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100 years

s U s Ta I N a B I L I T y r e P O r T 2 0 0 9

sport Club Corinthians paulista

our historY remarkable facts in 100 years of passion

1910September 1 – at 8:30 PM, under the light of a street lantern, at the corner of the streets José Paulino and Cônego Martins, sport Club Corinthians Paulista is founded by anselmo Corrêa, antônio Pereira, Carlos silva, Joaquim ambrósio and raphael Perrone.

1911September 17 – first match in another city. In reality, two: in the morning, in Campinas, the team defeated Ponte Preta 1-0. In the afternoon, 3-1 against Corinthians Campineiro.

1912December 29 – the Club’s first trophy, Unione Viaggiatori Italiani, in a 10-km foot race that took place at Parque antarctica, by athletes Batista Boni, João Collina and andré Lepre.

1913March 30 – Corinthians thrashes F. C. são Paulo 4-0, and qualifies for its first state Championship, promoted by the sao Paulo Football League, in 1913.

1914November 8 – win over Campos elyseos 4-0 guarantees the first state Championship title in Corinthians history, undefeated, 10 wins in 10 matches.

1915With the promise of a spot in the state association of athletic sports (apea), Corinthians leaves the sao Paulo Football League, but fails to play in both of them. It spends the entire year playing friendly matches in the state of sao Paulo, undefeated.

1916December 3 – win over americano 3-0 guarantees the second state Championship title, undefeated again (8 wins in 8 matches).

1917The team plays the first unified state Championship. It finished third.

1918March 17 – Ponte Grande field is opened, first Corinthians stadium, with a tie against Palestra Itália. The friendly match ended 3-3.

December 1 – first Corinthians match out of the state: win over Flamengo, in rio, 2-1.

1919January 26 – champion of the first One-Day Tournament at the start of the state Championship (Challenge Cup).

1920July 11 – the team’s largest score in history, over santos: 11-0, at Vila Belmiro, in the state Championship.

1921October 23 – the team scores the highest number of goals in a single match: 12, against Internacional from sao Paulo, 12-2, in the state Championship.

1922February 4, 1923 – win over Paulistano ensures the state Championship title in 1922, Brazil’s first Independence Centennial. Corinthians is called the “Champion of the Centennial”.

1923September 2 – win over associação atlética são Bento 3-0 ensures the first bi-championship in the history of Corinthians (1922/23).

1924January 11 – new win over Paulistano 1-0 ensures the state Championship title of 1924. This is the first out of three state Tri-championships attained by Corinthians.

1925November 11 – Corinthians plays a friendly match against the Brazilian National Team preparing for the south american Cup in Buenos aires. The match ends in a tie 1-1.

1926President ernesto Cassano buys a piece of land at Parque são Jorge, name of a Tatuapé sub-district, in the east zone of sao Paulo, the current home of Corinthians.

1927Two state Championships are played: the Football amateur League, ended on July 10, and the state association of athletic sports.

1928July 22 – Parque são Jorge is opened, with a tie 2-2 between Corinthians, Champion of the Centennial in sao Paulo 1922, and américa, Champion of the Centennial in rio de Janeiro.

November 25 – Corinthians defeats Portuguesa 3-2 and wins its sixth state Championship title.

1929May 1 – the first international win 3-1 over Barracas, from argentina, is the origin of the nickname “Musketeer”, coined by journalist Tomás Mazzoni.

December 1 – high score over rival Palestra Itália 4-1, on their home-field Parque antarctica, ensures the state Bi-championship, undefeated (7 wins in 7 matches).

1930January 4, 1931 – high score over santos 5-2, in Vila Belmiro, ensures the state championship of 1930, the second tri-championship in Corinthians history.

1931The top players in the tri-champion team (Del Debbio, Filó, rato and De Maria) leave for Lazio, Italy.

1932In the year of the Constitutionalist revolution, the state Championship has its first half only.

1933Professionalism is introduced in Brazil, and Corinthians signs the first paid head coach, Uruguayan Pedro Mazzulo. May 20 – striker Zuza scores most goals for Corinthians in a single match: 6 in the shootout against sírio 10-1.

1934Corinthians signs Teleco, who scored 255 goals in 248 matches, over ten years playing in the Corinthians jersey.

1935August 4 – high score win over Palestra Itália 4-1, at Parque são Jorge, puts an end to five years without defeating the traditional rival in the state Championship.

1936Corinthians becomes one of a few Clubs in the world to spend a full year without a single defeat. From December 1935 to March 1937, the team played 31 matches (28 wins/ 3 draws).

1937December 5 – win over estudantes 3-0 ensures the first professional title, the start of another tri-championship.

1938April 25, 1939 – tie 1-1 against são Paulo ensures the state Championship title in 1938, second in a row, this time undefeated for the fourth time in history.

1939December 31 – high score win over santos 4-1 guarantees another state Tri-championship achievement.

1940April 28 – the team participates in the opening ceremony of the Pacaembu stadium. In the first match of the day, Palestra Itália defeats Coritiba 6-2; in the second, Corinthians defeats atlético Mineiro 4-2.

1941September 28 – win over santos 3-2, in Vila Belmiro, ensures another state Championship title for Corinthians.

1942March 28 – Corinthians defeats Palestra 4-1 to become champion of Quinela de Ouro

Tournament, played by the three best teams of sao Paulo (Corinthians, Palmeiras and são Paulo) and the two best teams of rio (Flamengo and Fluminense).

1943July 1 – Corinthians defeats Palmeiras 3-1 to win the sao Paulo City Trophy for the second year running.

1944For the amount of 300 contos de réis (south american record at the time), Corinthians signs defender Domingos da Guia from Flamengo, one of the world’s all-time best defenders.

1945August 12 – Corinthians defeats são Paulo 2-1, plus five balls hitting the post, to become the only team to defeat the state Champion during that year.

1946Corinthians wins 18 out of 20 matches in the state Championship. even though, it finishes as runner-up.

1947May 1 – Corinthians defeats Portuguesa 2-1 and wins the sao Paulo City Trophy once again.

1948June 21 – Corinthians is the only Brazilian team to defeat powerful Torino, four-time Italian champion, during their tour of Brazil: 2-1.

1949May 8 – in a friendly match against Portuguesa, won by Timão 2-0, the team replaces its traditional uniform for Torino’s claret shirts, after their tragic plane crash.

1950February 15 – a tie 1-1 against Botafogo, at Pacaembu, ensures the title of the rio- sao Paulo Tournament.

1951June 30 – in its first match abroad, Corinthians defeats a Uruguayan combined team, 4-1, at Centenário stadium, in Montevideo.

January 13, 1952 – with a high score win 4-0 over Guarani, at Pacaembu, Corinthians is state Champion again after ten years. The offensive line, with Cláudio, Luizinho, Baltazar, Carbone and Mário, is the first to score over 100 goals (scored 103) in the professional era.

1952August 27 – after a shootout over Palmeiras 5-1, Corinthians retains the sao Paulo City Trophy, after winning it five times (1942, 1943, 1947, 1948 and 1952).

January 25, 1953 – Corinthians wins the state Championship of 1952, the second in a row.

1953May 31 – Corinthians wins the rio-sao Paulo Tournament once again.

July 14 – Corinthians defeats Barcelona, from spain, 1-0, to win the Little World Cup in Caracas, Venezuela.

1954July 10 – win over Palmeiras 1-0 ensures the second rio-sao Paulo Tournament title in a row, and third overall.

February 6, 1955 – a tie 1-1 against Palmeiras ensures the title for the previous year, 1954, the 4th Centennial of sao Paulo. Corinthians is then called the “Champion of the Centennials”.

1955July 10 – Corinthians defeats Benfica, from Portugal, 2-1, at Pacaembu, to become champion of the Charles Miller International Tournament.

1956December 2 – after a tie 2-2 against são Paulo, the team reaches a 25-match unbeaten streak, and holds the Trophy of the Undefeated for the first time.

1957November 3 – with a last-minute equalizer, Corinthians-santos ends 3-3, with the team reaching another 25-match unbeaten streak in the state Championship. Now, the team retains the Trophy of the Undefeated.

1958Brazil becomes World Champions for the first time, in sweden, with Corinthians players Gilmar (goalkeeper) and Oreco (left winger) in the winning team.

1959Corinthians finishes a series of 64 matches against foreign teams, playing in Brazil and abroad (47 wins/ 10 draws/ only 7 losses).

1960For 8 million cruzeiros, Corinthians signs striker almir albuquerque from Vasco, nicknamed “White Pelé”.

1961February 25 – inauguration of Parque são Jorge floodlight, in a shootout 7-2 against Flamengo.

1962June 21– after a tie 3-3 against santos, at Vila Belmiro, Corinthians wins the 1st sao Paulo Trophy.

1963runner-up in rio-sao Paulo Tournament.

1964Corinthians wins the state Championship in the aspirant category (would win again in the two subsequent years) and introduces a top player to world football: roberto rivellino.

1965November 16 – Corinthians becomes the first team to represent the Brazilian National Team abroad, against arsenal, in London. In basketball, Corinthians, with players amaury, Wlamir, rené, Ubiratan and rosa Branca, is undefeated Metropolitan Champion, and wins also the state, Brazilian and south american cups. In July 1965, it defeats real Madrid, from spain, 118-109, at Parque são Jorge.

1966rio-sao Paulo Tournament Champion, shared with Botafogo, santos and Vasco, a tie-breaker was not scheduled. Corinthians basketball is Metropolitan bi-champion, south american, and second in the World Cup.

1967Corinthians finishes first in the first round of the first roberto Gomes Pedrosa (robertão) Tournament. In the final play-off, with Palmeiras, Inter and Grêmio, finishes third.

1968March 6 – the team ends a 10-year, 22-match winless streak against Pelé-led santos: Corinthians 2-0 at the Pacaembu stadium, goals scored by Paulo Borges and Flávio.

1969The deaths of right winger Lidu and left striker eduardo, in a car accident, shocks the team that was leading the state Championship.

August 17 – another win over Barcelona, from spain, this time 2-1, in the second half-hour extra-time, ensures the Costa del sol Tournament win, in Malaga, spain.

1970In the World Cup played in Mexico, Brazil becomes champions for the third time, with rivellino. Goalkeeper ado from Corinthians, substitute for Félix, was also in that team.

1971February 19 – in a match played at the Mineirão stadium, in Belo Horizonte, Corinthians defeats Internacional (rs) 1-0, with a free kick by rivellino, to become People’s Champion, a tournament of the four most popular teams in Brazil (Corinthians, Flamengo, atlético-MG and Internacional-rs).

1972Corinthians reaches the semifinals of the Brazilian Championship.

1973March 3 – champion of Laudo Natel Tournament, a knock-out tournament previous to the state Championship, by defeating Palmeiras 2-1 in the final.

1974October 9 – Corinthians defeats são Paulo 1-0 to win the first half of the state Championship, and qualifies for the final match

for the first time in 17 years. In the final, it is defeated by Palmeiras.

1975February 2 – after a tie 2-2 at the normal playing time, Corinthians defeats são Paulo 4-3 in penalty kicks, to win the são Paulo Futebol Clube Trophy, an international tournament promoted by são Paulo itself with Peñarol, from Uruguay, and san Lorenzo, from argentina.

1976December 12 – estimated 70 thousand fans travel to rio de Janeiro to attend the Brazilian Championship semifinal match against Fluminense (1-1 draw, 4-1 penalty kicks) with Corinthians advancing to the final match against Internacional. It is considered one of the largest people displacements in times of peace.

1977October 13 – after 22 years, eight months and seven days, Corinthians is again state Champions, by defeating Ponte Preta 1-0, a goal scored by Basílio.

1978November 26 – Corinthians wins the sao Paulo City Trophy, serving as the first half of the state Championship, by defeating santos 1- 0, with a goal scored by Palhinha, and a remarkable performance by sócrates.

1979February 10, 1980 – 2-0 win over Ponte Preta, after the third final match, ensures another state Championship title, for 1979, the 16th

conquered by the Club in its history. Many more were to come.

1980The Club finished fourth in the state Championship and fifth in the Brazilian.

1981The eighth place in the state Championship relegates Corinthians to the silver Trophy in the next year. start of the so-called Corinthians Democracy, a movement aimed at ensuring higher participation of players and other Club employees in decision-making at the football department.

1982December 12 – 3-1 win over são Paulo ensures another state Championship title, the 18th in its history.

1983December 9 – state Bi-champions, again over são Paulo, after a 1-1 tie, for having won the first final leg 1-0.

1984May 6 – defeated by Flamengo – then national champions – in the first leg of the Brazilian Championship quarterfinals, in rio, 2-0, Corinthians had to achieve a two-goal difference at the Morumbi stadium. The Club wins 4-1 and qualifies for the semifinals against Fluminense.

1985Corinthians sets up a super-team, with players having passed by their National Teams in every position: Carlos, Édson, Juninho, De León and Wladimir; Dunga, Casagrande and Zenon; Paulo César, serginho and João Paulo.

1986Three players from Corinthians go to the World Cup in Mexico with the Brazilian National Team: Carlos (goalkeeper), Édson (right winger) and Casagrande (striker).

1987The Club finishes 19th – last but one – in the first half of the state Championship. In an incredible comeback, the Club wins 13, ties 5 and loses only one match in the second half. It defeats santos in the semifinals to qualify for the finals against são Paulo, for an honorable vice-championship.

1988July 31 – 1-0 win over Guarani, in Campinas, scored by youth Viola, only 19, in the extra-time, for the 20th state Championship title.

1989In an unprecedented deal with Palmeiras, Corinthians trades midfielder ribamar for the arrival to Parque são Jorge of one of the greatest idols in the Club’s recent history: José Ferreira Neto, midfielder Neto.

1990December 16 – 1-0 win over são Paulo, goal scored by Tupãzinho, ensures the first Brazilian Championship title for Corinthians.

1991January 27 – Corinthians becomes champion of the supercup of Brazil, by defeating Flamengo, Cup of Brazil champions, 1-0, goal scored by Neto.

1992May 1 – Parque são Jorge is reopened with its present-day capacity, in a match between

Corinthians Masters’ team and the then professional team, which thrashes them 12-0.

1993Corinthians finishes as runner-up in both state Championship and rio-sao Paulo Tournament. The Club is third in the Brazilian Championship, although losing only a single match in the entire competition, to Vitória, 2-1, in salvador (Bahia).

1994August 9 – in a shootout against santos 6-3, Corinthians wins Copa Bandeirantes, and qualifies for the next year’s Cup of Brazil.

1995June 21 – Corinthians wins its first Cup of Brazil title, by defeating Grêmio 1-0 in Porto alegre, and qualifies for Copa Libertadores in the next year.

August 6 – Corinthians wins another state Championship title, by defeating Palmeiras for the first time in a final match, 2-1, goal scored by elivélton in extra-time.

1996August 24 – 2-0 win over Bétis, in Cadiz, spain, guarantees the ramón de Carranza international tournament title.

1997June 5 – a tie 1-1 against são Paulo ensures the state Championship title in 1997, year of the Club’s first partnership in history, with Banco excel.

1998December 23 – win over Cruzeiro 2-0, at the Morumbi stadium, guarantees the second Brazilian Championship title.

1999June 20 – state Champions once again, over Palmeiras after a tie 2-2 in the second final leg, with edílson juggling the ball several times in this match. Corinthians had won first leg 3-0.

December 22 – a tie 0-0 against atlético-MG, at Morumbi, ensures the Brazilian Championship for the second year running 1998/99 – and for the third time in history (1990).

2000January 14 – Corinthians defeats Vasco 4-3 in penalty kicks, after a tie 0-0 in normal playing time and extra-time, to become the 1st FIFa Club World Cup champions, in a tournament held in Brazil.

2001May 27 – a tie 0-0 against Botafogo from ribeirão Preto, at Morumbi, after winning the first leg of the finals 3-0 in ribeirão Preto, ensures the 24th state Championship title in its history.

