Communications Update

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DREAMING OF A DESTINATION?WE CAN GET YOU THERE

Communications

MONDAY TO FRIDAY 9AM TO 5 PM 123 WEST MAIN STREET NEW YORK, NY 10001

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BEST TRAVEL, INC.

YOUR TRAVEL HEADQUARTERS


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Communication TypeTotal-Sold / Activated +EmailsSentEmails DeliveredVariance LettersOpen DatedPackages Sold2,6271,9111,834-77439DatedActivations, Date Changes, / Upgrades, Tour Moves, Accommodation Change, Dated Pkg Sale 1,332

1,5201,497-231,411ConciergeN/AN/AN/AN/A739

Communications QuantifiedWeek of: Sunday June 29th Saturday July 5th

Tasks: Letters: 21Emails: 198


WWW.BESTTRAVEL.COMCommunications SentWeek of: Sunday June 29th Saturday July 5th


WWW.BESTTRAVEL.COMCommunications Pie ChartAssumptions:

65% of our communication is emailLosing communications in the process (i.e. flagging)Adjusting the way data is gathered for quantifying accuracyWe are moving towards 90/10 for open dated comm.

GOAL: 100% email, social media engagement, target audience


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The Future of Communication

Knowing our audience Gathering data, demographicsCommunication overhaul Digital blitzDo we have a cohesive message? Coming together with club & owner supportUp Coming Ad-Hoc ProjectsSocial Media CampaignApp development IT updates?Map & Fact Sheet Merged PDGSMS Confirmations


WWW.BESTTRAVEL.COMSilloet Digital Communications Project: Technical Questions Scope of Work was requested. Meeting set with partnering departments.

Writing Logic for Discrepancies : Met with IT and set parameters/filters for the reports. Testing to conclude this week.Credit Card Disputes: Met with accounting to understand needs. Access to communications sent to guest is a must. Open Dated Booklet Test: Report sent to Pat. 14% increase in bookings. Presentation to the business unit, awaiting approval to move forward.

Current Ad-Hoc Projects Update:


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Communications Update

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