2014 Addy Awards

2014

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AMERICAN ADVERTISING AWARDS | SEATTLE 2014 WINNERS’ BOOK 5

AAF SEATTLEA MESSAGE FROM

Can you believe we are here again?! Didn’t we just do this?

As we close out this year’s competition, our first year of the newly christened American Advertising Awards–Seattle, I offer congratulations to all of our ADDY®-winning agencies and clients for the incredible work you created in 2013. Each year of this competition you all continue to amaze me, our organization and our community with your talents.

The next stop for your work is our District Competition, where all Gold District ADDY winners will advance to the national judging round of the American Advertising Awards. I was so honored and proud to have a strong showing from Seattle in last year’s National Competition in Phoenix, and am looking forward to seeing even more of you take the stage at the AAF National Conference, this June in Boca Raton.

This June will conclude my term as President of AAF Seattle, and I have to give special thanks to each member of this year’s board—George, Martin, Luis, Ashley, Julia, Audrey, Charlotte and Kirsten—you continue to inspire me with your commitment to our club. Thank you for your support and friendships. There are so many more of you who I have served with on the AAF Seattle Board, as well as colleagues throughout our community, and my thanks extend to you as well. For believing in me, for your friendship, for your mentorship, and support. Thank you.

AAF Seattle has been such an important part of my life and career, and I hope that all of you find that this organization is a positive influence for you as well. You are the heart and soul of our club, and all of the work our board members, committees and volunteers do is for you. And while I will be stepping down as President, I am looking forward to being involved with our club in other ways, and continuing our partnerships.

Once again, congratulations to all of you!

Cheers,

RENEE PETERSONPresident, AAF Seattle

Hello Seattle Advertising Friends!

6 AMERICAN ADVERTISING AWARDS | SEATTLE 2014 WINNERS’ BOOK

AMERICAN ADVERTISING AWARDS SEATTLE

SPONSORS & PARTNERS

PLATINUM SPONSORS Print NW

Seattle Times

The Creative Group

GOLD SPONSORS Commercialize Seattle & Washington Filmworks

SILVER SPONSORS Arc Media

Hydrogen Advertising

The Mac Store

Marketing NW.com

Media,Inc.

Tacoma Rainiers Baseball Club

Topo Swope Talent

What Now? Exactly!

ARCMEDIASTUDIOS


A hearty "Thank you!" to our awesome judges Cathy Campbell, Dave Gassman, Jon Flannery, Matt Rand, and Steve Rudasics; that premier coffee house we keep going to for hosting our weekly meetings, aka Uptown Espresso; the guy with the cat on the leash at that coffee house; Hydrogen Advertising for making our print ads; What Now? Exactly! for explaining to us all what the American Advertising Awards are all about through animation; Seattle City Hall for hosting Judging Weekend, and Commercialize Seattle for sponsoring Juding Weekend; and Print NW for your continued generosity in printing this book. Thanks to everyone who went for ADDY® glory by entering this year’s show, everyone who came to the party, and all of our wonderful, generous sponsors and volunteers. And then, there is the stuff that got us all through the Amrican Advertsing Awards season.

AMERICAN ADVERTISING AWARDS SEATTLE

2014 ADDY COMMITTEE

ADDY CHAIR Audrey Berglund Tacoma Rainiers

COMPETITION Ashley Ernst Smashing Ideas

COMMUNICATIONS Luis Antezana AAF Seattle Director of Communications

FINANCE Martin McGee The West Edge Group LLC

EVENT Ali Ducich Barker Martin, PS Kelsey Kovach Windermere Real Estate/ Windermere Professional Partners

SILVER MEDAL Laura Ward The Creative Group

CREATIVE COMMITTEE CREATIVE CHAIR Dan Goldgeier Freelance Copywriter ART DIRECTION Molley Maloney Freelance ACD/AD COPYWRITING Ben Spradling Tacoma Rainiers

VOLUNTEER HEAD Tiffany Barnett Amazon

JUDGING COMMITTEE JUDGE RECRUITING Mary Knight Hydrogen Advertising JUDGING CHAIR Lara Johannsen WONGDOODY

EVENT PRODUCTION George Riddell BigHouse Production

BOOK PRODUCTION CREATIVE DIRECTOR/DESIGN Molley Maloney Freelance ACD/AD WRITER Dan Goldgeier Freelance Copywriter BOOK COORDINATION Audrey Berglund Tacoma Rainiers PRINTING Greg Tranum PrintNW

Many, Many THANKs

and

Pre-Meeting Cocktail Hour

dirty martinis shredding the gnar BJ AND Charlie Nugget my kick-ass

ADDY committeE.Pinterest projects [that actually turn out as planned]

existence of google baristas at Starbucksmy amazing friendsAND my love, BrianBottle OF Scotch hidden in my desklate night delivery & loud alarm clocks

amazing volunteersnot being 2013 anymore

theAAF Seattle storage locker

Audrey & her kick-ass ADDY committee

James Amy Keblas Lillard

Hydrogen Advertising Admosis

Oversized pours of wineStarbucks baristas remembering my order

lists the wisdom of everyone on

our ADDY committee.sidesplitting

laughterDan Goldgeier the copywriterMolley Maloney the Art Director

Pete CarrollKerry AntezanaOddfellows CafÉ

vehicular Assists [big & Small]Sustenance procurement aide. demise OF long-distance telephonic Communications.theWhole crew At PRINT NWCocktailsLaughsWITHAudreyANDAshleythe rest of the committee who knew what they were doing and where we were going.

THE


AAF SIVLER MEDAL AWARD

JOHN BROWN 2014 SILVER MEDAL AWARD WINNER

ABOUT THE AAF SILVER MEDAL AWARD The Silver Medal Award is the highest honor given by the American Advertising Federation. Established in 1959, it recognizes the men and women who have made outstanding contributions to advertising and have been active in furthering the industry’s standards, while fostering creative excellence and social responsibility.

John Brown took a pay cut to start his career in advertising. A decision that truly paid off.

He was working as a sales rep for IBM office products in Tacoma when Tom Sias, Copy Chief for Cole & Weber, called with an oh-so-generous offer: $450 a month and an office that once served as a coat closet.

