 LTO

80127 Sailor Jerry Spiced Navy Rum 750 LTO

TBD De Loach Cabernet Sauvignon California Series 750 BAM

TBD De Loach Cabernet Sauvignon California Series 750 LTO

90845 Great Lakes Winter Ale 750

94771 Forty Creek Double Barrel Reserve Whisky 750 LTO

95935 Grey Goose Vodka 750 LTO

103267 Young’s Double Chocolate Stout 500

167213 Sinsations - Decadent Dark Chocolate Martini 750

168310 Korbel Brut Sparkling 750 LTO

174482 Ca’ De Riva Valpolicella Ripasso 750 BAM

186510 Corona Extra 6 Pk-B 1,980

195693 Singleton Of Glendullan 750

210104 Kahlua Peppermint Mocha Coffee Flavoured Liqueur 375

224014 Alexander Keith’s Barrel Gift Pack 2,838

224352 Crown Royal Black 750 LTO

236513 Baileys Hazelnut Flavour Cream Liquor 750

239244 Shock Top 473

240416 Montresor Amarone 750 LTO

243105 Miller Genuine Draft 473

255513 (V)Cabernet Sauvignon Napa (R. Mondavi) 750 LTO

266510 Johnnie Walker Double Black Label 750

269787 Skinnygirl Sangria 750

308056 Mumm Cordon Rouge Brut Champagne 750 LTO

308155 Johnnie Walker Blue Label 750

377820 Jackson-Triggs Unity Merlot 1,500 LTO

405753 Robert Mondavi Private Selection Sauv Blanc 750 LTO

456095 Ketel One Vodka 750 LTO

550715 Forty Creek Barrel Select 750

554469 Guinness Draught 8 Pk-C 3,520 LTO

569418 Mott’s Clamato Caesar Original 4 Pk-B 1,420

587154 (V)Vidal Icewine Vqa Ltd Edition 375 LTO

602763 Absolut Raspberri Vodka 750

669465 Peller French Cross Pinot Grigio Bib 4,000 LTO

TBD Mill Street Sampler Version 6 2,074

TBD OCB Discovery Pack

Trade C

opy O

nly


Advertising – Bonus Air Miles® FSI

A Bonus Air Miles® Free Standing Inserts will be dropping in PT10. This FSI features 47 holiday must-haves, including three great Vintages products.

Publication and Drop Date

The FSI will drop between December 7-11:

• Guelph Mercury• Hamilton Spectator• Kitchener Record• Markham Economist & Sun• NationalPost• Ottawa Sun• Richmond Hill/Thornhill Liberal• Toronto Star• Toronto Sun• Windsor Star• Fort Frances Daily Bulletin

• Fort Frances Times• KenoraDailyMinerandNews• NorthBayNugget• Sault Star• Sudbury Star• Thunder Bay Chronicle Journal• Timmins Daily Press

Trade C

opy O

nly



Participating Products

LCBO# Description Format (mL) BAM Amount

WINES

22269 Durbanville Hills Shiraz 750 7

29728 Torres Coronas Tempranillo Do 750 9

89995 Quinta Da Aveleda Vinho Verde 750 5

159178 Rigal The Original Malbec 750 7

226571 Sterling Vintner’s Pinot Noir 750 8

230474 Graffigna Centenario Reserve Malbec 750 8

231787 Beso De Vino Seleccion Do Carinena 750 5

231811 Loron Beau! Beajolais 750 7

235507 Sawmill Creek Reserve Red 1,500 8

238964 Sogrape Grao Vasco Dao 1,500 10

245324 MERLOT Les Jamelles Vin de Pays d’Oc 750 7

348359 Santa Rita Reserva Chardonnay 750 8

PREMIUM WINES

22327 Jackson-Triggs Unity Pinot Grigio 1,500 8

217760 Chateau De Montgueret Cremant De Loire Brut. (Old# 621896) 750 10

301507 Wente Southern Hills Cabernet Sauvignon 750 8

534263 Beringer Founders Estate Cab Sauv 750 8

PORT

251090 Sandeman Vau Vintage Port 750 10

SPARKLING

217273 Mumm Cuvee Napa Brut Prestige 750 12

224766 Chateau Des Charmes Brut Methode Traditionell 750 10

482026 Moet & Chandon Brut Rose 750 20

SPIRITS

2253 Disaronno Amaretto 750 8

26229 Canada Gold Whisky (P.E.T) 1,140 12

34645 Smirnoff lime vodka 750 8

45898 Bacardi Superior 1750 15

137125 Russian Standard Vodka 1750 15

198184 Wild Turkey Bourbon 750 8

207407 Orchid Mango Liquor 750 12

215558 Cattos Rare Blended Scotch 1,140 12

216820 Finlandia Vodka 1140 10

Trade C

opy O

nly

holiday wrapped up



225656 Bacardi Torched Cherry 750 8

316844 Bombay Sapphire London Dry 750 8

410415 Skyy Vodka 750 8

456095 Ketel One Vodka 750 15

604926 Prince Igor Extreme Vodka 750 8

PREMIUM SPIRITS

9902 Courvoisier VSOP 750 30

95935 Grey Goose Vodka 750 25

217463 Hennessy Xo Cognac. 750 40

249680 talisker 10 YO 750 20

387316 The Balvenie 12 Yr. Doublewood 750 20

551416 Cabo Wabo Reposado Tequila 750 25

BEER

191965 Netherworld Cascadian Dark Ale 2,130 4

506741 Kronenbourg 1664 500 1

525188 Peroni Nastro Azzuro 6 Pk-B 1,980 5

676395 Singha Lager 6 Pk-B 1,980 6

VINTAGES

35840 Zubrowka Bison Vodka 750 8

158550 Cuvee Rose Brut(Champagne Laurent Perrier) 750 25

304469 (V) Sauvignon Blanc Marlborough (Cloudy Bay) 750 10

Participating Products (continued)

Trade C

opy O

nly

holiday wrapped up

goLOCALOntario Wines

• VQA FSI Fixture• Ontario Superstars• Ontario Popular Pick

Trade C

opy O

nly


goLOCAL FSI Fixture

PRODUCTS REMAIN ON THE FIxTURE IN PERIOD 10


1. Merchandise the four participating products on the top shelf of the VQA gondolaretrofittedfixture.

2. Install the goLOCAL centre sign on the retrofittedend.

3. Install the goLOCAL category signs in the sign bands on either side of the centre sign.

4. Install the pre-printed shelf talkers in front of each participating product in their regular shelf location.

VintaGes Product Shelf Talker:

5. **NEW** Merchandise the Vintages product in the Vintages area and install the shelf talker in front of the product in its place on the shelf.

Components

goLocal Sign Kit:

Re-order# 12098-04 (With VintaGes Shelf Talker) Re-order# 12098-11 (Without VintaGes Shelf Talker)

• VQA goLOCAL Category Signs x 2 per kit

• VQA cube centre sign x 1 per kit• Shelf Talkers 6” W x 3”H

Bundles of 4 x 2 per kit• **NEW**VINTAGESShelfTalker

27/8”Wx5”H

Advertising

The Free-Standing Insert will drop on November 17:

•GlobeandMail •LondonFreePress•BarrieExaminer •HamiltonSpectator•OttawaCitizen •TorontoStar•NationalPost •St.CatharinesStandard•KingstonWhig-Standard,•Kitchener-WaterlooRecord

Program Overview

Please refer to the Participating Stores section of this guide.

This program is mandatory – stores with thefixturemustordertheparticipatingproducts.

Stores only need to perform a 1-in/1-out if the Store Manager decides to keep the product past the promotion end dates.

The display muST be maintained for the duration of P9 and P10.

Key Dates

Install:November7,2011Takedown: January 3, 2012


LCBO# DescriptionSize (mL)

158212 Vice Vodka Icewine 500

184176 Konzelmann Rosé Methode Cuvee Close VQA

750

66654 Creekside Shiraz VQA 750228551 Cave Spring Chardonnay VQA 750NEW VINTAGES PRODUCT258673 G. Marquis The Silver Line Pinot Noir

2010750

NO CHANGE

Trade C

opy O

nly


Ontario Superstars

Ontario Superstars

Henry of Pelham Cuvee Catherine Brut VQA LCBO#217521•750mL•$29.95

This is perfect for holiday celebrations! An elegant sparkling wine with apple and citrus flavours is just the thing when serving classics like lobster bisque, shrimp mousse and crab salad on endive.

Peninsula Ridge Merlot VQA

LCBO#61101•750mL•$13.95

A delight to share with friends during the holidays, this wine is exceptionally food-friendly. Grilled red meat, steak salad or beef stew are a perfect pairing.

Component Where to install sign Re-order Code

Superstars Kit AIncludes:• Backer Cards x 2• Shelf Talkers• Pricer Cards

Cut case display at VQA Cube

12108-01

Superstars Kit CIncludes:• Shelf Talkers Only

12108-03

NOTE: We are no longer offering recipe cards in the vinyl holders. Backer cards will now have a QR code and URL to drive customers to www.lcbogolocal.com to retrieve the recipes.

Trade C

opy O

nly

holiday wrapped up


Ontario Popular Pick

Popular Pick

Peller French Cross Pinot Grigio Bib LCBO#669465•4000mL Great for sipping or pairing with casual fare, this popular white is just the wine for your holiday get-togethers. Serve with vegetable samosas, chicken sandwiches, light pastas or salads.

LIMITED TIME OFFER Valid until December 31, 2011 Was:$36.95 Save:$3.00 Now:$33.95

Component Where to install sign Re-order Code

Popular Picks KitIncludes:Backer card x 1Shelf Talker


Cut case display in Ontario Section 12108-02

Trade C

opy O

nly

holiday wrapped up

“Vintages Loves” Program

Trade C

opy O

nly

holiday wrapped up


“Vintages Loves” Program

Overview

The “Vintages Loves” program will feature a single Ontario Essentials product each promotional period highlighting three reasons why Vintages “loves” this particular wine. The participating product will also be supported by a Limited Time Offer.

Participating Product

MAGNOTTA VIDAL ICEWINE 2007VQALakeErieNorthShore,WithGiftBox587154 (S) 375mLWas: $29.95SAVE: $3.00Now: $26.95

Effective: December 4, 2011 – December 31, 2011

Advertising

•LCBOFSIInclusion:December10,2011•OnlineSupportonvintages.com

Signage and Merchandising Instructions

Basket Sign• Merchandise the participating product in a basket.

Install the basket sign insert in the basket signage metal holder. Display the fully merchandised basket in the LCBOsectionacrossfrom/neartheVQAfixture.Takedown once stock is sold out, or by January 3, 2012.

Pre-printed Shelf Talker• Install the pre-printed shelf talker in front of the featured product, in

its on-shelf position within the Vintages section, with a miracle stick (available at central supply #692012). Take down once stock is sold out, or by January 2, 2012.

Trade C

opy O

nly

holiday wrapped up

Ontario Craft BeerEnd Aisle Program

Ontario Craft BeerFixture

Premium / Specialty Beer Program

Brewery Spotlight Program

Trade C

opy O

nly


Ontario Craft Beer End Aisle

Program Details

The Ontario Craft Beer End Aisle is a year-round program. Implementation is mandatory for all participating stores.

DirectanyinquiriesaboutthefixturestotheBeerandCiderdepartmentat416-365-5879.

Key Dates

InstallDate:November27,2011End Date: January 2, 2012

Components

Pre-printedPricerCards(English):Re-order#12108-42Pre-printedPricerCards(French):Re-order#12108-43End Aisle Backer Card: Re-order# OCBEA01

Note:FLSdesignatedstoresneedtodisplaybothFrenchandEnglishversionsoftheproduct shelf talkers and pricer cards.


LCBO# Description Price Format Brewery Contact # Distributor Code

516195 Cameron's Brewing $18.95 9 x 341 mL Cameron's Auburn Ale

905-849-8282 413

198358 Nickelbrook $3.75 473 mL Nickelbrook Green Apple Pilsner

905-681-2739 6699

191965 Flying Monkeys $12.75 6 x 355 mL Netherworld Cascadian Dark Ale

705-721-8989 6309 (ordered through warehouse)

, Participating Stores

1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

ocB end aisle Backer cardre-order# OCBEA01

Trade C

opy O

nly


Ontario Craft Beer Fixture

Program Details

The OCB Fixture is a year-round program and implementation is mandatory for all participating stores. This program will run from P10 to P12.

DirectanyinquiriesaboutthefixturestotheBeerandCiderdepartmentat416-365-5879.

Ontario Craft Brewers

Key Date

ProgramStartDate:November27,2011 End Date: February 25, 2012

Components

Pre-printed Shelf Talkers (English): Re-order#OCB008

Pre-printed Shelf Talkers (French): Re-order# OCB009

Note:FLSdesignatedstoresneedtodisplay both French and English versions of the product shelf talkers.