2002Two achievements in three days: on May 12, Corinthians-são Paulo ends 1-1 securing the rio-sao Paulo Tournament title for Corinthians. On May 15, another tie, 1-1 against Brasiliense, in Taguatinga (DF), guarantees the title of Cup of Brazil and a spot in Copa Libertadores.

2003March 22 – state Champions for the 25th time, by defeating são Paulo 3-2.

2004January 25 – champions, sao Paulo Cup of Football for Juniors.

2005December 4 – even defeated by Goiás, 3-2, in Goiânia, in the last match, Corinthians wins the Brazilian Championship for the 4th time, relying on argentine star Carlitos Tevez and on the partnership ºwith MsI Group.

2006Corinthians midfielder ricardinho plays in the World Cup in Germany with the Brazilian National Team.

2007Corinthians is relegated to the B series Brazilian Championship, and starts it administrative reformulation.

2008October 25 – 2-0 win over Ceará, at Pacaembu, ensures the promotion back to a series Brazilian Championship in the next year. at the year end, Corinthians signs ronaldo, The Phenomenon.

2009May 3 – a 1-1 tie against santos, at Pacaembu, after winning 3-1 in the first leg at Vila Belmiro, ensures the 26th state Championship title for Corinthians, undefeated for the fifth time in history.

July 1 – a 2-2 tie against Internacional, in Porto alegre, after winning 2-0 in the first leg, at Pacaembu, ensures the 3rd Cup of Brazil title for Corinthians, and a spot in Copa Libertadores.

2010In the year of its Centennial, Corinthians plays the state Championship, Brazilian Championship and Copa Libertadores.

our historY

“i haVE sEEn Corinthians Win, i haVE sEEn Corinthians losE. but i haVE nEVEr sEEn Corinthians GiVE up”

Mário Sérgio, CORINTHIANS COACH IN 1993 AND 1995

sUsTaINaBILITyrePOrT 2009

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respond to items: 1.1; 2.1 - 2.10; 3.1 - 3.8, 3.10 - 3.12; 4.1 - 4.4, 4.14 - 4.15;

Not required

report at least 10 Performance Indicators, including at least one of each area: social, economic and environmental.

G3 PROFILE

G3 MANAGEMENT APPROACH INFORMATION

G3 PERFORMANCE INDICATORS & SECTOR

SUPPLEMENT INDICATORS

Sport Club CorinthianS pauliSta, for the second year running, publishes its sustainability report, a fundamental initiative for transparency and ac-countability of the current management.

Corinthians has been the first Club in the world to publish a sustainability report based on the guidelines proposed by the Global reporting Initiative (GrI), an or-ganization that sets the world standard for reporting in-formation other than financial statements.

although this report is primarily intended for investors, financial institutions, business partners, labor entities, and other Clubs, we have been noticing an increasing in-terest for the publication by other audiences, which can be explained by the passion that involves football and everything relative to Corinthians.

pErioD This report covers the period January 1 to De-cember 31, 2009, in addition to material facts up to april 2010. The report is published annually, the last one re-ferring to 2008.

SCopE The facts reported cover all the activities of the Club, especially in the Football Department, which includes Parque ecológico and Itaquera Training Centers.

bounDarY This report does not present any limita-tions, changes or restatements relative to information provided in the previous report that might affect its un-derstanding and comparability.

MatErialitY The reporting process and the prioriti-zation of the topics covered were conducted by the Presi-dency and the Financial area, supported by other Directors and by a consulting firm specializing in communication and sustainability.

EXtErnal aSSuranCE This sustainability report has been verified by an independent third-party, Pricewa-terhouseCoopers, with its economic-financial statements audited by BDO.

ContaCt For additional information, please, refer to raul Corrêa da silva, Director of Finances, Corinthians, by e-mail [email protected].

KICK OFF

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THIs rePOrT reaCHes aPPLICaTION lEvEl C+ OF THe GrI GUIDeLINes.

GRI GUIDELINES APPLICATION LEVEL

INTRODUCTION MessaGe FrOM THe PresIDeNT 5

PROFILE OrGaNIZaTIONaL PrOFILe 7ParQUe sãO JOrGe 12

SPORTS PrOFessIONaL FOOTBaLL 17yOUTH FOOTBaLL 22OTHer sPOrTs 24

FANS LOyaL FaNs 29

GOVERNANCE AND MANAGEMENT COrPOraTe GOVerNaNCe 33sTaKeHOLDers 36eCONOMIC-FINaNCIaL PerFOrMaNCe 38

COMMUNICATION MarKeTING 43sOCIaL aND CULTUraL INVesTMeNTs 49

FINANCIAL STATEMENTS 52

ASSURANCE REPORT 57

ContEnts

EDitorial CounCilANDRéS NAvARRO SANCHez RAul CORRêA DA SIlvAMARCOS CHIARASTellI

rESEarCh anD tEXtRepORT COMuNICAçãO

ContEntS ConSultingCROwe HORwATH RCSfeRNANDO peReIRA DA SIlvA

CoorDinationeSTevAM peReIRA

ConSulting CelSO uNzelTe

EDitingÁlvARO peNACHIONIbeTO gOMeS

rEportingguSTAvO HOfMAN

art DirECtionMARCel vOTRe MARCIO peNNA photoSAgêNCIA CORINTHIANS, AllINe TOSHA AND eDSON lOpeS JR., DANIel kfOuRI, guSTAvO SCATeNA pISCO Del gAISO

photo EDitingpISCO Del gAISO

inFographiC MARCuS peNNA

proJECt ManagEMEnt ClARISSA RAMOS

prooFrEaDing ASSeRTIvA pRODuçõeS eDITORIAIS

printing anD FiniShing IpSIS gRÁfICA e eDITORA

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THIS wORk HAS beeN eNTIRelY DevelOpeD bY CORINTHIANS fANS, wITH pASSION AND pROfeSSIONAlISM.

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Photos: Gustavo Scatena / Imagem Paulista (cover); Daniel Kfouri (flap a); Alline Tosha/Edson Lopes Jr (flap b)


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We CeLeBraTe 100 years OF PassION FOr THe CLUB WITH THe MOsT LOyaL FaNs, BUT aLsO THe sUCCess OF a MaNaGeMeNT MODeL BaseD ON TraNsPareNCy aND PrOFessIONaLIsM

2010 iS a YEar oF JoY for the Corinthians nation. a year to celebrate the centennial of one of the greatest football Clubs in the world, and that with the most loyal fans on the planet. It is also time to celebrate the progress we made inside and outside the football field, not neglecting the future.

On the playing field, Corinthians was brilliant in 2009. We started the year by winning the sP Cup of Juniors for the seventh time in our history – the Club with most honors in the tournament –, which valorizes and demonstrates the work we have been doing with youth football. In addition, we were crowned undefeated state Champions, an achievement not reached in the past 37 years in the championship. Next, we raised the trophy for the Cup of Brazil, fulfilling our target to qualify for Copa Libertadores in our centennial year.

From the standpoint of sporting management, we set a new standard in Brazilian football by signing ronaldo, the Phenomenon, one of the greatest players in history. We repeated the strategy in 2010, with left winger roberto Carlos, World Cup champion and renowned star in the world of football. Therefore, we have shown that with a serious management, focused on the Club’s best interests not personal interests, it is possible to build a great team without compromising the Club finances.

at the end of 2009, the Club’s total income reached r$ 181 million, a 54% growth when compared to 2008, and 293% against 2004. We reduced our dependency on income from the transfer of athletes; we increased the generation of new resources; and launched our revenues with tickets and sponsors. The sponsorship agreement reached with NeoQuímica and Bozzano in 2010 deserves highlighting. It is the largest in Brazilian football and one of the largest in world football. In a nutshell, the Club has grown and is structured.

ever since the current board took over Corinthians management in 2007, we prioritized essential points: absolute respect for our identity; respect for our culture; respect for our differences and traditions; dissemination of the values of our nation to whoever become part of it; and the involvement of the fans with the team and the Club. One day the current Board of Directors will leave, but this work will stay.

We continue to invest in football infrastructure, we set up a powerful squad, and maintained our coaching staff, contrary to the modus operandi of most Brazilian Clubs.

The statute of the Club – that is one of the most modern, efficient and democratic in Brazilian football -, as it establishes direct election for President and Vice-president by Club members with no reelection allowed, will be remodeled in 2010. The goal is to strengthen even further our corporate governance, based on the principles of transparency, equity, accountability and sustainability.

Corinthians progresses with each passing day. and not only in football. We always want the best for the Club. What matters is to continue with the ethical, professional and relentless work of the recent years. We rely on a transparent management to keep Corinthians at the top of Brazilian football, and make it the greatest football Club in the world. This way, we will give even more joy to our fans, a greater sense of existence for Corinthians.

tiME to CElEbratE

MessaGe FrOM THe PresIDeNT

PresIDeNT, sPOrT CLUB COrINTHIaNs PaULIsTa

anDrés naVarro sanChEz

Photos: Gustavo Scatena / Imagem Paulista (cover); Daniel Kfouri (flap a); Alline Tosha/Edson Lopes Jr (flap b)


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profilE

“Corinthians has no fans, Corinthians has Militants.”luiz ináCio lula Da Silva, pReSIDeNT Of bRAzIl, fOR THe bOOk TIMãO: 100 YeARS, 100 MATCHeS, 100 IDOlS, bY JOuRNAlIST CelSO uNzelTe

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in 2010, WE CElEbratE 100 YEarS since that evening when five workers from the sao Paulo district of Bom retiro, under the light of a street lantern, decided to found sport Club Corinthians Paulista. The main target of that enterprise has been unchanged over this first century of existence: the practice of football. However, almost every other thing has been transformed since that historic event on september 1, 1910.

Corinthians has transcended its primary condition of a social Club to turn into a true phenomenon, capable to catalyze the attention of over 30 million fans, spread all over Brazil and the world. It is the second largest fan base in the country, the largest in sao Paulo, Latin america’s largest economic and financial center.

From a small Club on the outskirts, like many others founded in the first decade of the 20th century, Corinthians became part of the official football. Next, it became a professional Club. First, on the field, as occurred in 1933, with the sport itself that is its main raison d’être. and now also in its management aspects.

Today, as has been happening since 1910, Corinthians continues to be a synonym for football, the main attraction it has to offer to its fans and other audiences. It was the first FIFa Club World Champion, under the model as defined from 2000. It has won four Brazilian Championships, in 1990, 1998, 1999 and 2005, and three Cups of Brazil, in 1995, 2002 and 2009. The Club closed the 20th century as the greatest sao Paulo state champion, and still is the Club with most honors - 26 championships -, the last of them undefeated in 2009.

thE ClubNAME OF THE ORGANIZATION sport Club Corinthians PaulistaNATURE OF OWNERSHIP sports entity not for profitHEADQUARTERS rua são Jorge, 777, Tatuapé, sao Paulo – sP – BrazilCLUB MEMBERS IN GOOD STANDING Primary 15.715; dependents 14.277EMPLOYEES 653FANS 30 millionMASCOT MusketeerPATRON SAINT saint GeorgeTOTAL ASSETS r$ 359.18 million as of December 31, 2009NET EQUITY r$ 58.32 million as of December 31, 2009OPERATING REVENUES Football r$ 149.48 million as of December 31, 2009; Club r$ 31.55 million as of December 31, 2009

THe HarMONIOUs COeXIsTeNCe OF PrOFessIONaL FOOTBaLL aND sOCIaL CLUB CONTrIBUTes TO THe GraNDeUr OF COrINTHIaNs

Within our hEarts

OrGaNIZaTIONaL PrOFILe

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In the National ranking of Clubs of the Brazilian Football Confederation (CBF), Corinthians is 2nd, with 1,998 points earned, considering the Brazilian Championship (since 1971) and Cup of Brazil (since 1989).

Currently, Corinthians professional team plays in the a1 series sao Paulo state Championship, promoted by the sao Paulo state Football Federation, and Brazilian Championship a series, promoted by CBF. In 2010, in the centennial year, the team also plays in the Copa Libertadores de america, the major south american club tournament, promoted by the south-american Football Confederation (Conmebol).

at Parque são Jorge, its headquarters in sao Paulo, the Corinthians team enjoys the necessary facilities for physical and technical training of its professionals: the field of alfredo schürig stadium, a modern academy, and the well equipped Osmar de Oliveira Preparation and Rehabilitation Center (CePROO). With 158 thousand sqm, Parque são Jorge is the largest social site of a Brazilian football Club.

Our over 29 thousand Club members enjoy facilities to play the following Olympic sports: athletics, basketball, boxing, handball, judo, rowing, swimming, synchronized swimming, table tennis, taekwondo, tennis, and volleyball, in addition to futsal (Paralympic) and football fields (men’s and women’s).

PerFIL Da OrGaNIZaçãO

bY EMploYMEnt tYpE

Directors* 14advisors to the board* 159Managers 31Heads/Coordinators 27Technicians/supervisors 78administrative 115Operational 238 Professional football players 52amateur football players 97Doctors/Masseurs/ Physiotherapists 15Interns 18 TOTaL 844* Directors and advisors are unpaid positions

our tEaMComposition of personnel


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Luiz Inácio Lula da Silva, President of the republic

Fernando Henrique Cardoso, former President of the republic

Jânio da Silva Quadros, former President of the republic

Charles Miller, father of football in Brazil

Ayrton Senna, three-time Formula 1 champion

Emerson Fittipaldi, two-time Formula 1 champion and two-time Indianapolis 500 winner

Rubens Barrichello, holds the record for most Formula 1 starts

Dom Paulo Evaristo Arns, archbishop and activist of social causes

Antonio Ermírio de Moraes, President, Grupo Votorantim

Hortência Marcari, basketball world champion and Olympic silver-medalist

Leandro Barbosa, NBa basketball player

Daiane dos Santos, world champion floor gymnastics

Serginho Groisman, TV announcer

Luciano Huck, TV announcer

Marta, four-time FIFa Women's Player of the year

Adoniran Barbosa, singer and songwriter

Elis Regina, singer

Rita Lee, singer and songwriter

Toquinho, singer and songwriter

Silvio Santos, entrepreneur and TV announcer

You, another crazy in the gang

faMous fans

MaJor honorsFIFa CLUB WOrLD CHaMPION (2000)BraZILIaN CHaMPION (1990, 1998, 1999, 2005)CUP OF BraZIL CHaMPION (1995, 2002, 2009)saO PaULO sTaTe CHaMPION (26 TIMes)

our tEaMComposition of personnel

reLaTórIO De sUsTeNTaBILIDaDe 2009

10

"it is thE bEst CroWD in

thE WorlD for a plaYEr."

ronalDo, thE phEnoMEnon, INTeRvIeweD bY A bRAzIlIAN Tv STATION


11

Great stars played for Corinthians during its centennial history. Names such as Neco, Filó, Luizinho, Cláudio, Baltazar, Dino sani, Zé Maria, Wladimir, Biro-Biro, ronaldo, Palhinha, Dinei, Marcelinho Carioca and Neto, among others, played in our jersey. Next, there is a list of world famous players that defended our side.

Baltazar (Oswaldo silva) – the “Golden Little Head” scored 267 goals for Corinthians, and played for Brazil in World Cups 1950 and 1954.

Basílio (João roberto Basílio) – scored the championship-winning goal in 1977 after almost 23 years without the honor, and served as ‘Timão’ head coach four times.

Biro-Biro (antônio José da silva Filho) – Corinthians idol in the 1980’s, was part of the so-called Corinthians Democracy, state Champion in 1982 and 1983.

Cláudio (Cláudio Christovam de Pinho) – top scorer in the Club’s history, with 303 goals, was part of the famous "100-goal offensive line", in 1951.

Deco (anderson Luis de souza) – midfielder with Porto, Barcelona, Chelsea and Portuguese National Team.

Dida (Nelson de Jesus silva) – goalkeeper with Milan, and World Cup champion with Brazil in 2002.

