Post on 13-May-2015
description
Social Media
TODAY
• What social media is: The difference
between Facebook/Twitter/LinkedIn
• Facebook marketing tips
• What Twitter can offer your business
and why you should be using it
• How to determine the best solution for
your business
What is Social Media?
Source date: 16/2/10
Age of users on social networking sites
Social Media in Your Business?
What is LinkedIn?
• Professional social network with 85 million members• 1.2m in Australia• Average age of 37 years old• Average income of $108,000• An online network to build your reputation• A place to find a job• A place to find staff• A place to do research• A place to find answers/ask questions• A place to promote events
Why use LinkedIn?
Brand = Your name & your reputation
Revenue = Your salary
USP = Your skills & experience
Business Listing = Your online profile
R&D, sales & marketing departments = Your network
A LinkedIn Profile
®
A Facebook Page
About Facebook Pages
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Pages
Can be used for business or personal
As many people as want to can “like” the page
Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment
People can just “like” the page no need for approval
Updates can be sent to all members at one time
Can be customised with applications
Always public
Found by search engines
Posts come from the Page, not the admins
No one knows who the admins are (unless they say)
Usernames available
Insights about visitors available
Why Facebook Pages
Why have a Page?• To promote your product /service/business• To increase brand awareness• To reach people globally• To increase the number of people you reach• To increase sales• To tell customers about new products/services• To get feedback on products/services• To create a community for your business/brand• To engage your customers• To increase purchase intent• To build a relationship with your audience• To make your customers feel loved!
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Page Landing Tab – Doubles the chance of people liking your page!!!
14www.SocialRabbit.net
Page Landing Tab
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What do you want people to see when they come to your page?- Info on your business/products- Specials- A competition to engage them- Something to make them laugh- Sign up to your newsletter- Watch a video of you in action- A reason to stay
How to get a landing tab….- Get a professional tab created costs $200+- Use the Static FBML application free in Facebook, but it’s a lot more
fiddly… see next slide
www.SocialRabbit.net
Building your Page
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• Quality posts• Regular posting• Commenting on visitors posts & comments• Posting on other RELEVANT pages• Competitions (see Facebook guidelines)• Incentise potential visitors to join your page• Facebook ad’s• Branded applications, eg gifting• Events, it could be a virtual event• Sending updates to the people who like your page• Photos of people who like your page on your page that they can tag
themselves in• Check out what other pages are doing that works, and copy them• Fun posts eg what do you think FBG stands for?• Guest posts• Q&A time on your page• Likers only coupons
Experiment… try… rework… try again!
Building Your Page
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• Add a Facebook like box to your website• Add a social plugin to your website• Add a Facebook link to your email signature• Add a Facebook link to your enewsletter• Offer free content to get people to like your page• Ask people to share• Invite all your Facebook friends to like your page• Find the influencers in your field and try to associate with them (their
fans will follow them)• Visit other pages and post content on there to drive people back to
your page• Ask your visitors what they want• Keep true to your purpose• Set goals• Keep up to date on the new Facebook additions
Experiment… try… rework… try again!
®
Twitter is Growing
Twitter Usage
March 2010 statistics
Twitter Usage
March 2010 statistics
Twitter is Growing
– Average age on Twitter is 39 Years Old– 2.5 Million Australians are on Twitter
Customise your page
Customise your page
Customise your page
Customise your page
Your profile appears in online searches
Drive people to your website
Hashtags
Direct to your FB page
Promote blogs
Research
Starting on Twitter
• Jump in!
• Choose to use it for personal or business - choose your name accordingly
• Personalise your profile with a photo
• Follow people
• Follow the top Twitter users for ideas
• Search and see who is talking about your keywords
• Engage/talk to people
• Follow people who follow you (when you start)
• Communicate with customers
• Use favourites to save your favourite messages
• Publish helpful content
• Use Twitter for events – hashtags for others to follow
Starting on Twitter
• Create quality content that will generate interest when someone reads it
• Have a link to allow people to find out more if they like your tweet
• Tweet regularly. Twitter is all about “recency” and your efforts to keep your
content fresh are handsomely rewarded by Google and others
• Get going! You really could be generating leads using Twitter
• Remember to use keywords important to your business in your tweets
Twitter Don’ts
• Be Overly Self-Promotional
• Only Include Links to Your Own Blog
• Follow Anyone and Everyone
• Don’t Establish a Personality
• Don’t Interact With Other Twitter Users
• Don’t Share Your Twitter Profile on Your Website
• Don’t Monitor Your Own Brand Chatter
• Don’t Customize Your Twitter Profile
• Only Tweet Once Per Week
Measuring Twitter
• The number of followers you have is a measure of your raw
distribution power!
• Use Twitter Grader (www.twitter.grader.com)
• Look at how many @replies you get on tweets
• Number of new leads and visitors
Twitter Grader – see how you are tracking
Your Twitter Profile
App’s for Twitter
TweetDeck.com
Can also be used to update your Facebook page & LinkedInPlus you can now schedule messages on it
How to Determine the Best Solution for Your Business
• Which one do you enjoy using?
• How much time do you have?
• Who will implement it?
• Can you be consistent?
• Does it fit into your marketing strategy?
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www.SocialRabbit.net
http://au.linkedin.com/in/LaraSolomon
www.Facebook.com/SocialRabbit
www.Twitter.com/LaRoo
www.YouTube.com/user/TheSocialRabbit
Questions