LCBO# Description Price Format Brewery Contact#Distributor

Code497495 Cameron's Cream Ale $18.95 9 x 341mL Cameron's 905-849-8282 41365011 Wellington County Dark $2.60 473 mL Wellington County Brewery 519-837-2337 482632516 Barley Days Harvest Gold $12.85 6 x 341mL Barley Days 613-476-7468 6987239749 Mad Tom IPA $12.95 6 x 355 mL Muskoka Cottage Brewery 705-646-1266 3436


Ontario Craft Brewers designated stores with Fixtures: 5, 10, 14, 15, 19, 115, 149, 164, 187, 226, 295, 325, 334, 355, 360, 390, 417, 445, 495, 542, 590, 623 Ontario Craft Brewers designated stores with Category Signage:1, 2, 3, 4, 5, 6, 9, 10, 11, 14, 15, 19, 20, 21, 25, 31, 35, 36, 37, 38, 40, 60, 95, 106, 115, 130, 149, 156, 163, 164, 171, 185, 187, 200, 209, 212, 214, 217, 226, 243, 288, 295, 298, 300, 325, 329, 334, 346, 355, 360, 367, 371, 373, 378, 385, 390, 393, 407, 411, 417, 420, 432, 437, 438, 445, 452, 457, 485, 495, 499, 522, 528, 532, 542, 544, 545, 549, 553, 568, 572, 573, 575, 579, 590, 623, 624, 629, 630, 700, 702, 742, 771, 776

Trade C

opy O

nly


Premium Specialty Beer Program

LCBO# Description Format Price92791 La Trappe Quadrupel 750 mL $7.25

135194 Southern Tier Creme Brulee Stout 650 mL $9.60

171413 St Ambroise Russian Imperial Stout 341 mL $4.95

186999 Traquair Jacobite Ale 330 mL $2.95

187005 LAVA, Smoked Imperial Stout 500 mL $5.80

188870 Box Steam Dark & Handsome (Old Ale) 500 mL $3.60

188888 Solstice D'Hiver 341 mL $3.50

250472 Affligem Tripel 330 mL $2.95

250944 Brooklyn Monster Ale 355 mL $2.90

264341 Nogne 0 Imperial Stout 500 mL $6.25

264358 Dominus Vobiscum Double 500 mL $5.45

Program Details

The Premium Specialty Beer Program begins in Period 10 and continues until the end of P12.

Key Dates

ProgramStartDate:November27,2011Takedown: February 25, 2011

Components

Product Shelf Talkers:English: Re-order# OCB012French: Re-order# OCB011

Note:FLSdesignatedstoresneedtodisplaybothFrenchandEnglishversionsoftheproduct shelf talkers.


Trade C

opy O

nly


Brewery Spotlight Program

PRODUCTS REMAIN ON THE FIxTURE IN PERIOD 10

Overview

The “Brewery Spotlight” is a year-round beer program that features unique and premium products from craft breweries around the world. This program turns four times a year andeachturnwefocusononespecificbrewery. Key Dates

ProgramStartDate:November6,2011EndDate:January28,2012 Participating stores

5,10,15,31,38,40,115,164,187,212,217,243,334,393,417,445,457,495,499,511,568,623,624,630

Signage Components

Pre-printed Shelf Talkers (English): Re-order# OCB013

Pre-printed Shelf Talkers (French): Re-order# OCB014 FLS designated stores need to display both French and English versions of the product shelf talkers.


Brewery LCBO# Description Size (mL) Price

Fuller, Smith & Turner P.L.C. 253988 Fuller’s Past Masters Double Stout 500 $3.75

Fuller, Smith & Turner P.L.C. 263954 Golden Pride 500 $3.75

Fuller, Smith & Turner P.L.C. 263962 Fuller’s India Pale Ale 500 $3.75

Fuller, Smith & Turner P.L.C. 266841 Fuller’s Old Winter Ale 500 $3.75

Fuller, Smith & Turner P.L.C. 263970 Fuller’s Past Master XX Strong Ale 500 $3.75

Note

These products are one-time purchases for this promotion only. Featured products are available for ordering from your supplying warehouse.

PRE-PRInTED EnGLISH SHELF-TALKERRE-ORDER# OCB013

NO CHANGE

Trade C

opy O

nly

holiday wrapped up

Sold Space Programs

• Display Programs• Support Programs

An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

The Electronic version of the worksheets includes:• Retail Price (as of publication date)• Agent Names

The products participating in the Hero Display, the Pod Program and the sold End Aisles are included in the Display Programs – Participating Products Table.

Trade C

opy O

nly


Display Programs – Participating Products

Continued

Location LCBO#Case

Conversion# Description Size (mL)Support

Programs

Hero95935 Grey Goose Vodka 750 BAM, FSI316844 Bombay Sapphire London Dry 750 BAM, FSI

1 217653 Captain Morgan Spiced Rum 1140 Value Add500512 Captain Morgan Spiced Rum 750 Value Add

267 Smirnoff Vodka 750 Value Add38505 Smirnoff Vodka 1750 LTO216929 Smirnoff Vodka 1140 LTO

31487 Crown Royal 750 LTO217950 Crown Royal 1140 Value Add224352 Crown Royal Black 750 LTO, FSI

4 Premium893 Wiser's De Luxe 750 LTO216689 Wiser's De Luxe 1140 LTO7617 Chivas Regal 12 Year Old 750 LTO

4 Standard893 Wiser's De Luxe 750 LTO216689 Wiser's De Kuxe 1140 LTO33928 Wiser's De Luxe 1750 LTO

5117 Bacardi Superior 750 Value Add141 216838 Bacardi Superior 1140 LTO45898 Bacardi Superior 1750 BAM, FSI

65959 Baileys Irish Cream 750 LTO236513 Baileys Hazelnut Flavour Cream Liquor 750 LTO605956 Baileys Irish Cream 1140 Value Add

7110056 Absolut Vodka 750 Value Add209221 Absolut Vodka 1140 LTO216655 Absolut Vodka 1750 Necktag

8 Premium8805 Forty Creek Barrel Select Whisky 1750 LTO94771 Forty Creek Double Barrel Reserve Whisky 750 LTO, FSI605733 Forty Creek Barrel Select Whisky 1140 LTO

8 Standard8805 Forty Creek Barrel Select Whisky 1750 LTO550715 Forty Creek Barrel Select 750 Value Add, FSI605733 Forty Creek Barrel Select Whisky 1140 LTO

9 Premium

155051 Masi Campofiorin 750 BAM187187 James Oatley Tic Tok Shiraz 750 LTO

395228 Henry Of Pelham Select Late Harvest Vidal VQA 375 LTO

9 Standard155051 Masi Campofiorin 750 BAM214957 Alvar Cabernet Sauvignon VQA 750 LTO251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 LTO

1058438 Jackson-Triggs Sauv Blanc Black Series VQA 750 LTO237891 Santa Julia Uno Brut Sparkling (4 x 187 mL) 748302380 Mezzacorona Pinot Grigio Trentino Doc 750 LTO

Trade C

opy O

nly


Display Programs – Participating Products

Continued

Location LCBO#Case

Conversion# Description Size (mL)Support

Programs

113558 Gibson's Finest 750 LTO12385 Glenfiddich Single Malt 12 Year Old 750 LTO215871 Gibson's Finest 1140 Value Add

12 Premium/Standard

212175 Linden Bay Pinot Grigio 3000 LTO589028 Peller Estates French Cross Blush Bib 4000 LTO589036 Peller Estates French Cross Cabernet Merlot 4000 LTO

13177808 Appleton Estate V/X 750 Value Add200436 Appleton Estate Reserve Jamaica Rum 750 LTO223529 Appleton Estate V/X 1140 LTO

147880 Johnnie Walker Black 12 Yr 750 LTO195693 Singleton Of Glendullan 750217794 Johnnie Walker Red Label 1140 LTO

15

74062 Dan Aykroyd Cabernet Shiraz VQA 750 LTO134957 Open Cab 2 Merlot VQA 750 LTO

197988 Chateau Des Charmes Generations Seven White VQA 750 ST

551085 Inniskillin Vidal Icewine Boxed* 375 LTO

16210104 Kahlua Peppermint Mocha Coffee Flavoured

Liquor 375

477836 Malibu Coconut Rum 750 LTO577957 Kahlua Coffee Liqueur 750 LTO

171784 Grand Marnier 750 Value Add, FSI12195 Grand Marnier 375 Value Add605600 Grand Marnier 1140 LTO

185280 Vodka Mudshake Chocolate 4 x 270 LTO204057 Smirnoff Mixed Drinks Cran & Lime 4 x 355 LTO569418 Mott's Clamato Caesar Original 4 x 355 LTO, FSI

1912286 Anselme La Fiole Du Pape Chateauneuf Pape

Red 750 BAM

317057 Masi Costasera Amarone Classico 750 BAM453084 Moet & Chandon Imperial Champagne 750

20211466 'De Chanceny' Cremant De Loire Rose Brut 750 LTO217273 Mumm Cuvee Napa Brut Prestige 750 BAM218032 Domaine Chandon Brut 750 LTO

*This product may be added to E/A#15 at the Store Manager’s discretion

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf Talker

VA = Value AddedBAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles

Trade C

opy O

nly


Extender Location LCBO# Description

Size (mL)

Support Programs Agent

# of Extenders40 45 50 55 60 65

R1 Vodka A 242107 No. 3 London Dry Gin 750 BAM Charton Hobbs Inc Y Y

R2 Vodka B 212282 Luksusowa Vodka 1140 LTO PMA Canada Ltd. Y Y Y Y Y

R3 Vodka C 137117 Russian Standard Vodka 750 LTO Beam Global Canada Y Y Y Y Y Y

R4 Vodka D 20362 Finlandia Vodka 750 LTO Brown Forman Canada Y Y Y Y Y Y

R5 Vodka E 216937 Skyy Vodka 1140 LTO PMA Canada Ltd. Y Y Y Y Y Y

R6 Rum A 80127 Sailor Jerry Spiced Navy Rum 750 LTO, FSI PMA Canada Ltd. Y

R7 Rum B 443903 Havana Club Anejo Reserva 750 LTO Corby Distilleries

Limited Y Y Y Y Y

R8 Rum C 181636 Sobieski Vodka 750 LTO Charton Hobbs Inc Y Y Y Y Y Y

R9 Rum D 253575 Malibu Black Coconut Flavoured Rum 750 LTO Corby Distilleries

Limited Y Y Y Y Y Y

R10 Rum E 225698 The Kraken Black Spiced Rum 750 LTO The Kirkwood Group Y Y Y Y Y Y

R11 Canadian Whisky A 244186 Collingwood 750 LTO Brown Forman

Canada Y Y

R12 Canadian Whisky B 246603 Crown Royal Limited

Edition 750 LTO Diageo Canada Inc. Y Y Y Y Y

R13 Canadian Whisky C 126466 Canadian Club Classic 750 BAM Beam Global Canada Y Y Y Y Y Y

R14 Canadian Whisky D 215889 Gibson's Finest Sterling

Edition 1140 Value Add Pma Canada Ltd. Y Y Y Y Y Y

R15 Canadian Whisky E 331504 Canadian Club Reserve 750 LTO Beam Global Canada Y Y Y Y Y Y

R16 Scotch A 41384 Jack Daniel's Tennessee Whiskey 750 Value Add Brown Forman

Canada Y Y Y Y Y Y

R17 Scotch B 21097 The Glenlivet 12 Yr Malt 750 LTO Corby Distilleries Limited Y Y Y Y Y Y

R18 Gin A 122499 Beefeater 24 London Dry Gin 750 BAM Corby Distilleries

Limited Y Y Y Y Y Y

R19 Liqueurs A 169441 Frangelico 750 LTO PMA Canada Ltd. Y Y Y Y

R20 Liqueurs B 342246 Amarula Cream 750 LTO PMA Canada Ltd. Y Y Y Y Y Y

R21 Liqueurs C 605709 Ramazzotti Sambuca 1140 BAM Corby Distilleries Limited Y Y Y Y Y Y

R22 Liqueurs D 1867 Drambuie 750 LTO Bacardi Canada Inc. Y Y Y Y Y Y

Shelf Extenders

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.

Trade C

opy O

nly


Shelf Extenders

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.


Size (mL)


# of Extenders40 45 50 55 60 65

R23 Brandy A 216747 Stradivarius Fine Grappa 700 LTO Regazzi Wines & Spirits Y

R24 Brandy B 1925 Courvoisier VSOP 750 LTO Beam Global Canada Y Y Y Y Y Y

R25 Tequila A 224691 Gran Centenario Reposado Tequila 750 LTO The Kirkwood Group Y Y Y Y

R26 Ontario Blend A 470823 Pelee Island Merlot 750 LTO Pelee Island Winery Y Y Y Y Y Y

R27 Ontario Blend B 135970 Pelee Island

Gewurztraminer 750 LTO Pelee Island Winery Y Y Y Y Y Y

R28 Ontario Blend C 558999 Kittling Ridge Icewine &

Brandy 375 Value Add Kittling Ridge Ltd. Y Y Y Y Y Y

R29 Ontario Non-VQA A 248880 Trove Shiraz Cabernet 750 LTO Vincor International Y Y Y Y Y

R30 Ontario Non-VQA B 58677 Xoxo Pinot Grigio/

Chardonnay 750 LTO Andrew Peller Limited Y Y Y Y Y Y

R31 Ontario Non-VQA C 66266 Inniskillin Unoaked

Chardonnay VQA 750 LTO Vincor International Y Y Y Y Y Y

R32 Ontario Non-VQA D 126151 Sibling Rivalry Red VQA 750 LTO Henry Of Pelham

Family Est. Winery Y Y Y Y Y Y

R33 Ontario VQA A 565713 Reif Estate Cabernet/

Merlot VQA 750 LTO Reif Estate Winery Y Y Y

R34 Ontario VQA B 587907 Trius Merlot VQA 750 BAM Andrew Peller

Limited Y Y Y Y

R35Australia/New Zealand A

718940 Goats Do Roam Red 750 LTO RKW Wine Imports Inc. Y Y Y

R36Australia/New Zealand B

253872 Santa Rita Reserva Cabernet Sauvignon 750 LTO Mark Anthony Brands Y Y Y Y

R37Australia/New Zealand C

285544 Penfolds Koonunga Hill Shiraz/Cabernet 750 BAM Treasury Wine Estates Y Y Y Y Y Y

R38Australia/New Zealand D

426601 Villa Maria Private Bin Sauvignon Blanc 750 LTO PMA Canada Ltd. Y Y Y Y Y Y

R39 USA A 218867 Sonoma Junction Cabernet Sauvignon 750 LTO Diageo Canada Inc. Y Y Y Y Y Y

R40 USA B 341131 Fetzer Merlot 750 LTO Brown Forman Canada Y Y Y Y Y Y

R41 Chile A 191866 Pknt Cabernet Sauvignon 750 LTO M.Andrew Fine

Wines, Beers&Spirits Y Y Y Y

R42 Chile B 164756 Graffigna Centenario Pinot Grigio Reserve 750 BAM Corby Distilleries