Domingos da Guia (Domingos antônio da Guia) – defender with the Brazilian Team in World Cup 1938.

Dunga (Carlos Caetano Bledorn Verri) – World Cup champion defensive midfielder with Brazil in 1994, and current head coach of the Brazilian Team.

Gamarra (Carlos alberto Gamarra Pavón) – defender with the Paraguayan National Team.

Garrincha (Manuel dos santos) – World Cup champion striker with Brazil in 1958 and 1962, and one of the all-time greatest football players.

Gilmar (Gilmar dos santos Neves) – World Cup champion goalkeeper with Brazil in 1958 and 1962.

Luizinho (Luís Trochillo) – the “Little Thumb” played for the Club in the 1950’s and 1960’s, winning three state Championships and two rio-sP Tournaments. He is the top scorer for ‘Timão’ in the derbies against Palmeiras, with 21 goals.

Neco (Manuel Nunes) – Corinthians’ first great idol, defending the black-and-white side for 17 years. Together with amílcar, he was also the first Corinthians player in the Brazilian National Team.

Rincón (Freddy eusébio Gustavo rincón Valencia) – midfielder with the Colombian National Team.

Rivaldo (rivaldo Vitor Borba Ferrreira) – World Cup champion striker with Brazil in 2002.

Rivellino (roberto rivellino) – World Cup champion offensive midfielder with Brazil in 1970.

Roberto Carlos (roberto Carlos da silva) – left winger with the Brazilian Team, Internazionale Milano, real Madrid, and Fenerbahçe.

Ronaldo ( ronaldo Luís Nazário de Lima) – striker with the Brazilian Team, real Madrid, Barcelona, Internazionale Milano, and Milan.

Ronaldo (ronaldo soares Giovanelli) – ‘owner' of Corinthians jersey n0 1 for 10 years, Brazilian champion in 1990 and Cup of Brazil in 1995.

Sócrates (sócrates Brasileiro sampaio de souza Vieira de Oliveira) – offensive midfielder and captain with the Brazilian Team in the 1982 World Cup.

Teleco (Uriel Fernandes) – scored 251 goals in 246 matches for Corinthians, the Club’s highest average, and was five times the state Championship top-scorer.

Tevez (Carlos alberto Tevez) – striker with Manchester United, Manchester City, and argentina.

Vampeta (Marcos andré Batista santos) – World Cup champion midfielder with Brazil in 2002.

Viola (Paulo sérgio rosa) – World Cup champion striker with Brazil in 1994.

Zé Elias (José elias Moedim Júnior) – midfielder with Bayern Leverkusen and Internazionale Milano, among other teams. He won Cup of Brazil and sao Paulo state Championship for Corinthians in 1995.

Zé Maria (José Maria rodrigues alves) – nicknamed "super Zé", for his determination and physical vigor, won four state Championships with the Club (1977, 79, 82 and 83) and played for Brazil in World Cups 1970 and 1974.

GallErY

CarLITOs TeVeZ

12ParQUe sãO JOrGe

ParQUe sãO JOrGe Is THe LarGesT sOCIaL sITe OF a CLUB IN BraZIL aND OFFers ITs Users a LarGe, DIVersIFIeD INFrasTrUCTUre

our hoME

Ca

bl

hi

g

D

F k

DIRECT ENERGY CONSUMPTIONParque São Jorge: 17,923.89 GJCT Itaquera: 359.67 GJTotal: 18,283.56 GJ

TOTAL WATER CONSUMPTION Parque São Jorge: 15,637 cubic mCT Itaquera: 9,388 cubic mParque Ecológico 1,823 cubic mTotal: 26,848 cubic m

a thE StaDiuM alfredo schürig stadium was opened on July 22, 1928, with the match Corinthians 2-2 américa-rJ, with an attendance of 2 thousand. The stadium has received 484 Corinthians matches, with a highly positive balance: 356 wins, 65 draws, 63 losses. In these matches, the team scored 1,345 goals and conceded 491. The last match was held on august 3, 2002, when the team defeated 1-0 Brasiliense.

although the stadium capacity is 18 thousand now, the record attendance was 27,384, in the match Corinthians 1-2 santos in 1962. It is currently used as a training field for the professional team, and had the pitch renovated at the end of 2009.

For the centennial, large remodeling works are to be executed in the stadium, which will expand its capacity to hold large cultural events. New VIP box seats will be installed, and Corinthians will use it for some football matches as well.


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b aMphithEatErThe Corinthians amphitheater can hold 388 people in a modern, multimedia facility. In 2009, a number of events were held in the space.

C SÃo JorgE FountainBefore the acquisition of the lot on the borders of Tietê river, in the 1920’s, the historic Parque são Jorge fountain was already there. Over time, parents have the tradition of taking their children there to ‘baptize’ them Corinthians fans. a saint George image was placed at its side, and, later, a chapel was built at the site. In 2010, it will be remodeled and made available to Corinthians fans.

D ChapElOpened on November 26, 1967 from a project drafted in the 1950’s, the place is open everyday, after it was totally remodeled at the end of 2007. The initiative involved a new decoration and allowed the restoration of the original frescos. an attraction of the chapel is the image of the team’s patron saint George, hand carved in wood, brought directly from the Vatican and blessed by Pope John Paul II.

E SportS CourtSThe Club offers a number of sports facilities to its members. There are six clay tennis courts, 12 outdoor multi-sports courts, a mini-gymnasium for 500 people, beach football pitch, bocce court, badminton court, 7-side football field in artificial turf, game parlor, and an official football field in artificial turf.

F WoMEn’S DEpartMEntespecially created to care about Corinthians female fans, the Women’s Department has a familiar, cozy atmosphere in a space created exclusively to them. Well tuned to the needs of female members, the place was totally revitalized to hold courses and workshops involving essential daily issues in the 21st century. From craftsmanship to high gastronomy, female Club members can dedicate to classes of painting, sculpture, health care, posture, dance, and other novelties.

g gYMnaSiuMThe Parque são Jorge multi-sports gymnasium is Latin america’s largest private indoor sports arena. To adapt its accommodations to the requirements of the statute of the Fan, its capacity, which used to be 15 thousand in the 1960’s, was reduced to 7,086 people. It holds futsal matches, youth basketball, volleyball and other games.

h MEgaStorEat the end of 2009, ‘Poderoso Timão’

megastore was opened at Parque são Jorge. It is the largest store in the chain,

with over 400 sqm.

i MEMorialCorinthians Memorial, located at the Parque são Jorge main entrance, is a journey through 100 years of black-and-white history. It has over 1,500 sqm, with various resources, Corinthians memorabilia, and a lot of emotion.

J WatEr parkCorinthians boasts Brazil’s largest water park, with seven pools, two of them heated, one with waves, one with flume, shaped like half-moon, one for children under-5, one with island, five water slides, and two rides.

k rEStaurantWith a modern structure, the restaurant has capacity for 520 people, with 30 employees. Totally computerized, it offers four computers and five wide screens, in addition to air conditioning. With the options of self-service or à la carte, the black-and-white restaurant usually caters for 1,500 people at the weekends, but is structured to receive even more.

l noblE rooM (“SalÃo nobrE”)The Noble room at sport Club Corinthians Paulista has 1,356 sqm and holds 2 thousand people for events in the auditorium format, 1,200 people for a cocktail party, and 1,000 people for dinner. It offers air conditioning, bar, dance floor, wide screen, dressing room, equipped kitchen, cloakroom, sound and lighting control room, elegant marble floor, 100 rectangular tables for four, 100 round tables for eight, 1,200 upholstered chairs, and a parking lot for 800 cars.

J

E

parQuE SÃo JorgE

Location: rua são Jorge, 777, Tatuapé, east zone of sao Paulo (sP).

Area: 158 thousand sqm

k

Ceproo - oSMar DE olivEira prEparation anD rEhabilitation CEntErOne of the most advanced training and rehabilitation centers for athletes in Brazil, CePrOO was opened in 2008 to serve the Corinthians professional football department.

plaYEr'S loCkEr rooMeach player has his own locker, with their stylized picture, to keep their belongings. There are showers, an ice machine, used for immersion in bath tubs, and a scale.

CoaChing StaFF loCkEr rooMIn this place the members of the coaching staff keep their personal belongings. Just like in the player's room, each one has their own locker. viDEo EDiting rooMThis is the place where videos are edited, involving Corinthians and opponents. Information is sent to the coaching staff and used in the pre-game speeches.

CoaChing StaFF rooMan ample room, with four desks, where the head coach does his work out of the field: analyzes data and information, writes reports and notes, and meets other members of his staff and the football director.

ClothES rooMThis is the storeroom for training material: shirts, shorts, socks, shin pads, shoes, vests, sweatshirts, cones, nets and poles, among other items. There is a machine to print names and numbers of players.

WarM up rooMan ample space, where the players perform stretching exercises and warm up before activities.

boDYbuilDing rooMremodeled, air-conditioned, and furnished by Life Fitness. It boasts the most advanced bodybuilding equipment in Brazil.

hYDrothErapY rooMIt offers bath tubs where players periodically perform the work of immersion in ice to assist in muscular recovery. There is also a sauna.

SWiMMing pool With capacity for 12 athletes. Used for muscular recovery and physiotherapy.

MEDiCal DEpartMEnt anD phYSiothErapY rooMSInterconnected, they serve for prevention and recovery of injuries.

poDiatrY rooMspecific treatment for aesthetics and foot disorders.

it rooM (inForMation tEChnologY)Place where software applications are developed to control all information of the Football Department, such as performance of players, training, evaluations, medical attention, contracts, referees, opponents, materials, and costs, among others.

DaNILO, IarLey aND raLF aT CePrOO: OPeNeD IN

2008, IT Is ONe OF THe MOsT aDVaNCeD

CeNTers IN BraZIL


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The Itaquera Training Center has 197 thousand sqm and is home to all youth football categories: under-16, under-17 and the B-team (under-9 to under-15 practice at Parque são Jorge). More than a training center, it is almost a country Club. It offers lodging in 24 apartments (suites), cafeteria, heated swimming pool, bodybuilding and physiotherapy rooms, and even psychological research and attention.

• three playing fields (a fourth in artificial turf is under construction);• administration room;• Medical Department;• locker rooms;• room for speeches and video;• room for coaching staff;• cafeteria and industrial kitchen to serve 200 meals a day;• storeroom;• laundry room;• snack bar;• heated pool for physiotherapy and muscle relaxation;• sauna;• bodybuilding room;• physiotherapy room;• room for research, psychology and social assistance;• 24 suites, with capacity for four athletes each;• game and TV parlor;• security room.

The area next to the ayrton senna Highway is frequently used by the professional team for training. In 2010, large remodeling works will be concluded, which will leave the premises more suitable for training the team.

• four playing fields;• locker room;• press room;• hotel.

arEas outsiDE parQuE sÃo JorGE

Ct parQuE EColÓGiCo

Ct itaQuEra

CCt parQuE

EColÓgiCoLocation: ayrton senna Highway, in sao Paulo (sP)

Area: 200 thousand sqm CCt

itaQuEraLocation: Itaquera

district, in sao Paulo (sP)Area: 197

thousand sqm

sports

”this JErsEY is sEConD sKin to ME. EVEn if i WantED, i WoulD nEVEr GEt riD of it.”MarCElinho CarioCa, upON wINNINg Cup Of bRAzIl IN 1995

DA

NIE

L KF

OU

RI

“this JErsEY is sEConD sKin to ME. EVEn if i WantED, i WoulD nEVEr GEt riD of it.”MarCElinho CarioCa, upON wINNINg Cup Of bRAzIl IN 1995


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thE YEar 2009 WaS SpECial for Corinthians professional team. The team won two out of three tournaments played, and achieved its major objective in the period, to qualify for Copa Libertadores de america 2010. The team was undefeated in the state Championship, something that had not happened for 37 years. Next, there came Cup of Brazil, which stamped the team’s passport for the major south-american Club tournament.

Libertadores is a major challenge for Corinthians in 2010. Diversified investments were made in the Football Department to set up a powerful and competitive squad, by blending young and experienced players, talents from youth football and world famous stars. Names such as Danilo, Iarley and Tcheco – all experienced in the continental tournament – joined players who arrived during 2009, such as Matías Defederico and Jucilei. New faces include also ralf, Leandro Castán and Moacir.

The year at Parque são Jorge was closed with the arrival of left winger roberto Carlos, coming from the Turkish Club Fenerbahçe. World Cup champion in 2002 with Brazil, he was the major signing by a Brazilian team in 2009. Together with such stars as ronaldo, the newcomers are part of a powerful, competitive team.

The investments are justified. They follow a business model adopted at the end of 2008, when Corinthians announced the signing of The Phenomenon and had excellent results, both on and off the field. ronaldo finished last year as the team’s top scorer for the season, and played an important role in winning the state Championship and Cup of Brazil.

another strategy that is producing very positive results is the maintenance of the coaching staff for the third year running, quite a contrast to what is observed in most Brazilian teams. In charge of the team since 2008, Mano Menezes has had peace of mind, independence and stability ever since he took over the position.

With the group complete for 2010, management is sure that all efforts were taken to achieve the main targets set for the centennial year. and we hope to take another major step in our ambitious plan for internationalization, thus justifying, on the field, that it is indeed “the champion of champions”.

IN 2009, THe COrINTHIaNs PrOFessIONaL TeaM WON TWO OUT OF THree TITLes PLayeD, aND QUaLIFIeD FOr COPa LIBerTaDOres De aMerICa

With thE trophY in hanD

PrOFessIONaL FOOTBaLL

honorS in 2009

saO PaULO sTaTe CHaMPIONsHIP

CUP OF BraZIL


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saO PaULO sTaTe CHaMPIONsHIPChampion23 matches / 13 wins / 10 draws / 0 losses / 33 goals for / 15 goals against

CUP OF BraZILChampion10 matches / 5 wins / 4 draws / 1 losses / 16 goals for / 8 goals against

BraZILIaN CHaMPIONsHIP10th place38 matches / 14 wins / 10 draws / 14 losses / 50 goals for / 54 goals against

pErforManCE

plaYErs 2010

Arrived: roberto Carlos (Fenerbahçe-TUr), Leandro Castán (Barueri), Danilo (Kashima antlers-JaP), Tcheco (Grêmio), Iarley (Goiás), Moacir (sport) and ralf (Barueri)

Left: Bruno Bertucci (são Caetano), Marcinho (Vitória), Marcelinho (Monte azul),

Diego (Ceará), Jádson (Oeste), Henrique (Vitória de setúbal-POr), Moradei (são Caetano),

Marcelo Oliveira (Barueri), acosta (Oeste), Túlio (Grêmio), andré santos and Christian

(Fenerbahçe-TUr), and Bill (Coritiba)

goalkEEpErSFelipe (Luiz Felipe Ventura dos santos – 22/02/84)With Corinthians since: 2007

Danilo (Danilo Fernandes Batista – 03/04/88)With Corinthians since: youth football

Júlio César (Julio Cesar de sousa santos – 27/10/84)With Corinthians since: youth football

Rafael Santos (rafael de Carvalho santos – 14/03/89)With Corinthians since: youth football

DEFEnDErSChicão (anderson sebastião Cardoso – 03/06/81)With Corinthians since: 2008

William (William Machado de Oliveira – 24/08/76)With Corinthians since: 2008

Renato (renato de araújo Chaves Júnior – 04/05/90)With Corinthians since: youth football

Paulo André (Paulo andré Cren Benini (20/08/83)With Corinthians since: 2009

Leandro Castán (Leandro Castán da silva – 05/11/86)With Corinthians since: 2010

Alessandro (alessandro Mori Nunes – 10/01/79)With Corinthians since: 2008

Balbuena (edgar Gabriel Balbuena – 20/11/80)With Corinthians since: 2009

Moacir (Moacir Costa da silva – 14/02/86)With Corinthians since: 2010

Escudero (sergio escudero – 12/04/83)With Corinthians since: 2009

Roberto Carlos (roberto Carlos da silva – 10/04/73)With Corinthians since: 2010

Dodô (José rodolfo Pires ribeiro – 06/02/92)With Corinthians since: youth football

