2014 iVOX interactive solutions

Much more than just facilitating market research,

we spark connections since 2003

Leuven - Amsterdam – Paris – Kiev

iVOX

Interactive Gamified Research

& Digital Marketing Solutions

Connectology – we connect sales – marketing and research

Contents

• Mission Statement & Proposition & Pillars

• Cases

• Performance stats

• Demos

• Benefits

• Extra cases

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To offer a unique-in-the-market wide range of online research & marketing solutions

Direct Access

to 6 million panel

members

worldwide

River sampli

ngOnline

sampling

services samplin

g

Research methodology

expertise

Enriched panel data

and connectivity

Digital marketing

campaigning

Online panel management software &

platform

2.0 polling & panel

recruitmentsolutions

Technology

Data

Methodology

Social media & mobile

20032004200520062007200820092010201120122013

Mission Statement & Proposition

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Mission Statement & Proposition

To spark connections

Data & Process Management

Quality

Marketing & Research

ConnectivityFast & Fair

Flexibility

Research & Campaign

Methodology

Content & Concepting

Co-creativity

In-house & Standardized interactive

Technology

Proposition & Pillars

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Cases

• The Stem Van Vlaanderen: – Client: VTM – Het laatste Nieuws –

type: Interactive Political Vote-test

• Grote Centen Test – Client: BNP Paribas – Telenet – type:

Interactive Financial Profiler

• Holiday-Matcher – Client: Thomas Cook – Het Nieuwsblad – type:

Interactive Tourism profiler

• Vesuvius “Grote Mannen test” – Client: IP Plurimedia – Pocket

Marketing – type: Interactive Men Profiler

• Movie-Matcher – Client: Kinepolis – Het Nieuwsblad - type:

Interactive Men Profiler

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Case-study: ‘De Stem Van Vlaanderen’

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Client testimonial

Eva Borms, Head of CRM, BNPParibasFortis (Bank ranked N°4 in Europe):

'The Big Money test was a true success for us. We wanted to reach a large audience that we could survey. To reach the big numbers these days one needs extra incentives, instant incentives even in case you want prospects and clients to provide you with a detailed profile of themselves.

Next to the research entry we also aimed at extending and enriching our marketing databases. The iCOMPARE technology works perfect to combine both as an acquisition-tool as well as a research tool.

It generated qualified leads for our various new financial product launches since we obtained enriched permission based prospect data through this project'

Case-study: ‘Grote Centen test’

Test about the financial crisis. How much do you and others suffer?


300.000 invites, 85.000 participants, 75.000 highly qualified leads, 15.000 new panel members, media exposure (free PR)


Case-study: ‘Holiday Matcher’

Online and offline call-to-action/ promo campaign launched on several media websites and magazines

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The online app allows consumers to detect their ideal promo packages of Thomas Cook based on their profile. They can

also look up answers from famous locals and friends on Facebook.


Before showing the end-result, participants can downsize the end-result by indicating a preferred tourist destination first.


Opt-in screen for digital marketing purposes


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Online Digital Marketing + viral marketing campaign



Direct website traffic generation to the brands website at specific location based on participants responses

Notification on Facebook: stimulating viral marketing campaign


Herman Konings, Trend Watcher, CEO Pocket Marketing (Trend-Watching Agency):

'The Vesuvius project was inspiring. I just knew men weren’t just all macho. And these men came up with many ideas for product development in many verticals like Automotive, FMCG, Electro, Digital, …

It was great to use that wide range of new angles to inspire to plenty of Marketeers in my workshops'.

&

Testimonials client ‘Vesuvius Project’

Case ‘Vesuvius Project’ offline to online call to action campaign

&

25.000 participants, profile based targetting possibilities, marketing portfolio profile analysis, media exposure

Quantitative (iPROFILE- part): find out what type of men you are.

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Client testimonial ‘Movie Match Maker’

Kinepolis, Stefaan Claes, CRM & Digital Marketing Director (Kinepolis runs 23 multiplex cinemas in Belgium, France,Spain, Poland and Switzerland):

'The Movie-Matcher concept was one of our successful online marketing campaigns.

We received quite some media attention too since we had some celebrities involved that filled out the test for us upfront.

The project also had a direct return on investment due to the online ads.. On top of that I was able to analyze that huge pile of consumer data that we acquired further for our segmentation studies.'