Limited Y Y Y Y Y Y

R43 France Blend A 276436 William Fevre Champs

Royaux Chablis 750 LTO Woodman Wines & Spirits Y

Trade C

opy O

nly


Shelf Extenders

Continued


Size (mL)


# of Extenders40 45 50 55 60 65

R44 France Blend B 144493 Montecillo Crianza La

Rioja 750 LTO PMA Canada Ltd. Y Y Y Y Y Y

R45 France South A 2881 Pisse-Dru Beaujolais 750 LTO Churchill Cellars Ltd. Y Y

R46 France South B 31898 Calvet Saint Emilion 750 LTO Mark Anthony Brands Y Y Y Y Y Y

R47France Bordeaux/Burgundy A

69914 Latour Pinot Noir 750 LTO Mark Anthony Brands Y Y Y

R48 Italy Central A 240416 Montresor Amarone 750 LTO, FSI Wine Lovers Agency Inc. Y Y

R49 Italy Central B 99218 Cavit Collection Pinot Grigio Delle Venezie 750 LTO Noble Estates Wines

& Spirits Y Y Y Y Y Y

R50 Italy North A 31062 Ruffino Orvieto Classico 750 LTO Charton Hobbs Inc Y Y Y Y Y

R51 Italy North B 269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 LTO Noble Estates Wines

& Spirits Y Y Y Y Y Y

R52 Southern Europe A 255067 Chateau Ducla

Bordeaux Superieur 750 LTO Dionysus Wines Y

R53 Southern Europe B 172387 Boutari Moschofilero

White 750 LTO Kolonaki Group Inc Y Y Y

R54 Germany A 122689 Henkell Trocken 750 LTO Mark Anthony Brands Y Y Y Y Y Y

R55 Sparkling A 229039 Yellow Tail Bubbles 750 Value Add The Kirkwood Group Y Y Y

R56 Sparkling B 85316 Blu Giovello Prosecco 750 LTO Diamond Estates Wines & Spirits Y Y Y Y Y Y

R57 Ontario Beer A 268011 Tennent’s Lager 500 LTO The Premium Beer

Company Inc. Y Y

R58 Ontario Beer B 232769 Molson M (TBS) 473 LTO Molson Breweries

Ltd. Y Y Y Y Y Y

R59 Beer 1 191965 Netherworld Cascadian Dark Ale (W)

6 x 355 BAM Flying Monkeys Craft

Brewery Y

R60 Beer 2 73361 Sleeman Cream Ale (TBS) 473 LTO Sleeman Brewing &

Malting Co. Y Y Y Y Y Y

R61 Beer 3 186510 Corona Extra 6 Pk-B 6 x 330 LTO Molson Breweries

Ltd. Y Y Y Y Y Y

R62 Beer 4 907147 Alexander Keith's India Pale Ale (TBS) 473 LTO Labatt Breweries

Ontario Y Y Y Y Y Y

R63 Party Zone 1 449819 Mike's Hard Cranberry Lemonade

4 x 330 LTO Mark Anthony Brands Y Y Y Y Y Y

R64 Party Zone 2 29231 Smirnoff Ice 4 x 330 LTO Diageo Canada Inc. Y Y Y Y Y Y

R65 Party Zone 3 75200 Bacardi Breezer Tropical Orange Smoothie 1000 LTO Bacardi Canada Inc. Y Y Y Y Y Y

Trade C

opy O

nly


Shelf Extenders

Continued

Community Shelf Extenders

Discovery Shelf Extenders

Green Shelf Extender

Location LCBO# DescriptionSize (mL)

Support Program Agent

C1: Community Extender 1 57893 Lamb's Palm Breeze (P.E.T) 1750 Value Add Corby Distilleries Limited

C2: Community Extender 2 34637 Canadian Club Premium 1750 LTO Beam Global Canada

C3: Community Extender 3 187088 Panama Jack Irish Cream 750 LTO Andrew Peller Limited

C4: Community Extender 4 212480 Georges Duboeuf Beaujolais 750 LTOPhilippe Dandurand Wines Ltd.

C5: Community Extender 5 106377 Jacob's Creek Shiraz/Cabernet 750 LTO Corby Distilleries

Limited



D1: Discovery Wines 1 192500 Flourish Merlot Pinot Noir VQA 750 BAM Vincor International

D2: Discovery Wines 2 219808 Gabbiano Chianti Classico 750 LTO Treasury Wine Estates

D3: Discovery Wines 3 234401 Deep Purple Lodi Zinfandel 750 BAM Mark Anthony Brands

D4: Discovery BSM 1 307330 Samuel Adams Boston Lager 6 x 355 LTO The Premium Beer

Company Inc.

D5: Discovery BSM 2 269787 Skinnygirl Sangria 750 BAM Beam Global Canada

D6: Discovery BSM 3 226779 El Jimador Margarita 4 x 355 LTO Brown Forman Canada

D7: Discovery Spirits 1 195651 Forty Creek Confederation Oak Reserve Whisky 750 LTO Kittling Ridge Ltd.

D8: Discovery Spirits 2 296228 Calvados Boulard 750 Value Add PMA Canada Ltd.

D9: Discovery Spirits 3 149567 Tag No. 5 Vodka 750 LTO Maverick Distillery Limited



G1: Green Extender 160952 Domaine Jean Bousquet Malbec Organic 750 LTO B. Cojocaru Agencies

Inc.

Trade C

opy O

nly


IMAGE Shelf Talkers

LCBO# Description Size (mL) Agent50211 Malibu Tropical Banana Rum Liquor 750 Corby Distilleries Limited54353 Stoneleigh Marlborough Pinot Noir 750 Corby Distilleries Limited119826 Boris Bio - Organic Beer 500 The Premium Beer Company Inc.149880 Belhaven Best 440 Bruce Ashley Group

197988 Chateau Des Charmes Generations Seven White VQA 750 Chateau Des Charmes

198036 Chateau Des Charmes Generation Seven Red VQA 750 Chateau Des Charmes209064 Absolut Elyx 750 Corby Distilleries Limited210633 Jacob's Creek Chardonnay Pinot Noir Sparkling 750 Corby Distilleries Limited

222315 Muskoka Double Chocolate Cranberry Stout (3436) 750 Muskoka Cottage Brewery

242099 Absolut Orient Apple Vodka 750 Corby Distilleries Limited250415 Smirnoff Pineapple 750 Diageo Canada Inc.258582 Aberlour Highland Malt 10 Yr 750 Corby Distilleries Limited267773 Hop City Barking Squirrel Lager (W) 473 The Premium Beer Company Inc.335901 The Glenlivet 18 Year Old Single Malt 750 Corby Distilleries Limited354381 Samuel Adams Winter Lager 6 x 355 The Premium Beer Company Inc.417642 Cave Spring Pinot Voir VQA 750 Cave Spring Cellars631176 McGuinness Triple Sec 750 Corby Distilleries Limited631200 McGuinness Blue Curacao 750 Corby Distilleries Limited631432 McGuinness Creme De Menthe White 750 Corby Distilleries Limited904409 Molson Canadian (TBS) 473 Molson Breweries Ltd.

