The Orlando ADDY Awards • February, 27th, 2010 • Orlando … · AD DY 2 2010 Orlando ADDY ®...
Transcript of The Orlando ADDY Awards • February, 27th, 2010 • Orlando … · AD DY 2 2010 Orlando ADDY ®...
The Orlando ADDY Awards • February, 27th, 2010 • Orlando Science Center
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2010 Orlando ADDY® Awards 1
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AAF/Ad2 Information
ADDY Gala Information
Best of Awards
ADDY Awards
THE PERIODICTable of Contents
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3 4 6 6 8
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11 13
26 28 30 30 32 34 34
15 16 22 22 26
34 36 38
2 President’s Letter
2 About Our Organization
3 2010 Judges
4 2010 Sponsors
6 AAF Orlando Board of Directors
6 2010 Orlando ADDY Committee
8 Gala MadScience Cast
11 Best of Professionals
13 Best of Students
15 Sales Promotion
16 Collateral Material
22 Direct Marketing
22 Out-of-Home
26 Non-Traditional Advertising
26 Consumer or Trade Publication
28 Newspaper
30 Interactive Media
30 Radio
32 Television
34 Mixed/Multiple Media
34 Advertising for the Arts & Sciences
34 Advertising Self Promotion
36 Elements of Advertising
38 Student ADDY Winners
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2 2010 Orlando ADDY® Awards
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2010 Orlando ADDY® Awards 3
A Few Words From Our President
On behalf of the Board of Directors of the American Advertising Fed-
eration - Orlando, I’d like to thank you for attending the 2010 ADDY®
Awards. Founded here in the Fourth District, the ADDY® Awards rep-
resent the true spirit of creative excellence by recognizing all forms of
advertising from media of all types, creative by all sizes and entrants
of all levels from anywhere in the world
As the Unifying Voice for Advertising, the American Advertising Fed-
eration protects and promotes the well-being of advertising. We ac-
complish this through a unique, nationally coordinated grassroots network of advertisers,
agencies, media companies, local advertising clubs and college chapters. These efforts
are fueled by the countless hours of volunteer board and committee members, as well as
through various fundraisers are programs, including the ADDY’s.
If you are not currently a member or volunteer, please feel free to contact me or any member
of our Board of Directors to learn how you can benefit from activity within the organization.
Best,
Jonathan Lee | President 2009-2010
The American Advertising Federation
As the "Unifying Voice for Advertising," the American Advertising Federation (AAF), headquartered in Washing-ton, D.C., is the trade association that represents 50,000 professionals in the advertising industry. AAF has a national network of 220 ad clubs and connects the industry with an academic base through its 210 college chapters.
www.aaf.org
4th District AAF
The Fourth District American Advertising Federation repre-sents 2,000 advertising professionals in Florida and the Ca-ribbean participating in 24 local clubs. The Fourth District leads the way and sets the standards for all other districts. Did you know that the ADDY® Awards began in Florida? Or that our lobbying efforts on behalf of our members, are the example other districts follow?
www.4aaf.com
The American Advertising Federation - Orlando
The American Advertising Federation - Orlando represents 300+ members in the Central Florida area. Our member-ship is composed of a unique mix of media, agencies, vendors and advertisers. We create opportunities for our members to network with each other through monthly lun-cheons, educational programs and special events.
www.aaf-orlando.com
Ad2 Orlando
Ad2 Orlando is a division of AAF and AAF-O specifically for advertising professionals age 32 and younger. Programs focus on professional development for young advertising professionals. If you are a member of AAF-O, we ask that you invest your future by sending eligible employees to Ad2 programs. Individuals that are involved in Ad2 see our industry as a career, not just a job.
www.ad2orlando.com
One Organization, One Voice
Brett McCoy cut his teeth as a Brand Planner and Senior Account Director. It was through these roles that he gained the knowledge that research is the key to reveal-ing consumer thinking and market insights. He has provided the yin balance to the yang of traditional creative shops during his manage-ment of branding initiatives for the likes of Kraft, Comcast, Time, Inc, Clorox, 3M, Wal-mart, Target, and LucasArts. Brett understands that each Citizen project needs to speak to the right audience in the right way, and he puts this objec-tive in the forefront as he leads all of Citizen’s brand, entertainment and client services.
Jenn Sedlecky began her career at Manheim Advertising in Cleve-land, Ohio, as an assistant broadcast producer/junior copywriter. She then worked as a writer at Wyse Advertising in Cleveland. During her seven years at Wyse, she worked with numerous industries such as cable providers and television net-works, financial institutions, restau-rants, petroleum, and nonprofits. She has written for a wide variety of clients, some of which include Fox Sports Net, Kendall Motor Oil, Lone Star Steakhouse, Marathon, Mead, National City Bank, Rubbermaid, and Sherwin-Williams. She recently joined Liggett-Stashower, Cleveland, OH, as a Senior Copywriter.
Ilan Geva is an international brand-ing expert, who teaches, practices and implements all brand touch-points. He joined Ogilvy & Mather as Design Head and Creative Director in Johannesburg, Los Angeles, and Chicago. Later he held senior cre-ative positions with Leo Burnett and Frankel & Co. (now ARC Worldwide) his other positions were: VP Exec. Creative Director at Kragie/Newell (now Integer) Des Moines, and VP Creative Director at Gage Market-ing, Minneapolis. He currently runs Ilan Geva & Friends, a brand com-munications consultancy in Chicago, and serves as the U.S. Narrator of the European firm brandstory. Ilan is a consultant with Vale International.J
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4 2010 Orlando ADDY® Awards
www.fullsail.com
Gold Sponsors
Silver Sponsors
Bronze Sponsors
B I G S K Y P R O D U C T I O N S I N C . C O M
www.fullsail.com
Presenting Sponsors
www.fullsail.edu
Character illustration on the cover by Brian Nutt.
