2014 iVOX corporate presentation

Much more than just facilitating market research,

we spark connections since 2003

Who we are Mission Statement & Proposition & USP’sOnline panelClients & referencesShow cases - Online SurveysDeliverables - reports

• 10 years of expertise in online data collection and online research• Number 1 in opinion polling in Belgium since 2006• House of research methodologists & marketers• Experiences as a research bureau in certain sectors (media, banks &

insurances, ad testing, media sellers, media buyers, PR, politics, e-democracy and public communication, ...) Interactive research software in their own development

• Online survey software & gamified research approaches• In-House Interactive tools in a gamified research& marketing

campaigning context• Lead acquisition campaigning• Expertise in interactive marketing • Strong focus on quality• Spin-off KULeuven• Online panel building incubator• Interactive marketing innovators

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Who we are

We connect research and marketing!

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Number 1 in opinion polling in Belgium since 2006 (Dept. Comm. Science, KUL)

To offer a unique-in-the-market wide range of online research & marketing solutions

Direct Access

to 6 million panel

members

worldwide

River sampli

ngOnline

sampling

services samplin

g

Research methodology

expertiseEnriched

panel data and

connectivity

Digital marketing

campaigning

Online panel management software &

platform

2.0 polling & panel

recruitmentsolutions

Technology

Data

Methodology

Social media & mobile

20032004200520062007200820092010201120122013

Mission Statement & Proposition

Data & Process ManagementQuality

Marketing & Research Connectivity

Fast & FairFlexibility

Research & CampaignMethodology

Content & ConceptingCo-creativity

In-house & Standardized interactiveTechnology

Proposition & Pillars

Data

Technology

Research

Internet Marketing &

branding

Clients & References

http://www.retailinsights.be/home.asp?p=m

http://www.vlm.be/SiteCollectionImages/Overheid%20en%20organisaties/logo%20provincie%20Antwerpen%20zonder%20achtergrond.gif

• Who we are – Our proposition• Online panel• Online Survey and Panel management• Show cases - Online Surveys• Research communities• Research Solutions• Show Cases – Connectology cases

iVOX Panel BE

> 170 000 Belgian customersRepresentative samples

» Sex» Age» Language» Education» Region» (CIM) Social Class» Media» B2B» Nielsen» Household Size» …

Socio-demographic profile education

– gender - age – language - social class – profession - …

Overall AD profileAttitude toward ads online – offline

Media consumption profileTV - radio - print - online

U&A Brand/category awareness - light/medium/heavy – likeability

brand/category - …

Ad/packing/… evaluation likeability mock-up spot/moadboard 1/2/3/ - perceived

message… - …

Survey data/ database

+ Enriched panel data & industry stats of your target group: modules

Psycho-sociographic profile (industry & category specific)

Financial profile / FMCG profile/Automotive Profile/Ecology profile/…

survey data + many extra’s for advanced segmentation

Enriched sampling for obtaining unique consumer profile/segmentation analysis

Breakdowns

Segmentation

AD attitude benchmarks

Mediaplanning

Panel: mix of recruitment channels

» Intense panel management & incentive handling

ACV Loonbarometer

Show case- online surveys

Fresh, user friendly, customized lay-out, ...


Brand metrics Pretest

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1%

3%

12%

5%

2%

4%

Top of Mind

Spontane bekendheid

Geholpen bekendheid

Consideration

Usage

Preference

Net Promotor ScoreSectorgemiddelde

(o.b.v. 7 merken uit het onderzoek)

-5,2%3% (min n !!!!)

