2013 10 hot consumer trends (original)

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10 hot consumer trends presentation (from Ericsson Consumer Lab). A presentation I do from time to time ...

Transcript of 2013 10 hot consumer trends (original)

  • 1. 1 CONSUMER TEN HOT TRENDS 2013 Mats Guldbrand Networked Society Evangelist onsdag 28 augusti 13

2. 2 1. CLOUD RELIANCE RESHAPES DEVICE NEEDS Users appreciate having apps and data seamlessly available on multiple devices This is most evident among tablet users Other products increasingly require internet access 35PERCENT 46PERCENT 54PERCENT TABLET SMARTPHONE MOBILE PHONE Source: Ericsson ConsumerLab Analytical Platform 2012 Study base: Users of respective devices, aged 15-69 onsdag 28 augusti 13 3. 3 2. COMPUTING FOR A SCATTERED MIND Consumers want devices that require less focus and better fit their daily lives Purchase intent is higher for: Tablets than desktop PCs Smartphones than laptops Source: Ericsson ConsumerLab Analytical Platform 2012 Study base: Internet users aged 15-69 onsdag 28 augusti 13 4. 4 3. BRING YOUR OWN BROADBAND TO WORK of smartphone users use privately paid subscriptions at work Source: Ericsson ConsumerLab Analytical Platform 2012 Study Base: Smartphone users aged 15-69 57% onsdag 28 augusti 13 5. 5 4. CITY DWELLERS GO RELENTLESSLY MOBILE Network coverage is the fourth most important driver of satisfaction with city life Satisfaction is highest in Delhi, Berlin and New York OF CITY DWELLERS ARE SATISFIED WITH THEIR NETWORK COVERAGE67% Source: Ericsson ConsumerLab Analytical Platform 2012 Study base: Internet users in 18 megacities, aged 15-69 onsdag 28 augusti 13 6. 6 5. Personal social security networks Consumers are increasingly putting their trust in personal networks and communities LinkedIn and Twitter are replacing traditional job application processes Source: Ericsson ConsumerLab 2012 onsdag 28 augusti 13 7. 7 6. Women drive Smartphone market Women drive mass market smartphone adoption Usage figures for men lag behind those for women in the following areas: USE SMS 97% 77% 59% 24% 17% SEND/RECEIVE PHOTOS USE SOCIAL NETWORKING CHECK IN AT LOCATIONS REDEEM COUPONS Source: Ericsson ConsumerLab Analytical Platform 2012 Study Base: Smartphone users aged 15 and upwards onsdag 28 augusti 13 8. 8 7. Cities become hubs for social creativity City dwellers have the most online friends Connecting and exchanging ideas is their third most common reason for social networking Source: Ericsson ConsumerLab City Life Report 2012 Study base: Internet users in 13 major cities, aged 15-69 44% 25% 12% CONNECTING AND EXCHANGING IDEAS WITH OTHERS KEEPING FRIENDS AND FAMILY UPDATED STAYING UP-TO-DATE WITH FRIENDS AND FAMILY PRIME DRIVERS FOR USING SOCIAL NETWORKS onsdag 28 augusti 13 9. 9 8. IN-LINE shopping 32 percent of smartphone users already shop with smartphones Now they want to combine the benefits of shopping in-store and online Source: Ericsson ConsumerLab Analytical Platform 2012 Study Base: Internet users in Western Europe, aged 15 and upwards onsdag 28 augusti 13 10. 10 9. Tv goes social Source: Ericsson ConsumerLab TV & Video Consumer Trend Report 2012 Study base: Broadband users with at least weekly TV/video consumption, aged 16-59 in US, UK, Germany, Spain, Sweden, Taiwan and China use social forums while watching video and TV 62% >30% 42% of those who use social forums or chat services while watching discuss things they currently watch on a weekly basis are more likely to pay for content watched in a social context onsdag 28 augusti 13 11. 11 10. learning in transformation Learning is affected by both internal and external forces Young people are bringing their personal technology experience into the classroom Governments and institutions are searching for ICT solutions to improve efficiency Source: Ericsson Learning and Educations in the Networked Society Report 2012 onsdag 28 augusti 13 12. 12 onsdag 28 augusti 13 13. 13 onsdag 28 augusti 13