At Cole & Weber’s Seattle office, John worked his way up to Creative Supervisor and worked on the agency’s choicest accounts. Then after 11 years, John got the opportunity to be Creative Director of the agency’s Portland office, raising the bar on the creative work and eventually winning lots of awards for a once-conservative client list.

After returning to Seattle, John got an offer to be the Creative Director of Kraft-Smith, which was appropriately renamed Kraft-Smith & Brown. But before long, John decided to strike out on his own, opening John Brown & Partners in Pioneer Square. Scoring initial success with a Portland-area bank client, his second account turned out to be the defining one—a small sneaker manufacturer in Beaverton, Oregon called Blue Ribbon Sports.

They were soon renamed Nike.

As John says, “I immediately called the co-founder Phil Knight and invited him to lunch to introduce our fledgling agency. He told me frankly that he did not much like advertising but his dealers needed some promotional support but that I shouldn’t expect that this would ever be a big ad account.”

Working with photographer Bob Peterson, John wrote the early defining Nike ad. Its headline:

“There is no finish line.”

The copy read:“Sooner or later the serious runner goes through a special, very personal experience that is unknown to most people. Others say it’s a new kind of mystical experience that propels you into an elevated sense of consciousness.

A flash of joy. A sense of floating as you run. The experience is unique to each of us but when it happens you break through a barrier that separates you from casual runners. Forever.

And from that point on, there is no finish line. You run for your life. You begin to be addicted to what running gives you.

We at Nike understand that feeling. There is no finish line for us either. We will never stop trying to excel, to produce running shoes that are better and better every year.

Beating the competition is relatively easy. But beating yourself is a never ending commitment.”

In five years working on Nike, John’s work helped boost their annual sales from $25 million to $250 million.

And John’s work for Nike led to many other clients, including Saucony, Pacific First Federal, Seattle City Light, Metro Transit, Virginia Mason Medical Center, Lamont’s apparel stores, Pizza Haven, Speedi-Lube, Everett Herald, Seattle Weekly, several political accounts, including Governor John Spellman, Senator Dan Evans and Congressman John Miller.

Soon thereafter, Dick Hadley joined John’s firm, which now became Brown & Hadley and Partners. They created award-winning work for Puget Sound Bank until the bank was eventually acquired. It was then that John closed his agency and became a freelance writer, creative director and consultant.

These days, John lives in Bellevue. He has a son, a daughter, and six grandchildren to dote on. And he’s still available for hire. So you too can work alongside a great man and Pacific Northwest advertising legend. We’re proud to honor John Brown with this year’s AAF Silver Medal Award.


JUDGES

CATHY CAMPBELL Creative Director San Francisco

DAVE GASSMAN Creative Director Los Angeles

JON FLANNERY Executive Vice President, Executive Creative Director Draftfcb Chicago

MATT RAND Creative Director Drumroll Austin

STEVE RUDASICS Associate Creative Director Barrie D’Rozario DiLorenzo Minneapolis

Judging for this year’s American Advertising Awards | Seattle took place from February 7-9 in the Bertha Knight Landis room of Seattle City Hall. Our five judges looked at a record amount of entries. So naturally, they had many tough decisions to make. Thanks to our judges who came from all over the country to spend the weekend looking at Seattle’s best advertising work.


Award

Entrant

Advertiser

Title

Credits

Audio/Visual

Best of Show

WONGDOODY

Seattle International Film Festival

Be Curious

Mark “Monkey” Watson, Creative Director

Adam Deer, Art Director

Peter Trueblood, Copywriter

Anea Klix, Senior Account Executive

James Whittington, Broadcast Producer

Tony Fulgham, Executive Creative Director, World Famous

Nick Hegge, Producer, World Famous

Christopher Harrell, Director/Designer/Model Builder, World Famous

Juan Arenas, Director/Designer/Model Builder, World Famous

Andy Seaver, Assistant Director/ Editor, World Famous

Vince Ream, Designer/Model Builder, World Famous

Madrona Music, Soundtrack

BEST 0F SHOW


Award

Entrant

Advertiser

Title

Credits

INTEGRATED CAMPAIGN

Judge’s Choice

Wexley School for Girls

Darigold

Butter Campaign “White Bulletins”

”Food Wallscapes” “Butter Bulletins”

“Better Butter Mayor” “Fun Fridge”

Ian Cohen, Executive Creative Director

Todd Grant, Creative Director

Andre Vriesman, Copywriter

Will Hayes, Art Director

Evan Bross, Art Director

Sean Hamilton, Designer

Gabe Hajiani, Director of Production

Annie Scurlock, Senior Producer

Teddy Black, Producer

Aylin Koker, Associate Production Director

Maddy Paulino, Associate Producer

David Rose, Production Assistant

Dee Dee Jones, Project Manager

Jordan Kinsler, Account Director

Annie Richards, Account Manager

Josh Brewer, Account Coordinator

JUDGE’S CHOICE


Award

Entrant

Advertiser

Title

Credits

Campaign

Silver ADDY® Award

Piper Design Co.

Oola Distillery

Oola Distillery Packaging

Brian Piper, Principal & Creative Director

SALES PROMOTION


Award

Entrant

Advertiser

Title

Credits

Flat PrinteD

Gold ADDY® Award

Creature

Kigo Kitchen

Kigo Kitchen Stationary

Jim Haven, Executive Creative Director

Clara Mulligan, Creative Director/Designer

Steve Cullen, Creative Director

Kate Ratliffe & Jessica Hardy, Project Management

Stacy McCann, Producer

Kiry Luc & Sacha Paul, Production Design

COLLATERAL MATERIAL

Award

Entrant

Advertiser

Title

Credits

Four color

Silver ADDY® Award

New Path

SCI/Dignity

Dignity Memorial Imagine Book

David Barbrack, President

Debbie White, Co-Creative Director/Art Director

Gretchen Lauber, Co-Creative Director/Writer

Candace Morgan, Designer

Eric Junes, Electronic Production

Dianne Kilrain, Productionn

Randy Allbritton, Photographer


Award

Entrant

Advertiser

Title

Credits

Book Design, Entire Book

Gold ADDY® Award

Creature

Dickies

Dickies Brand Book


Adam Bailey & Pam Fujimoto, Creative Directors

Nick Bruskewitz, Art Director

Troy Burrows, Copywriter

Jessica Lorenzen, Project Management

Stacy McCann & Christine Ogborn, Producers

COLLATERAL MATERIAL


Award

Entrant

Advertiser

Title

Credits

Single

Silver ADDY® Award

Hammerquist Studios

Heavenly Mountain Ski & Snowboard School

Diagnosis/Cure

Nick Berry, Art Director/Designer

Fred Hammerquist, Creative Director

Jeff Siegel, Copywriter

John Keatley, Photographer

Keatley Photo, Image Retouching

Dylan Kahler, Project Manager


Campaign

Gold ADDY® Award

Piper Design Co.

