ICGFM Communications UpdateDoug Hadden2009-12-02

Agenda• Goals• Assessment• Plan for December 2009 to April

2010• Conclusions

introduction

Communications Goals• Extend ICGFM physical to virtual

network • Extend PFM knowledge sharing 24/7• Umbrella community• Internationalization• Professional communications

discipline• Leverage inexpensive/free tools

goals

Communications Footprint

goals

Web Site

Journal

Presence

Publicity

Standards & Procedures

Our Opportunity

PFM Demographic age

StudentsICGFM Demographic

Brand ICGFM

document worldtext world

goals

Objectives for 2010• Increase page views from 10k to 50k to 100k• Become the definitive go-to source of PFM

material• Achieve 50% of hits from emerging nations• Resulting in larger conference groups

– More income• More effective and wide spread good

practices in governmental financial management

goals

0

25,000

50,000

Pageviews Emerging Countries

Goal

Highest

Average

January

assessment50%

25%

Standards

Journal

Web SitePublicity

Presence

MayDecember

Assessmentassessment

ICGFM Web Site ActivityApril 08 – November 09

assessment

0500

10001500200025003000350040004500

April

July

Octobe

r

Decembe

r

Februa

ryApri

lJun

eAug

ust

Octobe

r

DirectSearchReferringTotal

All Web ActivityJanuary 09 – April 09

02,0004,0006,0008,000

10,00012,00014,000

Janua

ry

Februa

ryMarc

hApri

lMay Jun

e JulyAug

ust

Septe

mber

Octobe

r

Novembe

r

Decembe

r

Web SiteScribdSlideshareYouTubeFlickrBlogTotal

Movement above 10,000 hits/moCyclical traffic

assessment

ICGFM Web Presence January 09 – November 09

0

5,000

10,000

15,000

20,000

25,000

30,000

Janua

ry

Februa

ryMarc

hApri

lMay Jun

e JulyAug

ust

Septe

mber

Octobe

r

Novem

ber

Decembe

r

Web SiteScribdSlideshareYouTubeFlickrBlogTotal

assessment

Assessment• Cyclical activity – seasons & ICGFM

content• Scribd ~4 x views of web site• Slideshare ~ 3 x views of web site• Together ~ 80% of ICGFM Web

Activity• Consistent with ICGFM mission

assessment

Assessment

presence

participation ICGFM2008

ICGFMNetwork Effect

ICGFM2010

assessment

Perspective• In any year• For every person who attends 1 or

both ICGFM conferences• ~ 25x to 50x unique web site visitors• ~ 50x to 100x visit Web 2.0• ~ ICGFM presence is 75x to 150x

more individuals than what we see in Miami & Washington

• Just scratching the surface

assessment

Signs: Need for Improvement• Web participation in ICGFM

community• Clarity & articulation of ICGFM value

proposition• Internationalization• Communications bottleneck

assessment

Presence• To May 2009

– Blog– Scribd– Slideshare– Flickr– YouTube– RSS feeds– LinkedIn

• To December 2009– Twitter– Pageflakes– Press service

• To December 2010– Wikipedia– Facebook– Social bookmarking

assessment

assessment

assessment

assessment

What can ICGFM do?• From consumer to contributor

• From communications to community management

conclusion