WORLD SURF LEAGUERiding the Wave of Digital Media

Dan Guiney

Janel Bacchas

Rosie Clarke

Kyle Robinson

Tom Moran

INTRODUCTION

SOCIAL MEDIA

METRICS

World Surf

League

2,376,564

Likes

204K

Followers

669K

Followers258,681

Subscribers

Street League

Skateboarding

1,920,397

Likes

289K

Followers

531K

Followers257,760

Subscribers

USA

Snowboard

and Free Ski

Association

8,565

Likes

983

Followers

3,348

FollowersUndisclosed

STRENGTHS

• Social Media Platforms

• Visually stimulating content

• Consistent Use

• Loyal core fan base

• The authority in surfing

WEAKNESSES

• Structure of event

• Limited digital exposure

• Event logistics

• Exposure away from coastal

zones

• Sponsorship Representation

OPPORTUNITIES

• Mobile Application

• Online Store

• Video Game Development

• Demographic of Participants

• Pinterest

• Live Stream Enhancements

THREATS• Weather

• Lifestyle vs. Business

• The Competition

• Other Extreme Sports (Waterski,

Wakeboarding, Snowboarding, etc.)

• SurfLine

WSL VS SURFLINE

12 MONTH TIMELINE

Q1

Q2

Q3

Q4

TIMELINE FIRST QUARTER

• Branded Hashtags

• Pinterest

• Whistle Sports

• Snapchat Discover

• Begin Developing

Application

WHISTLE SPORTS

• Brand

awareness

• Affiliation

• Content synergy

• Leverage of

Whistle Sports

impressions

TIMELINE SECOND QUARTER

• Bleacher Report

• ESPN

• Enhance Website

• Online Store

• Event Logistics

• Fantasy League

FANTASY

• Top header

• No actual

content

• Unclear when

“fantasy” season

begins/ends

• Expansion?

TIMELINEQUARTER THREE

• Completion of Mobile

Application

• ESPN3 Network &

Other Network

Opportunities

MOBILE APPLICATION

• Advanced wave analytics

• Push notifications

• Link to online store

• Social media feeds (integrated)

• Live streaming capability

• Event specific pages

• Surfer content and profiles

• User profile & Content

• Fantasy

TIMELINEQUARTER FOUR

• Video Game

• Pre-load App onto

latest Samsung

phone

VIDEO GAME

• ‘Tony Hawk’ style

• Exposure to:

• Younger generations

• Inland audience

• Sponsorship

opportunities

QUESTIONS?