Trade C

opy O

nly


Limited Time Offers

LCBO#Case Conversion# Description

Size (mL) LTO Display Program

141 216838 Bacardi Superior 1140 $1.00 End Aisle

190 216929 Smirnoff Vodka 1140 $1.15

893 Wiser's De Luxe 750 $1.50 End Aisle

1487 Crown Royal 750 $2.00 End Aisle

1867 Drambuie 750 $3.00 Shelf Extender

1925 Courvoisier VSOP 750 $3.00 Shelf Extender

2691 Tanqueray Dry Gin 750 $2.00

2881 Pisse-Dru Beaujolais 750 $1.00 Shelf Extender

3558 Gibson's Finest 750 $2.00 End Aisle

5280 Vodka Mudshake Chocolate 4 Pk-B 1080 $1.00 End Aisle

7617 Chivas Regal 12 Year Old 750 $3.00 End Aisle

7880 Johnnie Walker Black 12 Yr 750 $2.00 End Aisle

8805 Forty Creek Barrel Select Whisky 1750 $2.00 End Aisle

10157 Jameson Irish Whiskey 750 $1.50

12385 Glenfiddich Single Malt 12 Year Old 750 $3.50 End Aisle

20362 Finlandia Vodka 750 $1.00 Shelf Extender

21097 The Glenlivet 12 Yr Malt 750 $4.00 Shelf Extender

28134 Goose Bay Sauvignon Blanc Kp M 750 $1.00

29231 Smirnoff Ice 4-Pk-B 1320 $1.50 Shelf Extender

31062 Ruffino Orvieto Classico 750 $1.00 Shelf Extender

31898 Calvet Saint Emilion 750 $2.50 Shelf Extender

33928 Wiser's De Luxe 1750 $3.00 End Aisle

34637 Canadian Club Premium 1750 $2.00 Comm. Extender

38505 Smirnoff Vodka 1750 $2.00 End Aisle

39651 Sleeman Honey Brown Lager (TBS) 473 $0.20

41889 Lanson Black Label Brut Champagne 750 $5.00

45195 Ruffino Chianti Classico Riserva Ducale 750 $2.00

46946 Taylor Fladgate Late Bottled Vintage Port 750 $1.00

58438 Jackson-Triggs Sauv Blanc Black Series VQA 750 $1.00 End Aisle

58677 Xoxo Pinot Grigio/Chardonnay 750 $1.00 Shelf Extender

61671 Cremant Cidrerie St-Nicolas 750 $1.00

64444 Mount Gay Eclipse 750 $1.00

64659 Captain Morgan Private Stock Rum 750 $2.00

65359 Strewn Gewurztraminer VQA 750 $1.00

66266 Inniskillin Unoaked Chardonnay VQA 750 $1.00 Shelf Extender

69914 Latour Pinot Noir 750 $1.50 Shelf Extender

Trade C

opy O

nly


Limited Time Offers

Continued



73361 Sleeman Cream Ale (TBS) 473 $0.20 Shelf Extender

73791 Carlsberg 6 x 330 $1.20

74062 Dan Aykroyd Cabernet Shiraz VQA 750 $1.00 End Aisle

74591 Tuborg Gold Beer 500 $0.25

75200 Bacardi Breezer Tropical Orange Smoothie 1000 $1.00 Shelf Extender

80127 Sailor Jerry Spiced Navy Rum 750 $2.00 Shelf Extender, FSI

85316 Blu Giovello Prosecco 750 $1.00 Shelf Extender

86934 La Trappe Tripel Ale 750 $0.50

92338 Nickel Brook Organic Lager (6699) 473 $0.15

94771 Forty Creek Double Barrel Reserve Whisky 750 $5.00 End Aisle, FSI

99218 Cavit Collection Pinot Grigio Delle Venezie 750 $1.50 Shelf Extender

105742 Appleton Estate Extra 750 $4.00

106377 Jacob's Creek Shiraz/Cabernet 750 $1.55 Comm. Extender

107219 Strewn Select Late Harvest VQA 375 $1.00

112938 Bacardi Classic Mojito 750 $1.00

114694 Crown Royal 1750 $3.00

121822 Moosehead Cracked Canoe (TBS) 6 x 341 $1.55

122689 Henkell Trocken 750 $1.00 Shelf Extender

126151 Sibling Rivalry Red VQA 750 $1.00 Shelf Extender

128348 Bud Light Lime (TBS) 6 x 330 $1.00

128728 Casillero Del Diablo Duo Gift Pack 2 x 750 $2.00

131391 Smirnoff Vodka (PET) 1140 $1.15

134957 Open Cab 2 Merlot VQA 750 $1.00 End Aisle

135970 Pelee Island Gewurztraminer 750 $1.00 Shelf Extender

137117 Russian Standard Vodka 750 $1.00 Shelf Extender

142117 Lindemans Bin 65 Chardonnay 750 $1.00

144493 Montecillo Crianza La Rioja 750 $2.00 Shelf Extender

145417 Pelee Island Lighthouse Riesling VQA 750 $1.00

146365 Angels Gate Cabernet Shiraz VQA 750 $1.00

148007 Czechvar Premium Lager 500 $0.25

149567 Tag No. 5 Vodka 750 $.90 Discovery Extender

157792 Efes Pilsener Premium 500 $0.10

157859 Caramilk Cream Cooler 4 x 270 $1.00

157867 Skuttlebutt Sauvignon Blanc Semillon 750 $1.00

160952 Domaine Jean Bousquet Malbec Organic 750 $1.00 Green Extender

Trade C

opy O

nly


Limited Time Offers

Continued



162628 Pascual Toso Malbec Rose Sparkling 750 $2.00

166017 Smirnoff Ice Tall Can 473 $0.50

166090 Jack Daniel's And Cola Tall Can 473 $0.45

167551 Vineland Estates Dry Riesling VQA 750 $1.00

168310 Korbel Brut Sparkling 750 $1.00

168732 Casa Lapostolle Cabernet Sauvignon 750 $2.00

169441 Frangelico 750 $2.00 Shelf Extender

172387 Boutari Moschofilero White 750 $1.00 Shelf Extender

177741 Moosehead Lager Slim Can (TBS) 6 x 355 $2.00

178632 Big House Red 750 $1.00

181636 Sobieski Vodka 750 $1.00 Shelf Extender

184598 Kato Sauvignon Blanc 750 $1.00

184796 Strongbow Cider 8 x 440 $1.50

186510 Corona Extra 6 x 330 $1.00 Shelf Extender

187088 Panama Jack Irish Cream 750 $3.00 Comm. Extender

187187 James Oatley Tic Tok Shiraz 750 $2.00 End Aisle

191296 Sapporo Premium Beer (W) 4 x 500 $0.50

191866 Pknt Cabernet Sauvignon 750 $2.00 Shelf Extender

192617 Fresh Cabernet Gamay VQA 750 $2.00

192666 Malivoire Guilty Men White VQA 750 $1.00

195511 Chateau Des Charmes Pinot Noir VQA 750 $2.00

195651 Forty Creek Confederation Oak Reserve Whisky 750 $5.00 Discovery Extender

197145 Union White VQA 750 $1.00

197871 Peter Lehmann Barossa Blonde 750 $1.50

200436 Appleton Estate Reserve Jamaica Rum 750 $3.00 End Aisle

204040 Smirnoff Mixed Drinks Blubry/Lemonade 4 Pk-B 1320 $1.00

204057 Smirnoff Mixed Drinks Cran & Lime 4 Pk-B 1320 $1.00 End Aisle

206458 Mott's Clamato Caesar Party Park 12 x 355 $1.75

207381 DB Family Selection Traminer Riesling 750 1.00

209221 Absolut Vodka 1140 $1.95 End Aisle

211276 Sinsations Creamy Iced Cappuccino Martini 750 $1.00

211466 'De Chanceny' Cremant De Loire Rose Brut 750 $1.00 End Aisle

212167 Linden Bay Cabernet Merlot 1500 $2.00

212175 Linden Bay Pinot Grigio 3000 $4.00 End Aisle

212282 Luksusowa Vodka 1140 $1.00 Shelf Extender

Trade C

opy O

nly


Limited Time Offers

Continued



212480 Georges Duboeuf Beaujolais 750 $1.00 Comm. Extender

214957 Alvar Cabernet Sauvignon VQA 750 $1.50 End Aisle

215632 Girls' Night Out Sparkling VQA 750 $1.50

216127 Peller Estates Ice Cuvee VQA 750 $5.00

216689 Wiser's De Luxe 1140 $2.50

216747 Stradivarius Fine Moscato Grappa Decanter 700 $1.00

216929 Smirnoff Vodka 1140 $1.15 End Aisle

216937 Skyy Vodka 1140 $1.65 Shelf Extender

217794 Johnnie Walker Red Label 1140 $2.50 End Aisle

218032 Domaine Chandon Brut 750 $3.00 End Aisle

218867 Sonoma Junction Cabernet Sauvignon 750 $1.50 Shelf Extender

219139 Hardys Butcher's Gold Shiraz Sangiovese Chr.No.3 750 $2.00

219808 Gabbiano Chianti Classico 750 $2.00 Discovery Extender

220145 Fernet Branca Bitter Milan (Fernet Branca) 500 $1.00

223529 Appleton Estate V/X 1140 $1.65 End Aisle

224352 Crown Royal Black 750 $2.00 End Aisle, FSI

224691 Gran Centenario. Reposado Tequila 750 $3.00 Shelf Extender

225698 The Kraken Black Spiced Rum 750 $2.00 Shelf Extender

225854 Bacardi Breezer Mango Burst 4 x 330 $1.00

225946 Pelee Island Secco VQA 750 $1.00

226779 El Jimador Margarita 4 Pk-C 1420 $1.00 Discovery Extender

226811 Top Bench Red VQA 750 $1.00

227009 Angels Gate Archangel Chardonnay Tm Brut VQA 750 $1.00

228247 Seagram Wild Peach Vodka Cooler 4 x 341 $1.00

229013 Bassano Hard Soda Lemon Sanguinelli 4 Pk-B 1320 $1.00

232645 Okanagan Spring Pale Ale (TBS) 6 x 341 $1.00

232769 Molson M (TBS) 473 $0.15 Shelf Extender

234583 Cave Spring Riesling VQA 750 $1.00

237255 Saint Clair Vicar's Choice Sauvignon Blanc 750 $1.00

240150 Polar Ice Vodka 1140 $1.00

240416 Montresor Amarone 750 $3.00 Shelf Extender

244186 Collingwood 750 $2.00 Shelf Extender

245753 Bacardi Superior & Cola 4 x 355 $1.00

246157 Fetzer Moscato 750 $2.00

246603 Crown Royal Limited Edition 750 $2.00 Shelf Extender

Trade C

opy O

nly


Limited Time Offers

Continued



247007 Sawmill Creek Pinot Grigio Chardonnay Bib 4000 $2.00

248880 Trove Shiraz Cabernet 750 $2.00 Shelf Extender

251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 $2.00 End Aisle

253575 Malibu Black Coconut Flavoured Rum 750 $2.00 Shelf Extender

253682 Bouchard Pere & Fils 2 Bottle Gift Pack (2 x 750 mL) 750 $3.00

253872 Santa Rita Reserva Cabernet Sauvignon 750 $2.00 Shelf Extender

255067 Chateau Ducla Bordeaux Superieur 750 $1.00 Shelf Extender

255380 Pilsner Urquell 500 $0.30

260364 Homegrown Red VQA 750 $1.00

268011 Tennent’s Lager 500 $0.30 Shelf Extender

269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 $1.50 Shelf Extender

276436 William Fevre Champs Royaux Chablis 750 $2.00 Shelf Extender

293043 Stoneleigh Marlborough Sauvignon Blanc 750 $2.00

302380 Mezzacorona Pinot Grigio Trentino Doc 750 $1.00 End Aisle

307330 Samuel Adams Boston Lager 6 x 355 $1.00 Discovery Extender

308056 Mumm Cordon Rouge Brut Champagne 750 $6.00 FSI

331504 Canadian Club Reserve 750 $1.00 Shelf Extender

340380 Two Oceans Sauvignon Blanc 750 $1.00

341131 Fetzer Merlot 750 $1.00 Shelf Extender

342246 Amarula Cream 750 $3.00 Shelf Extender

377820 Jackson-Triggs Unity Merlot 1500 $2.00 FSI

390260 Appleton Estate V/X 1750 $2.00

395228 Henry Of Pelham Select Late Harvest Vidal VQA 375 $2.00 End Aisle

399428 Jackson-Triggs Unity Sauvignon Blanc 1500 $2.00

405753 Robert Mondavi Private Selection Sauv Blanc 750 $2.00 FSI

426601 Villa Maria Private Bin Sauvignon Blanc 750 $2.00 Shelf Extender

443903 Havana Club Anejo Reserva 750 $2.00 Shelf Extender

449819 Mike's Hard Cranberry Lemonade 4 x 330 $1.50 Shelf Extender

470823 Pelee Island Merlot 750 $1.00 Shelf Extender

477836 Malibu Coconut Rum 750 $1.00 End Aisle

477885 Polar Ice Vodka (PET) 1750 $2.00

537258 Tiger Beer 500 $0.25

542977 Rev Pet 4 Pk-B 4 x 330 $1.00

554469 Guinness Draught 8 x 440 $2.00

565713 Reif Estate Cabernet/Merlot VQA 750 $1.00 Shelf Extender

Trade C

opy O

nly




569418 Mott's Clamato Caesar Original 4 x 355 $0.75 End Aisle, FSI

577957 Kahlua Coffee Liqueur 750 $2.00 End Aisle

589028 Peller Estates French Cross Blush Bib 4000 $2.00 End Aisle

589036 Peller Estates French Cross Cabernet Merlot 4000 $3.00 End Aisle

589069 Peller Estates French Cross Red Bib 4000 $2.00

594127 Vineland Cabernet Franc VQA 750 $1.00

594200 Peninsula Ridge Inox Chardonnay VQA 750 $2.00

602763 Absolut Raspberri Vodka 750 $1.00 FSI

605600 Grand Marnier 1140 $5.00 End Aisle

605733 Forty Creek Barrel Select Whisky 1140 $1.50 End Aisle

605840 Mike's Hard Lemonade 12 x 330 $2.50

605931 Grant's Family Reserve 1140 $2.65

609875 Eastdell Black Cab VQA 750 $1.00

621649 De Bortoli Deen Vat 8 Shiraz 750 $1.50

630780 216937 Skyy Vodka 1140 $1.50

669465 Peller French Cross Pinot Grigio Bib 4000 $3.00

676767 Fuller's London Pride 500 $0.20

697284 Bacardi Breezer Strawberry Daquiri Pet 4 x 330 $1.00

699389 Magners Original Irish Cider 500 $0.25

718940 Goats Do Roam Red 750 $1.00 Shelf Extender

907147 Alexander Keith's India Pale Ale (TBS) 473 $0.15 Shelf Extender

911396 Moosehead Beer (TBS) 6 x 341 $1.00

Limited Time Offers

Continued

Trade C

opy O

nly


Value Added Program

Warehouse Applied

LCBO#Case Conversion# Description Size (mL) VA Approved

VA Mother Carton#

67 Smirnoff Vodka 750 Crown Royal 50 mL 3517341248 Fragoli Wild Strawberry

Liquor500 Holiday Gift Box 649053

4622 Newfoundland Screech Rum

750 Iceberg Vodka 50 mL 891762

11494 Small Cask Brandy 1140 Forty Creek Double Barrel 50 mL 89365112476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Vodka 50 mL 893313114934 Golden Wedding (P.E.T) 1750 Danfield's Whisky 50 mL 892695177808 Appleton Estate V/X 750 Appleton Reserve 50 mL 524082208363 Amaro Averna 750 Gift Tin 897926215871 Gibson's Finest 12 YO 1140 Glenfiddich 12YO 50 mL 271627215889 Gibson's Finest Sterling

Edition1140 Gibson's 12YO 50 mL 272237

258335 Appleton White Jamaica Rum

1140 Appleton Reserve 50 mL 269100

261768 Canada Gold Whisky (P.E.T)

1750 Forty Creek Barrel Select 100 mL 897199

287409 Cortel Napoleon VSOP Brandy

750 Gift box 897769

550715 Forty Creek Barrel Select 750 Forty Creek Double Barrel 50 mL 895698894014 El Dorado Demerara 5

Year Old Rum750 El Dorado 12Yr Old 50 mL 896118

Trade C

opy O

nly


Value Added Program

Sales Representative Applied


67 Smirnoff Vodka 750 Crown Royal 50 mL117 Bacardi Superior 750 Bacardi Oakheart 50 mL1099 Johnnie Walker Red Label 750 Glass1206 Bacardi Gold Rum 750 Bacardi 8 YO 50 mL1248 Fragoli Wild Strawberry Liquor 500 Holiday Gift Box1784 Grand Marnier 750 Coffee Mug4622 Newfoundland Screech Rum 750 Iceberg Vodka 50 mL5959 Baileys Irish Cream 750 Baileys Bows6049 Pernod 750 Gift Tin6502 Cointreau 750 St Remy XO 50 mL7187 Kwv Roodeberg 750 Baileys 50 mL10512 Dujardin VSOP Brandy 750 Glenfiddich 12YO 50 mL11494 Small Cask Brandy 1140 Forty Creek Double Barrel 50 mL12195 Grand Marnier 375 Bottle Jackets12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Vodka 50 mL13607 Baileys Caramel Irish Cream Liquor 750 Baileys Bows14910 Bushmills Irish Whiskey 750 Baileys Hazelnut Mini14944 Marquis De Villard Brandy 750 Amarula Cream Liqueur 50 mL16022 Duff Gordon Brandy 750 Grant's Family Reserve 50 mL18689 Kwv Chenin Blanc 750 Baileys Hazelnut 50 mL23366 Sandeman Ruby Port 750 Gift Box30072 Chateau Timberlay 750 Branded Corkscrews31120 Osborne Santa Maria Cream Sherry 750 Frangelico 50 mL31757 Smirnoff Vodka (P.E.T.) 750 Crown Royal 50 mL31930 Seagrams V.O. 1750 Crown Royal 100 mL33340 Collavini Pinot Grigio 750 Bracelet Charm38208 Calvet Medoc 750 Graham’s Port 50 mL41384 Jack Daniel's Tennessee Whiskey 750 JD Tin52050 The Famous Grouse 750 The Black Grouse 50 mL53140 Havana Club Dry 7 Years Old 750 Gift Box53983 Barefoot Pinot Grigio 750 Revelstoke Spiced Whiskey 50 mL54866 Bulleit Bourbon Frontier Whiskey 750 Glassware56796 Heineken 5l Draught Keg 5000 Cooler Wraps57893 Lamb's Palm Breeze (P.E.T) 1750 Wiser's De Luxe 2 x 50 mL61374 Bushmills Black Bush 750 Baileys Hazelnut Mini 50 mL61564 Royal Reserve (P.E.T) 1750 Wiser's Deluxe 2 x 50 mL62513 Baileys Caramel Irish Cream Liquor 375 Baileys Bows70813 Carlo Rossi California Red 1500 E&J VSOP Brandy 50 mL71647 Polar Ice Vodka (Pet) 750 Malibu Black 50 mL72041 Carlo Rossi California White 1500 E&J VSOP Brandy 50 mL76174 Sour Puss Grape Liquor 750 Sour Puss Raspberry 50 mL87015 Lamb's White Rum (P.E.T) 1750 Wiser's De Luxe 2 x 50 mL89821 Girls Night Out Chardonnay VQA 750 French's Dijon Mustard sachet 90860 Kittling Ridge Kingsgate Sherry 750 Prince Igor Extreme 50 mL

Trade C

opy O

nly


Value Added Program



95315 Wiser's Small Batch Whisky 750 Wiser's De Luxe 50 mL103978 Baileys Coffee Irish Cream Liquor 750 Bow105601 Southern Comfort 750 Rocks Glass107227 Panama Jack's French Vanilla Cream 750 Hot Chocolate110023 Bols Creme De Cacao White 750 Hornitos 50 mL110056 Absolut Vodka 750 Absolut Orient Apple 50 mL111526 Nederburg Paarl Cabernet Sauvignon 750 Stemless Wine Glass112672 Wiser's Special Blend (P.E.T) 1750 Wiser's De Luxe 2 x 50 mL112979 Bacardi Superior Rum Pet 750 Bacardi Oakheart 50 mL114934 Golden Wedding (P.E.T) 1750 Danfield's Whisky 50 mL129783 Warsteiner Premium Lager 6 x 330 Bottle opener

