Social Media

TODAY

• What social media is: The difference

between Facebook/Twitter/LinkedIn

• Facebook marketing tips

• What Twitter can offer your business

and why you should be using it

• How to determine the best solution for

your business

What is Social Media?

Source date: 16/2/10

Age of users on social networking sites

Social Media in Your Business?

What is LinkedIn?

• Professional social network with 85 million members• 1.2m in Australia• Average age of 37 years old• Average income of $108,000• An online network to build your reputation• A place to find a job• A place to find staff• A place to do research• A place to find answers/ask questions• A place to promote events

Why use LinkedIn?

Brand = Your name & your reputation

Revenue = Your salary

USP = Your skills & experience

Business Listing = Your online profile

R&D, sales & marketing departments = Your network

A LinkedIn Profile

®

A Facebook Page

About Facebook Pages

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Pages

Can be used for business or personal

As many people as want to can “like” the page

Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment

People can just “like” the page no need for approval

Updates can be sent to all members at one time

Can be customised with applications

Always public

Found by search engines

Posts come from the Page, not the admins

No one knows who the admins are (unless they say)

Usernames available

Insights about visitors available

Why Facebook Pages

Why have a Page?• To promote your product /service/business• To increase brand awareness• To reach people globally• To increase the number of people you reach• To increase sales• To tell customers about new products/services• To get feedback on products/services• To create a community for your business/brand• To engage your customers• To increase purchase intent• To build a relationship with your audience• To make your customers feel loved!

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Page Landing Tab – Doubles the chance of people liking your page!!!

14www.SocialRabbit.net

Page Landing Tab

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What do you want people to see when they come to your page?- Info on your business/products- Specials- A competition to engage them- Something to make them laugh- Sign up to your newsletter- Watch a video of you in action- A reason to stay

How to get a landing tab….- Get a professional tab created costs $200+- Use the Static FBML application free in Facebook, but it’s a lot more

fiddly… see next slide

www.SocialRabbit.net

Social Plugins

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http://developers.facebook.com/plugins

Building your Page

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• Quality posts• Regular posting• Commenting on visitors posts & comments• Posting on other RELEVANT pages• Competitions (see Facebook guidelines)• Incentise potential visitors to join your page• Facebook ad’s• Branded applications, eg gifting• Events, it could be a virtual event• Sending updates to the people who like your page• Photos of people who like your page on your page that they can tag

themselves in• Check out what other pages are doing that works, and copy them• Fun posts eg what do you think FBG stands for?• Guest posts• Q&A time on your page• Likers only coupons

Experiment… try… rework… try again!

Building Your Page

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• Add a Facebook like box to your website• Add a social plugin to your website• Add a Facebook link to your email signature• Add a Facebook link to your enewsletter• Offer free content to get people to like your page• Ask people to share• Invite all your Facebook friends to like your page• Find the influencers in your field and try to associate with them (their

fans will follow them)• Visit other pages and post content on there to drive people back to

your page• Ask your visitors what they want• Keep true to your purpose• Set goals• Keep up to date on the new Facebook additions

Experiment… try… rework… try again!

®

Twitter is Growing

Twitter Usage

March 2010 statistics

Twitter Usage

March 2010 statistics

Twitter is Growing

– Average age on Twitter is 39 Years Old– 2.5 Million Australians are on Twitter

Customise your page

Customise your page

Customise your page

Customise your page

Your profile appears in online searches

Drive people to your website

Hashtags

Direct to your FB page

Promote blogs

Research

Starting on Twitter

• Jump in!

• Choose to use it for personal or business - choose your name accordingly

• Personalise your profile with a photo

• Follow people

• Follow the top Twitter users for ideas

• Search and see who is talking about your keywords

• Engage/talk to people

• Follow people who follow you (when you start)

• Communicate with customers

• Use favourites to save your favourite messages

• Publish helpful content

• Use Twitter for events – hashtags for others to follow

Starting on Twitter

• Create quality content that will generate interest when someone reads it

• Have a link to allow people to find out more if they like your tweet

• Tweet regularly.  Twitter is all about “recency” and your efforts to keep your

content fresh are handsomely rewarded by Google and others

• Get going!  You really could be generating leads using Twitter

• Remember to use keywords important to your business in your tweets

Twitter Don’ts

• Be Overly Self-Promotional

• Only Include Links to Your Own Blog

• Follow Anyone and Everyone

• Don’t Establish a Personality

• Don’t Interact With Other Twitter Users

• Don’t Share Your Twitter Profile on Your Website

• Don’t Monitor Your Own Brand Chatter

• Don’t Customize Your Twitter Profile

• Only Tweet Once Per Week

Measuring Twitter

• The number of followers you have is a measure of your raw

distribution power!

• Use Twitter Grader (www.twitter.grader.com)

• Look at how many @replies you get on tweets

• Number of new leads and visitors

Twitter Grader – see how you are tracking

Your Twitter Profile

App’s for Twitter

TweetDeck.com

Can also be used to update your Facebook page & LinkedInPlus you can now schedule messages on it

How to Determine the Best Solution for Your Business

• Which one do you enjoy using?

• How much time do you have?

• Who will implement it?

• Can you be consistent?

• Does it fit into your marketing strategy?

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www.SocialRabbit.net

http://au.linkedin.com/in/LaraSolomon

www.Facebook.com/SocialRabbit

www.Twitter.com/LaRoo

www.YouTube.com/user/TheSocialRabbit

Questions