2012 ProZ Conference Barcelona: The Art of Pitching
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Transcript of 2012 ProZ Conference Barcelona: The Art of Pitching
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 1
The Art of Pitching
ProZ Conference, Barcelona
June 9th, 2012
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Where do you want to be?
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Get to know your business first
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And now the pitch ...
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Elevator pitch
Customer
Problem
Solution
Competition
Unique Selling Point
Magic inside
Business model
Call to action
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9 C’s
Concise
Clear
Compelling
Credible
Conceptual
Concrete
Consistent
Customized
Conversational
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Made to stick
Simple
Unexpected
Concrete
Credible
Emotional
Stories
http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287
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Learning by doing
2 options
Everyone thinks about its own business
Groups to address new opportunities
Contest for best business model/elevator pitch
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Thanks!
// Diego Bartolomé, PhD
<address> C/ Les Planes 39 – 08201 Sabadell – Spain
<phone> +34 93 711 29 96
<cell> +34 670 331 225
<email> [email protected]
<www> tauyou.com