Case-Study ‘Movie Matcher’

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‘Movie Match Maker’


https://secure.ivox.be/demo/moviematcher/demo/stelling1.html

>100.000 participants, Online Marketing Campaign, media exposure, research possibilities

Online app ‘Movie Match Maker’Test it: https://secure.ivox.be/demo/moviematcher/


https://secure.ivox.be/demo/moviematcher/




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Socio-and Geo based targetting

Opt-In on ‘Movie Match Maker’

Instant consumer profile & instant segmented info & product offer


Gamified approaches: Benchmarks with VIP & celebs


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Performance stats

Product what? Year Results - Unique Visits - Participants

Minimum # of qualified leads

Opt-in E-DM

Audience that was exposed to the campaign

Reach NewResearch Panel members

Success panel recruitment

Success Subscriber opt-in

Medium

Big Money Test -test about the financial crisis

2008 86124 75000 86124 300000 e-mail addresses 28,7% 12000 14,1% 12%

Vesuvius - What kind of man are you?

2009 25351 24870 17875 Readers of 'Ambiance' (150000) + 'EOS' (259000) + Grande (160000) + Touring (393000)

2,6% 5321 21,3% 4,8% call to action ad campaign in offl ine magazines

Space for Tomorrow (Ruimte voor Morgen) - Communication campaign by Flemish Government

2010 85048 NAP 100000 subscriber of a newspaper were mailed and it was announced 5 times on the morning on the public radio with an audience of 550000

13,1% NAP NAP Breakfast radio + mailing newspaper

Moviematcher 2012 80000 69000 69000 It was sent published on multiple online and offl ine many media ads and sent to a >150.000 subscribers database

NAV 5800 7,3% 14% Mailing newspaper + movietheater group

Holidaymatcher 2009 53500 46400 It was sent published on multiple online and offl ine many media ads and sent to > 120.000 subscribers database

NAV 4500 8,4% 12% maling by film theatergroup + newspapaer

Voice of Flanders 2011 (Stem Van Vlaanderen)

2011 850000 NAP It was launched onto: 1/the iVOX panel database of 75.000 Flemish2/a newspaper database of 450000, 3/it was mentioned 6 times in the news and 1 time in a TV debate where they discussed the preliminary results. 4/The TOTAL relevant population was 5.500.000, being all 18-80 adults that live in the Flemish region

15,5% 35000 4,1% 6% Radio + website + mailing by newspaper + ads in newspaper + TV news

Youth Pact 2012 - JongerenPact 2020 - quantitative part goal: to improve image of government amongst youngsters - to engage youngsters in policy making: what's on their minds?

2012 25000 NAP 30,000 youngsters were e-mailed and it was announced 3 times on the radio (gross total audience 550,000 on MNM radio)

NAV 2145 8,6% NAP Radio (2 announcements in a popular radio show with results that were announced of a poll) + mailing

AVERAGE 11%

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Demo 1/app 1

Demo 2/app 2

Demo 3/app 3

www.ivox.be/demowingia

Demos

http://www.ivox.be/demowingia

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Demo/App 1

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Demo/App 2

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App 2

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App 2

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App 2

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App 2

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Demo/App 3

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Innovating by shortening Market Research- Marketing-Sales value chain

Products & offers

Consumer Behavior

Focus Groups

Motivational modelling

Opt-in for further follow-up

Identifiers for surveys

Surveys AnalyzeQuantify segments

Present to clients

Brief to ad agency

Double-Check: ad-test

Launch campaign

Post-test

Analyzing sales data or brand awarenes

Adjustment of products or realign position

New behavior

°°°

°°°

Benefits

(Re-)Activate, Enrich & Convert existing and adjacent contacts on social media existing lead & client database through a gamified interactive campaign: Check!

Drive traffic to your websites (through social media, affiliated partnerships, sponsors: Check!

Integrate attitudinal and behavioral targeting into one CRM & lead database: Check!

Integrate a unique solution which facilitates to profile, screen, qualify lead/subscriber/CRM database: Check!

Offer targeted E-Direct Marketing and online promo offers based on instant segmentation and targeting of leads with clear ROI: Check!

Use opt-in formats that stimulate to enroll: Check!

Optimize online buying processes by assisting online consumers: Check!

Increase (online) lead gen & even online sales: Check!

Create a true Long term program to generate leads: Check!52

(Online) Lead generation &

sales

Create a unique-in-the-market interactive advertising

campaign

Re-inforce our brand as a premium problem-solving brand

by offering participant assistance: Check!

Explore the next level Social Media potential by adding a

viral marketing juice: Check!

Go 2.0 with online advertising: Fun, Engaging, Interactive,

Conversational, Conversionable: Check!

Anticipate on Audience Engagement principles by creating a

true solution for “what’s in it for me” through instant

benchmarks, gamification and a true value added customized

interactive Direct Marketing offer: Check!

Integration on multiple platforms through (i-Frames):Check!

Offer a unique brand experience and provide targeted

product information based on instant profiling: Check!