133439 Captain Morgan White Rum (P.E.T) 1750Captain Morgan Spiced Rum 100 mL

135566 Polar Ice Vodka 750 Malibu Black 50 mL142513 Kittling Ridge Kingsgate Port 750 Prince Igor Extreme 50 mL146787 Pillitteri Pinot Grigio VQA 750 Pillitteri Votive Candle152587 Chateau Saint-Germain 750 Graham’s Port 50 mL155598 Kahlua Mocha Coffee Flavoured Liquor 750 Polar Ice 50 mL158220 Lamb's Black Sheep Spiced Rum 750 Wiser's De Luxe 50 mL

158303 Copper Moon Moonlight Harvest Pinot Grigio 750 Organza Gift Bag

158311 Copper Moon Moonlight Harvest Shiraz 750 Organza Gift Bag158741 Alianca Bairrada Reserva Sangalhos 750 Marquis de Villard Brandy 50 mL161950 Bolivar Coffee Liqueur 750 Prince Igor Extreme 50 mL 163162 Sour Puss Lemon Liquor 750 Sour Puss Raspberry 50 mL163444 Piat D'Or Chardonnay 750 Bows163477 Piat D'Or Merlot 750 Bows

163642 Wild Vines Tropical Chardonnay 1500 Matt Dusk Holiday Music Download

170118 Jacob's Creek Chardonnay 1500 Polar Ice Vodka 50 mL

173518 Copper Moon Moonlight Harvest Sauv Blanc 750 Organza Gift Bag

173526 Copper Moon Moonlight Harvest Merlot 750 Organza Gift Bag177808 Appleton Estate V/X 750 Appleton Reserve 50 mL188961 Carolan’s Light Irish Cream 750 Polar Ice Vodka 50 mL189209 Gibson's F...See# 215889 1140 Gibson's 12YO 50 mL207688 D'Eaubonne VSOP Brandy 1140 Wiser's De Luxe 50 mL208363 Amaro Averna 750 Gift Tin209056 360 Double Chocolate Vodka 750 Tequila Rose Mini 50 mL212704 Jacob's Creek Reserve Riesling 750 Polar Ice Vodka 50 mL213900 Alpenbitter No 7 750 Prince Igor Extreme 50 mL215483 Harveys Bristol Cream Sherry 750 CC Classic 50 mL215871 Gibson's Finest 1140 Glenfiddich 12YO 50 mL215889 Gibson's Finest Sterling Edition 1140 Gibson's 12YO 50 mL

Trade C

opy O

nly


Value Add Program



216788 Bacardi Black 1140 Bacardi Oakheart 50 mL216887 Freixenet Carta Nevada Sparkling 750 Lindt Chocolate216945 Freixenet Cordon Negro Brut 750 Lindt Chocolate217059 Freixenet Cordon Rosado 750 Lindt Chcoolate217083 Golden Wedding 1140 Danfield's Whisky 50 mL217125 Sauza Silver 1140 Hornitos 50 mL217281 Bombay Sapphire London Dry 1140 Cazadores 50 mL217471 Canadian Club Reserve 1140 Maker's Mark 50 mL217653 Captain Morgan Spiced Rum 1140 Glass217786 Jim Beam White Label 1140 Red Stag 50 mL217950 Crown Royal 1140 Glass with stick219444 Kawin Cabernet Sauvignon 750 Wine Bag225250 Stolichnaya Vodka 1140 Kahlua 50 mL225680 Cruzan 9 Spiced Rum 750 Maker's Mark 50 mL225938 Lucid Absinthe Superieure 750 Absinthe spoon226316 Walker's Special Old 1140 Wiser's De Luxe 50 mL229039 Yellow Tail Bubbles 750 Bow on Bottle229047 Yellow Tail Bubbles Rose 750 Bow on Bottle236513 Baileys Hazelnut Flavour Cream Liquor 750 Mug239046 Alianca Foral Reserva 750 Marquis de Villard Brandy 50 mL242057 Ursus Blue Raspberry Vodka 750 Sunglasses242065 Ursus Punch Vodka 750 Sunglasses253302 Luksusowa Vodka 750 Branded Glassware254722 Silent Sam Vodka 1140 Smirnoff Coconut 50 mL255091 Muskoka Cream Ale (3436) 6 x 355 Wall mounted bottle opener258335 Appleton White Jamaica Rum 1140 Appleton Reserve 50 mL

258509 Robert Mondavi Woodbridge Cabernet Sauvignon 1500 Branded Glass

258665 Robert Mondavi Woodbridge Sauvignon Blanc 1500 Branded Glass

261768 Canada Gold Whisky (P.E.T) 1750 Forty Creek Barrel Select 100 mL267187 Jose Cuervo Especial Gold 750 Cuervo Silver 50 mL287409 Cortel Napoleon VSOP Brandy 750 Gift Box287482 Whyte & Mackay Special Reserve 750 Whisky Stones296228 Calvados Boulard 750 Glenfiddich 15 YO 50 mL318626 Kamora Coffee Liquor 1140 Banff Ice 50 mL335638 Hardys Stamp Series Chardonnay/Semillon 750 Pouring Discs349191 Pillitteri Cabernet/Merlot VQA 750 Pillitteri Votive Candle382713 Nederburg Sauvignon Blanc 750 Stemless Wine Glass426718 Cesari Amarone 750 Cylinder Gift Box462432 Piper Heidsieck Brut Champagne 750 Christmas Gift Box500512 Captain Morgan Spiced Rum 750 Crown Royal Mini 50 mL518688 Sour Puss Apple Liquor 750 Sour Puss Raspberry 50 mL

Trade C

opy O

nly



550715 Forty Creek Barrel Select 750 Forty Creek Double Barrel 50 mL

557553 Wild Vines Strawberry White Zinfandel 1500 Matt Dusk Holiday Music Download

558999 Kittling Ridge Icewine & Brandy 375 Gift Box602755 Olmeca Tequila Gold 750 Polar Ice Vodka 50 mL602920 Flor De Cana Black Label 5 Year Old Rum 750 Dooley's 50 mL

603050 The Glenlivet French Oak Reserve 15 Year Old 750 Golf Town 10% Discount

605790 Kahlua Coffee Liqueur 1140 Ghirardelli Hot Chocolate605956 Baileys Irish Cream Liquor 1140 Mugs611467 Peter Lehmann Clancy's Red Shz/Cab/Mer 750 Decorative Canister616409 Angostura 1919 Aged 8 Years Select Rum 750 Gift Box620922 Osborne Solaz Shiraz Tempranillo 750 Gibson’s 12 Year Old 50 mL621110 Jackson-Triggs Unity Pinot Grigio 750 Bow624544 Yellow Tail Shiraz 750 Dooley's Cream Liquor 50 mL625350 Yellow Tail Merlot 750 Dooley's Cream Liquor 50 mL631218 McGuinness Creme De Banane 750 Polar Ice 50 mL631226 McGuinness Creme De Cacao White 750 Polar Ice 50 mL631390 McGuinness Cherry Whisky 750 Wiser's De Luxe 50 mL637389 Dooley's Original Toffee Cream Liquor 750 Iceberg Vodka Mini 50 mL640136 Yellow Tail Semillon/Sauvignon Blanc 750 Dooley's Cream Liquor 50 mL676429 Bavaria Holland Beer 6 x 500 Key chain894014 El Dorado Demerara 5 Year Old Rum 750 El Dorado 12Yr Old 50 mL900621 Molson Canadian (TBS) 6 x 341 World Juniors Coozie906560 Coors Light (TBS) 6 x 341 Glassware

910026 Laker Lager (TBS) 6 x 341 Kernels Microwave Popcorn Packet

911388 King Brewery Pilsner (W) 6 x 341 Bottle Opener

Value Added Program


Trade C

opy O

nly


LCBO#Case Conversion# Description Size (mL) Display Program BAM

240 Smirnoff Vodka 375 4307 Seagrams V.O. 750 8539 Black Velvet 750 6570 Beefeater Dry 750 8984 Alberta Premium 750 81370 Seagrams 83 (P.E.T) 375 42253 Disaronno Amaretto 750 82360 J & B Rare 750 62766 Schenley O.F.C. 750 64481 Stock 84 VSOP Brandy 750 65132 Silent Sam Vodka 750 66395 20 Bees Cabernet Merlot VQA 750 48219 Prince Igor Vodka (P.E.T) 750 109522 Wiser's De Luxe 375 49902 Courvoisier VSOP 750 3011130 Dewar's White Label 750 812286 Anselme La Fiole Du Pape Chateauneuf

Pape Red750 End Aisle 10

14977 Sogrape Grao Vasco Dao 750 415461 Aberlour 12 Year Old Single Highland Malt 750 1515867 Yellowglen Pink Sparkling 750 520024 Benedictine & Brandy 750 1522269 Durbanville Hills Shiraz 750 722327 Jackson-Triggs Unity Pinot Grigio 1500 826229 Canada Gold Whisky (P.E.T) 1140 1227235 Sauza Gold Tequila 750 1229090 Ciao Sangiovese Organic Carton 1000 429728 Torres Coronas Tempranillo Do 750 FSI 933308 Canada Gold Whisky 750 1234645 Smirnoff Lime Vodka 750 BAM FSI 836434 20 Bees Riesling VQA 750 440501 Robert Mondavi Woodbridge Sauvignon

Blanc750 6

45898 Bacardi Superior 1750 End Aisle, BAM FSI 1551573 Bouchard Pere & Fils Macon-Lugny St-

Pierre750 4

54213 Alberta Premium (P.E.T) 1750 1558628 Peller Estates Family Series Cab/Merlot

VQA750 4

59535 Small Cask Brandy (P.E.T) 375 465011 Wellington County Dark 473 168924 Gnarly Head Cabernet Sauvignon 750 673148 Montalto Pinot Grigio Igt Sicily 750 574393 Baileys Irish Cream 375 6

Bonus AIR MILES® Reward Miles

Trade C

opy O

nly



Continued


74476 Monimpex Golden Pear 750 686421 Ogio Primitivo 750 487379 Green Rabbit Organic Merlot Carton 1000 588799 Alberta Pure Vodka Pet 750 1089250 De Loach Cabernet Sauvignon California

Series750 6

89508 The Glenlivet Nadurra Aged 16 Years 750 3089995 Quinta Da Aveleda Vinho Verde 750 FSI 594094 Domaine Pinnacle Ice Cider 375 1095935 Grey Goose Vodka 750 Hero, FSI 25101469 Kacaba Vineyards Unoaked Chardonnay

VQA750 5

101477 Kacaba Vineyards Meritage 750 5107144 Eight Below Luxury Vodka 750 10110486 Wyndham Estate Bin 444 Cabernet

Sauvignon750 10

113241 Cazadores Anejo Tequila 750 15114918 Golden Wedding 750 8122499 Beefeater 24 London Dry Gin 750 Shelf Extender 15126466 Canadian Club Classic 750 Shelf Extender 10129874 Flat Roof Manor Merlot 750 5131870 Bushmills Malt 10 Year Old 750 10137125 Russian Standard Vodka 1750 BAM FSI 15137810 Campo Viejo Reserva 750 10143040 Sauza Hornitos Reposado Tequila 750 15145136 Prospect Winery Riesling VQA Larch Tree

Hill750 6

145367 Lindemans Bin 50 Shiraz 750 5155051 Masi Campofiorin 750 End Aisle 6157883 Montes Classic Series Cabernet Sauvignon 750 6157933 Three Olives Root Beer 750 6159178 Rigal The Original Malbec 750 FSI 7162602 Chateau Des Charmes Cab Franc Est

Bottled VQA750 5

164756 Graffigna Centenario Pinot Grigio Reserve 750 Shelf Extender 8172148 Boutari Agiorgitiko Nemea Red 750 4173559 Don Julio Reposado Tequila 750 30174482 Ca' De Riva Valpolicella Ripasso 750 FSI 4175000 Bacardi Dragonberry 750 8178541 Batasiolo Barolo Doc 750 FSI 15179432 Tini Sangiovese Di Romagna Doc 750 4184051 Urban Riesling 750 5187179 James Oatley Tic Tok Cabernet Sauvignon 750 8191858 Pknt Carmenere 750 4191965 Netherworld Cascadian Dark Ale (W) 6 x 355 Shelf Extender 4192500 Flourish Merlot Pinot Noir VQA 750 Discovery Extender 4

Trade C

opy O

nly



Continued


192625 Fresh Sauvignon Blanc Chardonnay VQA 750 5192922 Seagram's 83 1140 10195610 Canadian Club Sherry Cask 750 12195685 Lizard Flat Chardonnay 750 3198184 Wild Turkey Bourbon 750 8200295 Bacardi Coco Original Coconut Rum 750 8200402 Bacardi Razz Original Raspberry Rum 750 8204560 Highland Park 12 Yr Old Single Malt 750 18205401 Teacher's Highland Cream 1140 10206508 Graham's 10 Year Old Tawny Port 750 10207407 Orchid Mango Liquor 750 12208629 216820 Finlandia Vodka 1140 10209213 Beefeater London Dry Gin 1140 12210740 Amarula Cream Liqueur. 375 6213496 Pasqua Pinot Grigio Delle Venezie 750 4213983 Cave Spring Blanc De Blanc Brut VQA 750 8215558 Cattos Rare Blended Scotch 1140 12216671 Wisers Special Blend 1140 10216705 Two Oceans Sparkling Sauvignon Blanc 750 5216820 Finlandia Vodka 1140 BAM FSI 10217273 Mumm Cuvee Napa Brut Prestige 750 End Aisle 12217463 Hennessy XO Cognac 750 40217539 Hungaria Grande Cuvee/Brut 750 BBAM 4217687 CC Premium 1140 11217760 Chateau De Montgueret Cremant De Loire

Brut750 FSI 10

217943 Courvoisier Xo 750 45218883 Cono Sur Reserva Cabernet Sauvignon 750 5224576 Xaica Hibiscus Flower Liquor 750 12224766 Chateau Des Charmes Brut Methode

