Download - 2014 07 display advertising (ppc) presentation by cole w.

Display Ads and You: How to Tune Up Your Display Marketing

Cole WattsTheeDesign

Follow Me: @Cole_Watts | @TheeDesign

3 Things You’re Doing Wrong with Your Display Ads

1. Not taking Advantage of Bid Adjustments

2. Wasting Money on Non-Qualified Customers

3. Remarketing to Everyone


What is Display Advertising?


Benefits of it Over Search?

• Allows You to Create a Captivating Ad Using Images and Video

• Allows You To Precisely Target People

• Allows You to Reengage with People Who Have Previously Visited Your Website


It’s Similar to Search

• Time• Scheduling• Budget• Targeting• Languages• Location


People Are Still Getting it Wrong


1. Use Keywords, Interests, Demos, & Topics


Understanding Keywords, Interests, Topics, & Demographics

• Keywords– Keywords that are used Base on Your search.

• Interests– Ad Correlates with User Behavior

• Topics– Ads Based on Content of Page

• Demographics– Age, Sex, and Parental Status


Bid Adjustments


FREE TIP: Google Display Manager


2. Trim Your Audience


Understanding How to Eliminate Fraudulent Clicks

Placements- Actual Listings of Where Your website IsExclusions- Categories of Where Your Exclusions Are


Manage Your Reports


FREE TIP: Remove Porn, Pills, Poker, and Apps


3. Remarketing


Understanding Remarketing

- Visitors Who Visited a Page

- Visitors Who Did Not Visit Another Page

- Visitors Who Did Visit Another Page - Visitors of a Page During Specific Dates


Customize Your Remarketing


FREE TIP: WhoisRetargeting.Me


Recap

1. Use Keywords, Interests, and Targets1. Use Bid Adjustments

2. Trim Your Audience2. Eliminate Wasteful Spending

3. Customize Your Remarketing3. Use Remarketing to Your Advantage


About Me

Find me Online?• www.ColeWatts.com• www.TheeDesign.com• www.RallyTheTriangle.com• www.TeamMovenberRDU.com• www.TriangleInteractive.org• www.FoodBank24.org

Special thanks to Lauren, Sharon, James, Patrick, Eric & Katie.

Follow these smart kids on LinkedIn!Follow Me: @Cole_Watts | @TheeDesign

http://www.colewatts.com/

http://www.theedesign.com/

http://www.rallythetriangle.com/

http://www.teammovenberrdu.com/

http://www.triangleinteractive.org/

http://www.foodbank24.org/