WINNER’S BOOK

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting

over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising

Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country,

local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY

winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is

the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district

affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy

groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD

ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the

category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges,

based on the relative quality of work in that category.

Special Thanks

JudgesTammy Wood, Charles Rosenberger &

Glynnis Johnson

Masters of CeremoniesKevin Mangan

Jennifer Norman

Judges Dinner Sponsors Kinnon & Janice Thomas

Digital Showcase Sponsors Colortyme Rent-to-Own

ADDY Decorating CommitteeKathy Cobb

Katie Osterhout

Santa Fe CollegeEric Flagg & Wes Lindberg

Volunteers

SALES PROMOTION

01 C - Printed Newsletter

Silver ADDY AwardLiquid Creative StudioUF Center for Latin American Studies NewsletterHector Del Valle - Graphic Designer

03 C - Tradeshow Exhibit

Silver ADDY AwardInfinite EnergyVeteran Energy Trade Show ExhibitJason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager Kristina M. Ramer - Copywriting Manager Mathew T. Houchens - Digital Marketing ManagerSkye White - Graphic Designer Mark T. Schildberg - Copywriter Ryan M. McDonald - Marketing Research Analyst Hillary R. Stormant - Marketing Event Coordinator

COLLATERAL MATERIAL

07B - Four-color

Gold ADDY AwardNCCER2012 NCCER Annual ReportJennifer Wilkerson - Director of Sales & Marketing Cristina Bennett - Marketing & Design Manager Ryan Wilder - Communications Manager

08B - Four color

Gold ADDY AwardFrankel Media GroupKoss OlingerInvested In You BrochureLaurie Michaelson - Account ExecutiveKevin James - Art DirectorAnibal Rodriguez - Graphic Design

Silver ADDY AwardParisleafSNTC Branded CollateralPatrick Sanders - Graphic Design

Claudia Moreno - Project Manager Gold ADDY AwardInfinite EnergyCorporate BrochureJason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager Kristina M. Ramer - Copywriting Manager Mathew T. Houchens - Digital Marketing ManagerSkye White - Graphic Designer Mark T. Schildberg - Copywriter Ryan M. McDonald - Marketing Research Analyst Hillary R. Stormant - Marketing Event Coordinator

Silver ADDY AwardInfinite EnergyITS BrochureJason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager Kristina M. Ramer - Copywriting Manager Mathew T. Houchens - Digital Marketing ManagerSkye White - Graphic Designer Mark T. Schildberg - Copywriter Ryan M. McDonald - Marketing Research Analyst Hillary R. Stormant - Marketing Event Coordinator

Silver ADDY AwardNCCERNCCER Quick ReferenceJennifer Wilkerson - Director of Sales & Marketing Cristina Bennett - Marketing & Design Manager Oicenth Josephs - Communications Manager

09A - CoverSilver ADDY AwardTower PublicationsGator Country - Fall Season Cover 2013Hank McAfee - Creative DirectorNeil McKinney - Graphic Designer

Publication Design

09B - Editorial Spread or Feature

Gold ADDY WinnerTower PublicationsGator Country - NFL Feature - Making Their MarkHank McAfee - Creative DirectorNeil McKinney - Graphic Designer09D - Magazine Design (Entire Magazine)

Gold ADDY WinnerTower PublicationsGator Country - Issue 01 - Fall Season 2013Hank McAfee - Creative DirectorNeil McKinney - Graphic Designer

10A - Poster - Single

Silver ADDY AwardInfinite EnergyVeteran Energy PosterJason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager Kristina M. Ramer - Copywriting Manager Mathew T. Houchens - Digital Marketing ManagerSkye White - Graphic Designer Mark T. Schildberg - Copywriter Ryan M. McDonald - Marketing Research Analyst Hillary R. Stormant - Marketing Event Coordinator