MiDFiElDErSJucilei (Jucilei da silva – 06/04/88)With Corinthians since: 2009

Edu (eduardo César Daud Gaspar – 16/05/78)With Corinthians since: 2009 and 1998-2001

Marcelo Mattos (Marcelo de Mattos Terra – 10/02/84)With Corinthians since: 2009 and 2005-2007

Ralf (ralf de souza Teles – 09/06/84)With Corinthians since: 2010

Elias (elias Mendes Trindade – 16/05/85)With Corinthians since: 2008

Defederico (Matías adrian Defederico – 23/08/89)With Corinthians since: 2009

Morais (Manoel Morais amorim – 17/07/84)With Corinthians since: 2008

Boquita (rafael aparecido silva – 07/04/89)With Corinthians since: youth football

Danilo (Danilo Gabriel de andrade – 11/06/79)With Corinthians since: 2010

Tcheco(anderson simas Luciano – 11/04/76)With Corinthians since: 2010

StrikErSRonaldo (ronaldo Luís Nazário de Lima – 22/09/76)With Corinthians since: 2009

Jorge Henrique (Jorge Henrique de souza – 23/04/82)With Corinthians since: 2009

Dentinho (Bruno Ferreira Bonfim – 19/01/89)With Corinthians since: youth football

Souza (rodrigo de souza Cardoso – 04/03/82)With Corinthians since: 2009

Iarley (Pedro Iarley Lima Dantas – 28/03/74)With Corinthians since: 2010

The group blends youth and experienced players


19

“i Won’t DEnY it, i WishED i WErE on thE othEr siDE.”CaSagranDE, plAYINg fOR flAMeNgO IN A MATCH AgAINST CORINTHIANS, bRAzIlIAN CHAMpIONSHIp 1993, upON HeARINg THe CROwD SHOuTINg “DOCTOR, I’M NOT MISTAkeN, CASAgRANDe IS fROM CORINTHIANS”


20


21


22

thE Work in Youth Football is essential to set up a powerful, competitive professional team. at Corinthians, the investment in young talents starts very early, with under-11 boys, and is extended through all possible and subsequent age categories. Many players who started their career at Parque são Jorge are currently playing for international Clubs, and seven of them are now in

WIDeLy reCOGNIZeD FOr TraINING TaLeNTs, COrINTHIaNs INVesTs HeaVILy IN yOUTH FOOTBaLL aND CUrreNTLy Has a NUMBer OF PLayers IN THe PrOFessIONaL TeaM WHO Were eDUCaTeD aT THe CLUB

futurE stars

yOUTH FOOTBaLL

COrINTHIaNs Is THe TeaM THaT WON MOsT saO PaULO CUPs. IN

2009, IT WON FOr THe 7TH TIMe


23

Corinthians professional team, together with famous starts that reinforce the team of the centennial year.

Our great capacity to educate players is shown also on the playing field. In 2009, Corinthians was once again champion of the sao Paulo Cup for Juniors, playing in front of a crowd of 30,000 at the Pacaembu stadium. We won the tournament for the seventh time and, therefore, we are the Brazilian team with most honors in the competition.

These results became possible only due to investments of r$ 7.6 million made in youth football and to a wide, modern framework. Most activities take place at the Itaquera Training Center, in the east zone of the city, in an area with 197 thousand square meters. The venue is home to the main youth football categories, from under-15 to under-20 – the younger ones remain at Parque são Jorge –, and has lodging facilities to accommodate 60 players. In this area, they receive all the necessary guidance for personal and athletic development, by means of lectures and periodical assessments by the coaching staff that works with them every day.

The professional work developed in the selection of young players includes talent scouts spread all over Brazil. Try-out sessions take place in sao Paulo and other large cities in the country and, more recently, they involve students with the chain of “Chute Inicial” football schools, which was further expanded in 2009. In the case of young players requiring longer time at the Training Center for assessment, the situation is always discussed that with their parents.

The Club is aware of the risks involving child labor in its activities, and all contracts follow the rules as set forth in Brazilian and International laws. In line with this, the relationship of Corinthians with youth

players follows the guidelines of the Child and adolescent statute, as well as the so-called Pelé

Law. FIFa and the Brazilian law have a number of dispositions to protect youth players, and no employment contract can be signed by under-16 year-old players. It is possible to sign an apprenticeship Contract with those over-14, with no employment ties, but it serves as evidence that the young player was educated at the Club’s youth football categories.

some players developed at Corinthians who are now playing in international football.

Anderson (Lyon-Fra)

Betão (Dynamo Kiev-UKr)

Bobô (Besiktas-TUr)

Carlão (sochaux-Fra)

Cris (Lyon-Fra)

Deco (Chelsea-eNG)

Edson (Nacional-POr)

Fernando Baiano (al Wahda-Uae)

Jô (Galatasaray-TUr)

Lulinha (estoril-POr)

Ronny (União Leiria-POr)

Rubinho (Palermo-ITa)

Sylvinho (Manchester City-eNG)

Willian (shakhtar Donetsk-UKr)

talEnt for EXport


24

thE traDition that CorinthianS aChiEvED in the professional football along its one-hundred-year-long history is extended also to other games played at Parque são Jorge. In recent years, the management has been investing heavily in other activities, elevating the Club to a distinguished position in collective and individual games, both Olympic and non-Olympic.

In the centennial, prospects are that such a success will be multiplied. Great world champions have just signed contracts with Corinthians, and they will enjoy the required infrastructure to take the black-and-white to the highest places on the podium. The swimming and futsal teams are good examples. They had excellent performances in 2009 and will be even stronger in 2010, by signing swimmer Poliana Okimoto and coach Paulo César de Oliveira, who arrived last year from the Brazilian National futsal team.

Other sports have also enjoyed significant support in 2009, emphasizing the formation of strong, competitive teams. In basketball, we expanded the number of categories, the volleyball girls achieved excellent results, and even games not well known in Brazil received investments.

a major highlight was the creation of a team of Flag, an adaptation of american football that does not require protective equipment. Corinthians steamrollers won the state Conference after eight undefeated matches, and finished overall fifth among 18 teams. In December, the Club’s player selection attracted 422 athletes, and, in 2010, we intend to promote the 1st american Football Clinic in Brazil, and a school for the game. at the end of the year, the team acquired professional equipment to start playing the game in the same way it is played in the Usa.

The return on investments in land and water sports is not only in the results achieved in the period. The schools for basketball, volleyball, futsal, handball, tennis and judo, among others, generated an income of over r$ 28 thousand per month. at the end of 2009, 392 students attended the courses.

FrOM sWIMMING TO aMerICaN FOOTBaLL, COrINTHIaNs INVesTs aLsO IN OTHer GaMes. IN 2010, WOrLD CHaMPIONs JOIN THe CLUB

aChiEVEMEnts in othEr fiElDs

OTHer sPOrTs

WOrLD CHaMPION POLIaNa OKIMOTO WILL reINFOrCe THe COrINTHIaNs sWIMMING TeaM IN 2010


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With excellent results during the 2009 season, Corinthians swimming has established itself as one of the country’s best, producing an increasing number of athletes. Last year, the teams finished fourth in the Brazilian Trophy, and third in the national ranking, considering points scored in all tournaments promoted by CBDa (Brazilian Confederation of Water sports).

In women’s, Corinthians the highlight goes to Nathalia sá dos santos. at the Maria Lenk Trophy, she finished third in the 50-meter butterfly, and runner-up in the 100-meter

freestyle. at the José Finkel Trophy, she finished third in both 50-meter freestyle and the 50-meter butterfly.

In men’s, highlight goes to renato Brito Barufi, fourth in the 400-meter medley at Maria Lenk, and the 200-meter breaststroke at José Finkel. also, the swimmer was senior Brazilian champion in 400-meter medley. For 2010, Corinthians signed world champion Poliana Okimoto to strengthen even further the Club’s roster, aimed at having leading teams in any modality played.

toWarD thE top

MEn’s futsalalready led by new head coach Paulo César de Oliveira, the Corinthians adult futsal team won the state Championship in 2009, after a 14-year-long drought. The team, reinforced by Cabreúva, a distinguished player in the Brazilian National Team, starts 2010 as one of the country’s most powerful and competitive sides. Very well structured, the team relies on the partnership of Unip and são Caetano do sul City Hall.

The year 2009 was also marked by significant achievements by the youth categories. The under-20 team became the country’s best by winning the Brazil Trophy of Futsal, and won the University Olympiad, the regional Games, and the University Pan-american Games. In younger categories, more titles in under-9, under-11 and under-17. Of the nine categories in the Metropolitan Championship, Corinthians played seven final matches: won four of them, becoming vice-champions in three. In the state Championship, held in the second half, the black-and-white teams were champions in under-9 and under-17 and vice-champions in under-13.

WoMEn’s futsalThe women’s futsal team relies on the partnership of Unip and são Caetano do sul City Hall. In 2009, the team won the state Championship in the final match against Palmeiras and finished third in the Open Games.

WoMEn’s footballThe team underwent cuts in its payroll but remained among the best in 2009. It finished the season with two titles: regional Games and Jaguariúna Trophy.

honorS• State Championship• University Olympiad (under-20)• University Pan- American Games (under-20)• Regional Games (under-20)• Brazil Trophy (under-20)• State Championship (under-20)honorS

• State Championship

FUTSAL TEAM

honorS• Regional Games• Jaguariúna Trophy


26

basKEtballTraditionally, Corinthians has had excellent basketball teams. In the 1990’s, the Club had striker Oscar schmidt, one of the all-time best Brazilian players, who helped the team become Brazilian Champion at the time. In 2009, the Club did not have an adult team – male or female – but increased the number of youth categories when compared to the previous year. In partnership with NGO ‘arremesso Certo’ excellence Center (Ceac), another four girl’s categories were opened. In men’s, a juvenile team was created in partnership with Hostall. Highlights of the period: in men’s, Pre-Mini finished third in the silver series; Mirim finished fourth in the Golden series; Infantile was champion of the silver series; and the Juvenile finished sixth in the Golden series. In women’s, Mirim a finished third; Mirim B was fourth; Infantile was 11th; and Mini finished fourth in the silver series.

tablE footballCorinthians teams enjoyed good performances in the state Championship. In both Full adults and aspirant adults, Corinthians became the state Champion. In the individual state Championship, many athletes won the Bronze series, as well as in the under-20 category. The Club maintains a school with table football weekly classes, attended by a number of students.

7-a-siDE footballWith a competitive team also in this game, which relies on a partnership with self Transportes, Corinthians was sao Paulo state Champion in the state’s top category. The team had an excellent performance, crowned by defeating archrivals Palmeiras in the final.

honorS• State Championship

aMEriCan footballa novelty in the Club in 2009, the team of flag (adaptation of american football in which there is no traditional protective equipment) obtained good results in its very first year. Corinthians steamrollers became champions in the state Conference, and finished overall fifth out of 18 teams playing the tournament last year. In addition, 11 Corinthians players were selected for the Pro Bowl, a match gathering the tournament's best players.

JuDoCorinthians has athletes in almost all judo categories, in several belt rankings. In 2009, they represented the Club in team and individual competitions, national and international.

INFANTILE BASKETBALL

FEMALE JUDO

BOCCE

VOLLEYBALL

hanDballThe Corinthians youth handball categories enjoyed good results in the state Championship in 2009. Male’s Mirim finished fourth. In women’s, Cadet finished third, and Infantile was runner-up. In 2010, the Club will expand the number of teams, including the men’s adult category.

boCCEThe Corinthians special Men’s team was promoted to the main division in 2009, after missing the competition in the previous year. In last year’s second half, with the creation of the so-called World Bocce, Corinthians teams had the following performance: undefeated state Champion in the second division in 2009, Men’s adult category; state Vice-champion, Male’s Weekend category; and the women’s team was state Vice-champion.

taMburElloThere are a few players of the game in the Club. a team participated in two Cup of Brazil tournaments, B category; another finished third in the Hípica Cup, played in Campinas, state of sao Paulo.

tablE tEnnisIn partnership with esporte Clube União suzano (eCUs / suzano), the Club enjoyed nice results at the Table Tennis Open Games. In 2010, it is expected major events will be held.

VollEYballIn 2009, the women’s team participated in youth categories with the sao Paulo state Volleyball Federation. In Beginners, it finished third in the Preparation Tournament, and fourth in the state. The Pre-Mirim category finished fourth in the Preparation Tournament, third in the state Championship, and vice-champion in a state tournament. The Infantile team was vice-champion in the state B series.

Corinthians has also three master teams: female above 45, and male above 40 and above 45. In 2009, the women’s master team won the Brazilian Master Championship.

tEnnisCorinthians offers excellent infrastructure for the practice of tennis, and holds a number of competitions for Club members and students with the youth schools. In addition, its athletes participate in several tournaments in men’s and women’s categories. In 2009, 983 people were enrolled in the game at the Club.

taEKWonDoCorinthians has great athletes in its taekwondo teams, youth and adult categories. In 2009, Thais Labrador won the Brazilian Championship, held in september, in Cuiabá (Mato Grosso). The Club also held major competitions, among them the Brazil Open of Taekwondo, in august last year.

baDMintonCorinthians has a number of athletes who participate in state competitions of the game. In 2009, there were many honors in individual and team tournaments.

fans

"i Will nEVEr forGEt this CroWD. thEY Can Wait for ME, i sWEar, i Will bE baCK!"CarlitoS tEvEz, STRIkeR, NOw wITH MANCHeSTeR CITY

ALL

INE

TOSH

A


29

“a FiEl” (loYal FanS) arE ContinuouSlY inCrEaSing. every year, more and more people join this large gang of crazy fans, estimated today at more than 30 million passionate fans. It is a considerable contingent. a mass of people spread all over Brazil, and in several places in the world. It is comparable to the population of an entire country, such as Peru. This is twice as many as the population of the state of Bahia. This mass of people is, in fact, our greatest asset.

The Corinthians crowd is the largest in the state of sao Paulo and the second largest in the country. a poll by the Datafolha Institute, published in april 2010, and conducted in all regions of Brazil, found that Corinthians holds a 14% preference by fans, second only to Flamengo, with 17%. Considering the margin of error is plus/minus two percentage points, the two crowds are technically in a tie. Considering the southeast only, Corinthians comes alone in first with 19%, against 13% for the team from rio. another Datafolha poll, conducted in 2009, found that the number of Corinthians fans got larger in the last two years. In the city of sao Paulo alone, 34% of the interviewees said they preferred Corinthians – in the previous poll, in 2007, the rate was 30%. expanding the scope to the state, the percentage rose from 29%, in 2007, to 33%, in 2009.

COrINTHIaNs sUPPOrTers HaVe BeeN INCreasING eVery year; IT Is NUMBer ONe IN saO PaULO, THe seCOND IN BraZIL, aND Is LarGer THaN FLaMeNGO’s IN THe sOUTHeasT

a larGE GanG of CrazY fans

LOyaL FaNs

prEFErEnCE pollBy reGION NaTUre OF MUNICIPaLITy

By GeNDer, aGe BraCKeT, sCHOOL LeVeL, aND INCOMe

SOUTHEAST SOUTH NORTHEAST NORTH/CENTER-WEST 19% 9% 10% 10%

STATE CAPITAL + METROPOLITAN AREA OTHER CITIES 14% 13%

M F 16-24 25-34 35-44 45-59 60+ ELE SEC SUP UP TO 2 2-5 5-10 10+

14% 13% 17% 15% 13% 11% 10% 13% 15% 13% 13% 15% 13% 16%

GENDER AGE BRACKET SCHOOL LEVEL FAMILY INCOME*

*MONTHLY FAMILY INCOME IN MINIMUM SALARIES

lEgEnD: ELE — ELEMENTARY SCHOOL, SEC — SECONDARY, SUP — SUPERIOR


30

MatChEs broaDCast bY tV to sao paulo in 2009

Corinthians fans are found in all social classes and age groups, although it is said to be a popular team. In the state of sao Paulo, we come first in all classes. Corinthians is preferred by 29% of the interviewees in classes a/B, 15% in class C, and 13% in classes D/e.

yes, a lot of people. We are so many that we traditionally ensure the best audiences for the TV stations broadcasting live matches. at the stadiums, we provide the same condition. We are always at the top in attendance. In 2009, over 780 thousand black-and-white fans attended matches in Pacaembu, considering the state Championship, Brazilian, and Cup of Brazil. Not to mention those who follow the Club when playing in other stadiums, next to or far away from sao Paulo.

