BLOGGINGWhy do it?

WHY BLOG?

Demonstrate your expertise

Attract niche consumers

Build a body of work Meet like minded

people Build Trust

Enhances your credibility

Build web traffic Showcase your

services Inform and Educate Build new

Relationships

Because It works!

BLOGGING

Self-branding To gain on the “big

guys” To be a Thought

Leader To generate

awareness of your services

SEO Because your

competitors are doing it

Because consumers are reading blogs

Reputation Management

It’s cheap

Get noticed Be transparent

OLD MEDIA VS. NEW MEDIA

Direct Mail Newspapers Homes Illustrated Radio & Television Limited

geographically One Way

communication

Users control what they WANT to read

Unlimited Geographically

Two-way communication

OLD MEDIA (outbound) NEW MEDIA (inbound)

EXAMPLES – WHERE DO YOU GET YOUR LEADS

Email blasts to lists Cold Calling Telemarketing Print advertising

Social Media Blogs Search Engines

Outbound Media Inbound Media

EFFECTIVENESS

We are bombarded with 2000 advertising messages a DAY!

Very easy to ignore Block: caller ID,

spam filtering, Tivo and Sirius satellite radio

Consumers will come looking for us when they need us

Use search engines to find our niche

Ask friends for referrals

Outbound Media Inbound Media

ALL PATHS LEAD BACK TO YOUR BLOG!

Facebook

LinkedIn

TwitterYour

Company Site

Trulia

Your Blog

USE IT OR LOSE IT APPLIES TO BLOGGING

LOVE YOUR WORK