... Channel Care PU0Page 4 TMW (The Mahindra Way of Selling) a. 3 Milestones • 1st Milestone: When...

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www.Mahindrastars.com Channel Care PU0Page 1 Reading Material for Sales Team Contents Know your Company ............................................................................................................................... 3 TMW (The Mahindra Way of Selling) .................................................................................................... 4 a. 3 Milestones ............................................................................................................................... 4 b. 6 Steps (6X9 Matrix) ................................................................................................................... 4 c. 9 Tools (6X9 Matrix) ................................................................................................................... 4 Presales, Sales & Post Sales Process ...................................................................................................... 4 MSS (Mahindra Sales Systems) .............................................................................................................. 5 Enquiry Management:........................................................................................................................ 5 a. Enquiry recording .................................................................................................................... 5 b. Tracking of Enquiry ................................................................................................................. 5 c. Enquiry Source Analysis: ......................................................................................................... 6 d. Enquiry review ........................................................................................................................ 6 Conversion Management ................................................................................................................... 6 a. Win Lose Analysis ................................................................................................................... 6 b. PWCC (Post Warranty Customer Contact)............................................................................. 6 c. PDCC (Post Delivery Customer Contact) ................................................................................ 7 d. Sales Funnel Analysis .............................................................................................................. 7 e. Critical Ratios .......................................................................................................................... 8 f. Visual Management ................................................................................................................ 8 MSS Level II ............................................................................................................................................. 9 Coverage Ratio improvement: ........................................................................................................... 9 a. Village classification ................................................................................................................ 9 b. VLPM (Village Level Performance Management) ................................................................. 9 c. Event Ready Reckoner.......................................................................................................... 10 MSS PLUS .............................................................................................................................................. 10 Retail Management .......................................................................................................................... 10 a. Hot NPC Categorization ........................................................................................................ 10 b. Open Advance Categorization .............................................................................................. 10 Product Specifications........................................................................................................................... 11 Model Mix ........................................................................................................................................ 13 Sales Talk .......................................................................................................................................... 15

Transcript of ... Channel Care PU0Page 4 TMW (The Mahindra Way of Selling) a. 3 Milestones • 1st Milestone: When...

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Reading Material for Sales Team

Contents Know your Company ............................................................................................................................... 3

TMW (The Mahindra Way of Selling) .................................................................................................... 4

a. 3 Milestones ............................................................................................................................... 4

b. 6 Steps (6X9 Matrix) ................................................................................................................... 4

c. 9 Tools (6X9 Matrix) ................................................................................................................... 4

Presales, Sales & Post Sales Process ...................................................................................................... 4

MSS (Mahindra Sales Systems) .............................................................................................................. 5

Enquiry Management: ........................................................................................................................ 5

a. Enquiry recording .................................................................................................................... 5

b. Tracking of Enquiry ................................................................................................................. 5

c. Enquiry Source Analysis: ......................................................................................................... 6

d. Enquiry review ........................................................................................................................ 6

Conversion Management ................................................................................................................... 6

a. Win Lose Analysis ................................................................................................................... 6

b. PWCC (Post Warranty Customer Contact) ............................................................................. 6

c. PDCC (Post Delivery Customer Contact) ................................................................................ 7

d. Sales Funnel Analysis .............................................................................................................. 7

e. Critical Ratios .......................................................................................................................... 8

f. Visual Management ................................................................................................................ 8

MSS Level II ............................................................................................................................................. 9

Coverage Ratio improvement: ........................................................................................................... 9

a. Village classification ................................................................................................................ 9

b. VLPM (Village Level Performance Management) ................................................................. 9

c. Event Ready Reckoner.......................................................................................................... 10

MSS PLUS .............................................................................................................................................. 10

Retail Management .......................................................................................................................... 10

a. Hot NPC Categorization ........................................................................................................ 10

b. Open Advance Categorization .............................................................................................. 10

Product Specifications........................................................................................................................... 11

Model Mix ........................................................................................................................................ 13

Sales Talk .......................................................................................................................................... 15