These facts justify the nickname ‘loyal crowd’, and produce phenomena that astonish those involved with football. Last year, through the program Loyal Fan (which offers tickets in advance and at lower prices to those enrolled), most of the tickets for the first matches of Corinthians in Copa Libertadores were sold out in a few hours. The promoters of the cup were surprised. They did not expect it to happen so much, so fast and so soon. It was an unprecedented fact in the competition. This is just one of many, which became remarkable in the history of the Club, and of Brazilian football itself.

COrINTHIaNs 44sãO PaULO 27

PaLMeIras 21BraZIL NaTIONaL TeaM12

saNTOs 9OTHer TeaMs 21


31

The Loyal Fan program was launched at the end of 2008, to offer a series of conveniences for those enrolled. They can buy tickets in advance, at special rates, for the matches played by Corinthians at home, in addition to benefits in official stores. They also receive kits with exclusive items, in addition to a special card that identifies them as members – and through which they can make the transactions. The enrollment in the program is made through Corinthians website and tickets can be bought online as well.

loYal Fan

GoVErnanCE anD ManaGEMEnt

"no i aM not a Corinthians fan, but i WoulD saY MY CarEEr is not

CoMplEtE bECausE i haVE nEVEr plaYED for Corinthians.”

roMário

DA

NIE

L KF

OU

RI


33

COrPOraTe GOVerNaNCe

thE YEar 2009 MarkED the consolidation of a new governance and management model at Corinthians, implemented in september 2008, by remodeling the Club’s statute. The approval of the document has created the legal bases to strengthen the process for professional management, making it more transparent and efficient. In this period, important results were achieved, and historic errors were corrected.

Today, the statute of Corinthians is one of the most modern and democratic in the world. a benchmark for other Brazilian Clubs, it establishes direct elections for President and Vice-presidents, for mandates of three years, with voting open to all Club members. The consecutive reelection of participants for the ruling Committee of the Deliberative Council (CD) and the Council of Orientation (Cori) for the same positions is also forbidden. This way, it ensures power alternation and prevents Directors from staying perpetually in the position, as it used to happen in the past.

another important aspect of the current governance model at Corinthians is the fact that the Board and executive Committees are made of voluntary, non-paid members. Management is split in five levels, structured according to the parameters set forth in the social Powers (see box on next page].

WITH a MODerN aND DeMOCraTIC sTaTUTe, IN 2009 COrINTHIaNs CONsOLIDaTeD THe Bases FOr PrOFessIONaL, TraNsPareNT aDMINIsTraTION

a nEW MoDEl EntErs thE fiElD

lAN

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All

DelIbeR ATIve COuNCIl

1 st vICe-pReSIDeNT

COuNCIl Of ORIeNTATION

fISC Al COuNCIl

geNeR Al SeCRe TARY

2 nd vICe-pReSIDeNT

DIReC TOR S

pReSIDeNT

orGanization Chart


34

soCial poWErs

gEnEral aSSEMblY (ag)Consisting of all Club members over-18, admitted for more than five years and in good standing with statutory obligations. The aG elects the President, Vice-presidents and two-thirds of the Deliberative Council.

DElibErativE CounCil (CD)Consisting of 300 councilors – 200 elected by the aG for triennial terms, and 100 with lifelong tenure –, the CD supervises the accounts and actions of the Board. The CD is in charge of electing the members of the Council of Orientation (Cori), Fiscal Council, ethics and Discipline Committee, and lifelong councilors. It must watch over the ethics in the Club, vote the budget, supervise the annual accounts of the Board of Directors and the opinions of the Fiscal Council and Cori, and assess the President’s general report.

CounCil oF oriEntation (Cori)It consists of 10 members elected by the CD – from their own councilors –, the last two Presidents, and of those who are in the condition of “native members”. Councilors have a three-year term, without consecutive reelection, and shall not have a simultaneous position as Director. The councilors supervise the Club’s management and

accounts, preparing opinions to the CD on the Board of Directors’ budgetary report, in addition to following up the budget execution.

FiSCal CounCilParticipants are three effective members and three stand-ins, elected by the CD for three-year terms. Its members can not be part of the CD, Cori, Board of Directors, and can not be relatives of Directors. In addition to assessing and preparing an opinion on the budgetary project for the year, it supervises its execution and examines monthly interim balance sheets to advise the President on possible irregularities.

DirECtorSan administrative body consisting of the President, andrés Navarro sanchez, 1st Vice-president, roberto de andrade souza, and 2nd Vice-president, Manoel Felix Cintra Neto, all elected by direct secret vote, for the first time in the Club’s history, using voting machines, in the aG held in February 2009, for a three-year term with no reelection. President, Vice-presidents and Directors are not remunerated. The President is entitled to nominate and dismiss, at his/her own discretion, the General secretary and the 12 Directors.

The statute is the legal basis for the establishment of governance parameters within Corinthians.The social Powers, as determined by the document, structure the Club’s management in five levels.

In addition, the statute sets forth the basis for permanent accountability and appreciates the involvement of fans with the team and the Club, an item that is part of the seven pillars established by the current management body when they took over in 2007 (see box). In line with this, in 2009 the new Cultural Director’s area was created with the aim of researching remarkable facts of the Club’s 100-year history, and to promote significant events for Club members and fans at large.

and, in order to reinforce even further our corporate governance, a new remodeling of the statute will be carried out in 2010, less comprehensive this time. The goal is to strengthen the principles of transparency, equity, accountability, and sustainability, thus ensuring the necessary conditions for Corinthians to remain always strong and competitive.

thE SEvEn pillarS1) aBsOLUTe resPeCT FOr OUr IDeNTITy

2) resPeCT FOr OUr CULTUre

3) resPeCT FOr OUr DIFFereNCes

4) resPeCT FOr OUr TraDITIONs

5) DIsseMINaTION OF THe VaLUes

OF OUr NaTION

6) INVOLVeMeNT OF THe CrOWD WITH THe TeaM

7) INVOLVeMeNT OF THe CrOWD WITH THe CLUB


35

DIRECTORS 2009-2012andrés Navarro sanchez President

roberto de andrade souza 1st Vice-President

Manoel Felix Cintra Neto 2nd Vice-President

Mario Gobbi Filho Director, Professional Football

Miguel Marques e silva Director, Youth Football

raul Corrêa da silva Director, Finances

Jorge alberto aun Director, Property

Fausto Bittar Filho Director, Land Sports

andré Luiz de Oliveira Director, Administrative

Fernando alba Braghiroli Director, Water Sports

sérgio alvarenga Director, Legal Affairs

Waldir rozante Director, Social

Luis Paulo rosemberg Director, Marketing

Duílio Monteiro alves Director, Cultural

elie Werdo General Secretary

DELIBERATIVE COUNCILCarlos João eduardo senger President

alexandre Husni Vice-President

Coryntho Baldoino Costa 1st Secretary

Luiz Gonçalves Neto Ad-Hoc Secretary

FISCAL COUNCILFrancisco BomtempiPresident

antonio abdoCoryntho Baldoino Costa Councilors

Munir abdo BaariniJamil Carlos rosa Stand-ins

COUNCIL OF ORIENTATION (CORI)antonio roque Citadini President

José alves dos santos Filho Vice-President

José Campizzi Busico Secretary

ademir Beneditoalexandre Husniandré Luiz BaroneClodomil antonio Orsieduardo Nesi CuriGuilherme G. strengerMarco aurélio repettoMyryam athiêOswaldo abrão Josérubens eliasrubens Gomes da silva Jr.Wagner Caetano acedoWilson BentoWilson Bento Júnior Effective Councilors

Carlos João eduardo sengerMarlene Colla MatheusMauro M. O. Gasparian

Wadih HeluWaldemar Pires, Native Councilors

LIFELONG COUNCILORSabdo antonio Hadadeademir Beneditoadib Geraldo Jaburagnello Heloualcindo Ornelasalenio Calil Mathiasalessio Calil Mathiasalex Calil Mathiasalexandre HusniÁlvaro Vaseliamado Tatariandré Luiz Baroneandré Luiz de Oliveiraandrés Navarro sanchezangel Lopez abadantoine Gebranantonio abrão Hajantonio alarcon ramonantonio arenasantonio Carlos soveralantonio de Paiva M. Filhoantonio ermírio de Moraesantonio Gimenez Lopesantonio Goulart dos reisantonio Jorge rachid Jr.antonio roque Citadiniantonio Vicente da silvaariovaldo Freirearmando samaritanoaurélio de PaulaBento da CunhaCalil Leôncio MathiasCarla Dualib s. serraCarlos alberto de sousaCarlos alberto KlockeCarlos Borges CanoCarlos João eduardo sengerCarlos Nujud NakhoulCarlos Pereira da silvaCarlos roberto de MelloCélia Laura de Castro BigiCelso Luiz LimongiCésar romeu G. da silvaCláudio MarconCláudio Campos HelouClodomil antonio OrsiCoryntho Baldoino CostaCyro Dualib sonnewendDalton GioiaDamião GarciaDaniel espindola da CunhaDécio DamásioDelphino russoDeovaldo a. Carvalhoedson aparecido Geanelliedson Médici Dualibedson real Dualibeduardo B. Carvalhoeduardo Nesi Curielie Werdoemerson Piovesanemilio Françolin Junioreugênio BarganhãoFábio Nesi CuriFelisberto Pinto FilhoFernando CapezFlávio adauto Iório LopesFlávio FaloppaFlávio FerrariFlorindo BarbanFrancis selwyn DavisFrancisco alfredo TrindadeFrancisco Cuano FilhoFrancisco T. Papaiordanou Jr.

George Menezes GomesGeraldo euclides a. XavierGermano augustoGuido aquinoGuilherme G. strengerHagop ChamlianHeleno Haddad MalufHenrique aldrighiHenrique aparecido alvesHenrique Navajas GodoyHermenegildo M. PerniasIdel aronisIlmar schiavenatoIrineu ramos MorenoIsac WaynszteynIvaney Cayres de souzaIvo de almeidaJacinto antonio ribeiroJamil HeluJoão antonio HelouJoão Martins PerezJoão Paulo Brazil M. GarciaJoão serinoJorge agle KalilJorge alberto aunJorge Carduz JuniorJosé alves dos santos FilhoJosé augusto C. MendesJosé Campizzi BusicoJosé Carlos CarnevaleJosé edgard soares MoreiraJosé Fernandes CabreraJosé GianoccaroJosé Lucas de OliveiraJosé Machado CarqueijoJosé Mansur FarhatJosé MuradianJosé Onofre almeidaJosé roberto GarciaJosé romão sampereJulio MouraLeonardo romanholi FilhoLuciano Ferreira LeiteLuis antonio V. BoselliLuiz antonio Fleury FilhoLuiz Cezar Leão GranieriLuiz Fernando M. GarciaLuiz Inácio Lula da silvaLuiz Paulo Teixeira FerreiraLuiz sergio scarpelli estebanManoel Felix Cintra NetoManoel ramos evangelistaManrico de CamiloMarcelo ackel DualibMarcelo Fernandes atalaMarco aurélio reppetoMarcos surjan Trofo FilhoMaria aparecida G. FilippiniMario Cardoso XavierMario Gobbi FilhoMario Mendes da silvaMarlene Colla MatheusMauro M. O. GasparianMichel HeluMiguel de Jesus GuerreroMiguel La MottaMiguel Marques e silvaMiriam athieMoacir sebastião de OliveiraNelson Luiz da silvaNelson real DualibNelson sachoNewton David FerrariNuno Pereira NetoOctavio GodoyOsmar stábileOsnaide JorgeOswaldo JorgePaschoal NobisPaulino Tritapepe Neto

Paulo sergio Mendes PinhalPaulo sergio M. GarciaPedro antonio FabianoPedro Brazil GarciaPedro Mudrey Basanraif Kurbanrenato Camargoricardo Chialastriroberto de andrade souzaromeu Tumaromeu Tuma Jr.rubens approbato Machadorubens Dinizrubens da silva Juniorrubens Tavares aidarrubens Vieira Pintoruy Marco antonio Filhoserafim ruizsergio Panes rodriguessilvio dos santos amaralToufic Jamil akariTufi JubranVicente TorralbaWadih HeluWagner Caetano acedoWaldemar Nascimento CepedaWaldemar PiresWaldir rozanteWaldir Vieira de Campos HeluWalter Costa JuniorWanda Gomes CarneiroWanderlei Wagner BofantiWanderley Correia raymundoWilliam sessoWilson abussamra BugaribWilson BentoWilson Canhedo

QUADRENNIAL COUNCILORSafonso Celso da silvaairton Luiz da silvaalcir José Teodoroaleixo alves Taveiraalexandre de souzaalexandre Vivanco Blancoangel Henrique C. Merinoantonio alves Marujoantonio Carlos Cedenhoantonio Carlos Cruzantonio Carlos Lopesantonio Chamorro Filhoantonio Craveiro silvaantonio D. Pannocchia Filhoantonio edson Ferraoantonio Fairo Musketo Filhoantonio Paulo de souzaantonio roberto M. simõesantonio rodrigues Netoantonio sergio albinoariovaldo Brandespimariovaldo Carrera Diasarmando da Costa Pachecoaugusto da silva JuniorCaio Cotait MalufCarlos alberto M. da silvaCarlos Bittencourt CarvalhoCarlos Denoso VidalCarlos Henrique accurcioCarlos Magno de s. GuedesCarlos roberto auricchioCarlos roberto de sillosCarlos roberto eliasCelso Michel JorgeCelso TiuzziClaudio Mozas OlivaresCleber MettaCristiane Gambare FrancoDaniel Ziron GomesDavid Pedro Najar

Dawilson everaldo de BrancoDenis Nieto PiovezanDenise Lais LopesDomenico CarnevalliDomingos Gonçalves PerrottiDomingos Pardo GutierrezDouglas Fernando Gomesedeiner Pezzuoledgard alcides Ortizedgard Vitorattoedmilson Parra Navarroedna Murad Hadlikedson sidney Tritapepeeduardo almeida Losieduardo da rocha azevedoelisabeth Fonsecaemerito anguloeneas Julio Massagliaerasto Olivaeudes Paschoal TrimboliFarid Zablith FilhoFausto di TotigarciaFelipe Legrazie ezabellaFernando alba BraghiroliGilmar LopesHailton dos santos CunhaHelenio Marchelli NunesHelio Nasri abou MadiHneine elias KardoussHortencia MarcariHumberto Garbin NetoIzaki abdo NetoJack Leon TerpinsJair Celso CalvoJames de Oliveira LimaJamil PaduiJoão Carlos PachecoJoão MatheusJoão Nastari sobrinhoJoão romeroJoão Waldyr MolterJonas rabelo dos santosJorge Neme NetoJosé antonio agulla BarreirasJosé antonio avenia NeriJosé antonio TucciJosé augusto monteiroJosé Carlos ChibilyJosé Carlos de MattosJosé Carlos PozoJosé Chaves de andradeJosé DomingosJosé edgard Moreira FilhoJosé Joaquim C. Pinto Jr.José Luiz Pereira BouçosJosé Maria da silvaJosé Maria Pereira rioJosé MatheusJosé OlivaJosé Percival Nogueira jr.José ricardo GazzanelJosé roberto simanLamartine ZanziniLaudecir Carlos da silveiraLeonel Valdir de OliveiraLuiz antonio achoa MezherLuiz antonio MendesLuiz augusto san Juan FrançaLuiz BarbanLuiz Carlos da silva BezerraLuiz Carlos Lopes de almeidaLuiz Gonçalves NetoLuiz Paulo rosembergLuiz roberto de O. PasquaManoel do Canto NetoManuel Guedes de sousaMarcelo Bastos de MeloMarcelo Gama PeinadoMarcelo Mariano dos santosMarcilio Dias