10B - Poster - CampaignNCCERBuild Your Future: Go Pro in Construction® Poster SeriesJennifer Wilkerson - Director of Sales & Marketing Cristina Bennett - Marketing & Design Manager Stephanie Cruz - Graphic Design InternJasmine Guy - Build Your Future Coordinator

DIRECT MARKETING

12A - Single (Either B-to-B or Consumer) - Flat

Gold ADDY AwardInfinite EnergyVeteran Energy Tri-Fold Tear Away ContractJason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager Kristina M. Ramer - Copywriting Manager Mathew T. Houchens - Digital Marketing ManagerSkye White - Graphic Designer Mark T. Schildberg - Copywriter Ryan M. McDonald - Marketing Research Analyst Hillary R. Stormant - Marketing Event Coordinator

NON-TRADITIONAL ADVERTISING

20A - Single

Silver ADDY AwardFrankel Media Group Avera & Smith LLP Buckle Up Bus CampaignSuzanne Bachus - Account ExecutiveRobert Hedges - Assistant Creative Director Kevin James - Art Director

CONSUMER OR TRADE PUBLICATION - CAMPAIGN

24B - Four-color

Silver ADDY AwardFrankel Media Group Tioga Town CenterFocused Around You CampaignAshlynn Henkel - Digital Account ManagerRobert Hedges - Assistant Creative Director

Silver ADDY AwardFrankel Media Group E-ONE 2013 - Ad CampaignSuzanne Bachus - Account ExecutiveRobert Hedges - Assistant Creative DirectorKevin James - Art Director

DIGITAL ADVERTISING

33B - Websites, Consumer - Outlets

Gold ADDY AwardFrankel Media Group Tioga Town Center WebsiteAshlynn Henkel - Digital Account ManagerRobert Hedges - Assistant Creative DirectorKevin James - Art Director

33C - Websites, Consumer - Services

Silver ADDY AwardLiquid Creative StudioPridgen Homes WebsiteNate Whidden - Web Designer

Gold ADDY AwardFrankel Media GroupSaboré Restaurant WebsiteAshlynn Henkel - Digital Account ManagerRobert Hedges - Assistant Creative DirectorKevin James - Art Director

Gold ADDY AwardParisleafStreamline WebsiteJamie Caloras - Interaction Designer, Developer & CopywriterPatrick Sanders - Creative DirectorZack Graber - Graphic & Visual DesignerAlison Paris - Project ManagerMichael Champagne - Junior DevelopmentChad Paris - Account Manager

Silver ADDY Award352, Inc.Tampa Bay Times WebsitePete Bernardo - Director of DesignLincoln Anderson - Interactive DesignerBrent Walbolt - Interactive DesignerKrissy Scoufis - Interactive Designer

Silver ADDY AwardKwikturn Media LLC Boutwell WebsiteSteve Crandall - Director of eBusinessWalter Johnson - ManagerDonnie Henderson - Lead DesignerKristen Ruel - DesignerStephanie Land - Front End Developer

34C -Mobile Website - Services

Silver ADDY AwardKwikturn Media LLC Boutwell Mobile WebsiteSteve Crandall - Director of eBusinessWalter Johnson - ManagerDonnie Henderson - Lead DesignerKristen Ruel - DesignerStephanie Land - Front End Developer

38A - Online Publication - Newsletter

Silver ADDY AwardFrankel Media GroupFlorida State UniversityRecruitment Junior ‘Noles NotesChanning Casey - Account ExecutiveLisa Garcia - Account ExecutiveAnibal Rodriguez - Graphic Designer

38B - Online Publication - Magazine

Silver ADDY AwardFrankel Media GroupFlorida State UniversityRecruitment Brochure 2013-2014Channing Casey - Account ExecutiveLisa Garcia - Account ExecutiveAnibal Rodriguez - Graphic Designer

