10.5 Commandments of

Innovation

What Is Innovation?Innovation is a new way of doing something

or "new stuff that is made useful“In organizational context, innovation may be

linked to improvements in efficiency, productivity, quality, competitive positioning, market share, etc.

Invention is the conversion of cash into ideas. Innovation is the conversion of ideas into cash. “Innovation distinguishes a

leader from a follower." – Steve Jobs

logee : Have A DreamCreate an inspiring visionFocus on your core competencies and

competitive advantageDevelop a vision-focused innovation strategy

"If you can dream it, you can do it."

– Walt Disney

102: Inspire Your TeamCommunicate your strategic intent and

launch a crusadeCreate an inspiring culture, make business

funInspire, empower and energize people

"Never underestimate the power of a small but committed group of people to change the world. Indeed, it is the only thing that ever

has." – Margaret Mead

3.141: Focus On CustomersStrive to create innovative value for your

customersPractice customer-driven innovationInvolve customers in your process of new

product development

"You're headed in the right direction when you realize the customer viewpoint is

more important than the company viewpoint." – John Romero

2+2: Be DifferentDifferentiate yourself and your productStrive to change the name of the game –

introduce radical innovationsPractice Lateral Thinking

"We must be the change we wish to see in the world."

– M.K. Gandhi

5: Question EverythingChallenge assumptions, ask "Why?" and

"What If?" questions constantlyAsk a lot of searching questionsQuestion and reassess past decisions

"Some men look at things the way they are and ask why? I dream of things that are not and ask why not?

– Robert Kennedy

√36: SynergizeBuild cross-functional expertise and systems

thinking skillsBuild and lead a cross-functional teamCross-pollinate ideas, leverage diversity,

create synergies

"You can't do carpentry if you only have a saw, or only a hammer, or you never heard of a pair of

pliers. It's when you put all those tools into one kit that you invent.”

– Peter Drucker

28/4: Establish the ProcessCreate a business model, rules, structure,

and a measuring system Provide strategic alignment (Ensuring that

the above fit together)Encourage jazz-like improvisation within a

guiding structure

"Without order nothing can exist – without chaos nothing can evolve.“

- Anonymous

23: Take RiskTake entrepreneurial action – nothing

venture, nothing winExperiment, learn from market feedbackLearn from failures to start again smarter

"Aversion to risk is deadly in business, especially in industries marked by

rapid advances in technology." – Ken Iverson

IX: Lead ChangeCreate a mindset of creative dissatisfaction to

reduce resistance to changeLead by example, demonstrate

entrepreneurial leadership attributesAdapt to rapid internal and external change,

create positive change

"Never innovate to compete, innovate to change the rules of the game."

– David O. Adeife

a16 : Be EntrepreneurialDevelop and practice entrepreneurial

creativity daily, learn continuallyLook for opportunities everywhere and

pursue themBe persistent, overcome obstacles, solve

problems creatively

"Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create

wealth." – Peter Drucker

1 Have a dream

2 Inspire your team

3 Focus on customers

4 Be different

5 Question everything

6 Synergize

7 Establish the process

8 Take risk

9 Lead change

10 Be entrepreneurial

Done !!!

Thank You!