Post on 23-Jan-2018
WORLD SURF LEAGUERiding the Wave of Digital Media
Dan Guiney
Janel Bacchas
Rosie Clarke
Kyle Robinson
Tom Moran
INTRODUCTION
SOCIAL MEDIA
METRICS
World Surf
League
2,376,564
Likes
204K
Followers
669K
Followers258,681
Subscribers
Street League
Skateboarding
1,920,397
Likes
289K
Followers
531K
Followers257,760
Subscribers
USA
Snowboard
and Free Ski
Association
8,565
Likes
983
Followers
3,348
FollowersUndisclosed
STRENGTHS
• Social Media Platforms
• Visually stimulating content
• Consistent Use
• Loyal core fan base
• The authority in surfing
WEAKNESSES
• Structure of event
• Limited digital exposure
• Event logistics
• Exposure away from coastal
zones
• Sponsorship Representation
OPPORTUNITIES
• Mobile Application
• Online Store
• Video Game Development
• Demographic of Participants
• Live Stream Enhancements
THREATS• Weather
• Lifestyle vs. Business
• The Competition
• Other Extreme Sports (Waterski,
Wakeboarding, Snowboarding, etc.)
• SurfLine
WSL VS SURFLINE
12 MONTH TIMELINE
Q1
Q2
Q3
Q4
TIMELINE FIRST QUARTER
• Branded Hashtags
• Whistle Sports
• Snapchat Discover
• Begin Developing
Application
WHISTLE SPORTS
• Brand
awareness
• Affiliation
• Content synergy
• Leverage of
Whistle Sports
impressions
TIMELINE SECOND QUARTER
• Bleacher Report
• ESPN
• Enhance Website
• Online Store
• Event Logistics
• Fantasy League
FANTASY
• Top header
• No actual
content
• Unclear when
“fantasy” season
begins/ends
• Expansion?
TIMELINEQUARTER THREE
• Completion of Mobile
Application
• ESPN3 Network &
Other Network
Opportunities
MOBILE APPLICATION
• Advanced wave analytics
• Push notifications
• Link to online store
• Social media feeds (integrated)
• Live streaming capability
• Event specific pages
• Surfer content and profiles
• User profile & Content
• Fantasy
TIMELINEQUARTER FOUR
• Video Game
• Pre-load App onto
latest Samsung
phone
VIDEO GAME
• ‘Tony Hawk’ style
• Exposure to:
• Younger generations
• Inland audience
• Sponsorship
opportunities
QUESTIONS?