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Capability Building ................................................................................................................................ 18

Salesman .............................................................................................. Error! Bookmark not defined.

a. SPEED training ....................................................................................................................... 18

b. Yashpal Skill Matrix .............................................................................................................. 18

MEC (Mahindra Excellence Centre) ..................................................................................................... 18

MDMS: .................................................................................................................................................. 19

Reports.............................................................................................................................................. 19

MDMS Add Ons: ................................................................................................................................... 22

Ek Mahindra ......................................................................................................................................... 22

Mahindra Applitrac: ............................................................................................................................. 23

Mahindra Samriddhi ............................................................................................................................ 27

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Know your Company

Company Overview:

M&M - Founded in 1945 as a steel trading company, we

entered automotive manufacturing in 1947 to bring the

iconic Willy’s Jeep onto Indian roads.

Over the years, we‘ve diversified into many new

businesses in order to better meet the needs of our

customers. We follow a unique business model of creating

empowered companies that enjoy the best of

entrepreneurial independence and Group-wide synergies. This principle has led our growth into a US

$16.2 billion multinational group with more than 119,000 employees in over 100 countries across

the globe.

Chairman – Anand Mahindra

Chairman Emeritus – Kesub Mahindra

Founders – JC Mahindra & KC Mahindra

Farm Division Vision:

FD Milestones:

1963 – Tractor plant started in Kandivali

1965 – First tractor rolled out

1970 – Implement division established in Nagpur

1994 – Assembly of tractors – Started in Nagpur

2000 – Assembly of tractors started at Rudrapur

2003 – Deming Award for Quality

2007 – Japan Quality medal

2013 – 20,00,000 Tractor Rolled out

2013 – Asia’s most promising brand “Mahindra Tractors”

Current – India’s Number 1 since 1983 (30 Years)

World’s No. 1 in terms of Volume since 2009

Mahindra FES Manufacturing plants – 5 Plants:

Kandivali, Nagpur, Rudrapur, Jaipur & Zaheerabad

Mumbai

Manufacturing Base

Nagpur Manufacturing Base

Rudrapur Satellite Plant

Jaipur Satellite Plant

Zaheerabad

Manufacturing Base

Mahindra Towers, Worli

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TMW (The Mahindra Way of Selling)

a. 3 Milestones • 1st Milestone: When the customer is certain he has the need for a tractor - ’Establishing

the Need’ Call

• 2nd Milestone-When he is convinced which is the right tractor for him - ’Getting

Agreement’ Call

• 3rd Milestone-When he commits his purchase, convinced he is getting the right terms for

the tractor he has chosen - ’Closing the Sale’ Call

b. 6 Steps (6X9 Matrix)

• Step 1 : Prepare like a Professional

• Step 2 : Raise the Customer Spirit Opening, RCSO

• Step 3 : Summarize status & state the Call Objective

• Step 4 : Achieve the objective through Questioning

• Step 5 : Summarize & Agree on the next steps

• Step 6 : Raise the Customer Spirit Close, RCSC

c. 9 Tools (6X9 Matrix) • Tool 1: NPCC Card

• Tool 2: Sales Aid Folder

• Tool 3: Procedures Note

• Tool 4: Diary

• Tool 5: Tehsil-wise Mahindra Tractor Owners list

• Tool 6: Visiting-cum-Message Card

• Tool 7: Exchange price list

• Tool 8: List of brokers

• Tool 9: Contact nos. of finance executives of local NBFCs

Presales, Sales & Post Sales Process

1) Enquiry Received at Dealership

2) Quotation given to customer from dealership

3) Customer gives Quotation to Banker/Financer(In case of Financing)

4) Follow-up to be done by salesmen with customer For delivery

5) Pre Delivery inspection of tractor to be done by expert mechanic during delivery from

Stockyard.

6) Pre delivery :Following to be collected :

a) Margin Money

b) KYC Documents: - (1)Customer ID, 2) Khasara/Khatuni 3) Passport size photographs 4)

Bank Statement 5) Post Dated Cheques 6) KYC from Guarantor ,

c) If Customer Age >58 or In case of Thumb Impression Co applicant is required

d) Compulsory Guarantor (whose Age<58) KYC documents as mentioned above for

customer is required.