Oola Distillery

Promotional Posters

Brian Piper, Creative Director

Terry Doyle, Copywriter

Award

Entrant

Advertiser

Title

Credits

COLLATERAL MATERIAL


Award

Entrant

Advertiser

Title

Credits

Campaign

Silver ADDY® Award


Seattle Sounders FC

Sounders Renewal Posters & Mailer



Matt Kappler, Copywriter

Lindell Serrin, Designer




MacKenzie Huff, Account Manager


Award

Entrant

Advertiser

Title

Credits

FLAT

Silver ADDY® Award



“Greatest Hits” Season Ticket Renewal Piece

Tony Canepa, Creative Director, Designer

Audrey Berglund, Senior Director of Marketing

Ben Spradling, Director of Communications

Richard Trask, Photographer

Print NW, Print Production

DIRECT MARKETING


Award

Entrant

Advertiser

Title

Credits

OUT-OF-HOME

Campaign

Silver ADDY® Award


Darigold

Red/White Bulletin











Award

Entrant

Advertiser

Title

Credits

CampaigN

Silver ADDY® Award


Darigold

Food Wallscapes










OUT-OF-HOME

Campaign

Silver ADDY® Award


Darigold

Butter Bulletins











Award

Entrant

Advertiser

Title

Credits


Single

Silver ADDY® Award

Rally

Frito Lay

Cracker Jack’D Splash Party Mobile Brand Experience

Keith Goldberg, Partner, Executive Creative Director

Dave Taylor, Associate Creative Director/

Art Director/Designer

Andrew Saeger, Design Director

Andrew Saeger, Illustrator

Clay Giffin, Designer

Brenda Zane, Partner, Strategy & Planning

Ryan Friedlinghaus, CEO, West Coast Customs/

Vehicle Build

West Coast Customs, Print Production

NON-TRADITIONAL ADVERTISING

Award

Entrant

Advertiser

Title

Credits


Award

Entrant

Advertiser

Title

Credits

Award

Entrant

Advertiser

Title

Credits

Single

Silver ADDY® Award


Seattle Sounders FC

Sounders Rave Projections







Matt Seabrook, Producer

MacKenzie Huff, Account Manager

Single

Silver ADDY® Award

GreenRubino

Washington State Wine

The Recommendeuer

John Rubino, President

Joe Quatrone, Creative Director

Dennis Budell, Associate Creative Director

Torin Daniels, Copywriter

Ross Cattelan, Art Director

Bob Bost, Electronic Production Designer



Award

Entrant

Advertiser

Title

Credits

Single

Silver ADDY® Award


HomeStreet Bank

HomeStreet Currency





Amber Askins, Account Director


Single

Silver ADDY® Award

Neverstop

Condé Nast/Architechtural Digest

Range Rover “Climbing Up”