VIDEO

40D - Branded Content, more than 60 seconds

Gold ADDY AwardInfinite EnergyHoliday VideoLukasz J. Cyran - DirectorPatrick EadsWilliam DeloachJoan ReisingerAndy SeltzerHillary StormantBrandon Swendsen

RADIO

43B - Local - :60 or more

Gold ADDY AwardMarc Radio GroupPark Place Car WashLeroy Eggleston - Production DirectorCamellia Pflum - General ManagerDianya Markovits - Local Sales Manager

Silver ADDY AwardMarc Radio GroupWillysLeroy Eggleston - Production DirectorCamellia Pflum - General ManagerDianya Markovits - Local Sales ManagerSilver ADDY AwardKiss 105-3/ Gillen Broadcasting Reggae RadioRyan Dupree - Writer, Voice Talent, ProducerBrett Douglas - Voice TalentRebecca Kutchko - Voice TalentStacy Witschen - Voice Talent

Silver ADDY AwardKiss 105-3/ Gillen Broadcasting Favorite Team BleepChris Adams - Writer, Producer, Voice TalentRyan Dupree - Voice TalentAlan Levy - Voice TalentStacy Witschen - Voice TalentAlex Davis - Voice Talent

TELEVISION

46B - Local (One DMA) - :30

Silver ADDY AwardThe JAG Agency, Inc. KC Crave TV SpotTricia Garzon - President, JAG AgencyMatt Abramson, GTN, Producer

46D - Local (One DMA) -Campaign

Silver ADDY AwardFrankel Media Group GRU - Start Saving TodaySuzanne Bachus - Account ExecutiveRyan Frankel - Creative DirectorLaurie Michaelson - Account Planner

47A - TV Self Promotion - Local (one DMA) - Single

Silver ADDY AwardFrankel Media GroupSaboré Restaurant - The Perfect DishLaurie Michaelson - Account ExecutiveRyan Frankel - Creative DirectorRobert Hedges - Assistant Creative DirectorKevin James - Art Director

INTEGRATED CAMPAIGNS

54 - Consumer, Local

Silver ADDY AwardParisleafSpa Royale CampaignPatrick Sanders - Graphic DesignerClaudia Moreno - Project ManagerChad Paris - Account Manager

Gold ADDY Awardneutral7 design group Mi Apa #deliciously CubanAlbert Coronel - Creative DirectorChrissy Sedgley - Graphic DesignerJavier Espinosa - Graphic DesignerStephanie Kelly - CopywriterRachel Smith - Project ManagerJimbo Roundtree - Production Manager

55 - Consumer, Regional / National

Gold ADDY AwardUniversity of Florida, Office of Research Communications ScienceWriters 2013 CampaignJoseph Kays - Creative DirectorKatherine Kinsley Momberger - Art DirectorPaul Messal - Lead DesignerNancy Schreck - Graphic DesignerCindy Spence - Writer/Editor

Gold ADDY AwardUF Health Invisible Connections: Rebranding to UF HealthMelanie Ross - Senior VP & CCO, UF HealthWanda English - Senior Director, Strategic CommunicationsGarrett Hall - Director, Creative ServicesStacy Beers, Director, Marketing Erin VanWhey - Director, Communications & Marketing, UF Health JacksonvilleKim Rose - Director, Internal CommunicationsKaren Dooley - Director, Advancement Communications & Events

ADVERTISING FOR THE ARTS & SCIENCES

56B - Annual Report

Silver ADDY AwardFlorida Museum of Natural History 2012-13 Annual ReportAndreina Hornez - DesignerPaul Ramey - EditorStorterChilds - Printer

56G - Cards, Invitations or Announcements (Special Event Material)

Silver ADDY AwardFlorida Museum of Natural History Tastes, Tunes & Treasures InviteLeah Welch - DesignerLeslie Ladendorf - Project CoordinatorPaul Ramey - EditorQuality Webb - Printer

62B - Integrated Campaign (for categories 56-61)