7) Sales Invoice to be given to customer, who gives it to financer after receiving Delivery

Order.

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8) During Delivery: 1) Delivery Challan Cum Gate pass 2) Tool kit 3) Pooja to be done with

photograph 4) Margin Money Receipt 5) Operator Manual

9) PDI to be done & Job card to be created for PDI Service.

10) Installation to be done within 7 Days of delivery & farmer kit to be given during same with

photograph.

11) Reminders on free service & vehicle maintenance to be provided.

MSS (Mahindra Sales Systems)

Enquiry Management:

a. Enquiry recording

Master Enquiry register It is a register kept at Dealerships to the keep record of enquiries at dealership from different salesmen. New Prospective Customer Card (NPCC) The card is filled by salesmen for the prospective customer to capture & record their details, aspirations & demands

b. Tracking of Enquiry

Hot A (Brand M&M confirm, Bank process started, Delivery within month)

Hot (purchase within 30 days and follow-up minimum weekly)

Warm (purchase between 31 – 60 days and follow-up minimum fortnightly)

Cold (purchase after 60 days and follow-up minimum monthly)

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c. Enquiry Source Analysis:

Showroom – Counter, workshop, spares counter, branches

Referral – Dealer own contacts, Area Office, JJJK

Salesman – LM, PWCC, brokers, commission agents, sarpanch, patwari, mandis, etc.

Events – Sales Roller, Demo, LM, Customer meet, Loan mela, Road show, Service camp

d. Enquiry review

Vital 9

It is used for the monthly review of the salesmen at the dealership. It is a structured method

of arriving at the weekly & monthly targets. It is based on following 9 parameters:

Delivery, Hot NPCC, NPCC, PWCC, Events, Visit to A villages, Retail Number of tractors,

Closed NPCC & Industry

Event Register

This is a register for recording any event happening through the Dealership against the

outcome of the same.

Route Planning

It is a register for planning the route of visit of salesmen based on the NPCC, PWCC, VFS &

other contacts plan.

Conversion Management

a. Win Lose Analysis

It is done to understand the perceived & experienced strengths and weaknesses of the brand from

the customers. It enables us to identify and work on the problem areas.

b. PWCC (Post Warranty Customer Contact)

It is used to receive feedback from customers post free warranty claims tenure. It helps in getting

feedback on the current status and identification of the areas of improvement to improve CSI score.

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c. PDCC (Post Delivery Customer Contact)

It is done for customers who have bought competitor tractor and for whom the NPCC was not

opened. It helps in understanding the areas where we have to focus and build credibility as well.

d. Sales Funnel Analysis

It is done to understand the stage of consumer decision making process where we are losing out and

accordingly plan for corrective actions.

Produc

t

Awareness Consideration

Commercial Quality of

Approach

Approach

• M&M Brand

• M&M Product

• Salesmen • Dealer

• Sales Talk - Quality

• Product benefits

• Price • Exchange

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e. Critical Ratios

These ratios help us in understanding the exact problem areas and then coming up with pin pointed

solution plan.

Ratio Calculation frequency Formula Standard actions for

improvement

Coverage ratio Monthly area wise (Win+Lose)/Industry

(use RTO data & NPCC +

PDCC)

Visits, Events,

Salesmen, Contacts,

PWCC

Hit ratio Monthly salesman wise Win / (Win+Lose) (Use

RTO data & NPCC)

TMW training, Product

training, Namaskar

folder

Loyalty ratio Quarterly for dealership (Use NPCC+PDCC and

Brand shift matrix)

f. Visual Management

It is done to keep everyone at dealership informed and concerned about the trend in which the

Dealership is moving. It helps in visually identifying the deviation from the planned market share

status on a monthly basis.

