How to Leverage Technology to Maximize Employer Brand Equity
Maximize Your Personal Brand
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Maximize Your Personal Brand
description
Session on "Maximize Your Personal Brand" for the 2013 NAAAAP San Francisco "Gateway to Leadership" Event. Steps to "Define & Discover Your Personal Brand" and "Marketing Your Personal Brand in the digital world" to create and market your personal brand better
Transcript of Maximize Your Personal Brand
Maximize Your Personal Brand
Ming Chan CEO, The1stMovement [email protected] @mingAtT1M
“Innovation distinguishes a leader and a follower.”
Steve Jobs
“It’s far better to buy a wonderful company at a fair price than a fair company in a wonderful price.”
Warren Buffet
I’m not a Businessman. I’m a Business… Man
JAY-Z
personal branding
noun
The persona created by public figures, which can then be marketed, sold and traded for gain by the owner
Create +
Market
Create (better) +
Market (better)
Create Your Personal Brand (better)
My Personal Core Values:
- Do more with what I have - Bring passion to everything I do - Thrive on meaningful relationship
To build a place where people come to find and discover anything they might want to buy online.
To make a contribution to the world by making tools for the mind that advance humankind.
To save a planet, a world of life.
My Personal Vision Statement:
To make a lasting and positive impact on everyone I meet in life.
Paint Your Future
My Future Picture: (wheel of life)
Health
Finances
Family
Romance
Career
Personal Growth
Fun & Recreation
Physical Environment
Market Your Personal Brand (better)
What. How. When.
+ + Your Goals
• Fortune 100 company VP
• $200k+ Income
• Family of 4
• House in 90210
Your Tactics
• Interview at Fortune 100 company
• Negotiate your salary
• Get married
• $500k in cash
Your Timeframe
• next month
• the month after
• in 5 years
• in 10 years
Paid. Owned. Earned.
> > < Paying channels to reach audience
• Personal ads • Sponsorships • Publications
Content on your owned environment
• Your Website • Your Blog • Your Twitter • Your Facebook • Your LinkedIn
Positive publicity gained content
• Awards • Press • WOM • Speaking Engagements
personal branding
noun
The persona created by public figures, which can then be marketed, sold and traded for gain by the owner
Define & Discover Your Brand
- Define your core values - Discover your vision
- Start with the end in mind
Market Your Brand
- Define your strategy (what, how and when)
- Execute your tactics - Measure, learn and improve
Ming Chan CEO, The1stMovement [email protected] @mingAtT1M