Nasir Rasheed, Principal & Chief Cultural Engineer

Award

Entrant

Advertiser

Title

Credits


AWARD CATEGORY

Award

Entrant

Advertiser

Title

Credits

Award

Entrant

Advertiser

Title

Credits

Campaign

Silver ADDY® Award

Crown Social

Blue Nile

Leave Nothing to Chance Influencer Kit

Marianne Goldin, Account Director/Illustrator

Shena Bannick, Creative Director

Campaign

Gold ADDY® Award


Darigold

Better Butter Mayor













Award

Entrant

Advertiser

Title

Credits

Campaign

Silver ADDY® Award


Darigold

Fun Fridge













Award

Entrant

Advertiser

Title

Credits

Four-color

Silver ADDY® Award

Hammerquist Studios

Sage Fly Fishing

In Our Pursuit of Fast

Nick Berry, Art Director/Designer

Fred Hammerquist, Creative Director

Steve Malloch, Copywriter

Motofish Images, Photographer

Stella Yi, Project Manager

CONSUMER OR TRADE PUBLICATION


Award

Entrant

Advertiser

Title

Credits

SeRvices

Silver ADDY® Award

Publicis Seattle

T-Mobile

Catch Jeremy

Andrew Christou, Chief Creative Officer

Kevin Roddy, Chief Creative Officer

Jaime Diskin, Digital Executive Creative Director

Hart Rusen, Group Creative Director

Bill Allen, Creative Director/Art Director

Bill Wanek, Creative Director/Copywriter

Dan Peterson, Copywriter

Amy Travis, Copywriter

Jon Swihart, Copywriter

Jason Whitehead, Copywriter

Luke Roloff, Copywriter

Nate Hinners, Designer

Adam Oliver, Head of Production

Marisa Schoen, Executive Interactive Producer

Michael Ernst, Interactive Producer

Matt Simantov, Content Producer

Adam Thomason, Group Account Director

Kate Ratliffe, Account Executive

Award

Entrant

Advertiser

Title

Credits

Services

Gold ADDY® Award

Creature

Space Needle

Space Needle Website


Clara Mulligan, Creative Director/Design Director

Brandon Waterman, Art Director

Brian Bosworth, Jordan Rundle, & Ellie Toomb, Designers

Matt Grim, Copywriter

Amanda Rudolph, Project Management

Brandon Waterman, Producer

Royale/OkRobot, Web Production

Amy Vroom, Account Management

DIGITAL ADVERTISING


DIGITAL ADVERTISING

Award

Entrant

Advertiser

Title

Credits

Single Platform, Consumer

Silver ADDY® Award

R2integrated

Under Armour

Under Armour Eastbay Basketball Facebook Microsite

Lindsey Byroads, Sr. Digital Marketing

Account Manager

Matt Hammer, Sr. Software

Development Manager

Jackie Littman, Graphic Designer

Dana Wagner, Art Director

Tim Frost, Sr. Design Lead

Scott Siskind, Graphic Designer

Shalik Wagle, Software Engineer

Ali Khakpouri, Software Engineer

Emily Parker, Account Manager


Award

Entrant

Advertiser

Title

Credits

Tablet

Silver ADDY® Award

GreenRubino


The Recommendeuer







Award

Entrant

Advertiser

Title

Credits

Single Platform, Consumer

Silver ADDY® Award

Creature

Double Down Interactive

Double Down Casino Poker Face Trainer


Steve M. Cullen, Creative Director

Shawn Diaz & Pat Horn, Art Directors

Shawn Diaz, Yumiko Menikoff, & Jordan Rundle, Designers

Alberto Garcia Orte & Matt Grim, Copywriters


Ben Latimer & Kaylin Fitzpatrick-Horn, Agency Producers

Ben Mullins, Digital Producer

Stopp LA, Development House

Zach Ryder, Director

Honor Roll Music, Sound Design

Amy Vroom & Nick Stoolman, Account Management


Award

Entrant

Advertiser

Title

Credits

Award

Entrant

Advertiser

Title

Credits

Games

Silver ADDY® Award

Seattle Wunderman Network

Microsoft (Xbox)

Dead Rising 3

Chris Elliott, Executive Creative Director

Bo Geddes, Creative Director

Barrie Arliss, Senior Copywriter

Dirk Hunter, Senior Copywriter

Sandra Everingham, Art Director

Bobby Arispe, Art Director

Jake Ferrigno, Senior Strategic Planner

Cristina Carvalho, Senior Account Executive

Rob McFeters, Email Developer

George Culbreth, Web Developer

Email

Gold ADDY® Award

Seattle Wunderman Network

Microsoft (Xbox)