Lose = 40

Win = 30

NPCC = 70

Industry = 100

PDCC = 30

CR = 70 / 100

HR = 30 / 70

Industry = NPCC + PDCC

MS = 30 / 100

MS = (70/100)*(30/70)

MS = CR * HR

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MSS Level II

Coverage Ratio improvement:

a. Village classification

This is done to understand the market up to micro/village level and make action plans specific to a

category of village.

b. VLPM (Village Level Performance Management)

It is done to track our performance at village level vis-a-vis Industry/RTO figures. It helps us in

shifting the focus to the micro/village level and plan accordingly.

Visual Management Tool 1

Market Share

Market share Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

Plan 35 35 35 35 35 35 35 35 35 35 35 35

Actual 45 20 25 36 28 36 42 38 22 30 35 33

Market Share in %

45

20

25

36

28

36

42

38

22

30

3533

0

5

10

15

20

25

30

35

40

45

50

Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

Plan

Actual

A Top

20% of villages

A1 A2 A0

B Next

50% of villages

B1 B2 B0

C Bottom 30% of villages

C1 C2 C0

1 MS > 40%

2 MS < 40%

0 MS = 0%

Industry

Classification

Market Share Classification

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c. Event Ready Reckoner

MSS PLUS

Retail Management

a. Hot NPC Categorization

Hot A: NPC with Land Document and Exchange Tractor

Hot B: NPC with Land Document and Margin Money

Hot C: NPC with Land Document

Hot D: NPC without Land Document

CASH

b. Open Advance Categorization

Stage 5: No land Documents available

Stage 4: Land documents, ID proofs available Case ready for FI(7Days)

Stage 3: FI approval completed(7Days)

Stage 2: Completion of pre-approval documents(7Days)

Stage 1: Pre disbursement formalities are completed(4Days)

CASH

Events Impact Area Why Who When Where Performance metrics

Sales Roller Coverage Ratio

Generate Enquiry

Increase Brand Image

New product launch

Prospects

Major competition

Pre season

Low Enquiry

A0, A2, BO

& B2 Villages

Gathering

No. of Enquiry

No. of Deliveries

Service Camp CSI & LR Increase service revenue M&M Owners

Pre & Post

season

Regular interval A1 & B1 Villages

Gathering

Service Revenue

No. of Deliveries

Local Mechanics

Meet CR & HR

Generate & Convert

enquiry

Spares Revenue

As per

contacts list

Pre season

Low Enquiry

A0, A2, BO

& B2 Villages

No. of Enquiry

No. of LM Targetted

No. of Deliveries

Spares Revenue

Demonstration CR & HR

Generate & Convert

Enquiry

Increase Brand Image

New product launch

Competition

customers

Hot & Warm

customers

Pre season

Low Enquiry

A0, A2, BO

& B2 Villages

Gathering

No. of Enquiry

No. of Deliveries

Customers Meet

CR & HR

CSI

Generate & Convert

Enquiry

Increase Brand Image

New product launch

Hot Prospects

M&M Customers

Pre season

Low Enquiry

A0, A1 & A2

Villages

Gathering

No. of Enquiry

No. of Deliveries

Test Drive HR Convert enquiry

Hot & Warm

Prospects Regular

On site

Dealership

No. of Drives offered

No. of Deliveries

Promotional Scheme

CR & HR

Delivery Targets

Generate & Convert

Enquiry

Warm Prospects Festive Season Dealership

No. of Walk ins

No. of Enquiry

No. of Deliveries

Loan Mela HR Convert enquiry

Hot Prospects

Season Dealership

No. of Deliveries

No. of Retail

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Product Specifications

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Model Mix M

ake

31-40 HP 41-50 HP 51-60 HP >60 HP

Tota

l

Model HP Model HP Model HP Model HP Model HP

M&

M

MM 215 Yuvraj

15 395 39

ARJUN Ultra-1 445

42 Arjun Ultra-

1 605 60

705 DI Crepper

70

19

255 DI 26 275 DI 39 475 DI 42 6565 DI 65 7575 DI 75

265 DI 30 295 DI Turbo 39

575 DI 45 6565 DI

4WD 65

7575 DI 4WD

75

265PP 35

Arjun Ultra-1 555

50 8560 4WD

(cabin) 85

595 DI Turbo 50

4 3 5 3 4

PTL

722 Super 22 735

FE/XM 39 843 XM 42 978 FE 72

9 724 XM/FE 24 834 FE 34 855 FE 50

724 XM Orchard

24

744 FE/XM 48

3 2 3 1

Joh

n D

ee

re

JD 5036

C 35 JD 5041 C 41

JD 5055 E (5310)

