Dear Ad Fed Members and Friends,

This year we’re celebrating another exciting year for our organizationat the 41st Annual Erie ADDY Awards. The competition started out years ago as the Roosters, and then eventually transitioned to the ADDYs, but it’s always had one purpose: To recognize excellence in advertising in the Erie area. And excellence is what we continue to see from year to year.

Congratulations to all of this year’s winners. And thanks for keepingErie’s advertising industry as strong as it was four plus decades ago. Keep the fantastic work coming.

Cheers,

Brian AmickPresident, AFNWPA

PREsiDENT Brian amick

WERKBoT

PAsT PREsiDENT Jennifer DuDa

PsU - BEhREND

Co-ViCE michelle ellia

MERCYhURsT - PAC

Co-ViCE Jim Welle

Fox 66

WEBMAsTER kevin may

sChUlTz sUPER sToRE

sECRETARY rayche aDiutori

liNEAR

TREAsURER mike estrich

DECisioN AssoCiATEs

MEMBERs:

Jane roche MFG

toni malena PAPA

Jeff mccullor GoERiE

eric Brotherson ERiE FCU

mike arnolD MCCARTY

Best of Show

judges choice

george mead award

Ad person of the year

experience edinboro tv regional/national tv, single spot PaPa advertising

edinboro university annual report PaPa advertising

heart campaign

route 1a advertising

eva Zeisel: the shape of life

erie art museum

Jim kraut

Pauline Gonda

Gexperience edinboro TV Regional/National TV, single spot PAPA Advertising edinboro university annual report Annual Report, Four-color PAPA Advertising heart campaign Mixed Media Consumer, local route 1a advertising eva Zeisel: the shape of life Publication Design, Book Design Erie Art Museum mount Pleasant student, Television Joe Rupert (student Gold ADDY)

art.edinboro.edu Websites, Consumer hTMl/other, services Werkbot studios Pennsylvania crude Book Design Bernik Photography number one heart team Websites, Consumer hTMl/other route1a advertising kanzius cancer research foundation DvD in-Theatre Commercials or slides Ferralli studios

weird.That’s what some people might think when they hear about the unusual combinations of activities and interests that characterize most Allegheny students—combinations like pre-med, football, swing dancing and Russian. Or economics, environmental science, art history, track and drumming.

We prefer to call these combinations wonderfully weird. We see them as explorations of all that students bring with them to college—all of their interests, all of their passions.

In the following pages you’ll find stories of Allegheny students who illustrate just some of the unique combinations found on our campus. These students, perhaps like you, refuse to be boxed in.

Learning without limitations—that’s Allegheny.Ghere for life Annual Report, Four Color route 1a advertising 2010 admissions viewbook Brochure, Four Color Mercyhurst College elster american meter-history Brochure Brochure, Four Color Altman-hall Advertising edinboro university viewbook Brochure, Four Color PAPA Advertising 2010 admissions christmas Greetings special Event Material, Card Mercyhurst College hunt the ridge Regional/National TV, Consumer Products route1a advertising the Journey Television, local, single :30 route 1a advertising healing Television, local, single :30 route 1a advertising allegheny college Printing Excellence (4 or more colors) McCarty Printing

Sstreet track and trail Web Banner online, Banners/Pop-Ups/screensavers Engel o’Neill Advertising ecca trade Pub ads Consumer or Trade Publication, Four-color PAPA Advertising mercyhurst north east Television, local TV Campaign Mercyhurst College Blue collar Bash Poster Poster, single starn Marketing Group antlers & anglers sportsman’s showcase special Event Material, invitation starn Marketing Group lord corporate calendar Brochure, Four-color fh group 2010 admissions acceptance Packet Product or service sales Presentation, sales Kit or Product info sheets Mercyhurst College Women’s campaign Mixed Media, Consumer, local route 1a advertising roast of Bill starn special Event Material, Campaign starn Marketing Group

205 W. 12th St.Erie, PA 16534

PRSRT STDUS POSTAGE

PAIDERIE TIMES-NEWS

1901

720

Now celebrating its 15th season, the Mary D’Angelo Performing Arts Center at Mercyhurst College is at the heart of the area’s cultural scene. See more on page 16

