ICGFM Communications Update

Doug HaddenVP Communications

Agenda

• Quick review• *****, damn ***** & statistics• Where are we?• The road ahead

Our Opportunity

PFM Demographic age

Stu

dents

ICGFM Demographic

Brand ICGFM

document worldtext world

review

Objectives for 2010

• Increase page views from 10k to 50k to 100k• Become the definitive go-to source of PFM

material• Achieve 50% of hits from emerging nations• Resulting in larger conference groups

– More income

• More effective and wide spread good practices in governmental financial management

review

Web Statistics: Monthly Pageviews

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Jan-

09

Mar

-09

May

-09

Jul-0

9

Sep-0

9

Nov-0

9

Jan-

10

Mar

-10

Web Site

Scribd

Slideshare

YouTube

Flickr

Blog

Total

•Pageviews increase as new content is added• May/June expect increase with IJGFM+May conference

statistics

Page View Contribution

YouTube2%

Flickr2%

Blog7%

Web Site13%

Scribd48%

Slideshare28%

• Scribd (documents & presentations) ~ ½ of page views• Most important content is the most often used• Far more people find the Journal on Scribd than on the Web Site

statistics

Developing33%

Developed67%

Visits: Developed and Developing Countries 2010

statistics

• Most visits come from the United States• Still some distance away from 50% objective

Visits, 2010 on ICGFM Blog

statistics

Rapidly progressing to the end of the 20th Century!

status

Current Situation

• Journal– Peer-reviewed, twice annual publication

• Annual Survey• Web Site

– Minor improvements– Circa 2000

• Web 2 Presence– Major presence for ICGFM

• Only scratching surface of what is possible

status

Bottleneck Challenge

• Publishing model = wait• Content arrives slowly, late• Co-ordination problems

status

Participation Challenge

• Information is power?• Information is dangerous• Traditional methods

– Telephone– E-Mail– Conference

• ICGFM board members, executive committee not using social networks

status

May to December 2010

• Enforce a “communications calendar”

• Guest blog content to increase page views during off-peak times

• Monthly (at least) post by President• Web-site redesign group• Web 2 seminar session

road ahead