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(Online) Marketing & advertising

Launch Gamified Research approaches: Check! Integrate a quantitative and qualitative approach qualitative

research approach (text mining and online brainstorming): Check!

To build a proprietary research & expert panels: Check! Integrate motivational and behavioral segmentational

analysis: Check! Analyze responsiveness, call-to-action readiness and

lead conversion score by profiles/segments used and by media-channels used and by each step of the consumer value chain in regards to (online) campaigns: Check!

Launch interactive on-line surveys easily loaded on a website or multiple websites (through i-Frames): Check!

Your segmentation model validated by respondents Create business intelligence continuous consumer datafeed

for further analysis: Check! Create an online advertising research solution: Check! Targeted recruitment of very specific respondents for

follow-up research projects: Check!54

(Online) Market

Research

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Free PR Create Unique & fresh proportionally balanced editorial

newsworthy content that can be picked up by media

agencies: Check!

Scientifically sound proportional stratified closed

sample from the iVOX research panel as reference to create

some buzz in the news: Check!

Embrace Free PR campaigning by creating unique &

fresh scientifically balanced editorial newsworthy content:

Check!

Embeddable interactive on-line surveys easily loaded

on a website or multiple websites : Check!

Create free or even paid awareness around the

campaign because of its on added value for media

audiences: “what’s in it for me?”

Socio-demographic profile education

– gender - age – language - social class – profession - …

Overall AD profileAttitude toward ads online – offline

Media consumption profileTV - radio - print - online

Interactive survey

+ Enriched panel data & industry stats of your target group: modules

Psycho-sociographic profile (industry & category specific)

Financial profile / FMCG profile/Automotive Profile/Ecology profile/…

survey data + many extra’s for advanced segmentation

Benefits

Breakdowns

Segmentation

AD attitude benchmarks

Mediaplanning

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Creative Concepting & Campaigning

Research Model

Technical interactive

applications

Media – Traffic& free PR

iVOX

iVOX/Client

Client/iVOX

Media/client

Benefits

An all-in-one integrated solution: sales/CRM + marketing + market research + free PR so clients can reach multiple goals simultaneously and save on costs

Recruitment through clients channels

Via call-to-action campaign

Dedicated website www.test.com

Online survey/test

Profile participant + explanation result

Opt-in for further follow-up

Targeted online product promo’s based on profile

Website traffic generation

Integration with social media

Analysis (channel vs profiles.,..), channel effectiveness onlne campaign

Leads database for upselling (CRM)

Advanced tairlormade pre-selection for future research and DM campaigns

Flow plan & Steps of full scaled Interactive profiler

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Extra Cases

• De Stem Van Vlaanderen 2009-2010-2012-2014 – Client:

VMMa – political vote-tester• G1000 – Client: Levuur – type: Crowdcourced based online

brainstorm & Idea Generator• Que SPVC quer? (What kind of Sao Paulo do you want?) – Client:

newspaper Estado Do São Paulo - type: Crowdcourced based

online brainstorm & Idea Generator• Jongerenpact2020 – Client: Vlaanderen In Actie/ Vlaamse

Overheid/Vlaams Cultureel Netwerk – type: Profiler and

Crowdcourced based online brainstorm & Idea Generator• Is Vlaanderen groot genoeg voor Jou? (Is Flanders big enough

for you?) - Client: Beleidsplan Ruimte – type:Interactive Communicatiecampagne

• Coolest library of the country (Bibste bib van het land): -

Flemisg Government - type: Crowdcourced based online

brainstorm & Idea Generator

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Political profiling tool, more then 800 000 participants

reaching the mass: viral marketing effects through social media

Case-study: De Stem Van Vlaanderen 2009-2010-2012-2014

dedicated website, content generating


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Case-study: ‘G1000’

Belgian politics: citizens take over policy making due to failing obstructed government, citizens speak up & generate: >200,000

participants

Case-study: ‘G1000’

Social media integration, media exposure, viral marketing campaign

Estado Do São Paulo

Crowdsouring, Crowd rating, Wisdom of the crowds

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Textmining

Estado Do São Paulo

http://www.jongerenpact2020.be/

Jongerenpact

Jongerenpact

Note: original language

was Dutch: website has

been Google Translated

Selecting the celebrities

Note: original language

was Dutch: website has

been Google Translated

Choice of the celebrity

Jongerenpact

Jongerenpact

http://www.youtube.com/watch?v=W3FmgS38W_M

Jongerenpact

Beleidsplan Ruimte – Interactive Communicatiecampagne

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How would the coolest library of the country look like? What would it be like?

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How would the coolest library of the country look like? What would it be like?

2014 iVOX interactive solutions

Marketing

Transcript of 2014 iVOX interactive solutions