Show case – Deliverables - reporting

0 1 2 3 4 5 6 7 8 9 100% 0% 0% 0% 0%

12%9%

21%

42%

4%12%

Net Promotor Score = % promotors - % criticasters =

CriticastersPassief

tevredenen Promotors

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Brand metricsAmbassadorship & NPS

-5,2%

15,9%62,9%21,1%

Filter: Klanten Bolero (N=26)


TOP score 9 + score 10

Proposition scoring

Brand 1

Brand 2

Brand 3

Brand 4

Brand 5

Brand 6

Brand 7

1

1

7%

1

1

1

4

2

1

3

2

2

10%

5%

5%

6%

8%

6%

10%

7%

5%

3%

3%

5%

5%

2%

12%

8%

10%

5%

10%

9%

13%

14%

10%

7%

2%

7%

7%

11%

3

3

4%

3

2

5%

5%

1

3

1

1

2

7%

44%

64%

65%

78%

62%

64%

46%

1

1

1

3

0 1 2 3 4 5 6 7 8 9 10 Geen idee

8%

4%

7%

1%

4%

4%

12%

N= 126

N= 606

N= 542

N= 339

N= 324

N= 858

N= 48

TOP

18


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Good value for money Score website Weekly

newsletter reliability. Quality of service

Social media usage

1 6,685 7,471 6,880 7,663 7,187 7,746

2 6,674 6,996 6,629 6,626 6,887 7,074

3 6,950 7,160 6,518 6,710 6,962 7,167

4 5,601 6,194 5,876 6,009 6,283 6,071

5 6,222 6,316 6,276 6,384 6,439 6,512

6 6,489 6,663 6,335 6,858 6,736 6,992

7 6,559 7,051 6,457 6,840 6,822 7,166

average 6,454 6,836 6,424 6,727 6,759 6,961

Gemiddelde score per stelling per merk Stellingen overview


-15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0%2.8%

9.9%

7.5%

14.4%

5.7%

10.7%

2.7%

2.9%

3.6%

-1.1%

1.3%

1.1%

6.9%

5.3%

1.8%

0.1%

2.4%

2.4%

-13.8%

-8.9%

-8.2%

-10.3%

-7.6%

-13.3%

-4.3%

-7.1%

-1.9%

-4.7%

-5.3%

-7.0%

-0.2%

-2.0%

-1.0%

2.4%

-0.9%

-0.1%

0.9%

3.7%

0.9%

2.1%

0.3%

2.4%GFED CB A

The brand has a very broad offer.

The brand delivers a high quality service.

I trust the brand.

The brand gives accurate information

The site of the brand is very userfrendly

The brand delivers value for money


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Proposition indexing

Campaign recall

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Low Recallvan de doelgroep geeft aan de campagne gezien/gehoord te hebben

Recall scorevan de doelgroep geeft aan de campagne gezien/gehoord te hebben en herinnert zich het onderwerp van de campagne.

Full recall score

55%

40%

21%van de doelgroep geeft aan de campagne gezien/gehoord te hebben en herinnert zich wat het onderwerp ende boodschap van de campagne.

72% van degenen die door de campagne bereikt werden, linken er het juiste onderwerp (merk) aan.

van degenen die door de campagne bereikt werden en er het juiste onderwerp (merk) aan linken, weten wat de boodschap is.70%


>65% <35%35-65%

Story telling

Emotions

Credible

Concrete

Unexpected

Simplicity

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66%

43%

68%

50%

37%

58%

Campaign evaluationSUCCES


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Unieke bijdrage per uiting:(% respondenten die enkel één bepaalde uiting zagen/hoorden)

1. Radiospot 8%

2. TV spot 2%

3. Advertentie kantoor 2%

4. Online 1%

5. Advertentie call center 0,7%

Attribution of channels

Herkenningsscorevan de doelgroep geeft aan de campagne gezien/gehoord te hebben

55%

5 uitingen; 7% 4 uitingen;

8%

3 uitingen; 11%

2 uitingen; 14%

1 uiting; 14%

geen uiting; 45%


Impact Exposed – non-exposed

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Preference

Usage

Consideration

Geholpen bekendheid

Spontane bekendheid

Top of Mind

11%

25%

23%

94%

20%

8%

26%

44%

43%

98%

38%

18%

ExposedNon exposed

NPS exposed -10% non exposed -15%


[email protected]

+32 16 22 62 14

Engelsplein 35/01.013000 Leuven

@ivox_be

Watch us on YouTube

www.ivox.be

http://www.youtube.com/watch?v=FwX7qlnllhQ

http://www.ivox.be/

2014 iVOX corporate presentation

Marketing

Transcript of 2014 iVOX corporate presentation