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6 2010 Orlando ADDY® Awards
PresidentJonathan LeeArchipelago
Vice PresidentDebbie Morris WebResource
TreasurerYeoshua BendayanPush Button Productions
Secretary Dione Moxley Radiological Institute of the Villages
Immediate Past President, Silver Medal Co-ChairWagner Beloved Experiential
Director, Programs ChairScott AnkerholzFry Hammond Barr
Director, Multicultural and Diversity ChairKevin AustinU_Go365! Media
Director, Socials ChairStacey Paul BarabeExhilarate Events
DirectorRenée BlairRenee Blair | Graphic Design
Director, Communications Co-ChairDavid BrothertonB. Creative
Director, Membership Co-ChairDamon DidierMediaVision
Director, ADDY ChairScott EverhartSEE SPOT Marketing
DirectorJoe ForgétTechnetium Creative
Government Relations ChairBarbara HartleyUnity Mobile
Director, Sponsorships Co-ChairBarbie HawkinsThe Sunshine Group
Director, Sponsorships Co-ChairSharon OsbornNational Newspaper Placement Services
Director, ADDY Judging Chair, Communications Co-ChairJon RuhffPush Button Productions
Education and Scholarships ChairTiffany SandersJHT, Incorporated
National Conference ChairBarb SchererEngauge
Director, Interactive ChairSharon Swendner.Com Marketing
Director, Membership Co-ChairMarcos TamezUnivision
Director, Programs CommitteeCeleste ThomasNational Cinemedia
DirectorShannon TierneyEngauge
Silver Medal Co-ChairSilver Medalist 2009Jessica Roberts Anson-Stoner
Past President 1992-1993Silver Medalist 2002Lon WinterMirage
Past President 1997-1998, 2005-2006Pamela HughesABC Central Florida Chapter
Past President 1999-20004th District Governor 2005-2006Silver Medalist 2005Barb SchererEngauge
Past President 2001-2002Cyndy MurrietaAnson-Stoner
Past President 2002-2003Dana A. ClaryeWomen Network
Past President 2003-2004Cathy GwynnGwynn Market Research
Past President 2004-2005Barbara HartleyUnity Mobile
Past President 2006-2007Cheryl MallRollins College, Crummer Graduate School of Business
Past President 2007-2008Larry MeadorEvok Advertising
AAF Orlando Board of Directors
AAF Orlando Board of Trustees
ADDY Committee Members
Ad2 Orlando Board of Directors
PresidentWill RoyallRoyall Media Inc.
President ElectJennifer GammichiaProgressive Communications
Immediate Past-PresidentKristen ZucksPush
Communications Co-ChairShaun Whalen
Communications Co-ChairZach Firestone
Government Co-ChairNichole GriffinYpartnership
Government Co-ChairHeather KeroesPush
Education Co-ChairKyle Hooper
Education Co-ChairSusan WattsPush
Public Service Co-ChairWayne KanChernoff Newman
Public Relations ChairLindsey LevyPush
Socials Co-ChairJillian BacoJillian Baco Designs
Membership Co-ChairSarah Peerani
Membership Co-ChairAshton DunnFry I Hammond I Barr
ADDY ChairScott Everhart
Publicity / PromotionsSub-Committee ChairMarcos Tamez
Heather Heinz
Adriana Generallo
JR Alaoui
Simien Antonis-Park
Eric Dean
Lee Waters
Judging / EntrySub-Committee ChairJon Ruhff
Cecili Blair
Olivia Crawford
Shannon Tierney
JR Alaoui
AwardsSub-Committee ChairChristian Knightly
Sub-Committee Co-ChairChristine Cerniglia
Gala / Show ProductionSub-Committee ChairScott Everhart
Cecili Blair
Owaissa Vanderberg
Heather Heinz
Eric Dean
SponsorshipsSub-Committee ChairJR Alaoui
Scott Gierum
John Afflebach
Members at Large
David Brotherton
Jon Lee
Beth Krauklis
Carol Bracewell
Calvin Cearley
Michelle Harris
Gwendolyn Drake
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8 2010 Orlando ADDY® Awards
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Interviewer: David MackeyBio: Grew up in Winter Park/Orlando. 1st Passion was Soccer. Played my entire life - professionally for 12 years. Now I have taken that tremendously hard work, dedication and professionalism to the Passion I have for Entertainment for the past 17 years; where I have been an Actor, Spokesperson/Host, Model, Voice-Over Talent and Stuntman. Has been in over 750 films, commercial, and print shoots.
Interviewer: Karen LeBlanc Bio: Karen LeBlanc is a spokesmodel and actress who began her on-camera career as a TV News An-chor and journalist working in Louisiana and later in Mexico. Karen left the broadcast news industry to focus full time on acting, and her work as a spokes-model and TV host. She can be seen in numerous TV commercials, videos, and print ads. She continues to exercise her journalism skills as a freelance writer for a variety of clients. To learn more about Karen, go to www.karenleblanc.org Fauntleroy Addison - Mark Silverberg Bio: My recent credits include being a principal in an Accenture Tiger Woods commercial, only to be the first taken off the air during recent events. My most creative shoot had to be as the butler in a visi-tor cyber-interaction for the Chicago Museum of Sci-ence and Industry. Over the last six months I also ap-peared in shoots for Oticon, Avantas, PUP, Blue Man Group, Barnes and Noble, Florida Hospital, GolfNow.com. and Disney World.
Overton Hooke - Michael Ray Davis Bio: Michael Ray Davis began his career some 20 years ago as a radio DJ and quickly defined the Pe-ter’s Principle. Voice overs, 8 years as a featured extra on “Walker, Texas Ranger”, and many other TV and Film projects later; (most of which can be viewed in his living room) Davis moved from Texas to Florida where he has had starring roles on National Television, principal leads in featured films, and a myriad of com-mercials. Always striving for excellence, Davis’ motto is, and will continue to be “See ya’ at th’ TOP!”
Sterling Winston - Scott J. SmithBio: Scott is a versatile stage & film actor with strong improv skills. His stage experience includes 7 years with the Atlantic Shakespeare Festival and appear-ances with the Backlight Theatre Project. Scott has been seen on HBO’s “Recount” starring Kevin Spacey and Laura Dern, “Daniel’s Lot” featuring Gary Burg-hoff, “America’s Most Wanted,” Discovery Channel’s “The New Detectives,” and regional commercials for Lifestyle Family Fitness, PGA Tour Charities, Design Works Interiors and the State of Florida Fish and Wildlife Conservation Commission.
Penny Moore (Receptionist) - Clare GhezziBio: Clare is excited to be a part of the Addy’s this year. Clare has been a member of the Resident En-semble at Art’s Sake Acting Studio since 2005. That last few years she has been concentrating mostly on theatre. Most recently she was seen in PRT’s Summer Shorts, Tony ‘N Tina’s Wedding, The Heidi Chronicles, Play de Luna 2008. Although Clare enjoys theatre she can’t wait to get back in front of the camera. She’s interested in doing commercial, film, TV, Voice Over, etc. So consider her for your next project. Check out my website at www.247cast.com/clare
Eugene Moore (Elevator Man) - Jarrett RickerBio: Jarrett is finishing up his degree at The Univer-sity of South Florida in Tampa. In May he will grad-uate with his B.A. in Communications with a con-centration Performance Studies. With training and experience in both theatre and film Jarrett intends on moving to LA to further his trade as a screen ac-tor, in hopes of developing a professional name for himself within the industry.
Patty Moore (Receptionist) - Tonia KerrBio: Hi, I’m Tonia an Actress, Model, Host, and Voice-over Artist. Check out my website: www.247cast.com/toniakerr. I’ve been busy with: VO work for Mar-riott Vacation Club International, Degree, and Cervi-cal Cancer screening month; print work for Zipcar; a commercial for Polk County’s Ledger; AND April 5th Letters To God comes to theaters. I play Sam’s Mom, Mrs. Elizabeth Perryfield. Please check it out! It’s a great movie with a wonderful message.