55 JD5065 E

(5410) 65

13

JD 5038

D 38 5042 D (JD

5103 S) 42

JD 5055 E 4WD (5310)

55 JD 5075 E

4WD (5610) 75

5045 D (JD 5104)

45 JD 5060 60 JD 5725

4WD (cabin)

89

5050 D (JD 5204)

50

0 2 4 3 3

Esco

rts

325 MPT- Jawan

26 PT 434

XL 34 FT 45 45 FT 70 60 FT 80 70

20

PT 429 29 FT 30 Hero 34

FT 40 42 FT 70 4WD 60 FT 80 4WD 70

PT 425 25 E 335 Josh Plus+ 35

PT 445 45 FT 6060 60

PT 439

XL 39 FT 60 50 FT 6065 65

FT 35

Champion 39

FT 65 EPI 50

PT 4455 50

3 5 6 4 2

NH

I

NH

3032 32 NH 3230 42 NH 6500 65

16

NH

3030 35 NH 4510 42

NH 6500 4WD

65

NH

3510 35 NH 4710 47

NH 3630 Turbo Super

55 NH 7500 75

NH

3037 37 NH 3600 - 2 50 NH 5500 55

NH 7500 4WD

75

NH

4010 39 NH3630 super 50

NH 5500 4WD

55

0 5 5 3 4

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Inte

rnat

ion

al T

ract

ors

GardenTrack (4wd)

20 DI 734 34

DI 42 Rx 42 DI 750 III RX 55 Worldtrac

75 75

15

Baagban DI 30

30 DI 35 39

DI 47 Rx 47 DI 60 60 Worldtrac

90 90

DI 730 II 30 DI 740

III 40 DI 745 III PP 47

DI 60 Rx MM 50

DI 60 RX MM Super

50

3 3 5 2 2

MF

Captain 20 MF

1035 DI 35 MF 241 DI 42 MF 9500 58 MF 2635 75

13

TAFE 30 Orchard +

30 MF

1035 DI MS 39

MF 7250 47 MF 2635

4WD 75

MF 1030 30 MF 245 47

MF 5245 PD 50

MF 5245 MM 50

MF 9000 50

3 2 6 1 2

Eich

er

241 NC 24 333 SDI 36 480 SDI 44

11

242 NC 25 364 SDI 32 485 SDI 42

312 SDI 30 368 SDI 37 5660 SDI 50

380 SDI 40 5150 SDI 47

3 4 4 0 0

HM

T

HMT 2522 Edi

25 HMT

3522 FX /DX/ CS 39

HMT 4022 42 HMT 5911 58

9 HMT 2522

Orchard Spl 25

HMT 4511 45 HMT 6522 60 HMT 7511 75

HMT 4922 50

2 1 3 2 1

Forc

e M

oto

rs OX 25

Orchard 27

Balwan -330 31 Balwan-450 41

5

Balwan

-400 36 Balwan-500 46

1 2 2 0

SAM

E

SAME

403 40 AG-45/AX-45 45 SAME 603 60 AG-80 77

14

SAME 453 45

AG-60/AX-60

60 AG-70 72

SAME 503 50

AG-55/AX-55

55 AG-70 DT 72

AG-50/AX-50 50

AX-55DT(4wd)

55 AG-80 DT 77

AX/AG60DT 60

1 4 5 4

PR

EET

3549-I 35 4549-I 45 5049-I 50 7549-I 70

6 4049-I 40 6049-I 60

0 2 1 2 1

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Sales Talk

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Capability Building

Salesman

a. SPEED training

• Performing salesmen – PACE module ( Preparing for Competitive Edge ) – Sessions on