Marcio Paulo TroiseMarcio roberto CamarottoMarco antonio de MattosMarco MeserlianMarcos antonio CalifMarcos evangelista santosMarcos ribeiro CaldeirinhaMaria de Lourdes J. MattavoMaria regina Ferrer CanoMaria Tereza do amaralMario alberto MartinMario Hernandes rodriguesMario Iorio LopesMauricio antonio HajMauricio KuhnMauricio soares de siqueiraMauro Tadeu silvaMiguel de Deus rodriguesMilton andreotiMilton dos santosMilton José BarbanMilton José ribasMilton santander santiagoMufid adib KfouriNelson BarbaNildo MasiniOldano G. de CarvalhoOsmar amorim BatistaOsmar BasilioOsmar TosoOswaldo abrão JoséOswaldo PalomoPaulo Marcelo VelezPaulo roberto dos santosPaulo roberto M. GonzalezPedro Fiuza FabianoPedro Leite FernandesPedro Wilson Bugaribrafael Damy soares Moreiraraul Corrêa da silvareginaldo Monteiro Valerioricardo de Mattosroberto augusto Felixroberto Calleffiroberto de Cerqueira Cesarroberto de Limaroberto Garcia Parisiroberto Teixeira de almeidarobson Lopesrodrigo silveira raymundorogerio Cionerogerio Mollicaromildo Monteiro alvesronie Nieto Piovezanrubens eliassalvador Moreno Palharessalvary Fernandes rochasergio Basante Borbollasergio Coelho Montessergio alvarengasergio Ferreira Piressergio ricardo Bardellasergio roberto Lopessergio siqueira Palomaressidney Tabusosilvestre Fabrisulivan João CorreiaTales Baptista ManchonValdevino Bispo santosValmir arlete GonçalvesWagner Luiz de PaulaWaldemar Pereira da CostaWaldir Luiz dos santosWaldomiro BochichiWalter eugênio de CamposWalter JorgeWalter richi de CastroWillian CardosoWillians Davoine amancioWilson Bento Jr.

CounCils


36

15,715 primary and 14,277 dependents.Relationship channels: official website, monthly magazine, and O Fiel newsletter.

The President is also the major interlocutor of the Board in the relationship with Club members, through personal contact,

messages in the suggestion boxes distributed in the Club, or by email via website. In the administrative agenda, the President

reserves a schedule for meetings with Club members.

CLUB MEMBERS IN GOOD STANDING

419 in total.The area of suppliers

is under restructuring.

SUPPLIERS

sPOrT CLUB COrINTHIaNs

PaULIsTa

653 in total.Relationship channels: specific Directors and

administrative.

EMPLOYEES

KNOW THe sTaKeHOLDers THaT are sTraTeGIC TO OUr sUCCess

nEtWorK of rElationships

sTaKeHOLDers


37

Broadcast rights are negotiated

by Clube dos 13.

Relationship channels: Director of

Marketing and the President.

TVs

Dozens of journalists from newspapers, magazines, radio, TV and internet are registered at the Club, but the Corinthians exposure in the media surpasses their daily coverage.

Relationship channel: press agency.

MEDIA

10 coaching staff members and 30 professional athletes.Relationship channels:

direct access to the Director of Football and the President.

PROFESSIONAL TEAM

The list of players’ agents is published in our website.

Relationship channels: Director of Football and the President.

PLAYERS’ AGENTS

NeoQuímica, Perdigão, Life Fitness, Coca-Cola, Nike, Volkswagen Trucks and Buses, Bradesco, Warner Music

and Grupo silvio santos.Relationship channels:

Director of Marketing and the President.

Bradesco, Bic Banco, Caixa econômica Federal

(CeF) and BMG. Relationship channels:

Director of Finances and the President.

SPONSORSHIPBANKS

Brazilian Football Confederation, Clube dos 13, FIFa, sao Paulo state Football Federation, and south american Football Confederation.

Relationship channels: institutional contacts are made by Directors and the President.

ENTITIES

FANS There are dozens of fan groups. The leading are:

Camisa 12, Coringão Chopp, Corinthianos Obsessivos, estopim da Fiel, Garra Corinthiana,

Gaviões da Fiel and Pavilhão 9.Relationship channels: Directors and the President.

ORGANIZED FAN GROUP 30 million

Corinthians fansRelationship channels:

website and ombudsman.

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38

thE aDMiniStrativE rEorganization started at the end of 2007 and intensified in 2008 was a deciding factor to keep Corinthians profitable. after years of negative results, the Club’s expenses were lower than its income in 2009, and it closed the year with a surplus, for the second year running.

The total income of Corinthians in the year reached r$ 181.04 million, a 54% increase over 2008, and 293% when compared to 2004. Player transfers not included, revenues totaled r$ 151.13 million, an amount 67% higher than that of 2008 and 44% higher than 2007. In 2008/2009, Corinthians had a r$ 16.7 million surplus. The result is a clear contrast to accumulated deficits in 2004-2007, which totaled r$ 140 million. Last year, the Club’s total assets grew by 16.74%, to r$ 359.18 million, against r$ 307.66 million in 2008.

The new management model has also allowed the Club to regain the confidence of partners, investors and others interested in associating their brand to Corinthians. according to a study conducted by the auditing and consulting firm of Crowe Horwath

rCs in 2009, our brand name was valued at r$ 563 million, almost twice as much as the r$ 286 million estimated in 2004, representing the highest growth in market value among all Brazilian clubs. Corinthians is second ranked in the survey, which considered the performance of the 12 greatest clubs in Brazilian football, fighting against Flamengo for the leadership.

Football, a passion for millions of Brazilians, is the major fact behind the brand name appreciation. In 2009, Corinthians became undefeated state Champions, and won the Cup of Brazil, an honor that secured a spot in Copa Libertadores de america in 2010, the Club’s centennial. a significant part of the success followed by fans in the stadiums can be credited to the belief in the extraordinary recovery capacity of an athlete who, for his own track record, makes the whole country proud of him, and, therefore, is a valuable brand himself: ronaldo.

Due to the importance and significant appreciation of the brand name, in 2009 Corinthians decided to hire auditors and attorneys that specialize in the preservation of the rights of official partners in the fight against piracy.

FOOTBALL COMES FIRSTanother aspect that contributes for the Club’s financial reestablishment is the growth of every other source of income. In 2009, when compared to 2007, highlights are social Club and amateur sports (evolution of 174% in resources), program Loyal Fans and lotteries (115%), prizes for championships (100%), revenues with tickets (269%), sponsorship and advertising contracts (184%) and TV broadcasting rights (24%).

Football represented 83% of the total income – in 2008, this percentage was 82% and, in 2007, 91%.

WITH THe CONsOLIDaTION OF THe NeW aDMINIsTraTIVe sTrUCTUre, aND sTrICT FINaNCIaL CONTrOL, IN 2009 THe CLUB reCOrDeD THe seCOND CONseCUTIVe sUrPLUs IN ITs aNNUaL aCCOUNTs

rEsponsiblE ManaGEMEnt anD GooD rEsults

eCONOMIC-FINaNCIaL

inCoME EVolution With no player transfers

2007 2008 2009

62,95290,740

151,125

+44% +67%


39

EbitDa* rElatiVE to total inCoME In r$ thousands – except indicator

2007 2008 2009

-5,102-50,000

0

50,000

100,000

150,000

200,000

26,825 38,092

134,344

-3.8% 22.8% 21%

117,520

181,042eBITDa TOTaL INCOMe eBITDa MarGIN

total DEbt rElatiVE to inCoME With no plaYEr transfErs In r$ thousands – except indicator

2007 2008 2009

101,550 97,237 99,821

62,952

90,740

151,125

0

160,000

140,000

120,000

100,000

80,000

60,000

40,000

20,000

1.61

DeBT INCOMe WITH NO PLayers DeBT TO INCOMe WITH NO PLayers

1.07

0.66

(*) aCrONyM FOr earNINGs BeFOre INTeresT, TaXes, DePreCIaTION aND aMOrTIZaTION. IT INDICaTes THe COMPaNy’s OPeraTING CasH GeNeraTION, THaT Is, THe resOUrCes GeNeraTeD By THe aCTIVITy, WITH NO CONsIDeraTION TO FINaNCIaL aND TaX eFFeCTs.


40

Income of the social club and amateur sports also increased significantly in the period, closing 2009 at r$ 31.65 million – a 50% increase when compared to 2008, and 224% when compared to 2004.

revenues including prizes – r$ 6.8 million – were the highest amount received by the Club in the last six years. Other actions and initiatives developed in the marketing area also produced positive results, such as “Chute Inicial”, a network of football schools for children, with revenues of r$ 1 million, jumping 321% over 2008 and 905% over 2004 – in addition to income with the Loyal Fan card, totaling r$ 5 million.

In the last two years (2008 and 2009), Corinthians accumulated r$ 88.2 million in revenues, not considering resources from player transfers. revenues with sponsorship and advertising also enjoyed a significant increase: r$ 49 million, or 99% increase over 2008 and 350% when compared to 2004.

The official sponsorship quota for Corinthians came from r$ 6.5 million in 2004 to r$ 18 million in 2009. The income received from the official sponsor represents 37% of the marketing income, a percentage comparable to those of european clubs, thanks to the commercial development of the Club’s brand name.

Ticket sales in Corinthians matches represent another

deciding factor for the financial success in the last year. resources generated by ticket sales totaled r$ 27.6 million in 2009, a result 67% higher than that of 2008.

During 2009, Corinthians attracted over 780 thousand fans to its matches in the Pacaembu stadium, for the state Championship, Cup of Brazil, and Brazilian Championship. as a result, the stadium occupation rate reached over 68%, a result comparable to those of many european clubs.

DEBT UNDER CONTROLWith the investments made by the current management, Corinthians total debt saw a small increase in 2009, going from r$ 97.23 million, in 2008, to r$ 99.82 million, as of December 31, 2009.

Tax debt continues to be settled in installments, through allocation of resources from the “Timemania” lottery. These debts refer to tax obligations with the Federal revenue service, social security, and severance Indemnity Fund for employees.

In 2009, Corinthians tax incentives stemming from the so-called Pelé Law totaled r$ 35,458,161.13. Cofins (Contribution for Financing social security) contributed most for the total saved tax in the period, with r$ 14,027,605.16, followed by social security, with r$ 13,381,838.77.

EVolution of inCoME sourCEsIn r$ thousands

TV BrOaDCasT rIGHTs

sPONsOrsHIPs aND aDVerTIsING

TICKeT saLes

PrIZes FOr CHaMPIONsHIPs

LOyaL FaN PrOGraM, LOTTerIes aND OTHers

23,36125,631

29,005

49,049

27,638

3,287 2,2267,0636,8137,487

16,59224,704

17,283

505–

2007 2008 2009

at the end of 2009, Corinthians managed to settle all pending accords in the professional football department. During the process of administrative reorganization, deals were reached with former coach Daniel Passarela, former players Nilmar and renato, and with Clubs Olympique Lyonnais and sport Club Internacional.

In 2009, Corinthians recorded no incidents resulting in significant fine or penalty from the sao Paulo state Football Federation, Brazilian Football Confederation (CBF) and FIFa. The Club did not receive any significant fines for noncompliance with the statute of the Fan, from non-conformity with environmental laws and regulations, including non-monetary penalties, and did not suffer any labor-related penalties.

aCCorDS, FinES anD SanCtionS


41

EVolution of surplus/(DEfiCit) for thE YEarIn r$ thousands

2004

-39,476

2006

-39,062

5,826

2009

10,871

2008

-23,264

2007

-38,284

2005

inDEbtEDnEss floW

201038%

2013 aND

BeyOND45%

201212% 2011

5%

TOTaL DeBT

R$ 99,821 THOUSAND

inCoME EVolutionIn r$ thousands

WITH TICKET SALES

2007 2008 2009

7,487

16,592+ 122%

+ 67% 27,638

WITH PRIZES FOR CHAMPIONSHIPS

2007 2008 2009

0 505

6.813

+ 100%

+ 1,249%

EVolution of total assEts In r$ thousands and %

2007 2008 20090

400,000

350,000

300,000

250,000

200,000

150,000

100,000

50,000

0.63

0.380.50

134,344 117,520

211,712

307,660

181,042

359,181TOTaL INCOMe TOTaL asseTs asseT TUrNOVer

CoMMuniCation

"i'VE liVED EXCitinG

MoMEnts in football,

but this onE is spECial."

robErto CarloS, AT HIS OffICIAl pReSeNTATION wITH CORINTHIANS


43

CorinthianS WorkED aCtivElYto strengthen its brand name in 2009, reaching results that are unprecedented in the history of a Brazilian Club. With a comprehensive, bold action plan, a number of initiatives have been created, developed and reinforced in the period. sponsorship agreements in football enjoyed record-breaking revenues and set a new standard in businesses and relationship with sponsors, serving as a model for other Clubs in the country.

several fronts have been opened. We are now sponsors of stock Car and Formula Truck racing teams, expanded significantly our “Poderoso Timão” chain of franchised stores, increased the network of “Chute Inicial” football schools, and launched a number of licensed items by the Corinthians brand name – they are over 700 now. Many of them bet on the charisma of ronaldo to foster a new generation of Corinthians fans, with a line of items related to the image and name of the Phenomenon. In 2009, sales of licensed items surpassed 800 thousand units, a 60% growth over the previous year.

actions entered other fields. In the movie, the documentary Fiel promoted a real invasion of Corinthians fans in theaters of sao Paulo. In some of them, tickets were sold out some days before the film premiere. another successful film was ‘23 years in 7 seconds’, telling the story of the state Championship of 1977.

The program Loyal Fan, which offers discounted ticket prices and distributes exclusive kits to members, also experienced a significant growth

WITH aCTIONs IN seVeraL areas aND UNPreCeDeNTeD sPONsOrsHIP aGreeMeNTs FOr a BraZILIaN CLUB, COrINTHIaNs MarKeTING CLOseD 2009 WITH reCOrD-BreaKING FIGUres

an all-MiGhtY branD naME

MarKeTING

proDuCt 2007 2008 2009

TV /still ads 25.2 25.6 40.4Nike 5.0 5.0 16.3Uniform 12.3 16.0 21.3Loyal Fan 0 0.048 4.9Licensing 0.32 7.3 7.8Ticket sales 7.4 16.6 27.6Total 50.2 70.5 118.3

ValuEs at a hiGhFinancial result provided by Marketing (in r$ million)

Car raCING: COrINTHIaNs Is IN THe sUPerLeaGUe aND IN OTHer CaTeGOrIes OF THe sPOrT


44

CReATIve MARkeTINg CAMpAIgNS, SuCH AS JeRSeYS wITH pORTRAITS Of fANS, CONTRIbuTeD fOR THe Club TO geNeRATe OveR R$ 88 MIllION IN New ReSOuRCeS OveR THe lAST TwO YeARS


45

in 2009, thus reinforcing the strategy to work toward the fan. Launched in December 2008, the program evolved progressively and has now over 69 thousand fans enrolled, 48 thousand of them in good standing.