Story by John ChaconaPhotography courtesy ofMercyhurst College

Celebrating 15 YearsMercyhurst’s Mary D’Angelo Performing Arts Center announces best-yetseason schedule

GET THE SCOOPWE ALL SCREAM FOR ICE CREAM

CHAUTAUQUAENJOY THE ARTS AND ARCHITECTURE

HOT STUFFERIE ARTIST TURNS GLASS INTO ART

AUGUST 2010lakeerielifestyle.com$3.50 US

INSIDE: AUGUST 2010 PROGRAM GUIDEINSIDE: AUGUST 2010 PROGRAM GUIDE

Jazz at Lincoln Center Orchestra with Wynton MarsalisMary D’Angelo Performing Arts CenterWed., September 29 at 7:30 p.m.

the beat goes on

13 | MERCYHURST MAGAZINE

Augu

st 2

010

The Great Wallp. 6

This is the placep. 14

Erie to Eirep. 2

Where are they now?p. 22

ExpandingMercyworld

A publication for alumni and friends of Mercyhurst CollegeS

15th anniversary Brochure Advertising for Arts & sciences - Collateral, Brochure/sales Kit Mary D’Angelo Performing Arts Center kitchens by Paulette Website Websites, Consumer hTMl/other, services Cyberink, lP

lumen interactive chapbook student, Campaign Eric Perrino smithhotdogs.com Websites, Consumer hTMl/other, Product Werkbot studios hamotschoolofanesthesia.org Websites, Consumer hTMl/other, services Werkbot studios “o christmas tree” Advertising industry self-Promotion, Cards, invitations or Announcements Diocese of Erie mercyhurst alumni magazine (aug ’10) Publication Design, Magazine Design Mercyhurst College lake erie lifestyle Publication Design, Magazine Design Erie Times-News treasure island halloween Poster illustration, single starn Marketing Group

MARY D’ANGELO PERFORMING ARTS CENTER FIFTEENTH ANNIVERSARY

2010 | 2011 SEASON

Your Greatest Resource...

isYOU!

Gannon SBDC presents the

W.I.L.D. Conference4th AnnualS

mission of friendship Photography, Photo Campaign Art Becker Photography experience edinboro microsite online, Micro or Mini site PAPA Advertising Beat Beethoven 5k logo Elements of Advertising, logo PAPA Advertising experience edinboro campaign Mixed Media, Consumer, Regional/National PAPA Advertising a route 1a christmas stalking Advertising industry self-Promotion, Campaign, Mixed Media route 1a advertising this is the place. Television, local, single :30 route 1a advertising fh t-shirt campaign Advertising industry self-Promotion, single Medium Campaign fh group trucrown Elements of Advertising, logo route 1a advertising WilD conference Program Printing Excellence (4 or more colors) Gohrs Printing services, inc.

Berie art museum expansion interactive Media, online, Micro or Mini site Cyberink, lP - GoErie.com Grand opening Gala invitation Advertising for the Arts & sciences, CollateralErie Art Museum art of the spirit mailer Advertising for the Arts & sciences, Collateral Mercyhurst College turmoil & triumph: the George shultz years sales Promotion, Packaging Free To Choose Network series of Brochures (Women’s care center) Collateral Material, Brochure, Campaign Rambaldo Gonda Media rambaldo Gonda media Demo reel industry self Promotion, Broadcast Rambaldo Gonda Media fh Business cards industry self Promotion, stationery Package fh Group lumen interactive chapbook student, Annual Report., less than four-color Eric Perrino 30-2-60-n3 Packaging industry self Promotion, Packaging, CD, DVD, or Vhs fh group - EagleBurgmann Burns manufacturing catalog sales Promotion, Product or service sales Presentation, Catalog PAPA Advertising - Burns Manufacturing