Copy Girl 1 - Amy RogersBio: Since August, Amy has traveled around Florida as co-host of “Eye on Travel” on Dish Network and soon will begin work as the host of the new fitness reality show Excel R 8. She kicked off the new year working as an emcee with Coca-Cola at the Champs Sports Bowl, Capital One Bowl, and Walt Disney World Marathon Weekend
Copy Girl 2 - Autumn AlexanderBio: Autumn Alexander has recently been hosting on Daily Buzz. She performs in “Finding Nemo the Musi-cal.” Recent commercial credits Disney Vacation Club, Panda Express, Universal Nissan. She does cartoon voice-overs. She played Stormy, the sidekick in In-spector McCloud. She is a member of Actor’s Equity.
Creatives - Joel WynkoopBio: Joel started in 1984 with a direct to video movie Twisted Illusions. Wynkoop also starred in in-dependent movies Rot, Scary Tales 1 & 2, The Bite, Shaawanookie, Brainjacked, Unexpecting, Stopped Dead, Herscell Gordon Lewis’ The Uh-Oh Show, Post Mortem America 2021,and Strip Club Slasher. Wynkoop has appeared in commercials, shorts, cameo spots and starring roles in other indie pro-ductions. Wynkoop is behind Wynkoop TV which cover events and is home to “The Joel Wynkoop Show.” Joel can be seen on IMDB, Netflix.com, and www.wynkoopptv.com
Creatives - John WeyrickBio: John has been principal in a hundred local com-mercials, 7 nationals, 3 magazine covers, a full page ad in PEOPLE Magazine, and a major brand calen-dar. He is now being seen in movies on cable, (The Touch) and on DVD, (Robodoc, The year of Getting to Know Us, The Bros, and The Oscar Lose Story). He appeared in several stage productions, been a radio DJ and TV announcer, and teaches acting.
Creatives - David O’DonnellBio: David is ecstatic to be a part of the Addy Awards. David has been in Fl. for 3 years most of which has been a member of the performing arts community as an independent writer, actor, and producer. Mostly notably David wrote, produced and acted in his very own sitcom treatment called Downtown Theater. He is very lucky to have been part of many other proj-ects in his time here.
Creatives - Tori ChurchillBio: 28 year career in the business. Character ac-tress, spokesperson, atmosphere performer, fashion and living statue.
Creatives - RJ StallmanBio: R.J. bills herself as “Fifty, Fat & Funny” She just landed a Principal SAG Publix spot as the friendly bakery lady, a global Merck Pharmaceutical print job as the balloon lady and a cameo appearance as the” Over the Hill Bunny” with the late Jeff MacKay, in the film “December”.
Secret Service - Erik SandbergBio: Erik is an accomplished commercial actor spe-cializing on the classic dad, teacher and executive roles. Featured in Polk County Tourism, Disney, Am-scott, Ginn Resorts, as well as on HSN. Other creative projects include live stage, comedy, and voice-overs. His two gorgeous kids, also have been feature in ads such as Bealls and Dillard’s. So if an action guy is needed his hobbies include water sports, motorcy-cles, martial arts, scuba diving, archery and firearms.
Paparazzi - Millie Anne ShipeBio: Millie just closed an extended run of the hilari-ous comedy, “Blithe Spirit,” at The American Stage-in St. Petersburg where she played the quirky maid, Edith. Prior to that she performed at Sea World during the Holiday Season as one of Santa’s elves where she thoroughly enjoyed making children and parents laugh while promoting good manners. She has also been spotted from time to time performing on stage for Disney, film projects (such as Letters to God which opens up in theatres nationwide this April!) and commercials.
Paparazzi - Dawn DavisBio: Born and raised in New Jersey, Dawn came to Orlando through Charlotte, NC and Cleveland, OH. Drawn to the performing arts from an early age, the courage to become a working performer came much later in life - but it came! In addition to the-atre, film and television, Dawn also does voiceover and spokesperson work, as well as promotions, trade shows and conventions. Visit her website: dawnp-davis.com and watch her on the upcoming 1,000th episode of America’s Most Wanted on March 6. Cel-ebrate your creativity!
Sales Guy - Tom Elgin Bio: Tom is a full time actor, model and spokesper-son. Since 2007, he has been in over 50 projects including leads, principal and background in over a dozen commercials and infomercials. Tom’s passions beyond acting include martial arts (Aikido- black belt for 17 years), languages (fluent in Spanish) and he’s even made 8 (AFF) Skydives.
Greeters/Awards Girl - Jody McNeilBio: Jody is appearing on HSN live shows for Ab circle Pro with Jennifer Nicole Lee, and have been asked to appear in the infomercials for the newest fitness machine that hasn’t been aired yet but think it will be the latest craze! Recently shot Vermont Teddy Bear valentines commercial, and shot a fitness com-mercial for Pure Protein which will air on national TV in March. Last week I shot a music video for a band in Finland, in St Pete.
Greeters/Awards Girl - Diana LovellBio: I’m Diana, an actress/model, born on the Island of Cape Verde, a mix of Portuguese, African, and Dutch. I was raised and attended college in Boston, moved to New York for 4 years, and now reside in Orlando! In the industry for 7 years and booking jobs! Most recent: Sweetbay Grocery Stores, Hilton, Hotels, Bahamas, Insight Financial, 3M and Disney. I have TELE PROMPTER/ EAR PROMPTER experi-ence and a background singer for numerous artists such as New Edition and Raphael Saadiq. I have hosted conventions and live shows. Life is good and keeps getting better!