Traditionelle VQA750 6

225656 Bacardi Torched Cherry 750 BAM FSI 8226571 Sterling Vintner's Pinot Noir 750 8226860 Wolf Blass Yellow Label Chardonnay 750 6229849 Finca La Linda Merlot 750 5230474 Graffigna Centenario Reserve Malbec 750 8231787 Beso De Vino Seleccion Do Carinena 750 FSI 5231795 Torres Infinite 750 4231811 Loron Beau! Beajolais 750 FSI 7234401 Deep Purple Lodi Zinfandel 750 Discovery Extender 6235507 Sawmill Creek Reserve Red 1500 8238964 Sogrape Grao Vasco Dao 1500 FSI 10242107 No. 3 London Dry Gin 750 Shelf Extender 15245324 Les Jamelles Merlot Vin De Pays D'Oc 750 FSI 7245340 Chapoutier Belleruche Blanc 750 BBAM 6

Trade C

opy O

nly



Continued


248625 Carmen Reserva Merlot 750 5249078 Southbrook Connect White VQA Organic 750 4249680 Talisker 10 Yr Old 750 20251090 Sandeman Vau Vintage Port 750 FSI 10253948 Martini & Rossi Asti 750 4254714 Cutty Sark Scotch Whisky 750 10260133 Arbor Mist White Pear Pinot Grigio 750 5260323 Jack Daniel's Honey 750 5261099 Inniskillin Pinot Noir VQA 750 5269787 Skinnygirl Sangria 750 Discovery Ext., FSI 6284950 Chateau Des Charmes Estate Aligote VQA 750 5285544 Penfolds Koonunga Hill Shiraz/Cabernet 750 Shelf Extender 7301507 Wente Southern Hills Cabernet Sauvignon 750 8303792 Trius Riesling VQA 750 4313734 Mommessin Beaujolais Aoc 750 4316844 Bombay Sapphire London Dry 750 Hero, BAM FSI 8317057 Masi Costasera Amarone Classico 750 End Aisle 10322297 Lillet Blanc 750 6348359 Santa Rita Reserva Chardonnay 750 8348680 Bersano Barbera D'Asti 750 5373373 Pierre Sparr Gewurztraminer 750 5387316 The Balvenie 12 Yr. Doublewood 750 20388900 Pilsner Urquell 6 x 330 5399410 Jackson-Triggs Unity Sauvignon Blanc 750 5410415 Skyy Vodka 750 BAM FSI 8454462 Banff Ice Vodka 1750 15454991 Chateau Des Charmes Cabernet/Merlot

VQA750 5

456095 Ketel One Vodka 750 BAM FSI 15482026 Moet & Chandon Brut Rose 750 FSI 20496406 Lejay Cassis Creme De Cassis De Dijon 200 4506691 Wolf Blass Yellow Label Shiraz 750 6506741 Kronenbourg 1664 500 1509695 Moet & Chandon Nectar Imperial 750 20525188 Peroni Nastro Azzuro 6 x 330 5527457 Nederburg Shiraz 750 7527507 Gray Fox Merlot 750 4534263 Beringer Founders Estate Cabernet

Sauvignon750 8

544668 Kwv Cabernet Sauvignon/Merlot 750 3551416 Cabo Wabo Reposado Tequila 750 25573311 Godiva White Chocolate Cream Liquor 750 10582205 Chivas Regal 18 Year Old 750 30582825 Peller Estates Family Series Chardonnay

VQA750 4

Trade C

opy O

nly



Continued


587907 Trius Merlot VQA 750 Shelf Extender 4593905 Kittling Ridge White Zinfandel/Vidal 1500 5604926 Prince Igor Extreme Vodka 750 BAM FSI 8605709 Ramazzotti Sambuca 1140 Shelf Extender 12605758 Bolivar Coffee Liqueur 1140 6605964 O'Darby's Irish Cream Liquor 1140 10619791 Jackson-Triggs Unity Rose 750 4621151 Montalto Nero D'Avola Cabernet

Sauvignon750 5

621888 Relax Riesling 750 4621995 J.P Chenet Premier De Cuvee Merlot

Cabernet750 6

623678 Carolans Irish Cream 1140 14630913 Tia Maria 750 15649996 Wolf Blass Yellow Label Sparkling Brut 750 7665265 Long Neck Shiraz 750 4665299 Stormy Bay Cabernet Sauvignon 750 4669200 Ciao Bianco Pinot Grigio Carton 1000 5676395 Singha Lager 6 x 330 6698399 King Brewery Dark Lager (W) 6 x 341 5699249 Two Oceans Shiraz 750 6

Trade C

opy O

nly


Bundled Bonus AIR MILES® Reward Miles

BBAM Option LCBO# Description Size (mL) BAM

BBAM Amount

Total BAM

2 217539 Hungaria Grande Cuvee/Brut 750 4 2 10

2 226860 Wolf Blass Yellow Label Chardonnay 750 6 3 15

2 223768 Baltika 7 500 3 3

2 200089 Okocim Pilsner 500 3 3

3 245340 Chaptoutier Belleruche Blanc 750 6 12 30

4

681411 Sleeman Honey Brown (TBS) 6 x 341

10 10698209 Sleeman Clear (TBS) 6 x 341

909994 Sleeman Cream Ale (TBS) 6 x 341

Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”

Trade C

opy O

nly

holiday wrapped up


LCBO# Case Conversion Description Size (mL) NT Approved

42 Canadian Club Premium 750 25,000 BAM Giveaway26740 Coyotes Run Unoaked Chardonnay VQA 750 Award Winner28506 Fat Bastard Cabernet Sauvignon Vdp 750 Screw Cap Bastard77990 Gabbiano Pinot Grigio Igt 750 Gabbiano/Rouxbe Cooking Lessons78006 Gabbiano Chianti Docg 750 Gabbiano/Rouxbe Cooking Lessons103341 Canadian Club Premium 750 25,000 BAM Giveaway108357 Carolans Irish Cream 750 Bows170142 Zonin Ripasso 750 IVWA Judges Choice187732 Southern Comfort 1140 Recipe - Egg Nog195693 Singleton Of Glendullan 750 Accolade216655 Absolut Vodka 1750 Recipe222349 St. Remy A La Creme 750 Product Knowledge225615 Brugal Anejo 750 Caribbean Beach Vacation226514 Bear Flag Smooth Red Blend 750 Life Experiences230466 Sledgehammer Zinfandel 750 Product Info238733 Sledgehammer Cabernet Sauvignon 750 Product Info258954 Spicebox 750 SpiceBox288795 Stoneleigh Marlborough Chardonnay 750 Random House Book Club376749 Metaxa 5 Star 750 Cocktail Necktag460360 El Jimador Tequila Reposado Gold 750 100% Agave

462473 Beringer Stone Cellars Merlot 750 Informational necktag with free Buble download offer

563122 Fat Bastard Shiraz Vdp 750 Screw Cap Bastard600833 Pitu Cachaca 750 Recipe Necktag

606798 Beringer Stone Cellars Cabernet Sauvignon 750 Informational necktag with free

Buble download offer

606806 Beringer Stone Cellars Chardonnay 750 Informational necktag with free Buble download offer

Necktags

Trade C

opy O

nly

holiday wrapped up


Column Heading KeyStore #

Banner Inserts H= Hero Display T= Thematic Banner Insert

Pod Program Builds all Pods

Sold End AislesNumber of Sold End Aisles and(P)remium or (S)tandard Flight

End Aisle Backer Cards # of Number of signs shipped

Regular Extenders

Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations.C = Community Extender Program

Discovery Extenders Spirits # of ExtendersDiscovery Extenders Wine # of ExtendersDiscovery Extenders BSM # of ExtendersGreen Extender # of ExtendersExterior Banner # of Number of signs shippedShowcards # of Number of signs shippedPower Aisle Banners # of Number of signs shippedPerimeter Banners # of Number of signs shippedTransparencies Vendor installed, see page 11Special Promotions Fixtures Y = Participating Store (2 Fixtures)goLOCAL FSI Fixture Y = Participating StoreOntario Wine Superstars Y = Participating StoreOntario Popular Picks Y = Participating Store

Mini Thematic Program Y = Participating Store (on Promo Fixture)

Featured Gift Program Y = Participating Store

Bilingual

B = LCBO stores located in FLS designated areas

BD = LCBO FLS designated stores

See back/inside cover for definitions

Trade C

opy O

nly


Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

1 H 20S 45 Y 65 3 3 5 3 8 Y Y Y Y Y Y B2 10 8 ST Y BD3 8P 15 40 2 Y Y B4 T 8P 15 40 3 2 3 4 Y Y B5 H 10P 20 Y 55 9 5 4 Y Y Y Y Y Y B6 H 8S 15 40 3 6 12 Y Y Y Y Y Y B7 20 5 2 16 ST Y B8 T 10S 10 40 5 2 6 Y B9 T 10 5 3 4 6 ST Y B

10 H 20P 40 Y 55 3 3 7 8 2 Y Y Y Y Y BD11 H 8S 15 40 2 6 12 Y Y B12 T 8P 15 40 4 Y B13 5 20 5 1 4 Y Y B14 8S 15 40 3 2 Y Y Y Y Y B15 H 15P 25 Y 55 10 7 4 2 Y Y Y Y Y Y B16 ST Y Y B18 H 8S 20 40 3 Y Y Y Y Y B19 H 15S 25 Y 65 3 6 5 4 Y Y Y Y Y Y B20 H 8S 20 40 3 3 6 Y Y Y B21 H 20P 40 Y 55 3 3 4 7 6 2 Y Y Y Y Y Y22 H 20S 40 65 3 3 6 1 4 2 Y Y Y Y23 H 15S 30 Y 50 7 4 4 2 Y Y Y Y BD24 8S 20 40 3 1 4 Y BD25 8P 20 45 3 5 3 6 Y Y Y Y Y Y26 H 10P 25 40 3 3 6 Y Y Y B27 H 15S 25 45 1 Y Y Y Y B28 T 5 10 5 2 6 12 Y29 10 5 1 10 Y Y30 T 5 15 5 2 6 8 ST Y31 H 20P 25 Y 55 3 6 6 2 Y Y Y Y Y32 10 5 3 4 ST Y B34 H 15S 25 40 4 5 6 Y Y Y Y B35 H 15P 20 40 3 7 7 4 2 Y Y Y Y Y36 H 15S 20 50 3 3 4 8 4 Y Y Y Y Y Y B37 H 8P 15 40 3 10 Y Y B38 H 15P 30 Y 55 12 1 2 Y Y Y Y Y BD39 5 15 5 Y Y40 H 20P 25 40 3 3 4 19 6 Y Y Y Y Y Y BD42 T 10 5 3 6 12 ST Y43 H 10S 15 40 2 6 Y Y44 H 10S 25 Y 40 3 3 5 4 2 Y Y Y Y45 8S 15 40 2 2 6 Y Y Y46 10 5 1 ST Y47 10S 15 40 2 3 6 12 Y Y Y Y48 10 4 6 ST

Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

49 T 10 5 3 6 8 ST BD50 H 10S 15 40 6 3 6 Y Y Y Y BD51 ST52 ST Y BD53 5 5 3 1 ST Y54 5 10 5 3 ST B55 H 15S 20 40 3 3 6 12 Y BD56 T 5 10 5 3 4 Y57 H 20S 25 Y 60 3 7 8 6 2 Y Y Y Y Y Y58 8S 20 40 4 1 Y Y Y BD59 10S 15 40 3 3 Y Y Y60 H 10S 15 45 3 2 4 Y Y Y Y Y Y61 H 8S 10 40 1 Y Y Y Y62 H 15S 20 40 4 4 4 Y Y Y Y63 H 10S 20 50 5 6 8 Y Y Y B64 H 15S 30 Y 45 3 3 4 6 Y Y Y Y65 H 10S 25 Y 45 6 4 4 2 Y Y Y Y66 T 10 5 2 4 6 ST Y BD67 5 5 3 4 4 ST Y BD68 H 15S 25 40 3 1 6 12 Y Y Y Y69 5 10 5 6 8 ST Y70 8S 20 40 4 2 6 ST Y Y71 T 5 5 2 1 6 12 ST72 10S 15 55 3 6 Y Y Y Y73 H 8S 15 40 3 Y Y74 H 10S 15 Y 40 2 6 12 Y Y75 T 5 5 2 4 6 ST Y BD76 3 5 2 4 ST Y BD77 T 15 2 6 8 Y Y BD78 5 10 5 4 6 ST Y BD79 H 8S 10 50 1 10 Y Y Y80 H 10S 15 45 1 Y Y Y81 T 5 15 5 3 2 4 6 ST Y BD82 H 8S 20 40 2 3 Y Y Y83 20 5 2 2 4 Y Y Y Y Y BD84 T 5 5 2 4 6 ST Y85 H 10S 20 40 3 4 Y86 H 8S 20 40 Y Y87 T 10 5 6 12 ST Y88 T 5 20 5 1 6 8 ST Y89 5 5 1 4 ST Y BD90 H 10S 15 40 1 Y Y Y Y91 T 5 15 5 3 6 8 ST Y BD92 T 10 5 3 4 4 ST Y B93 H 8S 15 45 6 Y Y

Participating Stores See Chart on Page 79 for codes.