Dead Rising 3

Chris Elliott, Executive Creative Director

Bo Geddes, Creative Director

Barrie Arliss, Senior Copywriter

Dirk Hunter, Senior Copywriter

Sandra Everingham, Art Director

Bobby Arispe, Art Director

Jake Ferrigno, Senior Strategic Planner

Cristina Carvalho, Senior Account Executive

Rob McFeters, Email Developer

George Culbreth, Web Developer

DIGITAL ADVERTISING


Award

Entrant

Advertiser

Title

Credits

Games

Silver ADDY® Award

Creature

Double Down Interactive

Double Down Casino Poker Face Trainer


Steve M. Cullen, Creative Director

Shawn Diaz & Pat Horn, Art Directors

Shawn Diaz, Yumiko Menikoff, & Jordan Rundle,

Designers

Alberto Garcia Orte & Matt Grim, Copywriters


Kaylin Fitzpatrick-Horn & Ben Latimer,

Agency Producers

Ben Mullins, Digital Producer

Stopp LA, Development House

Zach Ryder, Director

Honor Roll Music, Sound Design

Amy Vroom & Nick Stoolman, Account Management


DIGITAL ADVERTISING

Award

Entrant

Advertiser

Title

Credits

Webisodes

Gold ADDY® Award

Tether

Red Bull Media House

No Second Place, Episode 1

Scotty MacLaughlin, Director

Laura Robinson, Producer

Adam Bale, Director of Photography

Neil Webster, Stanley Hainsworth, & Florian Ruth,

Executive Producers

Todd Soliday, James Disch, Editors

David Drori, Delivery

Peter Duong, Graphic Design

Jake Webster, Animation

Ryan Agostino, Audio

Mario Schoby, Supervising Producer

Charlie Rosene, Red Bull Media House

Award

Entrant

Advertiser

Title

Credits

Webisodes

Gold ADDY® Award

Tether






Neil Webster, Stanley Hainsworth, & Florian Ruth, Executive Producers









Award

Entrant

Advertiser

Title

Credits

Webisodes

Gold ADDY® Award

Tether







Executive Producers








Award

Entrant

Advertiser

Title

Credits

Webisodes

Gold ADDY® Award

Tether















DIGITAL ADVERTISING

Award

Entrant

Advertiser

Title

Credits

Webisodes

Gold ADDY® Award

Tether







Executive Producers








Award

Entrant

Advertiser

Title

Credits

Webisodes

Silver ADDY® Award

Tether















Award

Entrant

Advertiser

Title

Credits

Award

Entrant

Advertiser

Title

Credits

Internet Commercials

Silver ADDY® Award

POSSIBLE/Seattle

Samsung Monitors

Buddy the Dog

Ray Page, Executive Creative Director

Danielle Trivisonno Hawley, Group Creative Director

Carol Chapman, Associate Creative Director/Art Director

Nicole Michels McDonagh, Associate Creative Director/Writer

Rob Sanborn, Executive Producer

Jen Southwell, Director of Client Services/Project Manager

Jim Chesnutt, Account Director

Ken Quinn, Strategic Planner

Ben/Dave, Directors

Fueld Films, Production Company

Will Hasell/Arcade Edit, Editor

John Buroker/HEARby Sound, Audio Engineer & Sound Designer

Internet Commercials

Silver ADDY® Award

WONGDOODY

Alaska Airlines

Wish You Were Here

Tracy Wong, Executive Creative Director

John Schofield, Creative Director

Mary LaCoste, Copywriter

Ramon Vasquez, Senior Designer

Kari Connor, Account Director

Andreea Niculescu, Account Supervisor

Jeff Whang, Associate Director/Planning

Craig Potter, Broadcast Producer

Brooke Salisbury, Project Manager

Southdown Creative, Production Company

Clatter & Din, Sound Design


Award

Entrant

Advertiser

Title

Credits

Branded Content, more than 60 seconds

Gold ADDY® Award

Tether














DIGITAL ADVERTISING

Award

Entrant

Advertiser

Title

Credits


Gold ADDY® Award

Tether







Executive Producers









Award

Entrant

Advertiser

Title

Credits


Gold ADDY® Award

Tether







Executive Producers








Award

Entrant

Advertiser

Title

Credits


Silver ADDY® Award

POSSIBLE/Seattle

Samsung Monitors

Colors of a Dream



Carol Chapman, Associate Creative Director/ Art Director


Starla Stroh, Producer

Jen Southwell, Director of Client Services/ Project Manager



Chase Jarvis, Inc, Production Company

Chase Jarvis, Director

Erik Hecht, Editor

Kate Jarvis, Executive Producer


DIGITAL ADVERTISING

Award

Entrant

Advertiser

Title

Credits


Silver ADDY® Award

Tether














Award

Entrant

Advertiser

Title

Credits


Silver ADDY® Award

POSSIBLE/Seattle

Samsung Monitors

Buddy the Dog



Carol Chapman, Associate Creative Director/ Art Director


Rob Sanborn, Executive Producer




Ben/Dave, Directors

Fueld Films, Production Company

Will Hasell/Arcade Edit, Editor

John Buroker/HEARby Sound, Audio Engineer & Sound Designer


Award

Entrant

Advertiser

Title

Credits

Branded Content, more than 60 seconds Silver ADDY® Award

Tether














Award

Entrant

Advertiser

Title

Credits


Silver ADDY® Award

Tether















Award

Entrant

Advertiser

Title

Credits

DIGITAL ADVERTISING

Campaign

Gold ADDY® Award

Tether


No Second Place, Campaign













Award

Entrant

Advertiser

Title

Credits

Campaign

Silver ADDY® Award

Deloitte Digital

IGN

HTML5 Campaign

Jostin Darlington, Director

Charl Lee-Pearce, Group Account Director

Jeremy Beasley, Art Director

Matt Cairns, Kyle Simpson, & Brian Enriquez,

Lead Developers

Sam Culver, Keith Guerin, &

Charles Krueger, Developers

Chase Bratton, Lead Designer

Garret Goodhue, Designer

Brian Meehan, Project Manager

Shaun Marker, Project Manager

Joe Register, Quality Assurance

Sidney Pacampara, Community Manager

Dominic Canterbury, Influencer Engagement

Supervisor

Steve Darval, Solutions Engineer

Tara Newton, Account Supervisor

Karl Baisch, Research Manager

Alicia Hatch, Principal

Alex Garcia, Principal


Award

Entrant

Advertiser

Title

Credits

:60 or more

Silver ADDY® Award

DNA Seattle

PEMCO Insurance

J.D. Power Announcement: We Did It Again

Dan Gross, Executive Creative Director

Pete Hughes, Creative Director

Alan Brown, Managing Director

Gretchen Anderson, Account Director

Meredith Rockwell, Account Manager

RADIORADIO�

CLIENT: PEMCOPROJECT NAME: J.D.�POWER�ANNOUNCEMENT�—WE�DID�IT�AGAIN��

Radio: 60

Male Anncr.: This is a story of loss and love, of adversity and dedication, and yes . . . some unabashed corporate chest thumping.

Female Anncr.: PEMCO Insurance presents. . . (BLEEP) yeah, we did it!!

Male Anncr.: The Northwest is a place where bad things occasionally happen to good people. Where a single snowflake can send cars, trucks, and busses careening into espresso carts. Where for more than 60 years, we’ve been there to help these good if quirky Northwest people pick up the pieces. And, this year we’re proud to say that PEMCO Insurance has received J.D. Power’s award for highest customer satisfaction among auto insurers in the Northwest Region. And that warms our polar-fleece clad actuarial hearts. So, J.D. Power, you may not be one of us. But if you were, you’d know who to call the next time a recycling truck smashes your custom Coho-salmon shaped mailbox.

PEMCO. We’re a lot like you. A little….proud.

For J.D. Power award information, go to jdpower.com

PEMCO Mutual Insurance Company, Seattle Washington.

RADIO�

CLIENT: PEMCOPROJECT NAME: J.D.�POWER�ANNOUNCEMENT�—WE�DID�IT�AGAIN��

Radio: 60

Male Anncr.: This is a story of loss and love, of adversity and dedication, and yes . . . some unabashed corporate chest thumping.

Female Anncr.: PEMCO Insurance presents. . . (BLEEP) yeah, we did it!!

Male Anncr.: The Northwest is a place where bad things occasionally happen to good people. Where a single snowflake can send cars, trucks, and busses careening into espresso carts. Where for more than 60 years, we’ve been there to help these good if quirky Northwest people pick up the pieces. And, this year we’re proud to say that PEMCO Insurance has received J.D. Power’s award for highest customer satisfaction among auto insurers in the Northwest Region. And that warms our polar-fleece clad actuarial hearts. So, J.D. Power, you may not be one of us. But if you were, you’d know who to call the next time a recycling truck smashes your custom Coho-salmon shaped mailbox.

PEMCO. We’re a lot like you. A little….proud.

For J.D. Power award information, go to jdpower.com

PEMCO Mutual Insurance Company, Seattle Washington.

