California Education and the Environment InitiativeVisual Aids

Mass Production, Marketing, and

Consumption in the Roaring Twenties

U.S. HistoryHistory-Social

Science Standard11.5.7.

11

California Education and the Environment InitiativeApproved by the California State Board of Education, 2010

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© Copyright 2011 by the California Environmental Protection Agency© 2013 Second Edition

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These materials may be reproduced by teachers for educational purposes.

Lesson 1 New Inventions Bring New Challenges

1 Moving Californians . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

2 Used Tire Dump . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

3 Tracy Tire Fire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

4 After the Tracy Tire Fire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Lesson 2 The Rise of Mass Production

5 Automobile Assembly Line, 1913 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

6 Inventions Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

7 Car Advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Lesson 3 A Rise in Mass Consumption

8 Mass Production and Consumption Cycle . . . . . . . . . . . . . . . . . . . . . . . . . . 9

9 Advertisement Guiding Questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Lesson 4 Changing the American Landscape

10 Production and Consumption, 1920s: Part 1 . . . . . . . . . . . . . . . . . . . . . . . 11

11 Production and Consumption, 1920s: Part 2 . . . . . . . . . . . . . . . . . . . . . . . 12

Lesson 5 Consequences of Consumption

12 “White Pollution” in Beijing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

13 Plastic Bag or Jellyfish? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

14 Pacific Garbage Patch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

15 “White Pollution” in the Marine Environment . . . . . . . . . . . . . . . . . . . . . 16

16 Mass Production, Marketing, and Consumption: Part 1 . . . . . . . . . . . . . . 17

17 Mass Production, Marketing, and Consumption: Part 2 . . . . . . . . . . . . . . 18

Contents

2 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids

VA #1 Moving Californians

Moving Californians

Visual Aid1

CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 3

VA #2 Used Tire Dump

Used Tire Dump

Visual Aid2

4 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids

VA #3 Tracy Tire Fire

Tracy Tire Fire

Visual Aid3

CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 5

VA #4 After the Tracy Tire Fire

After the Tracy Tire Fire

Visual Aid4

6 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids

VA #5 Automobile Assembly Line, 1913

Automobile Assembly Line, 1913

Visual Aid5

CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 7

VA #6 Inventions Timeline

Inventions Timeline

Visual Aid

1900 1901 1902 1903 1904 1905 1906 1907 1908 1909

1910 1911 1912 1913 1914 1915 1916 1917 1918 1919

1920 1921 1922 1923 1924 1925 1926 1927 1928 1929

1930 1931 1932 1933 1934 1935 1936 1937 1938 1939 1940

Vacuum Cleaner Crayons Tractor Corn Flakes

Electric WashingMachine

AdhesiveBandages

Gas Mask Zipper

Sound on Motion Pictures

& ToasterLife Savers

Candy

Traffic Signal &Frozen Food

MechanicalTelevision

Aerosol Can & Electric

RefrigeratorElectricShavers

Transparent Tape & Jet Engine

Camera with Self-developing Film

& Parking Meter Nylon PhotocopierCarbonated Soft Drink

6

8 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids

VA #7 Car Advertisement

Car Advertisement

Visual Aid7

CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 9

VA #8 Mass Production and Consumption Cycle

Mass Production and Consumption Cycle

Visual Aid

New products produced

New products consumed

Demand for more products

Marketing and Credit

Innovation and Investment

8

10 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids

VA #9 Advertisement Guiding Questions

Advertisement Guiding Questions

Visual Aid

■ ■■ What is the item being advertised?

■ ■■ What was its intended use or function?

■ ■■ Who used this item in the 1920s?

■ ■■ Who uses this item today? Has the intended use or function changed since the 1920s?

■ ■■ What natural resources were used to produce this item?

■ ■■ What was the effect on natural systems to make this item, use this item, and dispose of this item?

■ ■■ Have the materials used to make this item changed since the 1920s? If so, what has changed and why? Do these changes alter the effects of this item on natural systems?

9

CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 11

VA #10 Production and Consumption, 1920s: Part 1

Production and Consumption, 1920s: Part 1

Visual Aid10

Science and Events Natural Environment

New Products Produced

Waste and Other Byproducts

Demand for More

Innovation and Investment

Lifestyle ChangesMarketing and Credit

New Products Consumed

lead to...extraction and harvesting

source for...

provides basis for... used in...

New TechnologyMaterials and

Resources

Science and Events Natural Environment

lead to...extraction and harvesting

source for...

provides basis for... used in...

New TechnologyMaterials and

Resources

New Products Produced

12 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids

VA #11 Production and Consumption, 1920s: Part 2

Production and Consumption, 1920s: Part 2

Visual Aid11

New Products Produced

Waste and Other Byproducts

Demand for More

Innovation and Investment

Lifestyle ChangesMarketing and Credit

New Products Consumed

Waste and Other Byproducts

Demand for More

Innovation and Investment

Lifestyle ChangesMarketing and Credit

New Products Consumed

Science and Events Natural Environment

lead to...extraction and harvesting

source for...

provides basis for... used in...

New TechnologyMaterials and

Resources

New Products Produced

CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 13

VA #12 “White Pollution” in Beijing

“White Pollution” in Beijing

Visual Aid12

14 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids

VA #13 Plastic Bag or Jellyfish?

Plastic Bag or Jellyfish?

Visual Aid13

CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 15

VA #14 Pacific Garbage Patch

Pacific Garbage Patch

Visual Aid

0 500 1,000 2,000 Miles

A R C T I CO C E A N

PA C I F I C O C E A N

RUSSIA

CANADA

Alaska

ASIA

UNITED STATES

NORTHAMERICA

SOUTHAMERICASouth Equatorial

Equatorial Countercurrent

North Equatorial

KuroshioCalifornia

Alaska

North PacificBerin

g

Oyashio

Area of theN. Pacific

Suptropical HighArea of the

“recirculation gyre”

CONVERGENCE ZONE

HawaiianArchipelago

14

16 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids

VA #15 “White Pollution” in the Marine Environment

“White Pollution” in the Marine Environment

Visual Aid15

CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 17

VA #16 Mass Production, Marketing, and Consumption: Part 1

Mass Production, Marketing, and Consumption: Part 1

Visual Aid16

Science and Events Natural Environment

lead to...

extraction and harvesting source for...

provides basis for... used in...New Technology Materials and Resources

New Products Produced

18 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids

VA #17 Mass Production, Marketing, and Consumption: Part 2

Mass Production, Marketing, and Consumption: Part 2

Visual Aid17

New Products Produced

Byproducts and Waste

Demand for More

Investment Fuels Lifestyle ChangesMarketing and Credit Stimulates

New Products Consumed

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