Know Your company, Negotiation skill, Retail, Taking up challenges and Yashpal Video

• Avg. Performing Salesmen – RACE ( Redefining Aptitude for Creating Excellence ) –

Sessions on Know your company, Relationship building, Retail and Yashpal Video

• Zero Delivery Salesmen – Zero to Hero – Motivational training with sessions on Know

your company, MSS, Taking up challenges and motivational videos

• New Salesmen Training (NST) – Induction cum selling skills program for new salesmen

who join dealership

b. Yashpal Skill Matrix

• S1 salesman – Attended SPEED training + min 50% score in L1

• S2 Salesman – Attended SPEED training + min 50% score in L2

• S3 Salesman - L2+ avg 2 tractor delivery/month + product & system knowledge

• S4 Salesman – L2 + avg 3 tractor delivery / month + product & system knowledge +

demo skill

MEC (Mahindra Excellence Centre)

Mahindra Excellence Centre is at Nagpur. We have Regional center at Mohali and Bangalore. The

MEC is a state of the art facility with all ultra-modern facilities including modern class room,

computer room, library, aggregate workshop, tractor repair workshop, customer rest room and

model workshop office. A number of programs for M&M employees, foreign delegates, Dealer

owners and Dealer manpower run throughout the year in these facilities.

In addition to these to make training facilities locally available and reduce the travel involved, we

have developed Regional training hubs at the following locations:

Sr.No. Providers Name Place of Hub Hub Under Area Office

1 Parvez Tractor Mandsaur Indore (MP) 1

2 Rathi Motors Sajapur Indore (MP) 2

3 New Bhagyodya Stores Banswara Udaipur (Rajasthan)

4 Krishna Tractor Patna Patna (Bihar)

5 Arun Trade Combines Raipur Raipur (Chhattisgarh)

6 Balaji Tractor Co. Bikaner Bikaner (Rajasthan)

7 Durga Automotives Kompally Secunderabad (AP)

8 Durga Automotives Kompally Hyderabad (AP)

9 Advaith Motors Pvt.Ltd. Bidadi Bangalore (Karnataka)

10 Bundi Mahindra Kota Kota (Rajathan )

11 Miet College,Trichy (Training Hub) Trichy Tamil Nadu

12 State Agriculture & Training Lucknow Lucknow (UP)

13 Malaiya Tractors Sagar Bhopal (MP)

14 Tractor House -Himmatnagar Ahmedabad Ahmedabad (Gujrat)

15 Ventile Ltd Puna Puna (Maharashtra)

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16 Tirupati Tractors Washim Washim

17 Rudra Enterprises,Asansol Asansol Bhubaneshwar 1

18 Bhubaneshwar Stockyard Bhubaneshwar Bhubaneshwar 2

19 Ranchi Stockyard (Jay Ess Road Link) Ranchi Ranchi

20 Mohali Training Centre Mohali Mohali

MDMS:

Mahindra Dealer Management Software automates and manages the main dealership processes of pre-sales, sales, service and accounts effectively and efficiently. It helps in analysis and reports preparation for effective action plan preparation. Major 97 reports can be taken from MDMS.

Reports

Presales Category Input Reports

A Enquiry

1

IDEA/NPCC

Open Enquiry in hand

2 Exchange tractor details

3 Enquiry to Delivery

4 Enquiry Generated

B Salesman

1 IDEA/NPCC Enquiry follow up details

2 WEEKLY REVIEW Weekly route plan

3 WEEKLY REVIEW Route plan calendar

4 IDEA/NPCC Brand consideration set

5 WEEKLY REVIEW Prospective customer not met

6

Birthday reports

7 VITAL9 PLAN Weekly review sheet / VITAL9 REPORT

8 WEEKLY REVIEW Customer Met more than X times

9

Salesman diary

C Village Fact

sheet

1 VFS/CFS/RTO DATA Village type profile details

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2 Village wise tractor population