Award

Entrant

Advertiser

Title

Credits


Products

Gold ADDY® Award


Value Village

What to Be








Beth Burns, Account Supervisor


Lenz Films, Production Company

Tadd Sackville-West, Director of Photography

Todd Grant, Director

Mather McKallor, Editor

TELEVISION

Award

Entrant

Advertiser

Title

Credits

Products

Silver ADDY® Award


Value Village

What to Be: Pickle and Zebra








Beth Burns, Account Supervisor


Lenz Films, Production Company

Tadd Sackville-West, Director of Photography

Todd Grant, Director

Mather McKallor, Editor


Award

Entrant

Advertiser

Title

Credits

TELEVISION

Products

Silver ADDY® Award

Creature

Dickies

Built to Work


Adam Bailey & Pam Fujimoto, Creative Directors

Nick Bruskewitz, Art Director

Troy Burrows, Copywriter

Jessica Lorenzen, Project Management

Stacy McCann, Christine Ogborn, & Molly Woodruff, Producers

Farm League, Production Company

Award

Entrant

Advertiser

Title

Credits

Services

Gold ADDY® Award

Copacino+Fujikado

Seattle Mariners

Hottest Thing In Town

Jim Copacino, Executive Creative Director

Mike Hayward, Creative Director/Copywriter

Cole Parsons, Account Supervisor

Melissa Figel, Senior Account Executive

Kris Dangla, Director of Broadcast Production


Award

Entrant

Advertiser

Title

Credits

Services

Gold ADDY® Award

Copacino+Fujikado

Seattle Mariners

Focused & Relaxed


Mike Hayward, Creative Director/Copywriter




Award

Entrant

Advertiser

Title

Credits

Services

Gold ADDY® Award

Publicis Seattle

T-Mobile

Fingerprints



Keith Wisniewski, Associate Creative Director/ Copywriter

Andy Nordfors, Associate Creative Director/ Art Director


Debbie Chin, Producer


Bryan Wilson, Account Supervisor


Award

Entrant

Advertiser

Title

Credits

TELEVISION

Award

Entrant

Advertiser

Title

Credits

Services

Silver ADDY® Award

Copacino+Fujikado

Seattle Mariners

Ackley Fan Mail


Mike Hayward, Creative Director

Andy Corbett, Senior Copywriter




Services

Silver ADDY® Award

Copacino+Fujikado

Seattle Mariners

Wise Ol’ Buffalo








Award

Entrant

Advertiser

Title

Credits

Award

Entrant

Advertiser

Title

Credits

Services

Silver ADDY® Award Hey,

Mutual of Enumclaw

Mutual of Enumclaw TV Campaign

Eric Gutierrez, Creative Director

Steve Andrews, Associate Creative Director

Marq Dean, Producer

Kyle Pedersen, Video Editor

Dan Goldgeier, Copywriter

Sean Pecknold, Director of Animation

Academy Creative, Production Studio

Clatter & Din, Post-Production Sound

Services

Silver ADDY® Award

Cole & Weber United

Washington’s Lottery

Conductor

John Maxham, Executive Creative Director

Todd Derksen, Associate Creative Director

Cailen Guhl, Art Director

Joe Gerlitz, Senior Copywriter

Tasha Cronin, Senior Producer

Pete Anderson, Executive Producer

Brea Stevens, Business Strategist

Beth Everhart, Business Manager

Karly Orr, Project Manager

Carina Close, Project Manager

Loaded Pictures, Production Company

Will Hyde, Director

Strange & Wonderful, Direction Company

Aimee Safko, Producer, Loaded Pictures

Ryan Haug, Editor

Loaded Pictures, Edit Company

John Buroker, Sound Engineer

HEARby Sound, Sound Company


TELEVISION

Award

Entrant

Advertiser

Title

Credits

Award

Entrant

Advertiser

Title

Credits

Services

Gold ADDY® Award

Copacino+Fujikado

Seattle Mariners

2014 Mariners TV Campaign







Services

Silver ADDY® Award Publicis Seattle

T-Mobile

Mugger



Keith Wisniewski, Associate Creative Director/ Copywriter

Andy Nordfors, Associate Creative Director/ Art Director






Award

Entrant

Advertiser

Title

Credits

Services

Silver ADDY® Award

Publicis Seattle

T-Mobile

JUMP TV



Keith Wisniewski, Associate Creative Director/

Copywriter

Andy Nordfors, Associate Creative Director/

Art Director





Award

Entrant

Advertiser

Title

Credits

Local (one DMA) :60 or more, budget Over $10,000

Silver ADDY® Award

GreenRubino

Delta Dental

IN Network

Cam Green, CEO/Executive Creative Director





INTEGRATED CAMPAIGNS

Award

Entrant

Advertiser

Title

Credits

B-to-B, Local

Silver ADDY® Award

GreenRubino


The Recommendeuer








Award

Entrant

Advertiser

Title

Credits

Consumer, Local

Silver ADDY® Award

Rally

Frito Lay

“Free Press Summer Festival” Integrated Event Takeover

Keith Goldberg, Partner/Executive

Creative Director/Writer

Dave Taylor, Associate Creative Director

Andrew Saeger, Design Director

Clay Giffin, Designer

Brenda Zane, Partner/Strategy/Planning

Scott Manley (Clatter & Din), Video Editing/Graphics

Eric Johnson (Clatter & Din), Video Sound Design/Editing

Elizabeth Lisaius, Print Producer

Thuzi LLC, RFID Technologist

Award

Entrant

Advertiser

Title

Credits

Consumer, Local

Silver ADDY® Award

Copacino+Fujikado

Museum of History and Industry

MOHAI Integrated Campaign




Kristi Flango, Art Director

Lauren Bernier, Print Production Manager

Todd Hofmeister, E-Production Studio Manager

Brian Alter, Flash Artist/Video Editor

Nat Duffy, Creative Technologist/ Interactive Producer

Lonnon Foster, Developer


Emily Power, Account Coordinator



Award

Entrant

Advertiser

Title

Credits

Award

Entrant

Advertiser

Title

Credits

Consumer, Regional/National

Gold ADDY® Award


Darigold

Butter Campaign














Gold ADDY® Award

Digital Kitchen