structural adhesives selector Guide sales Promotion, Product or service sales Presentation, sales Kit or Product info sheets fh group - lord Corporation Women in leadership and Development conference Program Collateral Material, Brochure, Campaign Program Presque isle Designs - Gannon University small Business Development Center marquette savings Bank 2009 Progress report Collateral Material, Annual Report, Four-color Engel o’Neill Advertising creating solutions to your most Difficult challenges, lord corporation Consumer or Trade Pub. Full Page, Four-color fh group - lord Corporation ‘o christmas tree’ Collateral Material, special Event Material, Card Diocese of Erie - Faith Magazine extending holiday card Collateral Material, special Event Material, Card Engel o’Neill Advertising - infrastructure Engineering, inc. catholic charities Ball invitation Collateral Material, special Event Material, invitation Diocese of Erie Bishop trautman Walks Presque isle Collateral Material, Publication Design, Editorial spread or Feature Diocese of Erie

flagship niagara: “lost” :30 Television, local, single :30 liNEAR_llC kanzius cancer ‘conor’ tv Television, Regional/National, Consumer services Ferralli studios kia lady campaign Television, local TV Campaign Rambaldo Gonda Media - New Motors Gannon university “Believe” Television, local TV Campaign liNEAR_llC - Gannon University 2010 high school football Preview show Television, TV self-Promotion, single JET TV/Fox 66/YourErie.com - JET TV marquette savings Bank - true hometown Bank campaign Newspaper, Campaign, Color Engel o’Neill Advertising Phil - up teaser Television, local, single :30 Rambaldo Gonda Media - Country Fair lecom institute for successful aging Television, local, single :30 Ferralli studios Ballerina Television, local, single :30 route 1a advertising - saint Vincent health system

The marketing, advertising and communications industry is constantly changing and continually re-inventing itself. Which is why in 2008, after more than six decades of accomplishments and traditions focused on creativity, public service, and professional and personal relationships, the Erie Advertising Club became the Advertising Federation of Northwest Pennsylvania.

As the AFNWPA, our goal is to maintain a forum where advertising, marketing and business professionals can improve their skills, network, exchange ideas, recognize outstanding achievements, and ultimately build a stronger business community throughout Erie and the region. We welcome members from all over the northwest Pennsylvania region to take advantage of our professional and educational development seminars, community education and service projects, as well as social networking and professional recognition events. We’re constantly striving to improve our existing programs and add new ones to meet the changing needs of the local advertising industry.

Professional eDucation anD DeveloPmentThroughout the year, we host events and speakers designed to enhance your professional knowledge and skills and give you an edge to stay competitive in this constantly evolving industry. in recent years, members have enjoyed educational events such as a three-day Adobe Photoshop workshop, speakers on expanding creativity and on-site tours of related industries.

To encourage and support college students studying to enter the advertising field and related areas, we assist area colleges and universities in the formation of college chapters of the organizations with benefits such as reduced membership and admission fees to Ad Fed speakers and educational events. Annually, the organization encourages outstanding students majoring in advertising/marketing related fields by sponsoring a scholarship competition.

social events anD Professional connectionsDespite our educational offerings, we’re not all work and no play. We recognize that good fellowship and fun are important resources for the creative business that our members are about, and the Ad Fed provides abundant opportunities for socializing and networking within the professional community.

last year, we’re introduced monthly happy hours that we’ve dubbed, “Creative Juices,” and also will offer luncheons, dinners, evening meetings and other outings.

Professional recoGnitionThe culmination of the Ad Fed’s yearly agenda is the announcement of the exciting ADDY® Awards competition. The ADDY Awards recognize the outstanding advertising and marketing work of area professionals in all media and genre.

Ad Fed members, as affiliate members of the American Advertising Association, are also eligible to compete at the AAF district and national level competitions.

if you are not a current memBer, Join us.Whether you’re an advertising executive, marketing manager, or business owner, membership in the Advertising Federation of NWPA (AFNWPA) will connect you to other industry professionals to build your social network and get in on the latest trends in technology, creativity, and marketing. Not only will you be part of an organization that impacts the future of advertising in the region, but through our affiliation with the American Advertising Federation, you’ll be a part of the industry on a national level. Visit afnwpa.org to join.

many thanks for printing the program