2014 07 display advertising (ppc) presentation by cole w.
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What is Display Advertising and how can one use it to it's advantage? Find out in this presentation by Cole Watts
Transcript of 2014 07 display advertising (ppc) presentation by cole w.
Display Ads and You: How to Tune Up Your Display Marketing
Cole WattsTheeDesign
Follow Me: @Cole_Watts | @TheeDesign
3 Things You’re Doing Wrong with Your Display Ads
1. Not taking Advantage of Bid Adjustments
2. Wasting Money on Non-Qualified Customers
3. Remarketing to Everyone
Follow Me: @Cole_Watts | @TheeDesign
What is Display Advertising?
Follow Me: @Cole_Watts | @TheeDesign
Benefits of it Over Search?
• Allows You to Create a Captivating Ad Using Images and Video
• Allows You To Precisely Target People
• Allows You to Reengage with People Who Have Previously Visited Your Website
Follow Me: @Cole_Watts | @TheeDesign
It’s Similar to Search
• Time• Scheduling• Budget• Targeting• Languages• Location
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People Are Still Getting it Wrong
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1. Use Keywords, Interests, Demos, & Topics
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Understanding Keywords, Interests, Topics, & Demographics
• Keywords– Keywords that are used Base on Your search.
• Interests– Ad Correlates with User Behavior
• Topics– Ads Based on Content of Page
• Demographics– Age, Sex, and Parental Status
Follow Me: @Cole_Watts | @TheeDesign
Bid Adjustments
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FREE TIP: Google Display Manager
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2. Trim Your Audience
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Understanding How to Eliminate Fraudulent Clicks
Placements- Actual Listings of Where Your website IsExclusions- Categories of Where Your Exclusions Are
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Manage Your Reports
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FREE TIP: Remove Porn, Pills, Poker, and Apps
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3. Remarketing
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Understanding Remarketing
- Visitors Who Visited a Page
- Visitors Who Did Not Visit Another Page
- Visitors Who Did Visit Another Page - Visitors of a Page During Specific Dates
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Customize Your Remarketing
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FREE TIP: WhoisRetargeting.Me
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Recap
1. Use Keywords, Interests, and Targets1. Use Bid Adjustments
2. Trim Your Audience2. Eliminate Wasteful Spending
3. Customize Your Remarketing3. Use Remarketing to Your Advantage
Follow Me: @Cole_Watts | @TheeDesign
About Me
Find me Online?• www.ColeWatts.com• www.TheeDesign.com• www.RallyTheTriangle.com• www.TeamMovenberRDU.com• www.TriangleInteractive.org• www.FoodBank24.org
Special thanks to Lauren, Sharon, James, Patrick, Eric & Katie.
Follow these smart kids on LinkedIn!Follow Me: @Cole_Watts | @TheeDesign
