Blogging 201 Advanced Class New Template (2)

44
presented by Bryan W. Alaspa, K Squared Communications, Inc. Blogging 201: So, You’ve Started A Blog, Now What?

description

A more advanced look at blogging for your business.

Transcript of Blogging 201 Advanced Class New Template (2)

Page 1: Blogging 201 Advanced Class New Template (2)

presented by Bryan W. Alaspa, K Squared Communications, Inc.

Blogging 201: So, You’ve Started A Blog, Now What?

Page 2: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Want to get the most out of

Upgrade your registration onsite to the Best Value Package and receive access to

THETRADESHOW e-Learning CenterTTS.sclivelearninngcenter.com

Now you can with THENow you can with THETRADETRADESHOW e-Learning Center!SHOW e-Learning Center!

THETRADESHOW experience?

Page 3: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

So, You’ve Decided to Start a Blog!

Does it Seem a Little Confusing? Are You Feeling a Little Lost?

Page 4: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Writing that First Post

Page 5: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

When You Get Stuck

Page 6: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Gaining an Audience

Page 7: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Did You Already…?Set Up an RSS (Really Simple Syndication) Feed?

Start Posting to Social Bookmarking Sites?

Added “Chicklets” to Your Posts?

Page 8: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Become Familiar with Keywords

Words that Search Engines Look for

- Can Be In the Headlines and Within the Body.

TRAVEL AIRFARES AT AN ALL TIME LOW!!

visit europe this summer!CRUISES VACATIONS CARRIBEAN

Page 9: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

There Are Tools that Can Help

Page 10: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

And Tools Within Word Press

Page 11: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

The Tag Cloud

Page 12: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Time to Make Some Time to Make Some FriendsFriends

Bloggers Make Friends with Other Bloggers

Page 13: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Leaving Comments

Start Contributing

Make It Relevant

Will Lead Back to Your Blog

Page 14: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Lovely LinksCreate a List of Links on Your Own Site

Page 15: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Links Within Articles

You Can Add Links in Your Blog Articles

Page 16: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Make Your Blog a Community

Blogging is Part of Social Media, Make it Social:Post Quality Content – Take Advantage of the“Buzz”Fill Your Blog With LinksCan You Give Away Something? Do ItInteract With Regular Readers

Page 17: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Encourage Comments – Make it a Conversation

Commentor

It’s his blog!

Page 18: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Sign Up With Blog Directories

Sites that List Blogs of All TopicsSearchable

Gets Your Blog to a Wider Audience

Page 19: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Page 20: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Page 21: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Page 22: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Back to Links for a Moment

Start Putting One Everywhere:On Your Website

In Your E-mail Signature

When You Leave Comments On Other Blogs

Other Social Media (Facebook, MySpace, Twitter, LinkedIn)

Some Social Networking Sites Let Your Blog Entries Appear On Your Profile Pages

Page 23: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Keeping Your Audience

Page 24: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Ways to Keep Your AudienceKEEP POSTING

Don’t Expect Your Blog to Take Off Right Away

Remember Your AudienceKeep Posting Things They Will Find Interesting

Use “Soft Sell”If It Seems Like a Commercial You Will Lose Readers

Respond to CommentsDon’t Attack – Interact!

Page 25: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Adding to Your Blog

It Might Be Time to Archive

Page 26: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

An Archive

An Example From Our Website.

Once You Set It Up, It Archives Automatically.

Page 27: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Pillar Articles!

Page 28: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

A Personal Example

Page 29: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

To Add a Page(WordPress Example)

Page 30: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Adding a Page

Page 31: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Adding a Page

Page 32: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Adding a Page

Page 33: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Make Stars Out of Regular Readers

Ask for Comments

Notice Who Leaves Comments

Ask Regulars If they Want to Assist You

They Can Write Guest Columns Or Monitor Comments, Respond to Comments, Etc.

Page 34: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Become Interactive

Ask Questions

Do Weekly Polls, Puzzles or Games

Become a “Cheerleader”

Give Readers “Jobs” or “Homework”

Create a Forum

Create a Newsletter

Page 35: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Your Blog is a Brand

A Brand Will Develop As You Write

Page 36: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

More Success Stories

Page 37: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

More Success Stories

Page 38: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Success Stories Continued…

Page 39: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Success Stories Continued…

Page 40: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Just One More…

Page 41: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

What to Do Next

So Go Out and Think About Your BlogWhat Do You Want to Write About?

How Often Can I Write

Do I Want to Give Writing Duties to

Someone Else?

What Other Blogs Do I Like to Read?

What Comments Can I Leave With those Blogs?

Page 42: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

So, Remember

THINK!

Page 43: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Knowledge is just a touch away…

Knowledge is just a touch awayWith THETRADESHOW e-Learning Center!

THETRADESHOW e-Learning Center

Access 60 hours of recorded sessions online at your convenience.

TTS.sclivelearningcenter.com

Page 44: Blogging 201 Advanced Class New Template (2)

K Squared Communicationswww.ksqrd.com

Questions?

Bryan W. Alaspa

773 774 7847

[email protected]

www.ksqrd.com