10 HOT CONSUMER TRENDS - Ericsson HOT CONSUMER TRENDS 2015 . Slide title ... Ericsson ConsumerLab...

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Transcript of 10 HOT CONSUMER TRENDS - Ericsson HOT CONSUMER TRENDS 2015 . Slide title ... Ericsson ConsumerLab...

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    CAPITALS

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    Ericsson ConsumerLab

    10 HOT CONSUMER TRENDS 2015

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    Rapidly evolving urban consumer attitudes are

    transforming our world. With only 5 years to go

    until 2020, the future seems closer than ever.

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    1. The streamed future

    Base: Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK, US

    Source: Ericsson ConsumerLab TV & Media report, 2014

    Three quarters of

    us regularly watch

    streamed video

    In 2015 more people will

    watch streamed on-demand

    video on a weekly basis

    than broadcast TV

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    2. HELPFUL HOMES

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,

    Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    Our lives are more connected

    than ever before, and in the

    future our homes will be too

    Around half of consumers

    would like home sensors that

    alert them to water and

    electricity issues, provide

    updates about refrigerator

    temperature, and deliver

    alerts when family members

    come and go

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    3. MIND SHARING

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,

    Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    40 percent of smartphone owners

    would like to use a wearable

    device to communicate with

    others directly through thoughts

    More than two-thirds believe this

    form of communication will be

    mainstream by 2020

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    4. SMART CITIZENS

    Over 70 percent believe that

    traffic volume maps, energy use

    comparison apps and real-time

    water quality checkers will be

    mainstream by 2020

    As citizens behavior becomes

    smarter, so will the cities

    they inhabit

    Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London,

    New York, Paris, Rome, So Paulo, Stockholm and Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, September 2014

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    5. THE SHARING ECONOMY

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,

    Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    Half of all smartphone

    owners are open to the

    idea of renting out their

    personal appliances,

    spare rooms and leisure

    equipment, as it is

    convenient and

    saves money

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    6. THE DIGITAL PURSE

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,

    Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    48 percent would prefer to

    use their phone to pay for

    goods and services

    80 percent believe that the

    smartphone will replace their

    entire wallet or purse by 2020

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    7. MY INFORMATION

    47 percent would like to be

    able to pay electronically

    without the automatic and

    unavoidable transfer of

    personal information

    56 percent of smartphone

    owners would also like

    all email, chat and other

    internet communication

    to be encrypted

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,

    Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

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    8. LONGER LIFE

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,

    Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    Wearable technology is no longer

    just a novelty it will provide

    significant health benefits

    Consumers believe that

    cloud-based services such as

    jogging apps, pulse meters and

    plates that measure food will help

    to prolong our lives by up to two

    years per application

    YE

    AR

    S

    +0.5

    +1.8

    +1.9

    YEARS

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    9. DOMESTIC ROBOTS

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,

    Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson ConsumerLab Analytical Platform, October 2014

    64 percent of consumers think

    a range of domestic robots that

    could help with everyday chores

    such as laundry and cooking

    will be common in households

    by 2020

    Robots could also help out

    with tasks beyond the purely

    functional. More than a third

    say that a robot could keep

    them company

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    10. CHILDREN CONNECT EVERYTHING

    For younger generations, the

    internet is integral to the world

    we live in

    46 percent of smartphone owners

    say that those who are exposed

    to tablets as babies will expect all

    objects to be connected when

    they are older

    Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,

    Moscow, New York, San Francisco, So Paulo, Shanghai, Sydney, Tokyo

    Source: Ericsson Consum