2010 ADDY Awards Gala – Mad Science Cast Casting by Heinz Productions ~ 247cast.com
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2010 Orlando ADDY® Awards 11
Best Art Direction Entrant: Acropolis, Inc
Advertiser: Palmer House Hotel
Title: Palmer House Hotel
Credits: Mario Saccamango, Creative Director
Lawrie Talanski, Art Director
Jacqui Garcia, Copywriter Dorothy Milazzo, Account Executive
Best of Sales Promotion Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Cruise Line
Title: Disney Cruise Line DVD
Credits: Linda Hill, Broadcast Producer
LaTanya Beauregard, Art Director Scott Ritchey, Writer
nth Degree, Menu, Graphics, Authoring
Mike Willats, Mind’s Eye - Editorial
Randy Mease, Sweet Audio Music
Best of Collateral Entrant: Ypartnership
Advertiser: Outrigger Resorts
Title: Outrigger Grand Opening Announcement
Credits: Rob DeLuke, Executive Creative Director
Avery Smith, Art Director
Danielle Lillig, Copywriter
Carrie Kleifgen, Production Manager Melanie DeAbreu, Account Executive
Best of Out-of-Home Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Cinderella’s Running Shoe
Credits: Matt Stewart, Art Director
Lisa Albano, Art Director
John McCall, Writer
Garth Vaughan, Photographer
Best of Show Entrant: Progressive Design Group
Advertiser: Progressive Communications
Title: Progressive Holiday Planner for Him/Her Credits: Progressive Design Group, Team Project,
Progressive Design Group
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12 2010 Orlando ADDY® Awards
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2010 Orlando ADDY® Awards 13
Special Judges Award Entrant: Katrina Mustakas
Advertiser: Valencia Community College
Title: I am the match. (Self Promotional)
Credits: Kristy Pennino, Instructor
Special Judges Award Entrant: Katie Griesel
Advertiser: Valencia Community College
Title: Merrell All-Terrain Footwear
Special Judges Award Entrant: Christine Cerniglia
Advertiser: Valencia Community College
Title: Self Promotional Campaign
Credits: Kristy Pennino, Graphics Department Chair
Special Judges Award Entrant: Tina Henderson
Advertiser: Valencia Community College
Title: P!nk Roses
Credits: Tina Henderson, Designer
Best of Non-Traditional Entrant: Anson-Stoner
Advertiser: Sun Sports/FS Florida
Title: Don’t Miss
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Best of Interactive Entrant: Acropolis, Inc
Advertiser: Urban Sunshine
Title: Urban Sunshine Website Credits: Mario Saccamango, Creative Director
Holly Smith, Art Director
Peg Fitzgerald, Account Executive
Best of Self Promotion Entrant: Progressive Design Group
Advertiser: Progressive Communications
Title: Progressive Holiday Planner for Him/Her
Campaign
Credits: Progressive Design Group, Team Project,
Progressive Design Group
Student Best of Show Entrant: Gabriel Shockey
Advertiser: Valencia Community College
Title: Cheer with brightCLEAN Ad Campaign: When Color Really Matters
Credits: Jason Ellison, Professor of Graphic Design
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2010 Orlando ADDY® Awards 15
SALES PROMOTION01 A Catalog
Silver ADDY® Award Entrant: Correct Craft, Inc.
Advertiser: Nautiques by Correct Craft, Inc.
Title: Nautiques by Correct Craft, Inc.
Credits: Brian Sullivan, Director of Marketing
01 B Sales Kit
Gold ADDY® Award Entrant: Acropolis, Inc
Advertiser: Palmer House Hotel
Title: Palmer House Hotel
Credits: Mario Saccamango, Creative Director
Lawrie Talanski, Art Director
Jacqui Garcia, Copywriter
Dorothy Milazzo, Account Executive
Gold ADDY® Award Entrant: hard rock international
Advertiser: Hard Rock Hotels & Casinos Title: Hotel & Casino Investor Book
Credits: Rick Patrick, Sr. Director of Creative Services
Linda Brotherton, Creative Director
Ryan + Deslauriers
Blake Smith, Music & Culture Manager/Copywriter
02 A Packaging
Gold ADDY® Award Entrant: Progressive Design Group
Advertiser: Total Health Diabetes
Title: Total Health Diabetes Management System
Credits: Dori Hejtmanek, Art Director
Kimberly Binkerd, Lead Designer
Betty Piloto, Designer
Bernadette Mural, Designer
03 A Point-of-Purchase
Silver ADDY® Award Entrant: Engauge
Advertiser: Sonny’s Bar-B-Q
Title: Pulled Pork In A Stocking
Credits: Mitch Boyd, Creative Director, Art Director
David Stone, Associate Creative Director, Copywriter
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16 2010 Orlando ADDY® Awards
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2010 Orlando ADDY® Awards 17
Silver ADDY® Award Entrant: Acropolis, Inc
Advertiser: Urban Sunshine
Title: Urban Sunshine
Credits: Mario Saccamango, Creative Director
Holly Smith, Art Director
Peg Fitzgerald, Account Executive
06 B Annual Report, Color
Silver ADDY® Award Entrant: Florida Hospital
Advertiser: Florida Hospital Community Relations
Title: 2008 Community Report
Credits: Cameron Hathaway, Art Director
Spencer Freeman, Photographer
Penny Jones, Marketing Manager
Leslie MacInnis, Copy Writer
07 B Brochure, Color
Gold ADDY® Award Entrant: Ypartnership
Advertiser: Honduras Institute of Tourism
Title: Honduras Brochure
Credits: Rob DeLuke, Executive Creative Director
Frank Salonek, Creative Director/A.D.
Carrie Kleifgen, Production Director
Mark Sunderland, Associate Creative Director
Javier Bracero, Account Executive
Amber Plank, Designer
Gold ADDY® Award Entrant: hard rock international
Advertiser: Hard Rock International
Title: ICONS
Credits: Rick Patrick, Sr. Director of Creative Services
Heidi Brown, Designer
Claudia Blum, Production Director
Silver ADDY® Award Entrant: Correct Craft, Inc.
Advertiser: Nautiques by Correct Craft, Inc.
Title: Nautiques by Correct Craft, Inc.
Credits: Brian Sullivan, Director of Marketing
03 B Point-of-Purchase
Silver ADDY® Award Entrant: Engauge
Advertiser: Sonny’s Bar-B-Q
Title: Pulled Pork in a Stocking
Credits: Mitch Boyd, Creative Director, Art Director
David Stone, Associate Creative Director, Copywriter
03 C Trade Show Exhibit
Gold ADDY® Award Entrant: Red Rocket Studios
Advertiser: Siemens Energy
Title: Siemens Smart Chopper Interactive Display
Credits: Jeff Campese, Creative Director
John Hubbard, Creative Director
David Reagan, Creative Director
Tom McCarthy, Creative Director
04 Video Sales Presentation
Gold ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Cruise Line
Title: Disney Cruise Line DVD
Credits: Linda Hill, Broadcast Producer
LaTanya Beauregard, Art Director
Scott Ritchey, Writer
nth Degree, Menu, Graphics, Authoring
Mike Willats, Mind’s Eye - Editorial
Randy Mease, Sweet Audio Music
COLLATERAL MATERIAL
05 A Stationery Package
Silver ADDY® Award Entrant: Ypartnership
Advertiser: Hima Health
Title: Hima Health Stationery Package
Credits: Rob DeLuke, Executive Creative Director
Greg Scraper, Designer
Carrie Kleifgen, Production Director
Stewart Jones, Production Manager
Silver ADDY® Award Entrant: Acropolis, Inc
Advertiser: Squeem
Title: Esbelt
Credits: Mario Saccamango, Creative Director
Lawrie Talanski, Art Director
Dorothy Milazzo, Account Executive
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18 2010 Orlando ADDY® Awards
Silver ADDY® Award Entrant: hard rock international
Advertiser: Hard Rock Hotels & Casinos
Title: Vibe Manual
Credits: Rick Patrick, Sr. Director of Creative Services
Linda Brotherton, Creative Director