The ‘Poderoso Timão’ chain of stores followed the same growth pace. They were 12 units in 2008, and then 57 in the next year, with revenues of r$ 2.3 million in royalties. The expansion continues in 2010, with new stores opened, reaching the mark of 64 units by March, and arriving in the state of Paraná, and other cities in sao Paulo. The forecast is 100 stores by september. since its inception, in October 2008, the ‘Poderoso Timão’ chain of stores recorded total revenues in excess of r$ 42 million.

69 thousand

Is THe NUMBer OF FaNs eNrOLLeD IN THe LOyaL

FaN PrOGraM By THe eND OF 2009

700ITeMs HaVe BeeN

LICeNseD By COrINTHIaNs, INCLUDING

MOBILe PHONes, BOOKs, COsMeTICs

aND Key rINGs

Chain in EXpansionGrowth of ‘Poderoso Timão’ stores in the last years

12 sTOres

57 sTOres

64 sTOres (By MarCH)20

1020

0920

08

‘PODEROSO TIMÃO’ HAD REVENUES

OF R$ 42 MILLION SINCE THE FIRST

STORE WAS OPENED

largESt SponSorShip agrEEMEntS in 2009In r$ millions*

BAYERN MUNICH (Ger) 42.3CORINTHIANS (Bra) 38.5MANCHESTER UTD (eNG) 36.9REAL MADRID (sPa) 35.2CHELSEA (eNG) 32.9BORUSSIA DORTMUND (Ger) 28.2SCHALKE 04 (Ger) 28.2TOTTENHAM (eNG) 28.2JUVENTUS (ITa) 25.8AC MILAN (ITa) 23.5INTER MILAN (ITa) 21.1

* Values converted into r$ as of april 23, 2010 (1 euro = r$ 2.35).


46

aCtions in 2009

proJECts for 2010

» strengthening of the ‘Loyal Fan’ program» expansion of 'Poderoso Timão’ franchise» Timão is your face (jerseys with pictures of fans used in official match)» Opening of ‘Poderoso Timão’ megastore at Parque são Jorge» sponsorship of aaCD in an official match» Consolidation of Timão Tur, Corinthians travel agency» expansion of 'Chute Inicial’ football schools» Launch of the third uniform» Launch of an extensive line of items in official stores» Partnership with Bradesco and creation of Corinthians card» Living Well Centennial – personal accident insurance, with draw of lots for prizes.

» sponsorship agreements totaling r$ 45 million» Presentation of roberto Carlos» sponsorships for stock Car, Formula Truck, superleague and GT3 racing teams» auction of the derby (help to the city of são Luís do Paraitinga)» Mr. Centennial (Marcelinho Carioca as ambassador of the centennial)

among so many achievements and initiatives, however, the most important ones were the sponsorship agreements with groups Hypermarcas, Brazil Foods (Batavo) and silvio santos. altogether, the agreements reached r$ 38.5 million – almost twice as much as the income in the previous year. In 2010, a new record was set: r$ 45 million (r$ 38 million from Hypermarcas, and r$ 7 million from Grupo silvio santos).

During this time, the values obtained with sponsorship agreements grew by the same pace as that of the Corinthians brand name appreciation. a survey conducted by consultants Crowe Horwarth rCs showed that the club’s name was valued at r$ 562.6 million in 2009. In 2004, that value was r$ 286 million – a 97% evolution over five years.

PrODUCT LINe BeTs ON rONaLDO’s CHarIsMa TO

FOsTer a NeW GeNeraTION OF COrINTHIaNs FaNs


47

CorinthianS haS ovEr 30 Million fans spread all over the country. Thousands watch the matches in the stadium, others are constantly at Parque são Jorge, but most do not follow so closely what happens with the Club.

To keep this huge nation up to date with proper and relevant information, Corinthians offers a series of official communication vehicles. In 2009, TV Corinthians was launched to provide members with information on all departments and happenings at the Club. a total of 24 channels cover from the history of the team to improvements at the Club, in addition to social and cultural programming.

also in 2009, the Club invested heavily in the diversification of printed products, with the announcement of three new publications. Chute Inicial magazine, with a circulation of 10 thousand copies, approaches the network of football schools – with over 7 thousand students. Corinthians Mag, with a circulation of 20 thousand copies, is focused on the Club, but brings reports on other subjects, such as gastronomy, travel and lifestyle. still in the editorial area, in 2010, readers in sao Paulo started receiving O Fiel, a weekly newsletter, with the latest news on Timão.

another important source of information for the Corinthians fans is the internet portal. The website gathers institutional information, latest news on sports, promotions and online shopping through the virtual store. Complete and rather diversified, the website is one of the better structured and most accessed portals amongst all Brazilian Clubs. It offers interactivity and is totally inserted in the internet 2.0 concept. The portal is also available in spanish and english, with static versions – another way to promote the internationalization of the Corinthians brand name.

IN aDDITION TO OFFerING ONe OF THe MOsT COMPLeTe WeBsITes aMONG BraZILIaN TeaMs, COrINTHIaNs LaUNCHeD TWO MaGaZINes aND a WeeKLy NeWsLeTTer IN 2009

inforMation to thE nation

POrTaL aND OTHer VeHICLes

FigurES oF thE portal*

16,981,149 HITs90,256,427 PaGeVIeWs

5,705,364 sINGLe VIsITOrs

* BeTWeeN May aND DeCeMBer 2009

Corinthians publiCations» Portal» Chute Inicial Magazine» Corinthians Mag Magazine» O Fiel Newsletter» Match program


48

CarDs POrTraIT THe CLUB aT THe FIFTIeTH aNNIVersary: CLOCKWIse FrOM TOP, VIeW OF GyMNasIUM, THe LIBrary, THe CHaPeL, BOWLING, eNTraNCe MONUMeNT, INTerNaL VIeW, GyMNasIUM INDOOr VIeW, aND saINT GeOrGe FOUNTaIN


49

CorinthianS iS onE oF thE grEatESt ClubS in thE WorlD. Today, the Club has 15,715 primary members in good standing, and 14,277 dependents, offering to them a wide, modern infrastructure. In 2009, aimed at stimulating the culture and disseminating the respect for the Corinthians history, the Club promoted a number of activities for Club members and other fans. shows and theater performances, health promotion campaigns and debates on the history of Corinthians, in addition to a series of social events connected with the traditional calendar of festivals, opened the club's doors to thousands of people during the year.

solidarity Christmas, for instance, collected over 1 ton of food and toys, which were donated to são Judas Tadeu Children Institute, Tiãozinho Day Care Center, and Ninho House. In addition to the blood donation campaign, (see box below), the Club supported the Week for Bone Marrow Donation, with the registration of 1,174 possible donors.

The period also marked an intense preparation for the Cruise of the Centennial, a sea cruise held in February 2010 that took almost 4 thousand people on an unforgettable journey, to celebrate the Club’s 100 years. In this unprecedented initiative, the Costa Concordia transatlantic left the Port of santos for Ilhabela and Búzios, and back to the port of departure. Four days of great celebration and relaxation, with a number of VIPs on board. among them, former players Neto, Marcelinho and Basílio, and famous fans such as former basketball player Hortência and songwriter Toquinho.

In 2009, Corinthians fans enjoyed the remodeling and modernization of the Corinthians Memorial, a museum telling the history of all achievements along the time,

a NUMBer OF CULTUraL, sOCIaL aND eNVIrONMeNTaL aCTIVITIes Were PrOMOTeD IN 2009, INCLUDING INTeNsIVe PreParaTION FOr THe CrUIse OF THe CeNTeNNIaL

uniVErsE in blaCK-anD-WhitE

sOCIaL aND CULTUraL INVesTMeNTs

Corinthians blooDThe Corinthians Blood campaign, a national project conceived and promoted by fans with total support from the Club, exceeded all expectations in its most recent edition. The project makes use of the strength and solidarity of the Loyal Fans to make the Brazilian population aware of the importance to donate blood. This was the fifth edition of the event, with a massive participation of fans.


50

ClubE Dos 13Corinthians President andrés sanchez presides over the special Commission for social responsibility of Clube dos 13, set up in september 2009. It aims at increasing the relations between football and society. The group has as a major aim the channeling of philanthropic actions, and serves as the Brazilian football interlocutor in the greatest social discussions of the country.

The commission aims at harnessing the power, strength and passion generated by the country’s most popular sport to create a joint channel of initiatives, for the benefit of the entire society. Through it, Clube dos 13 blends together individual actions carried out by its member clubs.

a project supported by Clube dos 13 is the social organization all For education, which advocates an effective improvement in the country’s basic education levels, and seeks partners for engagement in the promotion of the cause.

a great collection of black-and-white memorabilia. One of the spaces created last year is the Walk of Fame, which features the idols of the past. The Memorial was inaugurated on January 27, 2006, in a ceremony attended by President Luís Inácio Lula da silva and other important national politicians.

The Corinthians Memorial is located at the Parque são Jorge entrance, in an over 1,500 sqm space. There, visitors are assisted by high technology for a journey through time, by means of widescreens, panels and special resources that show and tell the greatest black-and-white achievements.

Corinthians is also the first and only football Club in sao Paulo to offer the public an amphitheater. It is an adaptable auditorium, with a modern and bold design, which acquired a multifunctional profile to be used for movie, theater, as well as other functions. It has rooms for video, meetings, lectures and training, with capacity for 400 people.

For 2010, the Club is maintaining the focus on relevant actions from social and environmental standpoints. In an unprecedented initiative, Corinthians signed a technical cooperation agreement with the National Council of Justice (CNJ), with the sao Paulo Court of Justice (TJ -sP) and Fundação Casa. The agreement is part of the program starting again, of the Judicial Branch, aimed at training and facilitating the reintegration of inmates and egresses from the penitentiary system into the job market.

Twice a week, Corinthians will make its facilities available for 100 adolescents in conflict with the law to practice sports activities. The initiative also calls for hiring two inmates in semi-open regime to be trained in sports practices or physical education.

JOUrNey THrOUGH TIMe: THe MeMOrIaL TeLLs THe CLUB’s 100-year HIsTOry


51

A GOAL WORTH ONE HUNDREDanother important action carried out by Corinthians in 2010 is the project Playing for the environment, a partnership with Banco Cruzeiro do sul to promote socio-environmental responsibility in both institutions. The program includes several activities aimed at tackling global warming and will mobilize Corinthians fans, Club members, as well as employees and customers with the bank.

The project establishes that for every goal scored by Corinthians in any tournament, one hundred trees will be planted in an area determined in an agreement with the sao Paulo state Government – another one hundred will be planted per match, regardless of the result. In total, 21 thousand seedlings will be donated. The goals started to be calculated on March 28, 2010, in the classical match against são Paulo, for the state Championship, won by the black-and-white 4-3.

The program also calls for neutralization of CO2 emissions in all Corinthians matches in 2010, through an inventory to be made by Instituto ecoar. The project involves also promotional and environmental education actions in Corinthians matches, as well as wide dissemination through the internet and social networks. This is the first time that a football Club is mobilized for an environmental initiative of this size. reports on the program progress are to be published regularly.

DaNILO CeLeBraTes HIs GOaL, 4-3 aGaINsT sãO PaULO, IN THe sTaTe CHaMPIONsHIP 2010: THe TaBOO Was MaINTaINeD aND THe eNVIrONMeNTaL CaMPaIGN Was sTarTeD

rEMarkablE goal

sINCe MarCH 2010, FOr eVery GOaL

sCOreD By COrINTHIaNs, 100 Trees are

PLaNTeD


52

to aDMiniStratorS, CounCilorS anD MEMbErS oF Sport Club CorinthianS pauliSta

1. We have audited the balance sheets of sport Club Corinthians Paulista – sCCP (“Club”) as of December 31, 2009 and 2008, and the related statements of income, changes in net equity, cash position, and value added for the years then ended, prepared under the responsibility of its administration. Our responsibility is to express an opinion on these financial statements.

2. We conducted our audits in accordance with generally accepted auditing standards in Brazil which comprised: (a) the planning of our work, taking into consideration the materiality of balances, the volume of transactions and the accounting and internal control systems of the Club; (b) the examination, on a test basis, of documentary evidence and accounting records supporting the amounts and disclosures; and (c) an assessment of the most significant accounting principles and estimates adopted by the Club’s administration, as well as an evaluation of the overall financial statement presentation.

3. In our opinion, the financial statements referred to in paragraph 1 present fairly, in all material respects, the financial position of sport Club Corinthians Paulista – sCCP on December 31, 2009 and 2008, the result of its operations, changes in net equity, and cash position for the years then ended, in accordance with accounting practices adopted in Brazil.

4. as described in accompanying note no. 10, on December 26, 2007, the Club filed its request for adherence to “Timemania” lottery rules, under the

terms of Laws no. 11345/2006 and no. 11505/2007 and Decree no. 6187/2007, which provide that the remuneration paid to participating Clubs must be necessarily used to pay tax obligations with the social security and the Federal revenue service. as referred to in the mentioned accompanying note, the Club adhered to the lottery contest in 2007, and in July 2009 applied for the payment of debts in installments, and the formal and definitive certification of debts (tax obligations) is under final consolidation process by the relevant bodies.

5. Our audit was conducted having as major goal to issue an opinion on the financial statements referred to in paragraph 1. The statement of value added referring to the years ended on December 31, 2009 and 2008 is submitted to provide supplementary information on the Club, but it is not required as part of the financial statements, according to the accounting practices adopted in Brazil. The statements were submitted to the auditing procedures described in paragraph 2 and, in our opinion, these statements are adequately presented, in all material respects, in relation to the financial statements.

sao Paulo, January 29, 2010,

Eduardo Augusto Rocha Pocettiaccountant-partnerCrC 1sP105866/O-5BDO Independent auditorsCrC 2sP013439/O-5

opinion of inDEpEnDEnt auDitors

FINaNCIaL sTaTeMeNTs


53

aSSEtS 2009 2008CurrEnt 101,121 72,629CasH aND CasH eQUIVaLeNTs 809 200aCCOUNTs reCeIVaBLe 81,891 64,914IMaGe rIGHTs 9,858 5,023OTHer aCCOUNTs reCeIVaBLe 5,766 1,774INVeNTOrIes 359 299FOLLOWING year eXPeNses 2,438 419

non-CurrEnt 258,060 253,031

long tErM rEalizationJUDICIaL DePOsITs 2,891 2,742aCCOUNTs reCeIVaBLe 77,106 74,444IMaGe rIGHTs 11,125 4,975INTaNGIBLe - aVaILaBLe FOr saLe 8,795 3,138

FiXED aSSEtS 140,049 136,737intangiblE aSSEtS 17,734 12,995

total aSSEtS 359,181 307,660

liabilitiES 2009 2008CurrEnt 153,840 106,999LOaNs aND FINaNCING 33,700 31,314sUPPLIers 17,050 7,094IMaGe rIGHTs PayaBLe 13,638 3,767OBLIGaTIONs aND PayrOLL TaXes 23,327 4,716TaX OBLIGaTIONs 2,085 559aCCOrDs aND COUrT rULINGs 2,229 6,896TaXes IN INsTaLLMeNTs 2,952 3,697aDVaNCes FrOM CUsTOMers - 2,268reaLIZaBLe reVeNUes 58,859 46,688

non-CurrEnt 147,019 148,165LOaNs 5,370 21,196IMaGe rIGHTs PayaBLe 7,566 1,773aCCOrDs aND COUrT rULINGs - 1,635TaXes IN INsTaLLMeNTs 51,568 39,599reaLIZaBLe reVeNUes 75,139 73,645PrOVIsION FOr CONTINGeNCIes 7,376 10,317

nEt EQuitY 58,322 52,496eQUITy 1 1reVaLUaTION reserVe 98,553 101,309CaPITaL reserVe 31 30aCCUMULaTeD DeFICIT (40,263) (48,844)

total liabilitiES 359,181 307,660

Football 2009 2008groSS inCoMETV BrOaDCasT rIGHTs 29,005 25,631sPONsOrsHIPs aND aDVerTIsING 49,049 24,704TICKeT saLes 27,638 16,592PrIZes FOr CHaMPIONsHIPs 6,813 505OTHer OPeraTING reVeNUes 7,063 2,226SUB-TOTAL 119,568 69,658