Whole Foods Market

“We Are Earthlings” Campaign

Matt Mulder, Executive Creative Director

David Mikula, Creative Director

Eric Oldrin, Account Director

Angela Wittman, Account Manager

Sarah (Shipley) Hodgetts, Executive Producer

Dave Brown, Producer

Paul Williamson, Producer

Jessica Katona, Creative

Kevin Walsh, Creative

Al Mendili, Creative

Ben Chaykin, Creative

Koji Minami, Creative

Raul Villalobos, Creative

Slavka Kuehn, Creative

David Godwin, Creative

Morgan Henry, Creative

Ben Reese, Creative

Andrea Wolfe, Marketing Program Leader,

Global Communications, Whole Foods Market


Award

Entrant

Advertiser

Title

Credits


Silver ADDY® Award

Copacino+Fujikado

Visit Seattle

Visit Seattle Integrated Campaign



Kathleen Grebe, Senior Art Director

Betti Fujikado, Director of Account Management

Brandy O’Briant, Managing Director

Elizabeth Van Wyck, Account Supervisor

Lauren Bernier, Print Production Manager

Todd Hofmeister, E-Production Studio Manager

Brian Alter, E-Production Artist/Video Editor

Nat Duffy, Creative Technologist/Interactive Producer


Calvin Grover, Social & Digital Coordinator



Award

Entrant

Advertiser

Title

Credits

Digital/Interactive

Silver ADDY® Award

Publicis Seattle

T-Mobile

T-Mobile - Integrated 360 Campaign



Jaime Diskin, Digital Executive Creative Director


Bill Allen, Creative Director/ Art Director

Bill Wanek, Creative Director/ Copywriter

Dan Peterson, Copywriter

Amy Travis, Copywriter

Mark Sweeney, Copywriter

Erin Alvo, Art Director

Jon Swihart, Copywriter

Jason Whitehead, Copywriter

Luke Roloff, Copywriter

Nate Hinners, Designer


Jen Allen, Executive Producer

Marisa Schoen, Executive Interactive Producer

Michael Ernst, Interactive Producer

Matt Simantov, Content Producer


Kate Ratliffe, Account Executive

Cornelia Enders, Director of Business Affairs

Shannon Simon, Director of Business Affairs


ADVERTISING FOR THE ARTS & SCIENCES

Award

Entrant

Advertiser

Title

Credits

TV

Gold ADDY® Award

unclebob

NW Film Forum

Frankly My Dear

Branson Veal, Director/Writer/Art Director

Carey Burbank, Associate Creative Director

Chris Bell, Director of Photography

Toshi Mifune, Editor

Award

Entrant

Advertiser

Title

Credits

Single Medium Campaign

Silver ADDY® Award

Publicis Seattle

Seattle Symphony

Masters Campaign Andrew Christou, Chief Creative Officer


Nicole Belcher, Designer

Amy Cook, Copywriter

Wade Atkinson, Print Producer

Nick Lawrence, Digital Producer

Paul Villa, Account Director

Brooke Bevis, Account Supervisor

Andrew Starmer, Account Executive

Eric Powlesson, Strategist


ADVERTISING FOR THE ARTS & SCIENCES

Award

Entrant

Advertiser

Title

Credits

Audio/Visual&Single Medium Campaign

Gold, Best of Show ADDY® Award

WONGDOODY


Be Curious








Christopher Harrell, Director/Designer/Model Builder, World Famous





Award

Entrant

Advertiser

Title

Credits


Integrated Campaign

Silver ADDY® Award

EMP Museum

EMP Museum

Founders Award

Jessica Toon, Director/Marketing and Audience Development

Melissa Robinson, Manager, Creative Services and Production

Suzanne Beal, Copywriter

Brady Harvey, Photographer


PUBLIC SERVICE

Non-traditional

Silver ADDY® Award

Copacino+Fujikado

Museum of History and Industry

MOHAI Hashbot




Kristi Flango, Art Director

Nat Duffy, Creative Technologist/ Interactive Producer



Emily Power, Account Coordinator

Sun Yi, Broadcast Production Manager/Project Manager

Award

Entrant

Advertiser

Title

Credits

TV

Silver ADDY® Award

Cole & Weber United

IOC-International Olympic Committee

Momentum


Scott Fero, Creative Director

Pat McKay, Copywriter

Pete Anderson, Executive Producer

Mildred Grijalva, Business Strategist

Britt Peterson Fero, Director of Growth Strategy

Erin Keeley Senior Project Manager

Final Cut, Production Company

Jennifer Locke, Producer, Final Cut

Saima Awan, Executive Producer, Final Cut

Hal Honigsberg, Editor, Final Cut

Hasani Franke, Assistant Editor, Final Cut

Chris Amos, Assistant Editor, Final Cut

Final Cut, Edit Company

Stefan Sonnenfeld, Colorist, Company 3

Company 3, Color Company

John Buroker, Engineer, HEARby Sound


The Temper Trap, Music

Award

Entrant

Advertiser

Title

Credits


Award

Entrant

Advertiser

Title

Credits

Integrated Campaign

Silver ADDY® Award

DNA Seattle

National MS Society: Greater Northwest Chapter

National Multiple Sclerosis Society Campaign

Dan Gross, Executive Creative Director

Patrick Mullins, Creative Director

Shannon Burke, Copywriter

Michael Hanson, Photographer

Dave Echenoz, Production Manager

Mike Quirk, Studio Manager

Corey Simons, Studio Production Artist

Alan Brown, Managing Partner

Gretchen Anderson, Account Director

Max Brown, Account Coordinator

Award

Entrant

Advertiser

Title

Credits


Collateral

Silver ADDY® Award

Hornall Anderson

Hornall Anderson

Happy Accidents Book

Jack Anderson, Creative Director

Lisa Cerveny, Creative Director

Belinda Bowling, Senior Designer

Joseph King, Interactive Designer

(for jump drive)

Paula Cox, Production Manager

Saxon Rawlings, Production Designer

Gordon Mueller, Interactive Developer

(for USB drive)

Ben Steele, Copywriting

Halli Thiel, Interactive Producer

(for USB drive)

Jodi Minehan, Interactive Producer

(for USB drive)