ThislistisincludedintheP10Worksheetsfilepostedontheportal

Trade C

opy O

nly


Participating Stores See Chart on Page 79 for codes. ThislistisincludedintheP10Worksheetsfilepostedontheportal

Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

94 T 10 5 2 6 8 ST Y95 H 10S 30 55 3 3 3 3 4 Y Y Y Y Y96 T 5 5 2 4 6 ST Y97 10S 25 40 6 2 4 Y Y Y Y98 T 5 5 3 6 12 ST Y BD99 5 10 5 5 4 ST Y BD

101 H 15S 25 40 3 4 Y Y Y Y102 H 10S 25 Y 45 4 2 4 2 Y Y Y Y103 T 5 10 5 3 Y Y BD104 T 10 5 2 4 ST Y B105 5 5 1 4 ST Y106 H 20S 30 55 3 4 6 2 Y Y Y Y Y107 T 5 1 4 6 ST Y108 T 15 5 3 4 ST Y BD109 T 5 10 5 1 4 6 ST Y110 5 15 5 3 4 6 ST Y Y111 T 5 5 3 4 4 ST Y112 10 5 4 4 6 ST Y BD113 T 5 2 6 8 ST Y114 5 5 4 ST Y115 H 20P 40 55 3 3 5 8 6 2 Y Y Y Y Y Y116 T 5 2 4 4 ST Y117 T 10 5 3 4 6 ST Y BD118 T 5 5 2 4 6 ST Y BD119 5 1 4 ST Y120 1 4 ST Y121 5 1 ST Y BD122 T 5 5 2 4 4 ST Y BD123 T 10 5 3 6 8 ST Y BD124 3 Y125 H 10S 25 40 4 4 4 Y Y Y Y BD126 10 5 1 ST Y BD127 10 5 1 4 ST Y128 T 10 5 2 4 6 ST Y B129 5 5 1 4 4 ST Y BD130 H 15S 25 50 2 4 Y Y Y Y131 5 5 1 4 ST Y132 H 10S 25 40 7 1 4 2 Y Y Y Y B133 10 5 1 4 ST Y134 3 5 1 4 ST Y BD135 T 15 5 2 6 8136 T 5 10 5 2 4 ST Y137 10 5 4 ST Y138 5 1 4 ST Y139 T 10 5 2 4 6 ST

Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

140 H 15P 20 55 3 3 6 12 Y Y Y Y BD141 10 5 1 4 ST Y142 10 5 1 4 ST Y143 H 8P 25 40 4 4 Y Y Y Y Y Y B144 H 10S 15 40 2 6 12 Y145 15S 30 40 6 2 4 2 Y Y Y Y146 5 5 1 ST Y147 5 5 1 4 ST Y148 H 15P 45 Y 55 3 3 4 2 Y Y Y Y Y Y149 H 20P 30 Y 55 10 6 2 Y Y Y Y Y B151 5 5 1 4 4 ST Y BD152 H 10S 20 40 2 6 12 Y153 8S 20 40 6 4 6 Y Y Y Y154 H 15S 25 40 6 3 4 Y Y Y Y Y B155 10S 15 40 3 4 3 Y Y Y Y156 H 20P 25 55 3 3 4 5 4 Y Y Y Y Y157 T 15 5 3 4 ST Y158 T 10 5 3 4 ST Y159 T 5 5 1 4 ST Y160 5 5 1 4 6 Y161 T 5 5 4 4 ST Y162 T 10 5 2 4 4 ST Y BD163 H 8S 15 40 3 2 5 6 Y Y B164 H 15P 20 55 3 3 5 4 Y Y Y Y Y B165 H 8S 20 45 4 4 Y Y Y B166 T 10 5 3 6 12 ST Y Y167 H 10S 20 45 3 3 4 6 Y Y B168 H 10P 20 40 3 5 4 2 Y Y Y Y169 T 10 5 3 6 8 ST Y170 T 10 5 4 6 ST Y171 H 20S 25 Y 60 3 3 2 8 6 2 Y Y Y Y Y B172 5 5 1 4 6 ST Y173 5 5 1 ST Y BD174 T 10 5 3 6 8 ST Y175 10S 15 45 3 3 4 4 Y Y Y Y176 5 5 1 4 ST Y178 T 10 5 1 6 12 ST Y179 H 15P 25 55 4 3 4 Y Y Y Y Y180 5 5 1 4 ST Y BD181 5 5 1 6 8 Y182 H 15P 25 40 2 3 6 12 Y Y Y Y B183 5 15 5 3 4 4 Y Y Y B184 T 5 10 5 3 4 4 ST Y BD185 H 15P 25 Y 55 3 4 2 6 2 Y Y Y Y B186 T 8S 10 40 1 4 Y Y B

Trade C

opy O

nly


Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

187 H 20S 40 Y 65 3 3 4 8 8 2 Y Y Y Y Y Y188 H 10S 20 40 3 Y Y Y189 5 5 1 4 4 ST Y BD190 H 10S 15 40 1 10 Y Y Y B191 H 15S 30 Y 40 3 3 5 4 4 2 Y Y Y Y192 8S 10 40 2 6 12 Y Y Y B193 10 5 1 4 6 ST Y BD194 T 10 5 2 6 8 ST Y Y195 H 20S 40 Y 60 3 4 2 Y Y Y Y B196 H 8S 15 40 3 6 12 Y Y Y Y197 T 5 15 5 2 4 6 ST Y198 H 15S 25 Y 55 6 3 4 2 Y Y Y Y Y B199 5 10 5 4 Y Y200 H 20S 25 Y 65 3 3 5 7 4 2 Y Y Y Y B201 H 15S 25 55 2 6 Y Y Y Y202 5 10 5 3 6 12 Y Y203 Y204 5 5 2 4 ST Y BD205 T 10 5 3 6 ST Y207 H 15S 20 40 4 7 4 Y Y Y Y Y BD208 T 10 5 1 6 12 ST Y209 H 15S 20 60 6 6 4 Y Y Y Y210 10S 30 40 5 2 4 Y Y Y Y211 H 8S 10 40 1 4 6 Y Y Y212 H 15P 30 40 7 8 4 2 Y Y Y Y Y B213 T 15 5 3 6 8 ST Y214 10S 25 40 2 6 Y Y Y Y Y B216 H 8S 15 40 2 5 4 Y Y217 H 20P 30 Y 55 3 3 6 7 Y Y Y Y Y Y BD218 H 15S 25 55 3 3 3 5 6 12 Y Y Y Y Y B219 T 10 5 2 4 6 ST Y220 T 10 5 3 4 ST Y BD221 T 10 5 1 ST222 T 5 10 5 3 4 ST Y223 T 5 15 5 2 6 ST Y224 T 10 5 4 4 ST Y225 T 5 10 5 2 2 4 ST Y BD226 H 20S 30 Y 55 3 3 3 8 9 6 2 Y Y Y Y Y227 T 5 10 5 2 4 Y228 H 20S 25 Y 40 3 3 4 3 4 Y Y Y Y B229 T 10 5 3 6 8 ST Y230 15 5 1 6 12 ST Y231 T 10 5 2 4 ST Y232 T 5 10 5 3 6 8 ST Y233 H 8S 15 40 4 6 Y Y B

Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

234 10S 15 40 4 4 Y Y Y B235 5 5 1 4 ST Y236 T 5 10 5 1 4 6 ST Y BD237 10S 25 40 7 3 4 Y Y Y Y238 T 10 5 1 6 8 Y Y239 T 10 5 2 4 6 ST Y240 5 5 1 4 4 ST Y241 5 5 1 4 4 ST Y BD242 H 15S 25 45 4 7 4 Y Y Y Y B243 H 20P 30 55 3 3 6 6 2 Y Y Y Y Y Y BD244 H 15S 25 40 5 3 4 Y Y Y Y245 5 5 1 4 ST Y BD246 T 5 10 5 3 6 12 Y Y247 T 5 15 5 3 6 8 ST Y248 H 15P 30 40 3 4 4 4 Y Y Y249 H 10S 20 Y 40 3 4 Y Y Y Y B250 5 10 5 1 4 ST Y251 5 5 1 4 ST Y252 H 20S 30 Y 40 7 2 3 2 Y Y Y Y Y253 H 20P 30 Y 55 3 6 2 4 2 Y Y Y Y Y BD254 T 10 5 3 6 8 ST Y255 H 10S 20 55 6 2 6 Y Y Y Y Y B256 5 5 1 4 ST Y B257 5 5 1 4 4 ST Y258 T 10 5 1 ST Y259 10 5 ST Y260 5 25 5 4 2 6 ST Y Y261 T 10 5 1 4 ST Y262 5 5 1 4 ST Y263 H 15S 20 45 4 4 Y Y Y Y264 T 10 5 3 6 8 ST Y265 H 15S 20 40 3 3 6 6 4 Y Y Y Y266 T 5 15 5 3 ST Y Y267 T 10 5 3 ST Y268 5 15 5 3 Y Y B269 H 20S 25 Y 40 8 18 4 Y Y Y Y B270 T 5 10 5 3 4 ST Y271 5 5 1 10 ST Y272 5 5 1 ST Y BD273 T 5 4 6 ST Y274 5 1 4 4 ST Y275 T 10 5 3 4 ST Y276 T 5 5 3 10 ST Y277 T 15 5 3 6 12 ST Y278 H 8S 15 40 7 3 4 Y Y Y Y BD



Trade C

opy O

nly


Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

279 5 15 5 3 Y B280 5 5 1 4 ST Y BD281 T 10 5 3 4 6 ST Y282 T 10 5 3 6 12 ST Y283 5 5 1 ST Y284 T 10 2 6 12 ST Y285 3 5 3 4 ST Y286 5 1 4 4 ST Y287 H 15S 20 55 3 3 6 Y Y Y Y BD288 H 20P 30 Y 65 3 6 5 4 2 Y Y Y Y Y Y289 T 15 5 2 6 12 Y290 3 5 1 4 ST Y291 T 10 5 2 6 8 ST Y BD292 5 5 4 4 ST Y293 T 5 5 1 4 4 ST Y294 T 10 5 3 6 12 ST Y295 H 10P 15 40 3 3 Y Y Y Y Y Y B296 T 10 3 4 6 ST Y297 T 15 5 4 3 4 ST Y Y298 H 15P 25 40 3 4 4 4 Y Y Y Y Y299 T 15 5 2 4 4 Y300 H 10S 15 55 3 3 4 Y Y Y Y Y301 10 5 1 4 6 ST Y302 5 5 5 ST Y303 T 10 5 3 4 6 ST Y304 T 5 15 5 3 4 6 ST Y305 10 5 1 ST Y306 T 10 5 2 4 4 Y307 5 5 1 ST Y308 10 5 1 4 ST Y BD309 5 5 1 4 ST Y B310 5 10 5 2 4 Y Y B311 H 10P 20 55 5 3 Y Y Y Y312 H 15S 20 40 2 4 Y B313 10 2 Y Y314 T 10 3 4 ST Y315 3 5 1 ST Y316 T 10 5 3 4 6 ST Y317 T 5 5 1 4 6 ST Y318 T 5 5 4 4 ST Y319 5 1 4 ST Y320 10 6 8 ST Y Y B321 H 8S 20 45 3 4 Y Y B322 5 5 1 4 ST Y BD323 T 10 5 3 6 ST Y

Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

324 H 8P 15 40 3 6 8 Y Y Y Y Y BD325 H 20S 30 50 3 5 3 4 2 Y Y Y Y Y Y326 H 15S 30 Y 50 1 4 2 Y Y Y Y327 T 5 10 5 3 4 ST Y BD328 T 5 5 2 4 4 ST Y329 H 20P 45 Y 55 3 8 2 Y Y Y Y Y B330 T 3 5 3 6 8 ST Y331 5 5 1 ST Y332 5 1 4 ST Y BD333 ST Y B334 H 20S 30 Y 65 3 3 3 6 8 2 Y Y Y Y Y Y B335 T 5 5 3 6 8 ST Y336 5 5 1 ST Y337 5 1 ST Y338 5 1 4 ST Y BD339 10 5 1 4 4 ST Y340 H 10S 20 40 6 5 4 Y Y Y Y343 15S 20 45 4 3 4 Y Y Y Y344 H 15S 30 Y 50 6 3 4 2 Y Y Y Y345 T 8S 10 40 2 4 6 Y Y346 H 20P 45 Y 65 3 3 6 6 6 2 Y Y Y Y347 5 5 1 4 ST Y348 5 5 4 6 ST Y349 5 1 4 ST Y BD350 10 5 1 4 4 ST Y351 H 10S 15 40 1 4 Y Y Y Y352 T 10 5 2 4 4 ST Y353 H 10P 15 60 5 4 Y Y Y Y354 3 5 4 4 Y355 H 20P 30 Y 65 3 3 3 11 10 2 Y Y Y Y Y Y B358 3 3 4 ST Y359 H 15S 15 55 4 4 4 Y Y Y BD360 H 10P 25 55 3 3 3 8 5 4 2 Y Y Y Y Y Y B361 H 15S 25 Y 45 6 4 2 Y Y Y Y Y B362 H 20S 20 60 3 1 6 12 Y Y Y B363 5 10 5 1 4 6 ST B364 T 10 5 3 6 8 ST Y365 ST366 H 10S 20 40 5 Y Y Y B367 H 20P 40 Y 65 3 3 3 10 8 4 2 Y Y Y Y Y BD369 T 10 4 ST Y370 10 5 2 3 ST Y BD371 H 10S 25 60 3 3 7 4 Y Y Y Y Y Y B372 T 15 5 2 4 ST Y373 H 15S 20 Y 60 5 4 4 Y Y Y Y Y

Participating Stores See Chart on Page 79 for codes. ThislistisincludedintheP10Worksheetsfilepostedontheportal

