10 HOT CONSUMER TRENDS - Ericsson · 10 HOT CONSUMER TRENDS 2015 . Slide title ... Ericsson...

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CAPITALS

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Ericsson ConsumerLab

10 HOT CONSUMER TRENDS 2015

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Rapidly evolving urban consumer attitudes are

transforming our world. With only 5 years to go

until 2020, the future seems closer than ever.

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1. The streamed future

Base: Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK, US

Source: Ericsson ConsumerLab TV & Media report, 2014

› Three quarters of

us regularly watch

streamed video

› In 2015 more people will

watch streamed on-demand

video on a weekly basis

than broadcast TV

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2. HELPFUL HOMES

Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,

Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo

Source: Ericsson ConsumerLab Analytical Platform, October 2014

› Our lives are more connected

than ever before, and in the

future our homes will be too

› Around half of consumers

would like home sensors that

alert them to water and

electricity issues, provide

updates about refrigerator

temperature, and deliver

alerts when family members

come and go

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3. MIND SHARING




› 40 percent of smartphone owners

would like to use a wearable

device to communicate with

others directly through thoughts

› More than two-thirds believe this

form of communication will be

mainstream by 2020

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4. SMART CITIZENS

› Over 70 percent believe that

traffic volume maps, energy use

comparison apps and real-time

water quality checkers will be

mainstream by 2020

› As citizens’ behavior becomes

smarter, so will the cities

they inhabit

Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London,

New York, Paris, Rome, São Paulo, Stockholm and Tokyo

Source: Ericsson ConsumerLab Analytical Platform, September 2014

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5. THE SHARING ECONOMY




› Half of all smartphone

owners are open to the

idea of renting out their

personal appliances,

spare rooms and leisure

equipment, as it is

convenient and

saves money

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6. THE DIGITAL PURSE




› 48 percent would prefer to

use their phone to pay for

goods and services

› 80 percent believe that the

smartphone will replace their

entire wallet or purse by 2020

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7. MY INFORMATION

› 47 percent would like to be

able to pay electronically

without the automatic and

unavoidable transfer of

personal information

› 56 percent of smartphone

owners would also like

all email, chat and other

internet communication

to be encrypted




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8. LONGER LIFE




› Wearable technology is no longer

just a novelty – it will provide

significant health benefits

› Consumers believe that

cloud-based services such as

jogging apps, pulse meters and

plates that measure food will help

to prolong our lives by up to two

years per application

YE

AR

S

+0.5

+1.8

+1.9

YEARS

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9. DOMESTIC ROBOTS




› 64 percent of consumers think

a range of domestic robots that

could help with everyday chores

such as laundry and cooking

will be common in households

by 2020

› Robots could also help out

with tasks beyond the purely

functional. More than a third

say that a robot could keep

them company

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10. CHILDREN CONNECT EVERYTHING

› For younger generations, the

internet is integral to the world

we live in

› 46 percent of smartphone owners

say that those who are exposed

to tablets as babies will expect all

objects to be connected when

they are older




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10 hot consumer trends

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10 HOT CONSUMER TRENDS - Ericsson · 10 HOT CONSUMER TRENDS 2015 . Slide title ... Ericsson...

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