3 Village wise contact list

4 Village wise Crops/Soil/ Agri usage

5 Village based tractor population

D Operation Khoj

1

VFS/CFS/RTO DATA

Average holding period

2 Average land holding

3 Potential customer list

4 Average tractor usage

5 Brand count village wise

6 Owners having more than n tractors

7 Telephone directory

8 Satisfied/ Dissatisfied customers

9 List OK

E Analysis

1 Win cards closure Delivery

2 RTO/Lost/PDCC entry Salesman CR/HR

3 Win/Lost/PDCC entry Win lose analysis

4 NPCC/Exchange Shift matrix

5 IDEA/NPCC Enquiry source analysis

6

Salesman effectiveness

7 Lost/PDCC entry Lost sales customers

8 dealership plan/vital 9

plan Visual Management tool

9 IDEA/NPCC Expected demand analysis

10 RTO/Lost/PDCC entry Market share report

11

MSS report

12 IDEA/NPCC FTB:RB report

13 IDEA/NPCC Village not covered

14 SFA survey data entry Sales funnel analysis

F Campaign

1

Campaign plan/Actual

Campaign effectiveness

2 Campaign calendar

3 Campaign PDCA

4 Campaign Customer profile

G Trend Analysis

1

Win lose trend analysis

2

Enquiry source trend analysis

3

Sales funnel trend analysis

Sales Input

1 Order Register

2 Goods receipt register

3 Booking details

4 Receipt register

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5 Physical delivery report

6 Tractor delivery analysis

7 Goods delivery register

8 Installation report

9 Document wise customers

10 Tractor in Advance/ Retail tractors

Stock

1 Stock register

2 Stock register- summary

3 Ageing of stock

Spares Input

1 Supplier wise stock details

2 Road permit utilisation report

3 Part number wise order details report

4 Customer Payments report

5 ABC (GSB) Analysis report

6 Non Moving Parts List/ Dead Stock report

7 Order Registers Report

8 Back Order report

9 Lapse order report

10 Lost Sales Register report

11 Stock Register report

12 Stock transfer report

13 Sales return report- (counter sale)

14 Purchase return report

15 Customer wise sale report

16 Parts allotted under warranty jobs

17 Part number wise report (Kardex)

18 Channel wise summary report

Service Input

1 Dealer Monthly report

2 Dealer service plan report

3 Dealer service plan vs. actual report

4 Failure analysis data report

5 Installation status report

6 Job register and Workshop dairy report

7 Job card and Job card summary report

8 NSP Evaluation report

9 NSP Mapping report

10 OE Labour Claim cum progress register report

11 Padayatra analysis report

12 PSF analysis report

13 Repeat job register report

14 Sales through Service enquiry register report

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15 Service appointment register report

16 Service Event report

17 Tractor history report

18 Work control chart report

MDMS Add Ons:

Ek Mahindra

Ek Mahindra at the

most basic level is envisioned to be a network of information centres and enquiry generation centres

at the village level for all Mahindra group products. Objectives are:

To maximize Mahindra’s reach in the rural market

To increase Mahindra brand presence

Channel synergy across sectors, benefitting all participants

Increased enquiry generation, coverage

Increased hit ratio through local influence

Reinforcement of relationship with local influencer

Need:

Coverage

Presence in A0, B0 villages

Reinforcement of relationships –Village Champion, Local influencer, Opportunity for

relatives of dealer staff

Internal

Presales,SalesSparesService

Customer Data

MDMS at Dealership.

For Dealer Salesman Enquiry capturing through mobile by

salesman to update in MDMS via SMS

Spares Invoicing &

Sales through BarCode

Tool for sending manual and auto sms

through MDMS to customers and

employees

Tool to transfer accounting data from MDMS to

Tally Accounting package

Integrated

Add On Tools

Central Data

SMS to Marketing

Team

Idea Bar Coding SMS Manager MDMS Tally Integration

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2q

Mahindra Applitrac:

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Mahindra Samriddhi

ALL THE BEST FOR ONLINE TEST & INTERVIEW

LEVEL 2 – MAHINDRA STARS PROGRAM