YOUR P

ERSONAL BRAND

WHAT’S A BRAND?

Branding 101

Logo?

Colors?

Advertising?

Pictures?

All of the above… and much more.

Painting a picture for the world to critique.

2

You are what others decide you are.

You don’t have a brand…You are a brand.

3

WHY DO YOU CARE ABOUT A PERSONAL BRAND?A new job… but that’s not all!

Career advancement…

Thought leadership…

New opportunities…

Any kind of advancement in your career or life!

4

HOW DO YOU EXPRESS YOUR BRAND?

What is your brand?

5

THE GOAL

SMART Goals:

Specific

Measureable

Attainable

Realistic

Timely

6

A FEW BASICS

In all your online interactions and posts…

Be rational

Be positive

Be polite

7

STEP BY STEPMarketingProfs.com featured an article by Sestyle that outlined nine steps to expressing your brand:

Who are you?

How are you perceived?

What do you want to achieve?

Create your brand. (visualize your brand)

Create your ecosystem.

Create your network.

Create original content.

Get involved and share.

Listen and monitor.

8

WHAT ARE YOUR ONLINE OPTIONS?

Personal website

Blog

Twitter

Google+

Facebook

YouTube

Reddit, Digg or other sharing sites

Tumblr

Instagram

Pinterest

Flickr

9

OFFLINE IS IMPORTANT TOO!

10

How you interact with others

Manners

Attitude

Appearance

THE MOST IMPORTANT THING…

Consistency!

11