ICGFM Communications Update December 2010

Doug HaddenVP Communications

Agenda

• Where are we?• How do we improve?

We did not meet these objectives• Increase page views from 10k to 50k to

100k• Become the definitive go-to source of

PFM material• Achieve 50% of hits from emerging

nations• Resulting in larger conference groups

– More income• More effective and wide spread good

practices in governmental financial management

results

Jan-

09

Mar

-09

May

-09

Jul-0

9

Sep-0

9

Nov-0

9

Jan-

10

Mar

-10

May

-10

Jul-1

0

Sep-1

0

Nov-1

00

5,000

10,000

15,000

20,000

25,000

30,000

35,000Web Site

Scribd

Slideshare

YouTube

Flickr

Blog

Total

Linear (To-tal)

Web Activityresults

Context

• January 2009– 2,298 Pageviews

• November 2010– 20,487 Pageviews

• January 2009-December 2010– Web Site: ~52,000 page views– All other sites: ~425,000 page views

results

Page View Contribution

• Scribd (documents & presentations) ~ ½ of page views• Most important content is the most often used• Far more people find the Journal on Scribd than on the Web Site

results

11%

47%

33%

1%

3%

5%

Web SiteScribdSlideshareYouTubeFlickrBlog

Scribd Statisticsresults

Rapidly progressing to the end of the 20th Century!• Progress, yes – failing to meet

potential

results

Road Aheadrecommendations

Road ahead

1. Articulate organizational value proposition

2. Identify targets3. Adjust communications accordingly4. Communications calendar5. ICGFM board members, executive

committee need to use social networks

recommendations