Gold ADDY AwardParisleafBelieve 2013: Promotional & Branded Collateral for Annual Dance ConcertPatrick Sanders - Creative Director & Lead DesignerZack Graber - Graphic Designer, Motion GraphicsAlicia Blackard - Makeup ArtistJames Hill - Photographer/VideographerBaylee Adams - Project Manager & Graphic DesignerChad Paris - Video Assist

PUBLIC SERVICE

63B - Annual Report

Meridian Behavioral Healthcare, Inc. Pathways to Wellness2013 Annual ReportKevin CoulsonDirector, Marketing & Development

63C - Brochures / Sales Kit

Gold ADDY AwardFrankel Media GroupSebastian Ferrero Foundation:Noche de Gala 2013Danna Miller - Account ExecutiveKevin James - Art DirectorAnibal Rodriguez - Graphic DesignRobert Hedges - Assistant Creative Director

65C - Broadcast/Electronic/Digital - Audio/Visual

Silver ADDY AwardUniversity of Florida Student Health Care Center Flu Shots! Shots! Shots! VideoCatherine A. Seemann - Communications Coordinator, UF Student Health Care CenterB. Wilson Stern - Owner, B. Wilson Stern ProductionsReed Erickson - Director of Media Services, College of JournalismEmily O’Hearn - Senior Special Projects Producer, College of Journalism

65D - Broadcast/Electronic/Digital - Digital Advertising

Silver ADDY AwardParisleafGreenpeace USA Blog: The EnvironmentalistJamie Caloras - Interaction Designer & DeveloperPatrick Sanders - Visual DesignerAlison Paris - Project Manager

Silver ADDY AwardParisleafGreenpeace: Postcards From Climate Change WebsiteJamie Caloras - Interaction Designer & DeveloperPatrick Sanders - Visual Designer & Art DirectorAlison Paris - Project Manager

69A - Single Medium Campaign (for categories 63-68)

Gold ADDY AwardLiquid Creative StudioRTI United Way Internal Poster CampaignHector L. Del Valle-Sosa - Graphic DesignerAdvertising Industry Self-Promotion

ADVERTISING INDUSTRY SELF-PROMOTION

70G - Digital Advertising

Silver ADDY AwardLiquid Creative Studio Liquid Creative Studio WebsiteHector L. Del Valle-Sosa - Graphic DesignerNate Whidden - Web DesignerAmanda Purser - Copywriter

Silver ADDY Award352, Inc. 352, Inc. WebsiteErin Everhart - Director of Digital MarketingAdam Davis - Interactive DesignerBrent Walbolt - Interactive DesignerDaniel Alves - Interactive DesignerPete Bernardo - Director of DesignBrandon Mitchell - Interactive Designer

ELEMENTS OF ADVERTISING

74B - Visual - Illustration, Single

Silver ADDY AwardKwikturn Media LLC Today’s Grassroots Marketing InfographicSteve Crandall - Director of eBusinessWalter Johnson - ManagerDonnie Henderson - Lead DesignerJennifer Mielke - Senior Designer

Silver ADDY AwardKwikturn Media LLC Evolution of the Commercial Web InfographicSteve Crandall - Director of eBusinessWalter Johnson - ManagerDonnie Henderson - Lead DesignerJennifer Mielke - Senior Designer

74G - Visual - Photography, Campaign

ParisleafKarmasapien PhotographyPatrick Sanders - Creative DirectorJamie Caloras - Interaction Designer & DeveloperZack Graber - Graphic DesignerAlison Paris - Project Manager

STUDENT COMPETITION

SALES PROMOTION

S01A - Packaging

Student Gold ADDY AwardLindsay Abraben - Graphic DesignerNight Owl Coffee

Student Silver ADDY AwardMatthew Wall - Graphic DesignerTypography Cards

Student Silver ADDY AwardNadine Wampler - Graphic Designer Field of Fonts

Student Silver ADDY AwardMelissa Soco - Graphic DesignerDenise GrossTypeface Icebreaker