ADVERTISING INDUSTRY SELF-PROMOTION

Award

Entrant

Advertiser

Title

Credits

Digital Advertising

Silver ADDY® Award



Dreidel Man


Sara Coates, Copywriter

Steven Chavez, Art Director



Rob Scherzer, Digital Producer

Mather McKallor, DP/Editor


Award

Entrant

Advertiser

Title

Credits

Non-traditional

Gold ADDY® Award

Creature

Creature

Creature Windows 2013


Pam Fujimoto & Chris Campbell, Creative Directors

Shawn Diaz, Yumiko Menikoff, Brian Bosworth, & Chris Campbell,

Art Directors/Designers

Christine Ogborn, Producer

Brandon Waterman, Digital Producer


Award

Entrant

Advertiser

Title

Credits

Logo

Gold ADDY® Award

Creature

Creature

Creature Logo



ELEMENTS OF ADVERTISING

Award

Entrant

Advertiser

Title

Credits

Logo

Silver ADDY® Award


Opscode/Chef

Chef Identity




Derek Vander Griend, Designer




Christine Wise, Director of Planning


Award

Entrant

Advertiser

Title

Credits

Illustration, Campaign

Gold ADDY® Award


HomeStreet Bank

HomeStreet Currency







Award

Entrant

Advertiser

Title

Credits

Illustration, Single

Gold ADDY® Award

WONGDOODY

Woodland Park Zoo

Never the Same: Sloth Bear Cubs


John Schofield, Creative Director

Caitlin Huertas, Art Director


Ramon Vasquez, Senior Designer

Steph Huske, Executive Producer

Heidi Brown, Account Supervisor

Stephanie Moul, Connection Planner

Crush, Inc., Design and Animation

Clatter & Din, Audio Production

Blair Pickar, Composer

Jim Bennett, Woodland Park Zoo, Director of Marketing

and Corporate Relations


Award

Entrant

Advertiser

Title

Credits

Animation or Special Effects

Gold ADDY® Award

WONGDOODY


Be Curious








Christopher Harrell, Director/ Designer/Model Builder,World Famous






Award

Entrant

Advertiser

Title

Credits


Silver ADDY® Award

Cole & Weber United


Winningaire









The Academy, Production Company

Colin Hesterly, Director

Nathan Barr, Executive Producer, The Academy

John Buroker, Engineer



Award

Entrant

Advertiser

Title

Credits


Silver ADDY® Award

Cole & Weber United


Hundredaire














Award

Entrant

Advertiser

Title

Credits


Silver ADDY® Award

Cole & Weber United


Millionaire















Award

Entrant

Advertiser

Title

Credits


Silver ADDY® Award

Cole & Weber United


Thousandaire















Award

Entrant

Advertiser

Title

Credits


Silver ADDY® Award

Hey,

Mutual of Enumclaw

Mutual of Enumclaw TV Animation


Steve Andrews, Associate Creative Director

Marq Dean, Producer

Kyle Pedersen, Video Editor

Dan Goldgeier, Copywriter

Sean Pecknold, Director of Animation

Academy Creative, Production Studio

Clatter & Din, Post-Production Sound


Cinematography

Silver ADDY® Award

POSSIBLE/Seattle

Samsung Monitors

Colors of a Dream



Carol Chapman, Associate Creative Director/Art Director


Starla Stroh, Producer



Chase Jarvis, Inc, Production Company

Chase Jarvis, Director

Chris Bell, DP

Erik Hecht, Editor

Kate Jarvis, Executive Producer

Award

Entrant

Advertiser

Title

Credits

Music Only

Silver ADDY® Award

Hey,

Mutual of Enumclaw

Mutual of Enumclaw TV Music


Steve Andrews, Associate Creative Director/ Composer

Marq Dean, Producer

Award

Entrant

Advertiser

Title

Credits


Award

Entrant

Advertiser

Title

Credits


Interface & Navigation

Gold ADDY® Award

Creature

Space Needle

Space Needle Website



Brandon Waterman, Director

Brian Bosworth, Jordan Rundle, & Ellie Toomb, Designers

Matt Grim, Copywriter


Brandon Waterman, Producer

Royale/OkRobot, Web Production

Amy Vroom, Account Management


Award

Educational Institution

Title

Credits

SALES PROMOTION, Packaging

Student Gold ADDY® Award

International Academy of Design and Technology

Red Octopus Amber Ale

Barry Currey, Student

STUDENT ADDY

Award


Title

Credits

SALES PROMOTION, Packaging

Student Gold ADDY® Award International Academy of Design and Technology

Bravura Coffee Branding & Package Design

Brendan Boden, Student


STUDENT ADDY

Award


Title

Credits

COLLATERAL MATERIAL, Brochure/Annual Report

Student Silver ADDY® Award Art Institute of Seattle

World Vision Annual Report

Minhye Kim, Create Hue

Award


Title

Credits

Poster, Single

Student Silver ADDY® Award

Art Institute of Seattle

CFFS Event Poster

Minhye Kim, Create Hue


Award


Title

Credits

SALES PROMOTION, Book Design

Student Silver ADDY® Award

International Academy of Design and Technology

Brendan Boden Photography


Award


Title

Credits

Website

Student Silver ADDY® Award International Academy of Design and Technology

Washington Distilleries


“It’s great to add another to the win column.”

“We stepped up, made plays and left it all on the field.”

“This win belongs to the whole team.” “A win is a win.”

“We always try to give a hundred and ten percent.”

“We put ourselves in a position to succeed and never gave up.”

AFTER A WIN

CLICHÉS.DON’T FORGET YOUR

TacomaRainiers

CONGRATULATIONS TO THE TACOMA RAINIERS CREATIVE TEAM ON YOUR FIRST ADDY WIN.

“It’s great to add another to the win column.”

“We stepped up, made plays and left it all on the field.”

“This win belongs to the whole team.” “A win is a win.”

“We always try to give a hundred and ten percent.”

“We put ourselves in a position to succeed and never gave up.”

AFTER A WIN

CLICHÉS.DON’T FORGET YOUR

TacomaRainiers

CONGRATULATIONS TO THE TACOMA RAINIERS CREATIVE TEAM ON YOUR FIRST ADDY WIN.

3% of anything is not enough.

Only 3% of advertising creative directors are women.

Weird on its face, yes. But even weirder from a

business perspective when women make the majority

of household purchasing decisions and dominate

three major social platforms. Yet we remain cozily

entrenched in a business in which the work is driven

by those with an XY chromosome. What can I, well-

intentioned-beard-sporting-male or yes-I’ve-noticed-

this-for-years-female, do about it? Agency Folk: Look at

your creative leadership and start asking hard questions.

Client Folk: Ask why no one working on your product

remotely resembles anyone who actually buys your

product. Then, go talk about it wherever you talk about

things that get your personal fan base all fired up.

No one knows what could happen if the 3% becomes 50%.

But with a diversity of thinking, not a sameness, the

chance of more award-winning work being created is

pretty much 100%. For more info, go to 3percentconf.com.

#changetheratio

Creative Direction Initials Reviewed Approved

Epro QC Initials Reviewed Approved

Proofreading Initials Reviewed Approved

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BEFORE KING JAMES.

BEFORE LIVESTRONG.

BEFORE BO KNOWS.

BEFORE AIR JORDAN.

BEFORE JUST DO IT.THERE WAS

NO FINISH LINE.John Brown wrote five words that changed Nike’s advertising forever.

No product. No features. No benefits. “There is no finish line” was more than a headline. It was an anthem for a brand. Proof you could own an attitude. A generation of creatives has

stood on his shoulders. This Silver Medal is a small payment toward that debt of gratitude.

THANK YOU, JOHN. FROM WONGDOODY.

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2014 Addy Awards

Design

Transcript of 2014 Addy Awards