Blake Smith, Music & Culture Manager/Copywriter
Claudia Blum, Production Director
Andrea Melotti, Sr. Director of Hotel Operations
Silver ADDY® Award Entrant: hard rock international
Advertiser: Hard Rock Hotels & Casinos
Title: Style Guide
Credits: Rick Patrick, Sr. Director of Creative Services
Linda Brotherton, Creative Director
Jay Pecotte, Director of Project Development
Blake Smith, Music & Culture Manager/Copywriter
Claudia Blum, Production Director
Andrea Melotti, Sr. Director of Hotel Operations
08 E Book Design
Silver ADDY® Award Entrant: Ypartnership
Advertiser: WMS Gaming
Title: WMS Profile Book
Credits: Rob DeLuke, Executive Creative Director
Greg Scraper, Designer
Carrie Kleifgen, Production Director
John MacDonald, Illustrator
Brenda de Treville, Writer
09 A Poster
Gold ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Tank Poster
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Gold ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Bomb Poster
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
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20 2010 Orlando ADDY® Awards
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09 B Poster Campaign
Gold ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: War On Bugs Campaign
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
10 A Special Event Card
Gold ADDY® Award Entrant: Frecklefoot Creative
Advertiser: Abbott Printing
Title: You’ve Been Tagged
Credits: Faith Amon, Creative Director
Nicki Drumb, Design & Copy Writing
David Abbott, Printing
10 B Special Event Invitation
Silver ADDY® Award Entrant: Engauge
Advertiser: Florida Citrus Sports
Title: Member Appreciation Invitation
Credits: Mitch Boyd, Creative Director
10 C Special Event Announcement
Gold ADDY® Award Entrant: Ypartnership
Advertiser: Outrigger Resorts
Title: Outrigger Grand Opening Announcement
Credits: Rob DeLuke, Executive Creative Director
Avery Smith, Art Director
Danielle Lillig, Copywriter
Carrie Kleifgen, Production Manager
Melanie DeAbreu, Account Executive
Gold ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Grenade Poster
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Gold ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Machine Gun Poster
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Silver ADDY® Award Entrant: Engauge
Advertiser: Sonny’s Bar-B-Q
Title: Pulled Pork In A Stocking
Credits: Mitch Boyd, Creative Director, Art Director
David Stone, Associate Creative Director, Copywriter
Silver ADDY® Award Entrant: Engauge
Advertiser: Sonny’s Bar-B-Q
Title: 8 Hours
Credits: Mitch Boyd, Creative Director, Art Director
Sandy Stewart, Copywriter
Silver ADDY® Award Entrant: THINK CREATIVE
Advertiser: Emory University
Title: Emory University Dining Poster - Late Night
Credits: Mark Freid, Creative Director
Diane Levine, Copywriter
Paul Mastriani / Lure Design, Art Director / Designer
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22 2010 Orlando ADDY® Awards
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2010 Orlando ADDY® Awards 23
Silver ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Grenade POP
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Silver ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Machine Gun POP
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Silver ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Chinch Bugs Yard Sign
Credits: Tom Macaluso, Art Director
Pete Eldridge, Copywriter
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Silver ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Hatched Yard Sign
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
DIRECT MARKETING
11 A Direct, B-to-B or Consumer
Silver ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Walt Disney World Customized Maps
Credits: Lisa Albano, Art Director
Lenny Labato, Production Artist
Don “Ducky” Williams, Illustrator
OUT-OF-HOME
14 C Outdoor Board
Silver ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Halloween Digital Outdoor
Credits: Bil Shannon, Art Director
John McCall, Writer
Craig Fleck, Production Artist
Will Gay, Creative Director
17 B Site, Interior Static
Gold ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Cinderella’s Running Shoe
Credits: Matt Stewart, Art Director
Lisa Albano, Art Director
John McCall, Writer
Garth Vaughan, Photographer
17 D Site, Exterior Static
Silver ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Tank POP
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Silver ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Bomb POP
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
AD DY
24 2010 Orlando ADDY® Awards
18 Out-of-Home Campaign
Silver ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: War On Bugs POP Campaign
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Silver ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Yard Sign Campaign
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Mimi Allen, Copywriter
Pete Eldridge, Copywriter
Tom Macaluso, Creative Director
Silver ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Halloween Airport Tram Clings
Credits: Bil Shannon, Art Director
John McCall, Writer
Craig Fleck, Production Artist
Will Gay, Creative Director
Silver ADDY® Award Entrant: John H Bateman Inc.
Advertiser: Richard Petty Driving Experience
Title: Petty Outdoor
Credits: Bill Nosan, Copywriter /Art Director
John Bateman, Photographer
ED Gilbert, Account Director
AD DY
26 2010 Orlando ADDY® Awards
AD DY
2010 Orlando ADDY® Awards 27
23 B Consumer/Trade, Spread, Color
Silver ADDY® Award Entrant: Florida Hospital
Advertiser: Florida Hospital & Florida Radiology Imaging
Title: Digital Mammography Print Ad
Credits: Cameron Hathaway, Art Director
Matt Hovland, Copy Writer
Candy Jackson, CHN Director
Chelle Simmons, CHN Director
24 B Consumer/Trade Campaign, Color
Silver ADDY® Award Entrant: John H Bateman Inc.
Advertiser: Richard Petty Driving Experience
Title: Petty Print
Credits: Bill Nosan, Copywriter /Art Director
John Bateman, Photographer
ED Gilbert, Account Director
Silver ADDY® Award Entrant: John H Bateman Inc.
Advertiser: SeaSite
Title: SeaSite
Credits: Bill Nosan, Copywriter /Art Director
John Bateman, Photographer
ED Gilbert, Account Director
Silver ADDY® Award Entrant: Ypartnership
Advertiser: Heritage Travel
Title: Gozaic Ad Campaign
Credits: Rob DeLuke, Executive Creative Director
Ken Dao, Art Director
Danielle Lillig, Copywriter
Barry Lott, Account Executive
NON-TRADITIONAL ADVERTISING
20 A Non-Traditional
Gold ADDY® Award Entrant: Anson-Stoner
Advertiser: Sun Sports/FS Florida
Title: Trash Talk Backboard
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Gold ADDY® Award Entrant: Anson-Stoner
Advertiser: Sun Sports/FS Florida
Title: Two Points
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Gold ADDY® Award Entrant: Anson-Stoner
Advertiser: Sun Sports/FS Florida
Title: Don’t Miss
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
20 B Non-Traditional Campaign
Gold ADDY® Award Entrant: Anson-Stoner
Advertiser: Sun Sports/FS Florida
Title: Backboard Campaign
Credits: Tom Macaluso, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
CONSUMER OR TRADE PUBLICATION
22 B Consumer/Trade, Full Page, Color
Silver ADDY® Award Entrant: John H Bateman Inc.
