1. Lessons Learned
Erich N. Pitcher
Policy & Grassroots Specialist
SmokeFree Wisconsin
Social Media at SmokeFree Wisconsin

2. Decision-making process
Continue using traditional outreach strategies?
Develop complete
online social media presence?
3. Blogger
Quick Facts:
Started in 2007
463 Posts
98 subscribed readers
1 main contributor
smokefreewisconsin.blogspot.com
4. 5. 6. 7. 8. Facebook
Quick Facts:
SmokeFree Wisconsin Fan Page: 8,274 Fans
Holding Our Breath Campaign Fan Page: 2,743 Fans
Support SmokeFree Wisconsin Cause: 266 Members
9. 10. 11. 12. Twitter
Quick Facts:
350 Followers
209 We follow
367 Tweets
Started in 2009