Student Silver ADDY AwardErica WheelerGet a Clue: Typeface Cards

COLLATERAL MATERIAL

S02 - Stationery Package

Student Gold ADDY AwardMatthew Wall - Graphic DesignerIdentity Package

S03 - Brochure / Annual Report

Student Gold ADDY AwardMarrione Gapuz - Graphic DesignerArrow’s Aim Records Booklet

Student Gold ADDY AwardIvan Ramos - Graphic DesignerTipple’s Brew Brochure

DIGITAL ADVERTISING

S11A - Website

Student Silver ADDY AwardMat Houchens - Graphic DesignerEmmanuel Mascarinas - DeveloperDevi Blackwell - Graphic DesignerRent GainesvilleApartmentsWebsite

TELEVISION

S13A - Single

Student Silver ADDY AwardAlex Moy - Director and EditorNatalia Moy - Producer and ManagerTracy Kirby - WriterChristmas Express Commercial

INTEGRATED CAMPAIGNS

S14B - Consumer

Student Silver ADDY AwardMeredith RoweJennifer Consaga - Internal Productions DirectorLauren Goodman - Freelance DesignerLesly Parra - Public Relations DirectorUF Ad Society Meeting Promotion

Student Silver ADDY AwardMeredith RoweKevin Tran - Art DirectorDayan D’Aniello - Graphic DesignerPaige Drummond - Creative DirectorNicole Hart - Account ExecutiveRachel Munson - CopywriterShannon Rodgers - Media Planner/Social MediaKayla Wisniewski, Account DirectorM2 Battlesports

ELEMENTS OF ADVERTISING

S16F - Visual - Photography, Digitally Enhanced

Jacquelyn Tight - Graphic DesignerFirebird

BEST OF SHOW

PRINTCOLLATERAL MATERIAL: 08B - FOUR COLOR

Infinite EnergyCorporate Brochure

Jason G. Dolder - Director of Sales & MarketingChad M. Greene - Creative Manager

Kristina M. Ramer - Copywriting ManagerMathew T. Houchens - Digital Marketing Manager

Skye White - Graphic DesignerMark T. Schildberg - Copywriter

Ryan M. McDonald - Marketing Research AnalystHillary R. Stormant - Marketing Event Coordinator

DIGITALWEBSITES, CONSUMER: 33B - OUTLETS

Frankel Media Group Tioga Town Center Website

Ashlynn Henkel - Digital Account ManagerRobert Hedges - Assistant Creative Director

Kevin James - Art Director

BROADCASTVIDEO: 40D - BRANDED CONTENT, MORE THAN 60 SECONDS

Infinite EnergyHoliday Video

Lukasz J. Cyran - DirectorPatrick Eads

William DeloachJoan ReisingerAndy Seltzer

Hillary StormantBrandon Swendsen

BEST OF SHOW - OVERALLADVERTISING FOR THE ARTS & SCIENCES : INTEGRATED CAMPAIGN

ParisleafBelieve 2013: Promotional & Branded Collateral

for Annual Dance ConcertPatrick Sanders - Creative Director & Lead Designer

Zack Graber - Graphic Designer, Motion GraphicsAlicia Blackard - Makeup Artist

James Hill - Photographer/VideographerBaylee Adams - Project Manager & Graphic Designer

Chad Paris - Video Assist

LARRY EDWARDS PUBLIC SERVICE AWARDPUBLIC SERVICE: 63C - BROCHURES / SALES KIT

Frankel Media GroupSebastian Ferrero Foundation:

Noche de Gala 2013Danna Miller - Account Executive

Kevin James - Art DirectorAnibal Rodriguez - Graphic Design

Robert Hedges - Assistant Creative Director

BEST OF SHOW - STUDENT

STUDENT GOLD ADDY AWARD

Ivan Ramos - Graphic DesignerTipple’s Brew Brochure

Congratulations to all the winners!