Advertiser: Mission Inn
Title: Mission Inn
Credits: Bill Nosan, Copywriter /Art Director
John Bateman, Photographer
ED Gilbert, Account Director
AD DY
28 2010 Orlando ADDY® Awards
AD DY
2010 Orlando ADDY® Awards 29
27 B Newspaper, Full Page, Color
Silver ADDY® Award Entrant: Engauge
Advertiser: Orlando Business Journal
Title: Al Gore
Credits: Mitch Boyd, Creative Director, Art Director, Copywriter
Silver ADDY® Award Entrant: Engauge
Advertiser: Orlando Business Journal
Title: Bonus
Credits: Mitch Boyd, Creative Director, Art Director, Copywriter
Silver ADDY® Award Entrant: Engauge
Advertiser: Orlando Business Journal
Title: Making Business Green
Credits: Mitch Boyd, Creative Director, Art Director, Copywriter
30 A Newspaper Campaign
Silver ADDY® Award Entrant: Engauge
Advertiser: Orlando Business Journal
Title: Orlando Business Journal Subscriptions
Campaign
Credits: Mitch Boyd, Creative Director, Art Director, Copywriter
NEWSPAPER
26 A Newspaper, Fractional Page
Silver ADDY® Award Entrant: Engauge
Advertiser: Orlando Business Journal
Title: Mocha Cream
Credits: Mitch Boyd, Creative Director, Art Director, Copywriter
Silver ADDY® Award Entrant: Engauge
Advertiser: Orlando Business Journal
Title: Think Inside The Box
Credits: Mitch Boyd, Creative Director, Art Director, Copywriter
Silver ADDY® Award Entrant: Engauge
Advertiser: Orlando Business Journal
Title: Water Cooler
Credits: Mitch Boyd, Creative Director, Art Director, Copy Writer
26 B Newspaper, Fractional Page, Color
Silver ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Hatched Ad
Credits: Tom Macaluso, Art Director
Jason Kucharski, Art Director
Tom Woodward, Copywriter
Tom Macaluso, Creative Director
Silver ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Booyah
Credits: Bil Shannon, Art Director
John McCall, Writer
Will Gay, Creative Director
Jesse Mathews, Digital Artist
Garth Vaughan, Photographer
Kent Phillips, Photographer
Silver ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Fenway
Credits: Bil Shannon, Art Director
John McCall, Writer
Will Gay, Creative Director
Jesse Mathews, Digital Artist
Kent Phillips, Photographer
Garth Vaughan, Photographer
Silver ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: IRA
Credits: Bil Shannon, Art Director
John McCall, Writer
Will Gay, Creative Director
Jesse Mathews, Digital Artist
Garth Vaughan, Photographer
Kent Phillips, Photographer
AD DY
30 2010 Orlando ADDY® Awards
30 B Newspaper Campaign, Color
Silver ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Ultimate Fan Strips Ads
Credits: Bil Shannon, Art Director
John McCall, Writer
Will Gay, Creative Director
Jesse Mathews, Digital Artist
Garth Vaughan, Photographer
Kent Phillips, Photographer
Silver ADDY® Award Entrant: Engauge
Advertiser: Orlando Business Journal
Title: Orlando Business Journal Subscriptions
Campaign
Credits: Mitch Boyd, Creative Director, Art Director, Copywriter
Silver ADDY® Award Entrant: Ypartnership
Advertiser: Panama City CVB
Title: Panama City CVB Real Fun Beach Campaign
Credits: Rob DeLuke, Executive Creative Director/AD
Danielle Lillig, Copywriter
Mark Sunderland, Associate Art Director/Writer
Mack McCarty, Photographer
INTERACTIVE MEDIA
34 A Website, Consumer Flash, Products
Gold ADDY® Award Entrant: Acropolis, Inc
Advertiser: Urban Sunshine
Title: Urban Sunshine Website
Credits: Mario Saccamango, Creative Director
Holly Smith, Art Director
Peg Fitzgerald, Account Executive
RADIO
39 B Local Radio
Gold ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Doing It Radio
Credits: Gene Albamonte, Copywriter
Tom Macaluso, Creative Director
Randy Mease/Sweet Audio, Production
42 National Radio Campaign
Gold ADDY® Award Entrant: Anson-Stoner
Advertiser: Apex Pest Control
Title: Apex Radio Campaign
Credits: Gene Albamonte, Copywriter
Tom Macaluso, Creative Director
Randy Mease/Sweet Audio, Production
AD DY
32 2010 Orlando ADDY® Awards
AD DY
2010 Orlando ADDY® Awards 33
Gold ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Hospital
Credits: Ned Crowley, Chief Creative Officer, mcgarrybowen
Jon Moore, Chief Creative Officer, mcgarrybowen
Marty Muller, SVP Global Marketing, Creative, Yellow Shoes
Sally Conner, VP Global Broadcast Production, Yellow Shoes
Dave Lancashire, Production Director, Yellow Shoes
Toby Myers, Director, Account Management, Yellow Shoes
Kirk Thatcher, Director, Gartner
Gold ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Window Dressing
Credits: Ned Crowley, Chief Creative Officer, mcgarrybowen
Jon Moore, Chief Creative Officer, mcgarrybowen
Marty Muller, SVP Global Marketing, Creative, Yellow Shoes
Sally Conner, VP Global Broadcast Production, Yellow Shoes
Dave Lancashire, Production Director, Yellow Shoes
Toby Myers, Director, Account Management, Yellow Shoes
Kirk Thatcher, Director, Gartner
Gold ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Joy to the Small World
Credits: Ned Crowley, Chief Creative Officer, mcgarrybowen
Jon Moore, Managing Director, ECD, mcgarrybowen
Marty Muller, SVP Global Marketing, Creative, Yellow Shoes
Sally Conner, VP Global Broadcast Production, Yellow Shoes
Cory Stone, Production Director, Yellow Shoes
Janice Simcoe, Director, Account Management,Yellow Shoes
Todd Mueller, Director, Psyop/Smuggler Production
Kylie Matulick, Director, Psyop/Smuggler Production
Chris Plansker, Composer, Yessian Music
Dan Yessian, Composer, Yessian Music
48 A National TV Campaign
Gold ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Give a Day Get a Disney Day Campaign
Credits: Ned Crowley, Chief Creative Officer, mcgarrybowen
Jon Moore, Chief Creative Officer, mcgarrybowen
Marty Muller, SVP Global Marketing, Creative, Yellow Shoes
Sally Conner, VP Global Broadcast Production, Yellow Shoes
Dave Lancashire, Production Director, Yellow Shoes
Toby Myers, Director, Account Management, Yellow Shoes
Kirk Thatcher, Director, Gartner
TELEVISION
44 A Local TV
Gold ADDY® Award Entrant: Platinum Creative @ Full Sail University
Advertiser: Full Sail University
Title: Creative Minds - Film
Credits: Platinum Creative, Platinum Creative
44 B Local TV
Gold ADDY® Award Entrant: John H Bateman Inc.
