Ericsson ConsumerLab 10 hot consumer trends 2015 Presentation

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Ericsson ConsumerLab has identified some of the most important consumer trends for 2015 and beyond. Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever. Trends include using wearables for non-verbal communication, robots keeping us company, and the convenience of using things without the hassle of owning them. The insights in the report come from Ericsson ConsumerLab’s global research program, with a special focus this year on smartphone owners aged 15 to 69 in Johannesburg, London, Mexico City, New York, Moscow, San Francisco, Sâo Paulo, Shanghai, Sydney and Tokyo – statistically representing the views of 85 million frequent internet users.

Transcript of Ericsson ConsumerLab 10 hot consumer trends 2015 Presentation

  • 1. 10 HOTCONSUMERTRENDS2015Ericsson ConsumerLab

2. Rapidly evolving urban consumer attitudes aretransforming our world. With only 5 years to gountil 2020, the future seems closer than ever.Public | Ericsson AB 2014 | 2014-12-10 | Page 2 3. 1. The streamed futurePublic | Ericsson AB 2014 | 2014-12-10 | Page 3Base: Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK, USSource: Ericsson ConsumerLab TV & Media report, 2014 Three quarters ofus regularly watchstreamed video In 2015 more people willwatch streamed on-demandvideo on a weekly basisthan broadcast TV 4. 2. HELPFUL HOMESPublic | Ericsson AB 2014 | 2014-12-10 | Page 4 Our lives are more connectedthan ever before, and in thefuture our homes will be too Around half of consumerswould like home sensors thatalert them to water andelectricity issues, provideupdates about refrigeratortemperature, and deliveralerts when family memberscome and goBase: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, TokyoSource: Ericsson ConsumerLab Analytical Platform, October 2014 5. 3. MIND SHARINGPublic | Ericsson AB 2014 | 2014-12-10 | Page 5Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, TokyoSource: Ericsson ConsumerLab Analytical Platform, October 2014 40 percent of smartphone ownerswould like to use a wearabledevice to communicate withothers directly through thoughts More than two-thirds believe thisform of communication will bemainstream by 2020 6. 4. SMART CITIZENSPublic | Ericsson AB 2014 | 2014-12-10 | Page 6 Over 70 percent believe thattraffic volume maps, energy usecomparison apps and real-timewater quality checkers will bemainstream by 2020 As citizens behavior becomessmarter, so will the citiesthey inhabitBase: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London,New York, Paris, Rome, So Paulo, Stockholm and TokyoSource: Ericsson ConsumerLab Analytical Platform, September 2014 7. 5. THE SHARINGECONOMYPublic | Ericsson AB 2014 | 2014-12-10 | Page 7Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, TokyoSource: Ericsson ConsumerLab Analytical Platform, October 2014 Half of all smartphoneowners are open to theidea of renting out theirpersonal appliances,spare rooms and leisureequipment, as it isconvenient andsaves money 8. 6. THE DIGITAL PURSEPublic | Ericsson AB 2014 | 2014-12-10 | Page 8 48 percent would prefer touse their phone to pay forgoods and services 80 percent believe that thesmartphone will replace theirentire wallet or purse by 2020Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, TokyoSource: Ericsson ConsumerLab Analytical Platform, October 2014 9. 7. MY INFORMATION 47 percent would like to beable to pay electronicallywithout the automatic andunavoidable transfer ofpersonal information 56 percent of smartphoneowners would also likeall email, chat and otherinternet communicationto be encryptedPublic | Ericsson AB 2014 | 2014-12-10 | Page 9Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, TokyoSource: Ericsson ConsumerLab Analytical Platform, October 2014 10. 8. LONGER LIFEPublic | Ericsson AB 2014 | 2014-12-10 | Page 10 Wearable technology is no longerjust a novelty it will providesignificant health benefits Consumers believe thatcloud-based services such asjogging apps, pulse meters andplates that measure food will helpto prolong our lives by up to twoyears per applicationBase: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, TokyoSource: Ericsson ConsumerLab Analytical Platform, October 2014YEARS+0.5+1.8+1.9YEARS 11. 9. DOMESTIC ROBOTSPublic | Ericsson AB 2014 | 2014-12-10 | Page 11Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, TokyoSource: Ericsson ConsumerLab Analytical Platform, October 2014 64 percent of consumers thinka range of domestic robots thatcould help with everyday choressuch as laundry and cookingwill be common in householdsby 2020 Robots could also help outwith tasks beyond the purelyfunctional. More than a thirdsay that a robot could keepthem company 12. 10. CHILDREN CONNECTEVERYTHING For younger generations, theinternet is integral to the worldwe live inPublic | Ericsson AB 2014 | 2014-12-10 | Page 12 46 percent of smartphone ownerssay that those who are exposedto tablets as babies will expect allobjects to be connected whenthey are olderBase: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, TokyoSource: Ericsson ConsumerLab Analytical Platform, October 2014 13. 10 hot consumer trendsPublic | Ericsson AB 2014 | 2014-12-10 | Page 13 14. Public | Ericsson AB 2014 | 2014-12-10 | Page 14