INCOMe WITH FeDeraTIVe rIGHT TraNsFers 29,917 26,780total opErating rEvEnuES 149,485 96,438

DEDuCtionS FroM groSS inCoMETaXes aND CONTrIBUTIONs (5,756) ( 3,077)nEt opErating rEvEnuES – Football 143,729 93,361

opErating rEvEnuES (EXpEnSES)eMPLOyees (67,315) (44,198)THIrD-ParTy serVICes (20,420) (15,801)GeNeraL aND aDMINIsTraTIVe (25,411) (17,287)FOOTBaLL (15,899) ( 9,749)COsT reCOVery - 9,966aDMINIsTraTIVe COsTs aPPOrTIONMeNT (4,517) ( 4,120)total opErating EXpEnSES (133,562) (81,189)

opErating SurpluS bEForE intErESt anD non-opErating EarningS 10,167 12,172NeT FINaNCIaL eXPeNses (6,350) ( 148)OTHer reVeNUes 226 1 1SurpluS (DEFiCit) For thE YEar 4 ,043 12,035

SoCial Club anD aMatEur SportS 2009 2008groSS inCoMEMeMBersHIP Fees 6,843 5,331COMMerCIaL eXPLOraTION 10,226 8,858LICeNsING aND FraNCHIses 13,986 6,054OTHer reVeNUes 502 840TOTAL REVENUES 31,557 21,083

DEDuCtionS FroM groSS inCoMETaXes aND CONTrIBUTIONs (91) (6)NET OPERATING REVENUES – SOCIAL CLUB AND AMATEUR SPORTS 31,466 21,077

opErating rEvEnuES (EXpEnSES)eMPLOyees (12,845) (10,099)THIrD-ParTy serVICes (4,288) (4,040)GeNeraL aND aDMINIsTraTIVe (15,948) (12,241)aMaTeUr sPOrTs (32) (51)COsT reCOVery ( 1) 5 10aDMINIsTraTIVe COsTs aPPOrTIONMeNT 164,517 4,120TOTaL OPeraTING eXPeNses (28,597) (21,801)

OPERATING SURPLUS BEFORE INTEREST AND NON-OPERATING EARNINGS 2,869 (724)

FINaNCIaL eXPeNses (1,281) (440)OTHer reVeNUes 194 -NeT OPeraTING reVeNUes – sOCIaL CLUB aND aMaTeUr sPOrTs 1,782 (1,164)SurpluS (DEFiCit) For thE YEar 5,825 10,871

balanCE shEEts balance sheets on December 31, 2009 (values expressed in thousands of reais)

statEMEnt of inCoME Years ended December 31 (values expressed in thousands of reais)

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The accompanying notes are part of the financial statements. Access them at http://www.corinthians.com.br/upload/balançoCorinthians2009.pdf

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2009 2008CaSh FloWS oF opErating aCtivitiESsUrPLUs FOr THe year 5,825 10,871aDJUsTMeNTs TO reCONCILe NeT sUrPLUs TO CasH GeNeraTeD By OPeraTING aCTIVITIesDePreCIaTION OF FIXeD asseTs 5,737 3,672INTaNGIBLe aMOrTIZaTION 19,107 11,705PrOVIsION FOr CONTINGeNCIes (2,942) (27,870)

(inCrEaSE) DECrEaSE in CurrEnt anD non-CurrEnt aSSEtSaCCOUNTs reCeIVaBLe (19,640) (80,228)IMaGe rIGHTs (10,985) (5,893)OTHer aCCOUNTs reCeIVaBLe (3,992) (1,391)INVeNTOrIes (60) (189)FOLLOWING year eXPeNses (2,018) (407)JUDICIaL DePOsITs (148) (281)

inCrEaSE (DECrEaSE) in CurrEnt anD non-CurrEnt liabilitiESsUPPLIers 9,957 2,663TaXes PayaBLe 1,526 (5,475)IMaGe rIGHTs PayaBLe 15,664 (793)OBLIGaTIONs aND PayrOLL TaXes 18,612 (21,478)aCCOrDs aND COUrT rULINGs (6,302) (10,490)TaXes IN INsTaLLMeNTs (745) 2,053aDVaNCes FrOM CUsTOMers (2,269) 2,268reaLIZaBLe reVeNUes 13,665 75,708TaXes IN INsTaLLMeNTs 1 1,969 29,170nEt CaSh proviDED bY (uSED in) opErating aCtivitiES 52,961 (16,385)

CaSh FloWS oF invEStMEnt aCtivitiESaCQUIsITION OF FIXeD asseTs (3,795) (1,780)saLe OF FIXeD asseTs - 9INTaNGIBLe - NeT (23,846) (17,274)INTaNGIBLe - aVaILaBLe FOr saLe (5,657) (3,138)FIXeD asseTs IN PrOGress (5,615) (2,895)NeT CasH PrOVIDeD By (UseD IN) INVesTMeNT aCTIVITIes (38,913) (25,078)CasH FLOWs OF FINaNCING aCTIVITIesLOaNs aND FINaNCING - CUrreNT 2,386 18,125LOaNs aND FINaNCING – NON-CUrreNT (15,826) 21,196CaPITaL reserVe 1 -nEt CaSh proviDED bY (uSED in) FinanCing aCtivitiES (13,439) 39,321

nEt CaSh proviDED bY (uSED in) opErating, invEStMEnt anD FinanCing aCtivitiES 609 (2,142)

CaSh, bankS anD FinanCial appliCationSOPeNING BaLaNCes 200 2,342FINaL BaLaNCes 809 200inCrEaSE (DECrEaSE) in CaSh, bankS anD FinanCial appliCationS 609 (2,142)

rEvaluation Capital rESErvE aCCuMulatED EQuitY rESErvE (DonationS) DEFiCit total

at DECEMbEr 31, 2007 1 104,075 30 (62,481) 41,625

reVaLUaTION reserVe reaLIZaTION - (2,766) - 2,766 -sUrPLUs FOr THe year - - - 10,871 10,871

at DECEMbEr 31, 2008 1 101,309 30 (48,844) 52,496

reVaLUaTION reserVe reaLIZaTION - (2,756) - 2,756 -INCrease IN reserVe - - 1 - 1sUrPLUs FOr THe year - - - 5,825 5,825

at DECEMbEr 31, 2009 1 98,553 31 (40,263) 58,322

statEMEnt of Cash floWs Years ended December 31 (values expressed in thousands of reais)

statEMEnts of ChanGEs in nEt EQuitYYears ended December 31 (values expressed in thousands of reais)

FINaNCIaL sTaTeMeNTs



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Football 2009 2008rEvEnuESParTICIPaTION IN TOUrNaMeNTs 29,005 25,631BraND eXPLOraTION aND Use 49,049 24,704TraNsFer OF FeDeraTIVe rIGHTs 29,917 26,780TICKeT saLes 27,638 16,592PrIZes FOr CHaMPIONsHIPs 6,813 505LOyaL FaN PrOGraM, LOTTerIes aND OTHers 7,063 2,226aLLOWaNCe FOr DOUBTFUL aCCOUNTs - -

149,485 96,438

thirD-partY inputCONTraCTeD serVICes (32,807) (23,213)GeNeraL aND aDMINIsTraTIVe eXPeNses (5,438) (5,094)COsT reCOVery - 9,966aDMINIsTraTIVe COsTs aPPOrTIONMeNT (4,517) (4,120)

(42,762) (22,461)groSS valuE aDDED 106,723 73,977

DEprECiation, aMortization anD DEplEtionDePreCIaTION aND aMOrTIZaTION (19,439) (11,980)

nEt valuE aDDED proDuCED bY thE aCtivitY 87,284 61,997

valuE aDDED rECEivED FroM tranSFErFINaNCIaL INCOMe 1,667 4,693 total valuE aDDED to bE DiStributED 88,951 66,690

DiStribution oF valuE aDDEDPersONNeL (aDMINIsTraTIVe aND aTHLeTes) 67,314 44,198

intErESt on thirD-partY CapitalINTeresTs 7,791 4,830reNTs 3,657 2,449

govErnMEntSTaXes (FeDeraL, sTaTe aND MUNICIPaL) 6,146 3,178

nEt EQuitYSurpluS 4,043 12,035 88,951 66,690

SoCial Club anD aMatEur SportS 2009 2008rEvEnuESBraND eXPLOraTION aND Use 10,226 8,857MeMBersHIP 6,842 5,331OTHer reVeNUes 14,683 6,894

31,751 21,082

thirD-partY inputCONTraCTeD serVICes (4,320) (4,091)GeNeraL aND aDMINIsTraTIVe eXPeNses (10,368) (8,527)PrOVIsION FOr CONTINGeNCIes - -COsT reCOVery (1) 510aPPOrTIONMeNT OF eXPeNses 4,517 4,120

(10,172) (7,988)groSS valuE aDDED 21,579 13,094

DEprECiation, aMortization anD DEplEtionDePreCIaTION aND aMOrTIZaTION (5,405) (3,407)

nEt valuE aDDED proDuCED bY thE aCtivitY 16,174 9,687

valuE aDDED rECEivED FroM tranSFErFINaNCIaL INCOMe 428 1,455

total valuE aDDED to bE DiStributED 16,602 11,142

DiStribution oF valuE aDDEDPersONNeL (aDMINIsTraTIVe, sOCIaL CLUB aND aMaTeUr sPOrTs) 12,845 10,099 intErESt on thirD-partY CapitalINTeresTs 1,708 1,896

govErnMEntSTaXes 267 311

nEt EQuitYSurpluS 1,782 (1,164) 16,602 11,142

ValuE aDDED statEMEntsYears ended December 31 (values expressed in thousands of reais)

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andrés navarro Sanchezpresident of the board

raul Corrêa da SilvaDirector, finances

Mauro túlio garciaAccountant-CRC 1Sp132.860/0-9



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57

to the Managers, Councilors and Members of Sport Club Corinthians paulista – SCCp

We have been engaged to perform a limited assurance engagement on the annual sustainability report for 2009 of Sport Club Corinthians Paulista – SCCP (“Club”), prepared under the responsibility of the Club’s management. This responsibility includes designing, implementing and maintaining internal control relevant to the proper preparation and presentation of the sustainability report for 2009. Our responsibility is to issue a report of limited assurance report for the information disclosed in the annual sustainability report of Sport Club Corinthians Paulista – SCCP for 2009.

CritEria For prEparation oF thE SuStainabilitY rEportThe sustainability report for 2009 was prepared in accordance with the guidelines for sustainability reports of the Global reporting Initiative (GrI-G3) for C+ application Level. Following such guidelines, Sport Club Corinthians Paulista – SCCP reported 11 performance indicators.

proCEDurES appliEDOur limited assurance work was performed in accordance with the Brazilian standard for assurance work different from audit and a NBC TO 3000 review, issued by the Federal accounting Council. That standard requires compliance with ethical standards and planning and performance of the service to obtain limited assurance that no matter has come to our knowledge which could make us believe that the sustainability report of Sport Club Corinthians Paulista – SCCP is not adequate, in accordance with the criteria described below (scope and Limitations), in all material respects.

In a limited assurance engagement, the evidence-gathering procedures are more limited than for a reasonable assurance engagement, and, therefore, less assurance is obtained than in a reasonable assurance engagement. The procedures selected depend on the judgment of the independent auditor, including the evaluation of the risks of the sustainability report not complying significantly with the criteria described below (scope and Limitations). Within the scope of our work, we carried out the following procedures, among others: (i) planning the work, taking into consideration the relevance and the volume of information presented in the sustainability report of Sport Club Corinthians Paulista – SCCP; (ii) obtaining an understanding of the internal controls; (iii) verifying, on a test basis, evidence that supports the quantitative and qualitative data in the sustainability report; and (iv) interviews with the managers responsible for preparing the information. These procedures were deemed sufficient

to allow a limited level of assurance and, consequently, do not include all those required for issuing a broader assurance report, as set forth in that audit standard.

SCopE anD liMitationSThe objective of our work was to verify whether the data included in the sustainability report for 2009 with respect to the obtaining of qualitative information and measurement and calculation of quantitative information complies with the following criteria: (i) Brazilian accounting standards NBC T 15 - social and environmental Information; and (ii) guidelines for sustainability reports from the Global reporting Initiative (GrI G3). Opinions, historical information, descriptive information and information resulting from subjective evaluations are not included in the scope of the work performed.

Our limited assurance evaluation also covered the verification of the requirements for GrI-G3 for reports with a C+ application Level.

The financial statements of Sport Club Corinthians Paulista – SCCP for the year ended December 31, 2009 were audited by other independent auditors, who issued an unqualified opinion thereon dated January 29, 2010. The social and environmental performance indicators based on accounting information, and presented in the sustainability report for 2009 of Sport Club Corinthians Paulista – SCCP, were extracted from these financial statements, which were not subject to assurance for the purposes of this work.

ConCluSionBased on our limited assurance engagement, we are not aware of any significant change that should be made to the information included in the sustainability report of Sport Club Corinthians Paulista – SCCP for the year ended December 31, 2009, for this information to be properly presented, in all material respects, in accordance with the criteria described above (scope and Limitations), utilized for a C+ application Level.

Sao paulo, april 30, 2010

PricewaterhouseCoopersauditores IndependentesCrC 2sP000160/O-5

Manuel Luiz da silva araújoaccountant CrC 1rJ039600/O-7 “s” sP

inDEpEnDEnt auDitors' rEport of liMitED assuranCE ON THe ANNuAl SuSTAINAbIlITY RepORT fOR 2009 Of SpORT Club CORINTHIANS pAulISTA – SCCp

in thE last 15 MinutEs of thE ClassiCal MatCh palMEiras-sÃo paulo, last sunDaY, in MoruMbi, thErE Was a rEal phEnoMEnon: WhilE booinG both tEaMs, both

CroWDs startED shoutinG: ‘Corinthians! Corinthians! Corinthians!’. traDitional

arChEnEMiEs, this EXaMplE rEVEals (...) thE EXaCt proportion of

rEspECt, anD at thE saME tiME Wrath anD fEar, thEY haVE for thE riVal. thosE Who arE not Corinthians fans arE aGainst

Corinthians – that is thE truth in thE bEhaVior of our CroWDs

EXCErpt FroM an artiClE publiShED in Jornal Da tarDE on JulY 21, 1987.

“i haVE nEVEr haD anYthinG aGainst Corinthians. i onlY

haD to silEnCE that inCrEDiblE CroWD. if not, thEir fans

WoulD Win thE GaME”pElé, THe fOOTbAll kINg, HAS NeveR plAYeD fOR CORINTHIANS

thErE CoMEs Corinthians, Corinthians. EMbraCED bY thE

ConCEntratED CroWD.loYal, loYal, loYal, alWaYs bY

Your siDE, Corinthians.bY Your siDE WhErEVEr You Go,

WhatEVEr You Do.You arE thE rEliGion, thE soul

of this CroWD.taKE a looK at thE flaGs WaVinG.

Corinthians, You arE JoY, thE EnthusiasM of a nation. You arE part of this pEoplE.You arE insiDE EVErYonE, thosE Who arE hErE to applauD You, Corinthians. onlY

You, ‘tiMÃo’ froM parQuE sÃo JorGE, stir up MY pEoplE. shaKinG thE

founDations of MaraCanÃ.JoY anD partY in rio. ‘CorinGÃo’

EntErs thE fiElD. EXCErpt FroM thE narration bY oSMar SantoS at thE SEMiFinal

CorinthianS-FluMinEnSE in 1976, thE So-CallED invaSion oF rio bY CorinthianS FanS

100 years - cdn.corinthians.com.br · contos de réis (south ... Domingos da Guia from Flamengo,...

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