Trade C

opy O

nly


Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

374 T 15 5 2 6 12 Y375 5 5 1 4 ST Y BD376 Y377 5 5 1 4 4 ST Y378 H 20S 45 Y 65 3 3 7 8 2 Y Y Y Y379 T 3 5 3 6 8 ST Y380 T 10 5 4 6 ST Y381 H 15S 30 Y 40 6 3 4 2 Y Y Y Y382 H 15S 20 45 3 1 6 Y Y Y Y383 H 15S 25 Y 40 5 2 4 2 Y Y Y Y384 H 8P 15 40 3 3 2 4 Y Y Y Y BD385 H 20S 30 65 3 3 3 7 4 Y Y Y Y Y B386 H 10S 20 40 3 3 5 3 6 Y Y Y Y387 H 15S 20 55 7 3 4 Y Y Y Y BD388 H 10P 15 40 3 8 4 4 Y Y Y Y B389 H 15S 25 40 4 3 4 Y Y Y Y B390 H 20P 25 Y 65 3 6 5 4 2 Y Y Y Y392 H 10S 25 Y 45 8 4 2 ST Y Y393 H 20P 25 65 3 3 3 6 6 2 Y Y Y Y Y BD394 H 10S 15 55 2 6 12 Y Y Y B395 10 5 2 10 ST Y BD397 H 15S 30 Y 40 4 4 2 Y Y Y Y398 H 20S 40 55 6 3 4 2 Y Y Y Y B399 20 5 1 ST Y400 15S 20 40 2 4 Y Y Y Y BD401 8S 15 40 1 6 12 Y Y402 H 10S 15 45 3 6 12 Y Y Y Y403 10 5 4 4 ST404 H 15S 20 55 3 4 6 4 Y Y Y Y405 5 5 1 4 ST Y BD406 5 15 5 5 3 4 Y Y BD407 H 15P 25 45 3 4 3 6 Y Y Y B408 H 15S 20 50 3 3 6 4 Y Y Y B409 5 5 1 4 ST Y410 10 5 2 4 4 ST411 8P 15 40 1 4 Y B412 H 20P 25 Y 55 10 10 4 2 Y Y Y Y Y Y B413 3 5 2 ST Y414 T 10 5 1 4 4 ST Y415 H 10P 20 40 2 6 Y B416 H 20S 25 Y 55 3 3 3 11 7 6 2 Y Y Y Y Y B417 H 20P 25 60 3 3 10 5 6 2 Y Y Y Y Y Y418 T 5 5 2 4 4 ST419 T 3 5 3 4 6 Y420 ST B

Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

421 5 5 1 ST Y B422 5 5 1 4 ST Y BD423 10 5 2 4 ST Y424 BD425 H 10S 20 40 3 4 4 Y Y Y Y Y B426 H 10S 15 40 5 1 6 12 Y Y Y B427 ST428 H 20S 40 Y 65 3 3 3 10 3 6 Y Y Y Y B429 5 2 4 6 Y430 5 5 1 4 4 Y431 H 15S 20 55 3 3 3 6 5 4 Y Y Y Y BD432 H 20S 25 55 3 3 6 4 4 Y Y Y Y Y Y433 5 1 4 ST Y434 H 15S 20 45 1 6 Y Y Y Y435 5 5 1 4 ST Y BD436 5 25 5 3 6 12 ST B437 H 10S 25 Y 40 6 4 2 Y Y Y Y Y438 H 20S 30 Y 55 3 3 9 5 6 2 Y Y Y Y Y B439 1 ST Y440 T 10 5 4 4 4 ST Y441 10 5 3 4 6 ST Y BD442 5 2 4 6 ST Y443 H 15P 20 60 3 3 6 12 Y Y Y Y Y BD444 H 15S 25 Y 40 3 3 3 6 8 Y Y Y Y B445 H 20S 30 Y 60 3 3 9 8 2 Y Y Y Y Y446 T 10 5 1 6 8 Y447 5 5 1 6 8 ST Y448 T 5 5 1 4 4 ST Y449 3 5 1 4 ST Y450 T 5 5 4 4 Y451 5 5 1 4 4 ST Y452 H 15P 20 65 7 Y Y Y Y Y Y BD453 10P 15 40 4 1 4 Y Y Y454 5 25 5 2 4 ST Y455 T 10 5 6 8 ST Y456 10S 30 40 7 5 4 Y Y Y Y457 H 10P 20 Y 55 3 7 4 6 2 Y Y Y Y Y Y B458 H 8S 20 45 2 2 4 6 Y B459 H 15S 25 Y 55 3 6 4 2 Y Y Y Y460 3 1 4 ST Y461 T 10 5 3 6 8 Y Y462 T 10 5 2 4 6 ST Y463 3 5 4 ST Y BD464 5 5 1 ST Y465 H 15S 20 55 3 3 5 4 Y Y Y Y



Trade C

opy O

nly


Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

466 1 4 ST Y BD467 H 10S 15 40 3 Y Y468 T 15 5 3 4 ST Y469 5 5 1 4 ST Y470 H 10S 15 40 5 3 6 Y Y Y Y BD471 10 5 3 10 ST Y472 10 5 1 4 ST Y473 5 5 1 4 ST Y474 5 5 2 4 ST Y475 10 5 1 ST Y476 1 4 ST Y478 T 10 3 6 12 ST Y479 3 1 ST Y480 5 5 1 4 ST Y481 H 15P 25 Y 45 5 3 4 Y Y Y Y Y482 5 5 1 ST Y483 15 6 Y Y BD484 H 10S 15 40 3 4 4 Y Y Y B485 H 15P 20 Y 40 6 12 Y B486 10P 20 40 3 Y Y Y Y Y487 5 5 1 4 ST Y B488 3 5 1 4 4 ST Y BD489 10 5 3 10 ST Y490 H 20S 30 Y 55 5 3 4 Y Y Y Y B492 T 5 5 4 4 ST Y493 3 5 1 4 ST Y494 H 15P 25 55 2 4 Y Y Y Y Y B495 H 15S 20 55 3 3 6 9 4 Y Y Y Y Y Y496 T 3 2 6 8 ST Y497 H 15S 30 Y 50 4 6 2 Y Y Y Y498499 H 20P 40 60 3 3 7 3 4 Y Y Y Y Y Y B501 H 15S 25 45 4 4 Y Y Y Y Y502 10 2 4 6 Y503 3 1504 T 10 5 2 4 6 ST Y505 H 20P 30 Y 55 3 4 3 6 Y Y Y Y Y BD506 3 5 4 ST Y BD507 T 5 15 5 2 6 12 ST Y BD509 T 15 5 2 6 12 ST Y Y510 5 5 1 4 6 ST Y511 H 10S 25 Y 45 4 5 4 2 Y Y Y Y Y Y B512 3 1 ST B513 5 5 1514 5 5 1 ST Y515 ST B

Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

516 5 1 4 4 ST Y517 T 5 15 5 3 ST Y518 H 10S 25 40 3 1 4 Y Y Y Y B519 5 5 1 ST Y B520 T 5 3 4 4 ST Y521 H 15P 20 55 3 1 4 Y Y Y Y BD522 10P 25 Y 55 5 4 4 2 Y Y Y523 H 20P 45 Y 40 3 6 3 4 2 Y Y Y Y524 T 5 2 6 12 ST Y BD526 ST BD527 T 10 5 3 6 12 ST Y528 H 15P 30 40 6 2 Y Y Y Y Y Y B529 T 5 15 5 3 6 12 ST Y530 T 10 3 6 8 ST Y531 T 3 5 4 ST Y B532 10 5 2 Y Y B533 10S 20 40 3 1 6 Y Y B534 H 10S 25 Y 40 6 4 4 Y Y Y Y B535 5 5 1 ST Y536 H 15P 25 Y 40 10 7 4 2 Y Y Y Y537 10 5 2 4 ST Y538 ST BD539 T 5 15 5 2 4 Y Y B540 H 15S 40 55 3 5 4 Y Y Y Y BD541 5 5 1 4 4 ST Y542 H 20P 30 Y 55 3 4 6 2 Y Y Y Y Y B543 T 10 5 1 4 4 ST Y544 H 15S 20 Y 60 3 3 6 7 4 2 Y Y Y Y545 H 15S 40 Y 55 5 6 4 2 Y Y Y Y546 H 15S 30 40 5 7 4 2 Y Y Y Y Y B547 ST Y B548 5 5 4 ST Y549 H 20S 30 60 5 9 4 Y Y Y Y Y Y550 10 5 6 12 ST Y552 8S 15 40 3 3 Y Y BD553 H 15P 25 Y 55 3 6 8 Y Y Y Y B555 H 8S 30 40 6 4 2 Y Y Y Y B556 H 15P 20 Y 40 3 3 10 4 Y Y Y Y Y Y B557 5 5 1 4 ST Y558 10 5 1 6 8 ST Y559 H 15S 20 40 6 3 4 Y Y Y Y560 T 5 5 1 ST Y561 T 5 5 ST Y562 T 5 5 1 4 ST Y563 H 10S 20 40 2 4 Y Y564 H 8S 20 40 3 3 3 4 6 Y Y Y B

Participating Stores See Chart on for codes. ThislistisincludedintheP10Worksheetsfilepostedontheportal

Trade C

opy O

nly

holiday wrapped up


Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

565 5 5 1 4 ST Y BD566 H 20P 30 Y 55 8 6 4 2 Y Y Y Y567 10 5 1 4 4 ST Y568 H 8P 20 60 6 10 Y Y Y Y Y BD569 H 15S 30 Y 40 6 6 4 2 Y Y Y Y570 5 5 1 ST Y571 Y Y B572 H 10S 15 40 2 4 Y Y Y B573 H 10P 25 55 4 4 4 Y Y Y Y Y574 5 1 ST Y BD575 H 15S 25 Y 40 3 7 4 2 Y Y Y Y Y B576 T 10 5 2 6 ST Y BD577 5 5 1 4 ST Y BD578 T 5 10 5 3 4 6 ST Y BD579 H 10S 25 Y 45 6 4 4 2 Y Y Y Y Y Y581 T 5 5 3 4 4 ST Y Y582 T 5 5 3 6 8 ST Y583 5 1 4 4 ST Y584 H 15S 15 Y 40 3 3 3 4 2 Y Y Y Y B586 H 15S 20 40 3 5 3 6 12 Y Y Y Y Y587 H 15S 20 55 2 10 Y Y Y Y588 5 5 1 ST Y BD589 20 5 1 6 Y Y BD590 H 20P 30 60 3 3 5 8 2 Y Y Y Y Y591 3 1 4 ST Y593 H 15P 20 45 2 5 4 Y Y Y Y B594 T 15 5 3 4 4 ST Y595 T 5 5 1 ST Y596 T 10 5 2 4 6 ST Y597 1 ST Y B598 ST BD599 T 15 2 4 6 ST Y601 H 15S 30 55 3 7 4 2 Y Y Y Y B602 H 15S 25 40 3 2 1 6 8 Y Y Y Y Y603 10 5 1 6 8 ST Y604 3 5 1 ST Y BD605 H 15S 30 Y 40 6 7 4 2 Y Y Y Y606 3 5 1 ST Y607 5 5 1 ST Y608610 3 1 4 ST Y611612 T 15 5 3 6 12 ST Y613 5 5 1 ST Y615 1 ST Y616 H 10S 15 40 3 4 7 4 Y Y Y Y

Stor

e #

Bann

er In

sert

Sold

End

Ais

le

End

Ais

le B

acke

r Car

ds P

od P

rogr

amRe

gula

r Ext

ende

rsD

isco

very

Ext

ende

rs S

pirit

sD

isco

very

Ext

ende

rs W

ine

Dis

cove

ry E

xten

ders

BSM

Exte

rior B

anne

rSh

ow C

ard

Pow

er A

isle

Ban

ner

Perim

eter

Ban

ner

Spec

ial P

rom

otio

ns F

ixtu

res

Ont

ario

Win

e Su

pers

tars

Ont

ario

Win

e Po

pula

r Pic

kgo

LOCA

L FS

I Fix

ture

OCB

End

Ais

leM

ini T

hem

atic

Feat

ured

Gift

PS B

eer P

rogr

amLa

ngau

ge (F

LS)

617 H 15S 25 55 5 6 4 2 Y Y Y Y618 H 10S 25 40 3 4 Y Y619 H 20S 40 Y 65 3 1 4 2 Y Y Y Y Y Y B621 10 1 Y Y622 5 1 ST Y623 H 20P 25 Y 55 3 3 6 4 4 2 Y Y Y Y Y Y624 H 20P 45 Y 55 3 4 6 2 Y Y Y Y Y Y BD626 3 5 1 ST Y BD629 H 15S 25 45 3 3 3 9 4 2 Y Y Y Y630 H 20P 45 Y 55 3 3 3 8 6 4 2 Y Y Y Y Y Y631 H 20S 40 Y 50 4 6 2 Y Y Y Y Y B632 H 20S 50 Y 65 3 6 4 4 2 Y Y Y Y634 H 15S 30 Y 45 7 4 4 2 Y Y Y Y635 10S 30 40 10 4 4 Y Y Y Y636 5 4 4 ST Y B637 15 5 2 3 4 Y Y B638 10S 20 40 6 2 4 5 4 1 Y641 H 15S 40 Y 55 6 6 2 Y Y Y Y677 10 5 4 5 Y Y697 ST B698 H 15S 30 Y 40 2 4 2 Y Y Y Y B700 H 20S 30 Y 50 3 3 3 4 2 Y Y Y Y Y B702 H 15P 25 40 3 4 4 2 Y Y Y Y Y703 H 20S 40 Y 55 3 3 3 8 3 4 2 Y Y Y Y B742 Y BD771 H 15P 30 55 5 4 Y Y Y Y Y776 H 20S 40 Y 65 3 3 6 7 4 6 Y Y Y Y Y



Trade C

opy O

nly

holiday wrapped up

NO CHANGE

Display TableMerchandisingGuidelines

Nesting and Promo Tables are not changing in P10. Continue to merchandise the product selection published in the P9 Marketing & Product Guide.

The VINTAGES Release Nesting Table is the ONLY ExCEPTION and will display the December 10 Release Products (Product Consultant’s discretion). New Nesting Table signs will be shipped to the participating stores by the start of the promotion..

Visual Merchandising Team

If you have any questions, please contact your store’s Regional Visual Merchandiser or Julia Coates at 416.864.6746.Trad

e Cop

y Only

· 2015-04-01 · Marketing & Product Guide 5 Promotional Signs – Holiday Brochure Customer...

Documents

Transcript of · 2015-04-01 · Marketing & Product Guide 5 Promotional Signs – Holiday Brochure Customer...