1. Web 2.0 & Social Media... What is it all about? Web 1.0 The early days of the Internet Web 2.0- Social Media NOW! Interaction by users Web 3.0 Doesn't exist yet in any recognisable form

2. What do these sites have in common? 3. Social Media Making it Work for You What is Wordpress?

A blogging platform- a place to write your message

What is Twitter?

A micro-blogging platform- 4. a place to alert the world to your message

5. Social Media Making it Work for You What is Linked In?

A business networking tool- for your rsum

What is Facebook?

A social networking tool- in our case it is a place to chat with like minded people about our industries

6. Golden Rule You don't sell... You tell 7. Social Media Making it Work for You What is ping.fm?

A syndication tool- once you've updated 8. your blog ping.fm will update the rest of your social networks

9. Social Media- The Noise

Where do I start? 10. What's in it for me! 11. Isn't it just Adolescent Rubbish? 12. It's like looking for a Needle in a Hay Stack 13. Time to sort out the Noise and make order from chaos

14. Social Media What is it good for?

Lead Generation 15. Reputation Management 16. Eavesdroping on your competitors 17. No longer the 'supplier' of products but the solution to your customers' problems- a friendly expert 18. Conversing with customers on a one to one social basis 19. Finding JV partners 20. It's Trackable!

21. Social Media The Pathway

Tweetdeck 22. Twitter Local 23. Advanced Search 24. Sorts Tweets into categories

25. Tweetdeck Overview 26. Tweetdeck Overview 27. Tweetdeck 28. Tweetdeck 29. Finding People on Twitter 30. Darren's Blog 31. Tweetdeck 32. 33. http://SEOSmallBusiness.co.uk 34. Twitter Summary Finding the people who are talking about your field of interest Conversing in an informal manner Helping people find solutions to their problems Being present- finding and being found ReTweeting and Respect 35. Reasons to use Linked In

45 million users worldwide 36. To Post your rsum 37. To Post Links 38. To Drive Traffic 39. To Get Referrals 40. To Find People 41. To find answers to your questions 42. To answer questions from your peers worldwide & gainrecognition 43. To network

We are going to look at finding people with the advanced search option 44. Finding People on Twitter 45. Click on the advanced settings 46. 47. Darren is a 3 rdTier Contact 48. Get Introduced 49. Choose how to contact Darren 50. In this Instance 51. Why use Linked In in this instance?

Get a reference for Darren before I speak to him 52. Find out about him 53. Check on his experience & references 54. Pre-check, I don't want to waste my time

55. Contact Email: [email_address] Twitter: PhilGSEO LinkedIn: http://www.linkedin.com/in/philgirdlestone