Advertiser: Richard Petty Driving Experience
Title: Petty TV
Credits: Bill Nosan, Copywriter /Art Director
John Bateman, Director/photographer
Bryan Bateman, camera Assistant
Randy Meese, Audio
Ed Gilbert, Account Director
47 A National TV, Consumer Products
Gold ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Dream Date
Credits: Ned Crowley, Chief Creative Officer, mcgarrybowen
Jon Moore, Chief Creative Officer, mcgarrybowen
Marty Muller, SVP Global Marketing, Creative, Yellow Shoes
Sally Conner, VP Global Broadcast Production, Yellow Shoes
Dave Lancashire, Production Director, Yellow Shoes
Toby Myers, Director, Account Management, Yellow Shoes
Kirk Thatcher, Director, Gartner
Gold ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Construction Destruction
Credits: Ned Crowley, Chief Creative Officer, mcgarrybowen
Jon Moore, Chief Creative Officer, mcgarrybowen
Marty Muller, SVPGlobal Marketing, Creative, Yellow Shoes
Sally Conner, VP Global Broadcast Production, Yellow Shoes
Dave Lancashire, Production Director, Yellow Shoes
Toby Myers, Director, Account Management, Yellow Shoes
Kirk Thatcher, Director, Gartner
Brian Yessian, Music Creative Director, Yessian Music
AD DY
34 2010 Orlando ADDY® Awards
AD DY
2010 Orlando ADDY® Awards 35
69 F Self-Promotion, Interactive
Gold ADDY® Award Entrant: THINK CREATIVE
Advertiser: Think Creative / Drive New Media /
Lure Design / Kim Fox
Title: The Moment Jars Website
Credits: Mark Freid, Creative Director / Copywriter
Cliff Manspeaker / Drive New Media, Web Design
Lure Design, Graphic Design
Kim Fox, Illustrator
Silver ADDY® Award Entrant: TIMBER! Creative Group LLC
Advertiser: TIMBER!
Title: TIMBER! Creative Group’s Web Site
Credits: Jeremy A. Carrus, Partner / Creative Director
Jorge Colon, Partner / CTO
Phil Tripoli, Partner / Videographer
Natalie Zimmerman, Copywriter
69 H Self-Promotion, Non-Traditional
Gold ADDY® Award Entrant: Red Rocket Studios
Advertiser: Red Rocket Studios
Title: Red Rocket T-shirt Club
Credits: David Reagan, Creative Director
Tom McCarthy, Creative Director
Alan I Spach, Art Director - Illustrator
Silver ADDY® Award Entrant: TIMBER! Creative Group LLC
Advertiser: TIMBER!
Title: TIMBER! X-Mas Log
Credits: Jeremy A. Carrus, Partner / Creative Director
Jorge Colon, Partner / CTO
Phil Tripoli, Partner / President
Natalie Zimmerman, Cutter / Handy Girl
Jade Johnson, Delivery Girl
69 I Self-Promotion, Direct
Gold ADDY® Award Entrant: THINK CREATIVE
Advertiser: Think Creative / Lure Design
Title: The Moment Jars Winter Book
Credits: Mark Freid, Creative Director / Writer
Lure Design, Art Directors / Designers
Kim Fox, Illustration
69 J Self-Promotion, Invitation
Gold ADDY® Award Entrant: Progressive Design Group
Advertiser: Progressive Communications
Title: Progressive Holiday Planner for Him/Her
Credits: Team Project, Progressive Design Group
Silver ADDY® Award Entrant: Anson-Stoner
Advertiser: Anson-Stoner
Title: Anson-Stoner
Credits: Jeremy Perez-Cruz, Art Director
Gene Albamonte, Copywriter
Tom Macaluso, Creative Director
MIXED/MULTIPLE MEDIA
54 Mixed-Media, National Consumer
Gold ADDY® Award Entrant: hard rock international
Advertiser: Hard Rock International
Title: Imagine There’s No Hunger
Credits: Rick Patrick, Sr. Director of Creative Services
Carlos La Torre, Designer
Keely Wade, Marketing Manager
Claudia Blum, Production Director
Annie Balliro, Sr. Director of Philanthropy
Silver ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Princess Marathon Campaign
Credits: Matt Stewart, Art Director
Lisa Albano, Art Director
John McCall, Writer
Garth Vaughan, Photographer
ADVERTISINGFOR THE ARTS & SCIENCES
61 A Arts, Campaign
Silver ADDY® Award Entrant: UCF Marketing
Advertiser: UCF Conservatory Theatre
Title: UCF Conservatory Theatre Posters
Credits: Brandon Dunnick, Art Director
Lauren Haar, Designer
Tom Hope, Creative Director
Sandy Pouliot, Production Manager
ADVERTISING INDUSTRY SELF-PROMOTION
69 A Self-Promotion, Collateral
Silver ADDY® Award Entrant: Red Rocket Studios
Advertiser: Red Rocket Studios
Title: Red Rocket Studios - Slightly All New Poster
Credits: David Reagan, Creative Director
Tom McCarthy, Creative Director
Alan I Spach, Art Director - Illustrator
AD DY
36 2010 Orlando ADDY® Awards
71 A Self-Promotion, Campaign
Silver ADDY® Award Entrant: REDHOT
Advertiser: Self
Title: Jobless Ray campaign
Credits: Ray Kilinski, Creative Firestarter/Art Director
Ray Kilinski, Copywriter
Joe Brooks, Photographer
71 B Self-Promotion, Mixed Media Campaign
Gold ADDY® Award Entrant: Progressive Design Group
Advertiser: Progressive Communications
Title: Progressive Holiday Planner
for Him/Her Campaign
Credits: Team Project, Progressive Design Group
ELEMENTS OF ADVERTISING
72 Logo
Silver ADDY® Award Entrant: REDHOT
Advertiser: Ronald McDonald House of Central Florida
Title: Ride 4 Ronald
Credits: Ray Kilinski, Creative Firestarter/Art Director
73 A Illustration
Gold ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Now and Then
Credits: Arnel Platon, Illustrator
Silver ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: 1928
Credits: Joe Kaminski, Illustrator
75 A Special Effects, Video or Film
Gold ADDY® Award Entrant: Disney’s Yellow Shoes Creative Group
Advertiser: Disney Parks and Resorts
Title: Model Day in the Magic Kingdom
Credits: David Roark, Photographer
AD DY
38 2010 Orlando ADDY® Awards
AD DY
2010 Orlando ADDY® Awards 39
Student Silver ADDY® Entrant: Emily James
Advertiser: IADT-Orlando
Title: Colorado Tourist Map
Student Silver ADDY® Entrant: Katrina Mustakas
Advertiser: Valencia Community College
Title: Lift Inc. Brochure
Credits: Kristy Pennino, Graphics Department Chair
Jarrod Glick, instructor
S02 C Poster
Student Silver ADDY® Entrant: Valeria Melo
Advertiser: Valencia Community College
Title: Concert poster for Priscilla Ahn
Student Silver ADDY® Entrant: Valeria Melo
Advertiser: Valencia Community College
Title: Barnum and Bailey present poster
Student Silver ADDY® Entrant: Lee Waters
Advertiser: Valencia Community College
Title: I’m Just Buzzed
Credits: Jason Ellison , Professor
STUDENT ADDY CATEGORIES
S01 A Packaging
Student Gold ADDY® Entrant: Valeria Melo
Advertiser: Valencia Community College
Title: Cupcakes & Brownies FROM’me
S02 A Stationary Package
Student Gold ADDY® Entrant: Katrina Mustakas
Advertiser: Valencia Community College
Title: I am the match. (Self Promotional)
Credits: Kristy Pennino, Graphics Department Chair
Student Silver ADDY® Entrant: Christine Cerniglia
Advertiser: Valencia Community College
Title: Personal Stationary System
Credits: Kristy Pennino, Graphics Department Chair
S02 B Brochure
Student Gold ADDY® Entrant: Katie Griesel
Advertiser: Valencia Community College
Title: Merrell All-Terrain Footwear
Student Gold ADDY® Entrant: Leslie Bilger
Advertiser: Valencia Community College
Title: Hermes Style Guide 2010
Credits: Jason Ellison, Professor
Student Silver ADDY® Entrant: Brian Nutt
Advertiser: Valencia Community College
Title: Airstream Brochure
Credits: Jarrod Glick, Instructor
AD DY
40 2010 Orlando ADDY® Awards
AD DY
2010 Orlando ADDY® Awards 41
S06 A Single Consumer / Trade Magazine
Student Silver ADDY® Entrant: Cecili Blair Advertiser: Valencia Community College Title: Now With Ingredients - List
Credits: Jason Ellison, Instructor
Student Silver ADDY® Entrant: Gabriel Shockey
Advertiser: Valencia Community College
Title: Cheer with brightCLEAN Ad Campaign:
When Color Really Matters
Credits: Jason Ellison, Professor of Graphic Design
S06 B Magazine Campaign
Student Gold ADDY® Entrant: Tina Henderson
Advertiser: Valencia Community College
Title: Dyson Magazine Campaign
Student Gold ADDY® Entrant: Gabriel Shockey
Advertiser: Valencia Community College
Title: Cheer with brightCLEAN Ad Campaign:
When Color Really Matters
Credits: Jason Ellison, Professor of Graphic Design
Student Gold ADDY® Entrant: Christine Cerniglia
Advertiser: Valencia Community College
Title: Target/Red Cross Hurricane Katrina Benefit Campaign
Credits: Jason Ellison, Instructor
Kristy Pennino, Graphics Department Chair
Student Silver ADDY® Entrant: Tina Henderson
Advertiser: Valencia Community College
Title: Truth Anti-Smoking Campaign
Student Silver ADDY® Entrant: Cecili Blair
Advertiser: Valencia Community College
Title: Now With Ingredients - Campaign
Credits: Jason Ellison, Instructor
Student Silver ADDY® Entrant: Gabriel Shockey
Advertiser: Valencia Community College
Title: Responsible Drinking Campaign Ad
Credits: Jason Ellison, Professor of Graphic Design
Student Silver ADDY® Entrant: Lee Waters
Advertiser: Valencia Community College
Title: I’m Ok to Drive
Credits: Jason Ellison , Professor
Student Silver ADDY® Entrant: Lee Waters
Advertiser: Valencia Community College
Title: I’ll Drive Slow
Credits: Jason Ellison , Professor
Student Silver ADDY® Entrant: Leah Ortega
Advertiser: Valencia Community College
Title: Love Your Body campaign ad
S05 Non-Traditional Advertising
Student Gold ADDY® Entrant: Adriana Generallo
Advertiser: Valencia Community College
Title: Love Your Body
Credits: Kristy Pennino, Graphics Department Chair
Student Silver ADDY® Entrant: Aaron Fischer
Advertiser: Valencia Community College
Title: Above All - HIV/AIDS T-Shirt
Credits: Kristy Pennino, Graphics Department Chair
GoMedia, T-Shirt Template
Design By Humans, Model Template
Student Silver ADDY® Entrant: Lee Waters Advertiser: Valencia Community College
Title: Love Your Body - Reflective Poster
Credits: Kristy Pennino, Graphics Department Chair
AD DY
42 2010 Orlando ADDY® Awards
AD DY
2010 Orlando ADDY® Awards 43
Student Silver ADDY® Entrant: Paola Latorre
Advertiser: Valencia Community College
Title: Red Campaign (recycling electronic devices)
Credits: Paola, Latorre
Student Silver ADDY® Entrant: Viviana I Castano
Advertiser: Valencia Community College
Title: Going Green: Recycling Office Paper Products
Credits: Brandon Dunnick, Professor: Adv. Graphic Design
Student Silver ADDY® Entrant: Lee Waters
Advertiser: Valencia Community College
Title: Febreze - Kill Odors
Credits: Jason Ellison , Professor
Student Silver ADDY® Entrant: Katie Schrader
Advertiser: Valencia Community College
Title: Pledge Fabric Sweeper
Student Silver ADDY® Entrant: Beau Wingfield
Advertiser: Valencia Community College
Title: Anti-Smoking Campaign
S09 A Cover
Student Gold ADDY® Entrant: Valeria Melo
Advertiser: Valencia Community College
Title: The lovely Bones (Book Jacket)
Student Silver ADDY® Entrant: Tiffany Ramirez
Advertiser: Valencia Community College
Title: Print magazine cover
Credits: Kristy Pennino, Graphics Department Chair
Student Silver ADDY® Entrant: Tiffany Ramirez
Advertiser: Valencia Community College
Title: Juxtapoz Magazine Cover
Credits: Paula Angel, Professor of Graphic Design
S12 Mixed Media Campaign
Student Gold ADDY® Entrant: Christine Cerniglia
Advertiser: Valencia Community College
Title: Self Promotional Campaign
Credits: Kristy Pennino, Graphics Department Chair
S14 A Illustration
Student Silver ADDY® Entrant: Deirdre Hill-Joseph
Advertiser: International Academy of Design & Technology
Title: Fish Stamps
AD DY
44 2010 Orlando ADDY® Awards
Student Silver ADDY® Entrant: Gabriel Shockey
Advertiser: Valencia Community College
Title: Arbor Snowboards: Pigheaded
Credits: Kristy Pennino, Graphics Department Chair
Student Silver ADDY® Entrant: Brian Nutt
Advertiser: Valencia Community College
Title: Flight of the Conchords Season 2 Poster
S14 B Digitally Enhanced Illustration
Student Gold ADDY® Entrant: Tina Henderson
Advertiser: Valencia Community College
Title: P!nk Roses
Student Gold ADDY® Entrant: Brian Nutt
Advertiser: Valencia Community College
Title: Arbor Snowboard Illustration: Yeti
Credits: Kristy Pennino, Instructor
Student Silver ADDY® Entrant: Brian Nutt
Advertiser: Valencia Community College
Title: Airstream Illustration
Credits: Jarrod Glick, Instructor
Student Silver ADDY® Entrant: Gabriel Shockey
Advertiser: Valencia Community College
Title: Arbor Snowboards: Pigheaded
Credits: Kristy Pennino, Dept. Head/Professor of Graphic Design
Abbott Ad Here